The Atlas of Emotions

The Atlas of Emotions Eckman

The Atlas of Emotion is a tool to help people better understand what emotions are, how they are triggered and what their effects are, and how to become aware of emotions before acting on them.

+Note: Will write later about how those above emotions, and this visualization are great for understanding any marketing you can do in today’s climate. While this seems to be weighted towards more negative values, with ‘Enjoyment’ only making up 1/5th of this equation or visualization.  As a tool for experimental psychology it can be useful in sentiment analysis & other analytics when creating further strategies for your brand.

Source: The Ekmans’ Atlas of Emotions