When all else fails create a mnemonic acronym

D.E.A.L. and L.E.A.N.

Back in October, Mr. Cunningham penned an open letter on behalf of the IAB (Interactive Advertising Bureau) telling content providers and others, “We messed up.”

“We build advertising technology to optimize publishers’ yield of marketing budgets that had eroded after the last recession,” Mr. Cunningham wrote. “Looking back now, our scraping of dimes may have cost us dollars in consumer loyalty.” {emphasis ours}

The open letter was also the introduction of IAB principles it dubbed L.E.A.N., for Light, Encrypted, Ad Choice Supported and Non-Invasive. L.E.A.N. is also the IAB’s latest technical standard for the global digital advertising supply chain.

Source: IAB Creates Guide For Publishers To Combat Ad Blocking | Digital – AdAge


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