Twitter’s Moment(s)

It’s Always Darkest Before the Dawn

I try to save the most over-used of clichés for special moments, and that’s exactly what this week feels like for Twitter. You may disagree, of course — Wall Street does, having driven the stock down yesterday to just a dollar above its IPO price (and 38% down from its first day close) — but that’s why the cliché works: things may seem dark, but I’m optimistic that the horizon has just the slightest glimmer of light.

Long time readers know that while I love and value the product, I’m no Twitter fanboy. The company’s user retention issues were apparent well before the IPO, and the company had a clear product problem that, ultimately and correctly, cost CEO Dick Costolo his job.

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The demise of newspapers is the most obvious example of Aggregation Theory and what happens when distribution becomes free. You go from a situation where geographic bundles are the only way to reach consumers to one where consumers can access any story from any publication — it’s those that control discovery that have all the power


Source: Twitter’s Moment | Stratechery by Ben Thompson


+Note: One of the most thoughtful (and hopeful) pieces written on the history of Twitter & an outline for its future. Read the whole thing. I’m hoping Jack Dorsey & the good people at Twitter do, and implement or work on the problems that are so clearly delineated within. When they’ve done those, we can work on some other UX/UI issues we personally have with them, their desktop experience, their app, and even their ad platform.  

 

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