Great Reputations for Fake Businesses

I created a fake business and bought it an amazing online reputation

I created a fake business and bought it an amazing online reputation

If you live in the Bay Area and have looked for something special to spice up a birthday party, you might have discovered the Freakin’ Awesome Karaoke Express, a truck that promises to deliver an unbelievable selection of songs to your doorstep. You might have seen a review on Yelp that said it’s perfect for a girl’s night out or a Facebook review that mentioned it being a crowd-pleaser at a neighborhood block party. You may have been impressed by its 19,000 Twitter followers, and considered hiring this mobile song-slinging truck to drive up to your next outdoor shindig.

fake-karaoke

What you probably didn’t realize was that there is no such thing as the Freakin’ Awesome Karaoke Express (or F.A.K.E., for short). I made it up and paid strangers to pump up its online footprint to make it seem real. I didn’t do it to scam anyone or even for the LULZ. I wanted to see firsthand how the fake reputation economy operates. The investigation led me to an online marketplace where a good reputation comes cheap.


Source: I created a fake business and bought it an amazing online reputation | Fusion


 

Advertisements