Why Contextual Marketing Is Important To Your Business
Contextual marketing is personalized marketing that enhances the customer’s experience based on a customer’s real-time behavior.
The chart above shows different marketing approaches before and after context is implemented.
One thing you’ll notice is the shift in what metrics are valued at each approach.
Today’s customer will remember an experience with your brand before they remember your brand message. It’s best to focus on creating experiences instead of simply targeting customers.