Users don’t hate change. They hate you.

The 9x Effect Applies to Redesigns Too 

Jack woke up to an “upgrade”!

Recently, more than the color of the leaves on the trees has been changing. Everyone seems to be redesigning. Apple’s OS7 Slate new features on Twitter Google , the Yahoo logo (and much of Yahoo ) — even my kid’s school website. And users are angry, annoyed, exhausted, eye-rolling… not delighted.

And so the usual comment comes: users hate change.

Now this is a funny comment, considering that the entire silicon valley has been built on the fact that users like change so much they pay for it. If users hated change, Google would have failed, and we’d be happy with Altavista. Facebook would have failed, because Friendster was enough. Paypal would have failed, because, you know credit cards. And Skype? whatevs, I got a phone in my house dude!

What’s not being said is Users don’t hate change. Users hate change that doesn’t make their life better, but makes them have to relearn everything they knew. In fact, users don’t like change that might improve their lives if they don’t perceive the value of that change.

Read the whole article here.

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