APP User Churn

Report: 58% of App Users Become Inactive in First 30 Days

Using this data, Localytics identified what it calls the “critical hurdle” app users need to reach to suggest they have “seen value in [the] app” and can “be considered an active user”: three app sessions per month. However, even with three sessions in the first month, there’s still the potential users will churn if left unengaged. In response, Localytics has described the “3×3 rule” for creating loyal users.


Source: Report: 58% of App Users Become Inactive in First 30 Days | SocialTimes


 

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