Color theory and color psychology in marketing are something content marketers must understand. Color can hurt or hinder content marketing efforts.
In content marketing, color is an emotional cue.
In an ocean of content marketing, color can help yours stand out.
It’s what gets your audience to see what you want them to see, feel what you want them to feel, and to do what you want them to do. Which hues you choose can also affect usability and whether content is readable it or not. This is what makes understanding color psychology so important for the success of your content.