Any small business or entrepreneur knows that the secret to success isn’t about having the right product, the right location, or even the right attitude. It is about the relationships you forge with your customers. There is almost always somewhere else they can go to get the product, the experience or even that elusive feeling.
What always brings them back is their connection to you, your product, and ultimately the relationship you build and foster. Never has that been easier when you can connect with them wherever they are. On the street, on their couch, in their pocket.
We’ve become dependent on our phones and connection via the web. So turning that experience into something that brings your customers back, helps you build new relationships, or even save you and them time and money.