Weekly Must Reads

Short: Next Gen Mktg |  Medium: Twitter Removes Gifs |  Long: Big Data & Disaster Prep



Short | Medium | Long


_above are links to the reading lengths of the various articles/links below_

| SHORT | [1.5 minutes Read/Watch ]

Next Wave: Marketing In Uterto

Fake CEO fools tech conference with CRAZY marketing advice

Killer advice from the self-described “next Steve Jobs” who has some, um, intriguing ideas about marketing to millennials, Generation Z, and beyond.

Marketing in Utero
Filed under: What could possibly go wrong? um, everything? /snark

Source: Fake CEO fools tech conference with CRAZY marketing advice | Vooza

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| MEDIUM | [7 minute Read]

Why Twitter Can and Will Make GIFs Disappear

You may have heard that Deadspin’s GIFs disappeared from Twitter. And then Deadspin disappeared from Twitter. And then Deadspin reappeared on Twitter. It all seems completely ridiculous, except all of it was a pretty standard blunt-force application of copyright law on the internet. The only unusual part was that Deadspin was able to fight back.

Source: Why Twitter Can and Will Make GIFs Disappear | iO9


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| LONG | 12 minute Read

Big Data, Social Media, & Disaster Preparedness

+Note: In what will not become a regular habit, we are sharing our founder’s passionate essay once only because it is the best long-read we’ve read this week. It is offered in full humility, and this once.

There isn’t a single answer to what if social media existed, it did then, but not as we conceive of it now. Big Data & Big Daddy: What would social media do if we had another 9/11 today? What would that reaction look like, and are the powers that be prepared? These are my very personal & professional thoughts on the subject.

Source: Big Data, Social Media, & Disaster Preparedness | D.A. Królak


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