What a Mobile Website is Supposed to do

mobile-website-oatmeal-comic

The Origin of (almost) Everything

Jennifer Daniel and her team developed a philosophy they termed the “Bart and Lisa approach” to designing infographics. “You create something that Bart Simpson would really like,” she explains—a graphic that will appeal to someone with a low-attention span, or a reader who will appreciate the big picture without getting into the granular details. At the same time, the illustration should work on a Lisa Simpson-level; it should be equally as engaging for those who spend a ton of time poring over the page—absorbing the details, appreciating the context—and who walk away having learned something new.

Ear Wax Infographic


Source: The “Bart And Lisa” Theory Of Information Design | Co.Design


 

When Algorithms Cheat, who checks them? 

Amazon Says It Puts Customers First. But Its Pricing Algorithm Doesn’t.

Buy Box

Unseen and almost wholly unregulated, algorithms play an increasingly important role in broad swaths of American life. Read More

Are Brands Catfishing for Sales with Your Selfies?

Washington said her image has been used on multiple beauty and style online shopping sites, and she thinks they may all be affiliates of DressLilly.com.

Source: People Can’t Stop Laughing At This Wig Site’s Hilariously Bad Edit Of A Stolen Image | BuzzFeed News

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Facebook Overestimated Key Video Metric for Two Years

Raise your hand if you are not the least surprised:

For the past two years Facebook only counted video views of more than three seconds when calculating its “Average Duration of Video Viewed” metric. Video views of under three seconds were not factored in, thereby inflating the average. Facebook’s new metric, “Average Watch Time,” will reflect video views of any duration. That will replace the earlier metric.

In its note to clients, Publicis said the change wasd an attempt to obfuscate Facebook’s earlier miscalculations.

“In an effort to distance themselves from the incorrect metrics, Facebook is deprecating [the old metrics] and introducing ‘new’ metrics in September. Essentially, they’re coming up with new names for what they were meant to measure in the first place,” the memo said. Read More

Overcoming Algorithmic Bias

Facebook Wall picture of two people standing in front of white board at Facebook HQ

However, removing human writers from Trending doesn’t necessarily eliminate bias. Human bias can be embedded into algorithms, and extremely difficult to strip out. That’s one of the conclusions from a study (pdf) of a popular algorithm used for processing language from Princeton University and the University of Bath released as a draft yesterday (Aug. 25). It’s currently under review for publication in a journal. Read More

The International Olympics Committee prohibits press from making GIFs 

Listen up, you media rapscallions. The Olympics is about to start, and I must remind you there will be no GIF-making. None at all. Especially not if you agreed to the IOC’s access terms.

You want to turn a historical moment into a shareable, looping clip that brings joy to the world by celebrating the human race’s determination to continually reach further than its own grasp? Well don’t!

😦


Source: The International Olympics Committee prohibits press from making GIFs | The Verge


 

Publishing Violence in the Age of Social Media

Instagram Posts May Have Escalated Fatal Standoff, Police Say

The episode highlights Facebook’s increasingly complicated role in documenting violence, and in some cases, its active place in the middle of it. Before the shots were fired, the Instagram posts caught the police’s attention. Read More

UX Design shouldn’t be “cheap” and don’t ask it to be either

5 Reasons Why UX Design is Not Cheap

With users becoming more digitally savvy and with the advancement of new technologies, there is increasing pressure placed upon web designers and web agencies to provide “stand-out websites” that impress on a visual and functional level.


Source: 5 Reasons Why UX Design is Not Cheap


 

Suddenly: BuzzFeed Has A ‘Dark Side’ and ‘Copyright Infringement’ Problem?!?

Who knew? Oh yeah, those of us who used to work in media.

This pair of articles, from incensed, and righteously indignant folks about this seeming new phenomenon which can’t be anything other than a fresh awakening to the economics of the situation they fostered, created, and now are suddenly upset by.

Let’s deconstruct for a few minutes, shall we the systemic problem, not the “new” one that they seem to make this. It is no different from any systemic problems, and the same people get rich off the unpaid labor of the many are doing so in this situation. Read More

#StayWoke or Still Snoozing? Optics, Broken Promises, and Twitter

Sweet Jesus, Twitter CEO Jack Dorsey’s #StayWoke Shirt Is Incredibly Embarrassing

A Twitter-branded #StayWoke T-shirt: a truly powerful message from Jack Dorsey, the CEO of a company with a 3 percent black/Latino workforce, one that just appointed a white man as its head of diversity to boot. Read More

Never-Ending Myths About Online Abuse

After building online communities for two decades, we’ve learned how to fight abuse. It’s a solvable problem. We just have to stop repeating the same myths as excuses not to fix things.


Source: The Immortal Myths About Online Abuse —@anildash Medium


+Commentary: This is a great read…and necessary, since constant reinforcement of this idea demands disabusing the trope that we should just “ignore it” for it to go away is utterly insane. It hasn’t worked, and frequently leads to business lost, a damaged brand, a reduction in ability to provide for yourself or family. It can at times even be physically violent & threatening. This not only affects the people who are targeted but will extend to those they love, the businesses they work at, and other tertiary lives.

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MOST POPULAR: May 2016

 

Click Here to see the full List

What Women Want [Infographic]

How Women Want to Interact With Brands Online

According to a new study conducted for Adweek by product review and discovery platform Influenster, brands need to move even further toward mobile if they want to make meaningful connections with women. Read More

Why we need more protections for Video on Social Media

More than 30 men ‘rape teenage girl in Rio’ and post video on Twitter

Police in Rio de Janiero are hunting for more than 30 men suspected of participating in the rape of a teenage girl. Two of the attackers posted pictures and video on Twitter of the assault, which has shocked the country and raised concerns over serious crime in the city.


Source: More than 30 men ‘rape teenage girl in Rio’ and post video on Twitter | The Independent


 

Twitter Cards just got a Spotify Soundtrack

Twitter tunes into Spotify to soundtrack its audio cards

Spotify tells me, “As part of today’s launch, Spotify tracks can now be featured within Twitter Moments providing another great way to discover new music.” And Twitter wrote, “Any Tweet or Moment with a Spotify track link will play the audio in-line, so you can listen to the song without having to leave your Twitter feed. The music conversation on Twitter is massive, the three most followed people on Twitter are musicians!”


Source: Twitter tunes into Spotify to soundtrack its audio cards | TechCrunch


 

gShift: Heirarchy of Web Presence Optimization

gShift  pyramidal infographic that helps visualize the how to optimize your web presence

Practically every digital marketing budget in 2016 includes line items for both SEO and content marketing… the inclusion of influencer marketing is a must. The right influencers will enhance brand discoverability and audience development, boosting reach, results and ROI.

 


Source: 6 Reasons to Boost SEO & Content with Influencer Marketing


 

"Man Paid prostitute with charity money and a primate"

You don’t know until this happens to you

Zany Zoo "Man Paid prostitute with charity money and a primate" Galago

“It’s my first time ever recovering a monkey from a prostitute,” Detective Rick Lowe told FOX12.

Zany Zoo Pets: This post is in regard to the recent news being…

FB post for Zany Zoo


Source: Zany Zoo Pets: This post is in regard to the recent news being…


+Commentary: Yes, this can happen to you to, and when it does you won’t be prepared. You can however take precautions & have a plan for mitigating the damage. Do you have one?

This is a good example, not great, but certainly better than 99% of the ones we’ve seen, the responses to comments both for & against Zany Zoo are good as well. There are a few things you can do in preparation, and certain pitfalls you can avoid in advance of anything going down in your comments section.

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Schrodinger’s Audience: How News Analytics Handed America Trump

The Republican primaries with Trump have been far more entertaining than the primaries without Trump. CBS chairman Les Moonves has remarked that Trump’s candidacy “may not be good for America, but it’s damn good for CBS.” Ross Douthat has likewise noted that Trump is “such a gift to our industry.”

But I think the simple explanation puts the emphasis in the wrong place. Trump’s media dominance isn’t caused by public demand for Trump. It is caused by the media’s new tools for looking at the ratings! Read More

RIP: NYT Research and Development Lab

Eulogy for The New York Times R&D Lab

The New York Times R&D Lab, a groundbreaking department of applied creative technology that helped one of the great institutions of journalism see how it could thrive amidst a changing media ecosystem, died Monday in New York City. It was eleven years old.

Apparently the requirements for being on the R&D Lab staff required that you be generous and deeply collaborative in addition to being uniformly brilliant.

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Illma Gore (crop) 'Make America Great Again'

F/UP: Illma Gore

Illma Gore: ‘If anyone is going to be threatened by a small penis, it’s Trump’

Artist whose painting of nude Trump went viral gives her account of being the target of his campaign’s hate machine and being physically attacked in LA


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Lessons in Social News Reading (con’t)

4. Cellphone news users spend the most time reading long-form content when arriving at an article from an internal link, least time when arriving via a social network

Those who arrive at a long-form article by following a link from another page within the same website – such as a homepage or a suggested link from another article – result in the greatest amount of time spent with the article, an average of 148 seconds.


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Vogue, you taking lessons from Cosmo?

“Hair Inspiration. Check.”

 

Lupita Nyong’o Claps Back at ‘Vogue’ for Saying Audrey Hepburn Inspired Her Met Gala Hair

+Commentary: See this is what you’re not gonna do. Please follow our advice & hire more diverse people to cover these things, get a guide and take a clue if you absolutely must run with a story about a Black Woman’s hair. Comparing to Audrey Hepburn, to your anything, just take a moment and think about it. This is Vogue…not some trash rag tabloid. That no one in the chain of command saw a problem with this, is the problem. Not the story itself, that is pretty common these days in beauty & fashion magazines. Read More

Old Navy Ad comes under attack

Old Navy Tweets sets off racist firestorm

So the seemingly harmless tweet above was trolled very hard and specifically. Causing us to note, but also finding it had longevity beyond just the day  it happened (a weekend, so went largely unnoticed or unreported upon) and today sees it trending again for being called out by Senator & former Presidential hopeful John McCain’s son.

Jack McCain fires back on Social Media:

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Does Twitter Have A Future?

Deray thinks so. Fresh off his loss of the Baltimore Mayoral race he is opining about what he thinks makes Twitter valuable as a social network and platform. We couldn’t disagree more stringently:

deray mckesson and jack dorseyWhile we’ve written about it on several occasions, and at length, always highlighting & focusing specifically on why it is important, necessary, and likely to survive. We aren’t however as cavalier as Mr. McKesson. Who is a favorite of Jack (perpetual CEO & Founder of Twitter) and one could say apparently the sort of accolades, encouragement the teams at Twitter would want. Not however what they need to hear.

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Help us understand this:

like if true_what does this mean to post planner bad branding
+Commentary: How is this helpful to their brand? Why the watermark and seemingly simple humor? This confounds us from a “brand” that is simply an SaaS [Software as a Service] entity. This isn’t to say it is bad, but when brands act like people on Twitter, while people are acting like brands then we fall down into a rabbit hole like inception.

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Dispelling common held myths about blogging

What I Learned from Analyzing 1700 Blog Posts

by Ben Gregory

But wait a minute — does this prove that Tuesday or Thursday is the best day to post? Because what this actually shows us is that Tuesday is the most popular day to post (and by a narrow margin at that.) But is it the best? I’m glad you asked…

[…]

Answer: It seemingly depends on the company, but there do appear to be a number who publish their most successful posts on Tuesday. Now, whether or not that is because they too believe that Tuesday is the best day to publish and thus save their best posts for then I can’t say. But it won’t matter either way if it isn’t statistically significant.

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Don’t Do This: EVER


How To Sell Your Stuff Online

Do you make your own jewelry? Are you a vintage-collector extraordinaire? Maybe you’ve considered starting your own online shop, but have shied away from it, thinking it would be too difficult to do. Well, it actually isn’t as hard or as costly to get started as you may think, but certainly requires hard work and determination for your shop to be successful.

how-to-sell-your-stuff-online nylon article

the smart girl’s guide to starting an online shop of your very own

Source: How To Sell Your Stuff Online | NYLON


Our Analysis Below:


The outline is standard fare:

  1. Build Your Brand & Do Your Research

  2. Actually Build Your Shop

  3. Kill It on Social Media

  4. Keep Pushing!


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10 ways ZDnet got the fear of Internet of Things horribly wrong

17 ways the Internet of Things can go horribly wrong

Rapid growth in the “Internet of Things” space means two things. First, it means that everything we own will soon be Internet-connected. Second, it means that hackers will soon have access to everything we own, by virtue of it all being Internet-connected.

+Commentary: This is the sort of Listicle where ZDnet does its best to be Buzzfeed for nerds & hackers. Or your friendly neighborhood IT Director probably really is worried about this line of inquiry, but I’m not so sure that the 87% who don’t even understand IoT, let alone adopt it, even do. So let’s talk about what they won’t, shall we?

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Fool Me Once. Naw, not again

Forbes Message after you hit continue but your adblocker is still on

Dear Forbes, we are not giving you another chance, we unblocked you (or actually paused Adblock) previously and the results were disastrous. You will not fool us into a second chance. “Lengthen Your Healthspan” and improve your site by not promising things like “ad-light” experiences. That is not L.E.A.N or a D.E.A.L.

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When all else fails create a mnemonic acronym

D.E.A.L. and L.E.A.N.

Back in October, Mr. Cunningham penned an open letter on behalf of the IAB (Interactive Advertising Bureau) telling content providers and others, “We messed up.”

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#oscarssowhite Illustration by DAKrolak GLEAMsocial

Oscars vs #OscarsSoWhite

or: Majority Illusion Paradox and Backlash vs The Oscars

(for most that title will be too wonky. Below is the article that inspired it followed by commentary about how you too can benefit from scrutinizing your “network” of assocations and might even win your own David vs Goliath story)

Your Network’s Structure Matters More than Its Size

Researchers at the University of Southern California recently uncovered the majority illusion, a paradox within social networks that makes some ideas, behaviors, or attributes appear widespread even when they are not. Since we can’t keep an eye on what the entire world is up to, we’re limited to witnessing what our social network says and does. At times, well-connected members within our network can skew our perception of how common an idea or behavior actually is.


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Does a Tweet = Job Advertisement?

( or Why both Twitter & Journalism are in deep trouble )

Of course we aren’t sure how deep, but fairly certain that both are at an intersection where they need to reevaluate their choices and recommit to bringing quality & fairness to their respective platforms


BuzzFeed’s search for marginalized writers is progressive, not racist

On Saturday night, Koul deleted or deactivated her Twitter account. Koul, a woman of colour who writes critically about racism and sexism, was forced off social media for giving an ear to those who often go unheard. This should disturb any journalist, regardless of whether or not Koul returns to Twitter.

But the implications of the incident go beyond Koul, perfectly encapsulating a dangerous deficiency in understandings of racism.

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A cautionary tale:

How I Handled My Personal Story Going Viral

Having your story attacked by trolls and tabloids is a terrible experience, but it is possible to minimize the damage. Read More

Love and unicorns … can software make us nicer people?

Play nice! How the internet is trying to design out toxic behaviour

Love and unicorns … can software make us nicer people?

Online abuse can be cruel – but for some tech companies it is an existential threat. Can giants such as Facebook use behavioural psychology and persuasive design to tame the trolls? [8 Minute Read]

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RIP: Harper Lee

#RIP Harper Lee

astound me: D.A. Królak

Rest in Peace Harper Lee To Kill A Mockingbird Atticus Finch Quote Meme: "I wanted you to see what real courage is, instead of getting the idea that courage is a man with a gun in his hand. It's when you know you're licked before you begin anyway and you see it through no matter what. You rarely win, but sometimes you do."RIP: Harper Lee meme by DAKrólak

I wanted you to see what real courage is … It’s when you know you’re licked before you begin, but you begin anyway and see it through no matter what. ― Atticus Finch

Harper Lee

To Kill a Mockingbird, 1960

View original post 55 more words

Shape Up or Break Up?

Your Choice:

Fresh on the heels of Valentine’s Day, and returning to work the next morning seemed a good time to take stock of how your marketing or branding efforts pay off. Where it matters, in the hearts and minds of your customers. In your office right now maybe you or someone still has that thoughtful bouquet that their loved one sent them, fading as it were, from sitting there all weekend.

That is how you should view your efforts, what is their shelf-life, and how does it play out over all the touch-points and life-cycle of a typical consumer. This sounds like heady stuff, but it some of the most basic psychology. heartbeat of heartache_inforgraphic header

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Et Tu, Cosmo? No, we mean AGAIN.

Hair Tattoos = the next beauty trend you desperately need in your life:

Cosmo Tweet: Hair Tattoos equal next beauty trend desperately need in your life

What could possibly be wrong with this tweet? Twitter knows.

Another Day, Another bad tweet. Clowning Begins in 3, 2, 1…

(Click any picture above to see close-up or easily scroll through )

Today’s offender: Cosmopolitan Magazine

Offense: #CosmoHeadlines in 2011, 2013, 2014 & now again it seems they can’t help tweeting the wrong thing, composing a stupid headline, or making a comparison that will get the ire of everyone. Can’t find it, but as recently as last week they had another offensive tweet. Perhaps slightly longer. This is really a signal that whatever intern they have managing their globally recognized brand is making waves once more. Deleting & moving on is one way to deal with it, but remember screencaps are forever. Read More

Is the ‘Beyonce Effect’ a Real Thing?

Beyonce Effect is real as brands skyrocket after Bey says their names

Beyonce’s man isn’t the only person she’s taking to Red Lobster.

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Illma Gore (crop) 'Make America Great Again'

HotTakes: Illma Gore

What not to do if you are an artist

Last night a dear friend almost got themselves unfriended, blocked, and reported to the authorities. What was their crime, and what was the trigger? They posted a painting/drawing of a naked Donald Trump via Instagram, plus had it cross-post to Facebook.

When scrolling the last thing one expects to find, or has ever, is art that is particularly challenging. Jarring one at first glance, and yet satirically funny, it was still enough to reflexively reach for the block button.

The piece in a barely-SFW is below the fold:

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Delete. That. Tweet.

Hefty Bruno Mars Super Bowl Tweet

Another Day, Another ill-thought out Tweet:

OFFENDER: Hefty

Offense? Being rather culturally insensitive & going out of their way to craft a picture of trash bags with gold chain & a sunglasses to emulate Bruno Mars & Dance Crew during their Super Bowl 50. Who wouldn’t be flattered? Or maybe they were hoping to display some edgy millennial humor? Either way, a clear #Fail.

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Great Thoughts from the founder of Pinboard

Fan Is A Tool-Using Animal

Below are some highlights of the talk, or take-away points to the talk that seemed to be far-reaching when dealing with social media. Read the whole thing by clicking the picture above or following the link at the bottom. Read More

Too little, too late

Red Lobster Fail: Cheddar Bey Biscuits

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#RIPTwitter

Tales of your Downfall are greatly exaggerated, they always are

twitter storm birds
Another Day, another rumor that sparks furious condemnation of Twitter for daring to change. Of course it trends. Its users, power or otherwise, influencer or not, seem to have very strong feelings about something they neither know much about or have investigated more than say, listening to what others have tweeted. Except to say Twitter is ‘becoming Facebook’ … algorithm this…non-chronological…

rip twitter
Further to this, one has to wonder why all the complaining, why grab the pitchforks, light the torches, swear (rather less than persuasively) you’ll stop using it…

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#BrandingBlack

tumblr_nkimianq0l1s8na7jo1_540

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Analyzing journalists’ Twitter bios?!?

ACCORDING TO THE GOSPEL OF THE ONLINE AGE, personal branding is key to building a career in journalism. Of all the tools journalists have at their disposal in their hunt for digital glory, the Twitter bio reigns high. But with only 160 characters available, it’s not easy to strike that magical mix of informative, funny, and engaging.

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Sexism in the Oxford Dictionary of English

Why does the Oxford Dictionary of English portray women as “rabid feminists” with mysterious “psyches” speaking in “shrill voices” who can…


Source: Sexism in the Oxford Dictionary of EnglishSpace + Anthropology — Medium 


 

Twitter Logo on a black-grey field

What’s Wrong with Twitter and How to Fix it? 

Problem Two: Mess and Noise

One of the biggest, and rising, criticisms of Twitter is that the platform has become a haven for spam and junk, to the point of being useless as a news and information source. Spend any time on Twitter and you’ll see this; people who connect with you just so they can hit you with spam messages via DM; automated bots tweeting out the same, promotional messages over and over again; link-dropping that’s so repetitive it becomes totally meaningless. Check out the stream linked to any trending hashtag and you’ll see dozens of off-message, spam tweets with the associated hashtag tacked on, trying to hijack attention. It’s annoying, for sure, and a side-effect of the platform’s popularity, but can it be stopped or negated somehow?

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Powerball Hoax: Social Media Trends

Man Claiming Win On Social Media Photoshopped Ticket

It’s been confirmed there are three lucky winners of the record-breaking $1.5 millionPowerball jackpot. This man, Erik Bragg, claims to be the one from Chino Hills, California. We’re pretty positive, however, that he is not. Read More

Internet Famous not all it cracked up to be?

The sad economics of being famous on the internet

The disconnect between internet fame and financial security is hard to comprehend for both creators and fans. But it’s the crux of many mid-level web personalities’ lives. Take moderately successful YouTubers, for example. Connor Manning, an LGBT vlogger with 70,000 subscribers, was recognized six times selling memberships at the Baltimore Aquarium. Rosianna Halse Rojas, who has her own books and lifestyle channel and is also YouTube king John Green’s producing partner, has had people freak out at her TopMan register. Rachel Whitehurst, whose beauty and sexuality vlog has 160,000 subscribers, was forced to quit her job at Starbucks because fans memorized her schedule.

In other words: Many famous social media stars are too visible to have “real” jobs, but too broke not to. Read More

How Did Apple lose its way?

How Apple Is Giving Design A Bad Name


Now, although the products are indeed even more beautiful than before, that beauty has come at a great price. Gone are the fundamental principles of good design: discoverability, feedback, recovery, and so on. Instead, Apple has, in striving for beauty, created fonts that are so small or thin, coupled with low contrast, that they are difficult or impossible for many people with normal vision to read. We have obscure gestures that are beyond even the developer’s ability to remember. We have great features that most people don’t realize exist.


Source: How Apple Is Giving Design A Bad Name | FastCoDesign


+Commentary: This is a great longform article that deconstructs the very notion of what good design is supposed to be & represent. It also focuses on the shift to touch and portables that demand a completely different framework. Many of the things pointed out in the article are things experienced first hand, while teaching the horde of new converts to Apple products (especially those at the older end of the spectrum) how to use them.   Read More

Alternately: Find out how lame FB’s Ad settings are

Find Out What a Loser Facebook Thinks You Are

FB User Settings reveals trove of ad data

Facebook uses an algorithm determined by your profile information, stories you share, and links you click on to serve you ads based on your interests. It also keeps a running tally of the general topics it thinks you like hidden deep within your settings. Strangely, the topics it’s sorted into are … super specific.


Source: Find Out What a Loser Facebook Thinks You Are |The Cut


+Commentary: This was an interesting look into why Facebook ads have never worked, may never work, and are ultimately useless. When using this article to investigate my own personal settings or “topics” it was hilarious how off-the-chart wrong they were at capturing not only my own general interests, but how off-base they were with regards to things I’d be interested in if they were ad keywords.

As we’ve pointed out here previously when it comes to Google Ads Keyword Planner, they can, if you know what you are looking for and if you are versed in how to find them, realize the whole internet ad thing is built upon a house of cards. That doesn’t mean it doesn’t make money, or that it is not useful to a small business, it just means that unlike the large ad agencies & multi-national corporations you can’t waste tons of money testing out a bunch of different things. Most small business owners that I’ve spoken to recently think that social media is vastly overrated as a tool to connect them to the business they want.

Family Relationships Facebook Ad Keywords

Exhibit A

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Nostaligia give you the sadz?

Facebook lets you filter bad memories out of your nostalgia


Facebook is a nostalgia machine, with features like “Year in Review” and “On This Day” summoning photos and posts from the past in an attempt to entertain users. However, these memories aren’t always welcome, and the social network has often been accused of “inadvertent algorithmic cruelty” — accidentally confronting users with painful memories, like images of dead friends and relatives, without warning. To avoid this the company is introducing a pair of filters for its “On This Day” tool, letting users specify individuals and dates they don’t want to be reminded of.


Source: Facebook lets you filter bad memories out of your nostalgia | The Verge


+Commentary: So when they created “On This Day” they clearly did know that people often have meltdowns, crisis, and very sad things they share openly with their friends. Many years ago, as it was becoming popular there were several live-suicides, prior to them introducing a self-harm reporting process. Surely someone on their UX & UI teams, a few of the engineers, maybe the team that handles the reportage process brought this to their attention?

Don’t get me wrong, enjoying that trip down memory lane is great for me personally, and since I’ve only lost a few friends recently, it is actually refreshing to see the comedic routines we engaged in for the past few years. Even if they are at times tinged with a touch of sadness. They compensate for the fact that he’s no longer here & not posting, so it is like his “Greatest Hits” of Social Media. Read More

Is the Sky Falling Chicken Little?

Ad Blocking and The PR Ripple Effect

A careful examination of some of the largest stories circling around most technophile circles in the past couple of weeks reveals both cheers and jeers around the idea of ad blocking. It’s not that ad blocking is new — it’s been around for years, but it honestly hasn’t been all that exciting … until now.

Apple’s new content-blocking extensions available in the new iOS upgrade has pushed the technology back to the media surface faster than most publicists respond to a HARO query. The reason is because Apple has always had the ability to change technology landscapes, even at times with seemingly innocuous developments. Read More

Welcome to hell:

Apple vs. Google vs. Facebook & the slow death of the web

Those huge chunks — the ads! — are almost certainly the part you don’t want. What you want is the content, hot sticky content, snaking its way around your body and mainlining itself directly into your brain. Plug that RSS firehose straight into your optic nerve and surf surf surf ’til you die.

Forbes Ad on Article about WP Creator Matt Mullenweg

Are these the ads that pay for the content? Lengthen Your Healthspan

 

Unfortunately, the ads pay for all that content, an uneasy compromise between the real cost of media production and the prices consumers are willing to pay that has existed since the first human scratched the first antelope on a wall somewhere. Media has always compromised user experience for advertising: that’s why magazine stories are abruptly continued on page 96, and why 30-minute sitcoms are really just 22 minutes long. Media companies put advertising in the path of your attention, and those interruptions are a valuable product. Your attention is a valuable product.


Source: Welcome to hell: Apple vs. Google vs. Facebook and the slow death of the web | The Verge


+Commentary: YOUR ATTENTION is the product. Welcome to a post-consumerist information society that is built upon the architecture of social media, what will they do if content is suddenly not subsidized? Leave your thoughts in the comments below. This is a conversation we definitely want to have 🙂

Negotiations: Currency of Attention

Now, it’s reasonable for me to expect that the site requires a revenue stream. It’s reasonable to expect that there’ll be some way to monetise my presence there. But that’s it; that’s where the line is. In every other context in life, I get to choose whether to participate in the resulting transaction. With advertising, though, you’ve made the decision for me – in fact, several decisions: the means, format, and currency of exchange.

It’s the last one that’s particularly troubling. Without even giving me the chance to opt out, you’ve declared – as soon as I stepped in the door, and before I’ve looked around – that I owe you the currency of attention. Read More

#SorryNotSorry. This concept is not supported:

Thanks! This page was ad supported. /snark

The Ethical Ad Blocker Chrome extension, developed by internet artist Darius Kazemi, will block any webpage that contains ads, replacing it with a crude text page telling users to check out a list of auto-generating websites and non-profit organizations that give stuff away for free. There’s nothing like a little blunt commentary hitting you over the head to make heads or tails of the contentious climate around ad-blocking.

Sorry. This page is ad supported.

“The conundrum at hand: users don’t want to see ads, but content providers can’t give away content for free,” writes Kazemi on the extension description. “The solution is simple: if a website has ads, the user simply should not be able to see it. This way, the user doesn’t experience ads, but they also don’t leech free content. Everybody wins!”

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Don’t Believe the Hype?!?! (or the #Hottake)

The Internet loves an opportunity to feel good about itself almost as much as it loves an opportunity to shame.

Ahmed Mohamed and the problem with the Internet ‘feel-good’ machine

It was an Internet fairytale come true. Hurray!
While it’s an example of the Internet’s power to right wrongs through extreme publicity, and broadcast social norms such that other principals will hesitate before punishing a Muslim teen for an engineering project, it also highlights just how rapid and intense virality can be for those at the center of a social media storm.


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Death of Snackable Content

The Death of Snackable Content

Every other headline out there today promises to break topics down into bite-sized bits. “4 Ways to Be a Better Leader,” “8 Steps to a Healthier Lifestyle,” “16 Abuses From the CIA Torture Report” — it seems as if no topic is too serious or nuanced to undergo “snackification.”

Like Cheetos and M&Ms, these articles lend themselves to mindless consumption. There is nothing wrong with them in moderation, but at some point, you start to crave something with more substance. Today’s readers want more than listicles and clickbait, and this is driving meaningful change across the digital publishing industry. Read More

Building a business is a tireless task, and technology should make that easier not complicate it. If you end up spending what limited energy you have on several different sites, posting several different things, and then interacting with a bunch of people who may or may not even be truly interested; what is the real cost? Chasing likes & comments on social media is a given, but how do you measure your return on that investment?

How do you work smarter and not harder?

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Moral Panic: Instagram Version

It’s 10pm Do You Know What Social Media Site your Child is On?10pm know where your kids are


The Disturbing Way Some Teens Are Really Using Instagram

[Trigger Warning: Teen Exploitation, Pornography & Sexual Predators]

Jessie discovered it accidentally.

“It was on the popular page,” he told me. “I thought it was just a hot guy with his shirt off.”

Jessie, a 20-something male in New York, had clicked on what he thought was an innocuous selfie on Instagram, the kind of photo we’ve come to expect from a generation which thinks the best way to prove your worth is to purse your lips while staring into a water-stained bathroom mirror. But the image, it turned out, wasn’t of a “hot guy” — it was of a young boy.

“Like, 11-years-old young boy,” Jessie said.
Jessie was creeped out, but what he noticed next disturbed him most: The picture had received thousands upon thousands of likes.

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Under 30 Dominating Digital

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‘Viral mills’ are content marketing at its worst

Why ‘viral mills’ like Buzzfeed & Upworthy are content marketing at its worst 

By Muhammad Saleem

Not a day goes by without another viral content mill popping up, or announcing how many millions of page views it has managed to accumulate within a short span of time. If I didn’t know any better, I would be incredibly envious of the position sites like those find themselves in. Just take a look at the growth and traffic data for these sites recently published by Business Insider.

Business Insider — as well as Buzzfeed, Upworthy, and a growing number of others –  definitely show impressive traffic numbers, but are they a good indicator of a successful business?

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How to Persuasively Build and Promote Your Brand Online [INFOGRAPHIC]

How to Build and Promote Your Brand Online INFOGRAPHIC

In the following infographic, originally published by FreeWebsite.com, discover some very valuable tips on building your brand online. They include tips like “custom tailoring your message,” “standing out in the marketplace,” “utilizing social media,” and so much more. It’s not going to be a walk in the park but it is certainly obtainable and should be the goal of any small business.


Source: How To Effectively Build Your Brand Online [Infographic] | Search Engine Journal


 

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INFOGRAPHIC: Content 4.0?

The Rise of Content 4.0 Here's What We'll Pay For #Infographic

Content 4.0 is here.That’s content worth paying for — and consumers are buying lots of it.For the preceding decade, content has been available for free online, both legally and illegally. So why are people buying it now?

Because technology is making content more convenient, attractive, relevant and emotional. From iTunes to Amazon, from Netflix to the New York Times, the signs of Content 4.0 are everywhere.


Source: INFOGRAPHIC: Content 4.0 | Business Insider


 

+Commentary: Is this a thing? Did we jump fro 2.0 to 4.0 when no one was looking? We’ll have to remain vigilant to see if this actually pans out or is a marketing ploy to sell tickets to their IGNITION conference. Technologists love to tell you how bright & sunny things will be in the future, don’t they?

This is a very lovely infographic though. Nice Packaging for snake-oil.

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How to Create Your Own Wiki

If you’ve only ever heard the term “wiki” in regards to Wikipedia, you’re missing out. There are thousands of them online with some very specialized content—just look at the list at WikiIndex, a wiki about wikis. For example, the Wikimedia Foundation that keeps Wikipedia going also supports a dictionary called Wiktionary, a quote collection called Wikiquote, and a free news source called Wikinews, among others. Specialized wikis cover Star Trek (Memory Alpha), Star Wars (Wookieepedia), Muppets, music lyrics , how-to instructions, and every other thing you can think of.

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A Primer on the Service Economy

The phrase “service economy” — commonly used to describe the U.S. economic profile these days — refers to a decrease in manufacturing (where we make things for people) and an increase in the service sector (where we do stuff for people). Read More

A close look at troll comments versus real ones

There’s something very strange about the anonymity of the Web that brings out the worst in some people. I don’t get it, but it’s something we have to deal with for now. Courtney S… Read More