As a foundation for the future, we developed a unique brand identity that could evolve with each new offering. Custom letterforms, inspired by Russian constructivism, maintain their shape across the range, but the nature of the mark is free to adapt to match each new venture. A cohesive secondary language, “eatmor,” helps to tie the offerings together.

Contributed by Sarah Codraro of New York-based Pearlfisher.

Source: Morris | Identity Designed