In this cold, hard, commercial world, everyone is looking for answers online.
We are all “searchers” looking for the best way to solve a problem or satisfy a desire.
And we are ruthless …
We make split-second decisions about clicking a headline.
How does your website look at a glance?
If you try to consummate the fragile exchange of attention and education too quickly with a “buy this” button, you’ll likely lose long-term prospects and lifetime sales.
The reality is — whether you sell garden hoses or reputation management services — you have to master the know-like-trust factor first.
How do you accomplish this vital component of content marketing?
You educate people step-by-step.
And, if you ignite a feeling that inspires a commercial transaction, then you’ve created successful content marketing.
You lift prospects out of their ordinary worlds and invite them to consider a journey that ultimately leads to a transaction.