The average person unfollows 15 to 16 people in that time period. According to the article, people are more likely to be unfollowed when the relationship is:
- one-way (such relationships are ‘fragile’ and they are two and a half times more likely to be unfollowed)
- not informative
Moon’s interviews further showed that people who tweet too often and who consequently dominate a timeline are more likely to be unfollowed, as are people who tweet on uninteresting, mundane or political topics.