micro brand Makes the New Yorker

Are Micro-Apartments a Good Solution to the Affordable-Housing Crisis?

 

“If micro-units become a form of low-income housing only, it becomes stigmatized.” In other words, going that route might have risked damaging the micro brand among those who seek both market-rate and low-income housing. The observation subtly underscored the importance of optics when it comes to small apartments. An affordable “shoebox,” as it were, was much more likely to be controversial than an expensive one.

 
Source: Are Micro-Apartments a Good Solution to the Affordable-Housing Crisis? | The New Yorker

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