Microbrand Usage Newsletter

Mr. Faber, who previously managed an ETF under the AdvisorShares brand, has taken a very entrepreneurial approach to marketing and communicating his investment strategies. A frequent publisher, blogger and speaker on investment strategies, he has built himself up as a microbrand alongside the asset management business.

* emphasis ours, not in original


Source: Track record vital to get attention from institutions | Pensions & Investments


 

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