Summary: A good friendship or romantic partnership takes work. The same goes for customer relationships. Today’s consumers are looking for brands with experiences that feel personalized and effortless and will last long beyond the transaction. Great customer service keeps your customer relationships strong. And it can keep the love (of your brand) alive.
Listen to their needs.
Use customer data sources to understand your customers and give them what they want, when they want it, and through the channels they prefer.
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For Follow Up & +Commentary see this post and how this applies to you