The Sociology of Unfollowing on Twitter

The average person unfollows 15 to 16 people in that time period. According to the article, people are more likely to be unfollowed when the relationship is:

  1. one-way (such relationships are ‘fragile’ and they are two and a half times more likely to be unfollowed)
  2. new
  3. not informative

Moon’s interviews further showed that people who tweet too often and who consequently dominate a timeline are more likely to be unfollowed, as are people who tweet on uninteresting, mundane or political topics.


Source: The Sociology of Unfollowing on Twitter | The Other Sociologist


 

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