_above is the reading lengths of the various articles/links_
| SHORT | [3 minutes Read ]
Peeple review people: the user-review app you didn’t dare ask for
An upcoming app allows you to assign one- to five-star reviews to people you know – and its founders insist it will be used responsibly [3 minute Read>>>]
Filed under: What could possibly go wrong? um, everything? /snark
| MEDIUM | [6 minute Read]
Why You Share Content: Narcissism, Rationalization, and Wealth
By Len Kendall
You’re going to share this article because you think it will make you look smarter. Or maybe it will confirm something you already believe. Or maybe it will somehow earn you some money…
But let’s back up.
Of all the digital metrics that marketers strive for, a “share” is amongst the most highly coveted forms of engagement. While clicks and conversions are critical (especially for e-commerce brands), shares are one of the best KPIs for brands who rely on word-of-mouth to help generate new and repeat customers. And with networks like Facebook continually forcing marketers to pay-to-play, anything that yields free impressions like a “share” is extremely valuable. Continue Reading [6m read] >>>
| LONG | 11 minute Read
Why Jack Dorsey Is Ready to Save Twitter
BY JASON DEL REY & KURT WAGNER
How he went from CEO reject to CEO savior.
“I feel like he went into a time chamber and studied for 40 years and came out after one,” Stone said. “It’s like, what happened? Where did you get all this confidence and great answers and specificity? He seems to be much deeper now. It’s like talking to a much older person.”