If you look back at the digital marketing industry prior to 2012 and compare it to what it is today, it’s fair to say that much has changed. Most of the change that has occurred in the SEO industry over the past few years has been positive and has encouraged businesses to provide a better overall user experience through design, content, and community.
The way people search for products and the devices and mediums they use to find them are constantly evolving, which represent a continuous opportunity to find and reach new audiences. With this in mind, here is a look at five key areas of focus for 2015, plus two areas you shouldn’t worry about too much.
- Optimize Your Site For Mobile Search
- Improve Search Quality Metrics
- Work to Become A Destination
- Improve Your Social Media Presence
- Use Schema Markup
Two Less Important SEO Factors for 2015
- Number of Inbound LInks
- EMAT – Exact Match Anchor Text