Rise of the micro-brands

In today’s open market, micro-brands have never had such a low barrier to entry with accessible manufacturing in the same facilities as established brands, social media to use for promotion, and a huge community of creative cyclists who long to create things they want to use themselves. It’s never been a better time for new brands to have a crack at taking on some of the older players in the kit game and shaking up the industry.

micro-brands


Source: Rise of the micro-brands: Introducing the CyclingTips Emporium | CyclingTips


 

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