“The brand identity process is a proven and disciplined method for creating and implementing an identity. Regardless of the nature of client and the complexity of the engagement, the process remains the same. What changes is the depth with which each phase is conducted, the length of time and the number of resources allocated, and the size of the team.”
Alina Wheeler. Designing brand identity: a complete guide to creating, building and maintaining strong brands. (Hoboken, N.J., 2006), 72-73.
Source: Design Process | Pla