Micro-branding enters Political Discourse

Stuck in Third Place, Rubio Tries ‘Micro-Branding’ in Iowa

“Rubio needs a ‘brand,’ and many of the other topics have been taking by Cruz, Trump, and Carson, so I think he’s ‘micro-branding’ on safe issues like vocational education,” Iowa State political science professor Steffen Schmidt told Daily Intelligencer in an email.

Source: Rubio Still Talking About Welders, Philosophers | NYMag

+Note: We’re only surprised it took this long, and am not sure the professor is appropriately using it, but would have to see it in the context they are referring to.