Notes from the War on AdBlockers

Wired Ad Blocking Pop Up

Here’s the thing about this situation, as soon as the first scroll on the page this took over the entire screen. Having read the ‘above the fold’ paragraph & half, and skipped the video. So you offer a “deal” at $1 per WEEK. Okay, that seems reasonable, even if not very tempting. 

Here is the scenario, someone posted the link, it seemed interesting ~ so click. First time on Wired’s website in a year. Boom: 15 seconds into this interaction, a full screen interstitial is forced upon your user. Okay, we’re game. Let’s pause the ad-blocking, against our better judgment.

There is a scant paragraph left you see and feel horribly slighted by this ‘transaction’ you’ve just participated in, but WAIT! It gets better. Before you have a chance to read the remaining text, BOOM:

Thank You Pop Up

Now please forgive us but another full screen overlaid interstitial thanking us, that seems extreme. The whole point is for the reader to continue reading. So this message had us rethinking this so called “support” you speak of. The rest of the article had no conclusion worth such a manhandled interactions.

HERE’s THE THING, WIRED. You don’t get it. No, like you really don’t get it. At all.

Now your casual user, who respected your brand once & thought well of you has had a rather disingenuous up-sell forced on them, and you’ve preemptively thanked them for their “support” by making them let their guard down, and then abusing it.  Neither an ad-free version of Wired, or even a free ad-based Wired seems appealing and in the future you can be certain that any links leading to you will be avoided like the plague.

And as luck would have it, after one experience they are quick to cue up another that makes you scratch your head. So the next giant leap & tomorrow realized is to optimize your user experience & interactions to annoy them the most. Understood.

Wired where the future

Wishing you much luck with that. If in a world of kickstarting life’s little setbacks your best appeal has that of a wet blanket, helping you keep the lights on requires a better strategy. One that relies on selling the future as a six-month subscription scam, or a faux freemium appeal to support journalism. Thanks, but no thanks, we’ll pass on the free phone charger. You might need it.

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