Does being a Facebook fan of a brand mean anything? It turns out that it does. Fans spend more money on the brand’s that they are fans of than non-fans do.
+Commentary: So while this is using rather large companies with hefty budgets there is something to be taken away from it if you have a small-to-micro business. That just because Social Media is free to use, that without a plan, strategy, or someone who understands how to make those work for you ~ it will cost you more money. Nothing is free they say, not even a free lunch. By continually using social media the way you would for your personal account, doesn’t actually foster that kind of loyalty that gets customers to recommend you to their friends! Instead by humblebragging, and sharing selfies or tweeting quotes, and the like you actually do your brand harm.
Remember it is about the customer, the client, the fan. Always was and is, and the best branding remembers this. It isn’t about you having a sale ~ it is about how much money they can save. There is a big difference in the two approaches. Hiring qualified professionals to do everything from your logo, and help you navigate the ever-changing currents of social media is important. Yet so many small businesses don’t have the budget to invest in this, so they go it alone and suffer the consequences.
No one wants to support a business that is constantly making it about themselves, aimlessly sharing posts, pictures, quotes, and memes. This requires more effort in a DIY nuts-to-soup atmosphere, that doesn’t mean you have to go it alone or won’t benefit from guidance. It is easy to miss our own blindspots, and relying on friends & family exhausts them or assumes that they are your only customers/clients. Best to get a rational & removed adviser who can show you easier & smoother ways to send the same message.
What do you figure your costs of social media to be? It can be time-consuming with little to no ROI. That is when you measure or look for key performance indicators (KPIs) to guide you through actionable metrics and things you can build on. Don’t just hunt likes/clicks/shares. Do it with strategy & purpose, or don’t do it at all.