+Commentary: How is this helpful to their brand? Why the watermark and seemingly simple humor? This confounds us from a “brand” that is simply an SaaS [Software as a Service] entity. This isn’t to say it is bad, but when brands act like people on Twitter, while people are acting like brands then we fall down into a rabbit hole like inception.
As you see they want you to like it. Why? What does this have in a way of connecting with me the person, who would use your service, or has read your blog posts which are alright, and doesn’t recommend your service but may in the future?
Implying that you have uncontrollable violence in a grocery store, when road rage accounts for deaths, and there are people who are the victim of it daily, seems rather a weird source of humor.
This works, if say you are trying to get millennials with their ever so wry, or constantly ironic stream of non-sequiturs. It makes no sense either on Twitter or anywhere really. This is sharing on the level of a joke Facebook page administrated by a 16-22 year old who does it for the likes.
It will work, but for whom and what message do you send in the meantime? This trying to appeal to the lowest common denominator or such bad branding. They have 36k followers and only two liked it. Now if they look & see how many “Impressions” it had and imagine some percentage of them made a value call they might see the damage.
Yet we didn’t unfollow them, we made a value call, a decision the minute we saw this. We can mute them, never seeing their work again, or just never recommend their service. The latter will happen, all with us not having touched a button. [Technically nothing will show up in their analytics, even though we were able to cop the picture, and copy & paste the link to share, not magic just careful engagement by a pro]
So since you have a small brand, that is a microbrand without 36,000 followers, and even if you did have that many followers, that you would get more than two likes for a poor joke, using this moment for more than just a vanity metric.
Respect your followers, and know that as big brands, or upstarts like this one are trying to be like you to get & convert followers and that it is easier for you than it will ever be for them to be natural. Whether that be funny or informative.