“We’re Going Digital”

What's the Big Campaign Idea? We'll Figure it out later. Marketoonist Tom Fishburne

Should campaigns be media-driven or idea-driven? Lately, it feels like the media tail is wagging the campaign dog. Many campaigns are built around a media platform, as if the media platform alone …


Source: “We’re Going Digital” cartoon | Marketoonist: Tom Fishburne


 

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