The Inconvenience of $1.50

One of the many insidious aspects of late capitalism is its ability to force a competition between time-saving and wage-saving.  The convenience of technology necessitates further trust in and reliance on the rest of society.

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Throughout my life in capitalist cultures, capitalism has taught me, us, to think that saving $1.50 every time we shop is savvy. Bargain hunting has even been elevated to televised sport: Design on a Dime or Extreme Couponing come to mind. If we know anything about a commodity it is how much it costs and speculations on how much we can underpay are seen as responsible financial planning.

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I and everyone else have little information about which soap helps retain collective bargaining power or which brand of toilet paper supports union-busting political action committees. The social life of things prior to their arrival on shelves is purposefully obscured by a veil of individual consumerism.


Source: The Inconvenience of $1.50 | Cyborgology


 

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