The metrics snafus have raised concerns for some marketers, ad buyers and publishers. Facebook says the problems haven’t impacted billing. Still, some executives say incorrect statistics can affect how ad buyers allocate budgets, and Facebook has been under pressure to allow more thorough and independent measurement by third-party firms. Read More
Jennifer Daniel and her team developed a philosophy they termed the “Bart and Lisa approach” to designing infographics. “You create something that Bart Simpson would really like,” she explains—a graphic that will appeal to someone with a low-attention span, or a reader who will appreciate the big picture without getting into the granular details. At the same time, the illustration should work on a Lisa Simpson-level; it should be equally as engaging for those who spend a ton of time poring over the page—absorbing the details, appreciating the context—and who walk away having learned something new.
Most creative geniuses don’t start with a specific goal and follow it through with deliberate practice, said Scott Barry Kaufman, scientific director of the Imagination Institute at the University of Pennsylvania. Instead, they maintain an openness to discovering whatever arises.
As news sharing on social platforms gathers steam, breaking news videos shot by eyewitnesses are going viral every other week. The phenomenon raises a host of questions for publishers, platforms, and eyewitnesses themselves. How can journalists ensure videos are authentic and judge whether it’s ethical to re-publish them? How can social platforms prevent fake news content from proliferating? How can journalists minimize harm to eyewitnesses who are suddenly thrust into the center of a breaking news cycle?
Raise your hand if you are not the least surprised:
For the past two years Facebook only counted video views of more than three seconds when calculating its “Average Duration of Video Viewed” metric. Video views of under three seconds were not factored in, thereby inflating the average.Facebook’s new metric, “Average Watch Time,” will reflect video views of any duration. That will replace the earlier metric.
In its note to clients, Publicis said the change wasd an attempt to obfuscate Facebook’s earlier miscalculations.
“In an effort to distance themselves from the incorrect metrics, Facebook is deprecating [the old metrics] and introducing ‘new’ metrics in September. Essentially, they’re coming up with new names for what they were meant to measure in the first place,” the memo said.Read More
However, removing human writers from Trending doesn’t necessarily eliminate bias. Human bias can be embedded into algorithms, and extremely difficult to strip out. That’s one of the conclusions from a study (pdf) of a popular algorithm used for processing language from Princeton University and the University of Bath released as a draft yesterday (Aug. 25). It’s currently under review for publication in a journal. Read More
Listen up, you media rapscallions. The Olympics is about to start, and I must remind you there will be no GIF-making. None at all. Especially not if you agreed to the IOC’s access terms.
You want to turn a historical moment into a shareable, looping clip that brings joy to the world by celebrating the human race’s determination to continually reach further than its own grasp? Well don’t!
“…business value is no longer derived from having a big brand in the traditional sense, but rather, having a big micro brand – highly engaged, with the right audience and the ability to demonstrate repeated sales from known customers.”
Instagram Posts May Have Escalated Fatal Standoff, Police Say
The episode highlights Facebook’s increasingly complicated role in documenting violence, and in some cases, its active place in the middle of it. Before the shots were fired, the Instagram posts caught the police’s attention. Read More
What we really need from those building the Internet of Things is commitment. Companies should step up and guarantee the longevity of their products, no matter the cost or bind it might put them in. If I buy a thermostat, it should last at least five years — at least enough time for me to start lusting after something else. Read More
Yeah… I’ma tell you like Will Evans told me: if somebody messages something reckless / ignorant / snarky at you, “Mmm–How many followers they got? Only 127 people care what this cat got to say? Not Even worth the time.” That’s been my litmus test for twitter fingers for the longest. Jordan breaks that shit down into math, “I don’t respond to people with 40,000 tweets and 400 followers.”
+Commentary:This is an interesting and very funny look at the psychology behind Twitter, with some really great tips & hints.
With users becoming more digitally savvy and with the advancement of new technologies, there is increasing pressure placed upon web designers and web agencies to provide “stand-out websites” that impress on a visual and functional level.
Who knew?Oh yeah, those of us who used to work in media.
This pair of articles, from incensed, and righteously indignant folks about this seeming new phenomenon which can’t be anything other than a fresh awakening to the economics of the situation they fostered, created, and now are suddenly upset by.
Let’s deconstruct for a few minutes, shall we the systemic problem, not the “new” one that they seem to make this. It is no different from any systemic problems, and the same people get rich off the unpaid labor of the many are doing so in this situation. Read More
YouTube wants to turn video ads on its platform into a DIY possibility for small- and medium-sized businesses. Today, Google is launching three ways for SMBs to create video ads for YouTube that are—at least for the most part—free.
One of the many insidious aspects of late capitalism is its ability to force a competition between time-saving and wage-saving. The convenience of technology necessitates further trust in and reliance on the rest of society.
Throughout my life in capitalist cultures, capitalism has taught me, us, to think that saving $1.50 every time we shop is savvy. Bargain hunting has even been elevated to televised sport: Design on a Dime or Extreme Couponing come to mind. If we know anything about a commodity it is how much it costs and speculations on how much we can underpay are seen as responsible financial planning.
I and everyone else have little information about which soap helps retain collective bargaining power or which brand of toilet paper supports union-busting political action committees. The social life of things prior to their arrival on shelves is purposefully obscured by a veil of individual consumerism.
The reason a lot of these companies are tagging their selfies with #machinelearning is that they have some cool algorithm. Sweet I.P. bro!News flash: algos are not intelligent. Algos take in data that you hand-picked, and probably pre-formatted, complete some operation you specified explicitly, and produce results which are predictable.Intelligence is not predictable. Intelligence does whatever IT thinks is best.
With the way social media has evolved over the last 7 years, telling a story that connects with your target audience on a personal level is what will help you stand out from your competitors. Park suggests (and I agree) that using visuals to share you story will increase engagement dramatically. Park says to start with a visual that tells the story, and bring it full circle with a call to action at the end.
The average person unfollows 15 to 16 people in that time period. According to the article, people are more likely to be unfollowed when the relationship is:
one-way (such relationships are ‘fragile’ and they are two and a half times more likely to be unfollowed)
Moon’s interviews further showed that people who tweet too often and who consequently dominate a timeline are more likely to be unfollowed, as are people who tweet on uninteresting, mundane or political topics.
+Commentary: Great read from Harvard Business Review, while ostensibly for community managers, it can be applied very broadly to all your social media practices as a micro-business or in any micromarkteting efforts. Read More
Sweet Jesus, Twitter CEO Jack Dorsey’s #StayWoke Shirt Is Incredibly Embarrassing
A Twitter-branded #StayWoke T-shirt: a truly powerful message from Jack Dorsey, the CEO of a company with a 3 percent black/Latino workforce, one that just appointed a white man as its head of diversity to boot.Read More
HOW I WOULD LIKE TO BE REMEMBERED: I would like to be remembered as a man who won the heavyweight title three times, who was humorous, and who treated everyone right. As a man who never looked down on those who looked above him.
Should Your Brand go Gay-For-Pay During Pride Season?
Wondering if your brand should show support for Marriage Equality or Pride Celebrations? 2015 seemed to confirm that you should.
So, in case you weren’t on Social Media (*gasp*) since Friday morning, in which case this post might be irrelevant to you, then you might not have noticed the profusion of rainbows coloring every icon, profile picture, and post. They were kind of hard to miss, as statistics rolling in on Monday morning proved. You can be forgiven, or even granted immunity, if you didn’t greet this with an enthusiastic embrace, don’t worry not all of us did either.Read More
One recent trend that has come about in the last couple years thanks to crowdfunding platforms like Kickstarter is the rise of microbrand watches. Big brands such as Omega, Rolex and Seiko, still dominate the market, but the allure of smaller brands that produce high quality, custom-made watches, is gaining appeal globally.
Deriving from “stay awake,” to stay woke is to keep informed of the shitstorm going on around you in times of turmoil and conflict, specifically on occasions when the media is being heavily filtered- such as the events in Ferguson Missouri in August 2014.
+Note: It means the term has jumped the shark. It means we can retire the phrase now, because if the head of one of the least diverse companies can wear it, in the presence of Deray, then it really doesn’t mean anything anymore. This response from the article perfectly sums it up: Read More
Read on to learn about how we built this visualization, and what we’ve learned about Game of Thrones—and its fans—from it. And for any of you who aren’t caught up… Warning! The rest of this post contain spoilers from Game of Thrones.
Explore this #GameOfThrones interactive visualization to see how the audience relates to the characters relate and them to each other, their popularity & emojis used about them helps track certain sentiments.
According to a new study conducted for Adweek by product review and discovery platform Influenster, brands need to move even further toward mobile if they want to make meaningful connections with women.Read More
Police in Rio de Janiero are hunting for more than 30 men suspected of participating in the rape of a teenage girl. Two of the attackers posted pictures and video on Twitter of the assault, which has shocked the country and raised concerns over serious crime in the city.
Twitter tunes into Spotify to soundtrack its audio cards
Spotify tells me, “As part of today’s launch, Spotify tracks can now be featured within Twitter Moments providing another great way to discover new music.” And Twitter wrote, “Any Tweet or Moment with a Spotify track link will play the audio in-line, so you can listen to the song without having to leave your Twitter feed. The music conversation on Twitter is massive, the three most followed people on Twitter are musicians!”
Practically every digital marketing budget in 2016 includes line items for both SEO and content marketing… the inclusion of influencer marketing is a must. The right influencers will enhance brand discoverability and audience development, boosting reach, results and ROI.
Retweets do lead to exposure, which can lead to offers of work. Many people I know have been approached for (paid) writing jobs purely on the basis of their personal Twitter accounts. Many of them aren’t writers or comedians by trade, but this gives them an opportunity to do something they enjoy and make either essential or additional income. In some cases it has even led to entire career changes. It has genuinely changed lives and bank balances.
Please take time to read the whole thing, as we are going to dive in-depth into attribution, theft, intellectual property, etc… in the coming days:
+Commentary: Yes, this can happen to you to, and when it does you won’t be prepared. You can however take precautions & have a plan for mitigating the damage. Do you have one?
This is a good example, not great, but certainly better than 99% of the ones we’ve seen, the responses to comments both for & against Zany Zoo are good as well. There are a few things you can do in preparation, and certain pitfalls you can avoid in advance of anything going down in your comments section.
The Republican primaries with Trump have been far more entertaining than the primaries without Trump. CBS chairman Les Moonves has remarked that Trump’s candidacy “may not be good for America, but it’s damn good for CBS.” Ross Douthat has likewise noted that Trump is “such a gift to our industry.”
But I think the simple explanation puts the emphasis in the wrong place. Trump’s media dominance isn’t caused by public demand for Trump. It is caused by the media’s new tools for looking at the ratings! Read More
Satan’s Credit Card: What The Mark Of The Beast Taught Me About The Future Of Money
The first thing you’ll notice if you ever decide to surrender your wallet is how damn many apps you’ll need in order to replace it. You’ll need a mobile credit card replacement — Apple Pay or Android Pay — for starters, but you’ll also need person-to-person payment apps like Venmo, PayPal, and Square Cash. Then don’t forget the lesser-knowns: Dwolla, Tilt, Tab, LevelUp, SEQR, Popmoney, P2P Payments, and Flint. Then you might as well embrace the cryptocurrency of the future, bitcoin, by downloading Circle, Breadwallet, Coinbase, Fold, Gliph, Xapo, and Blockchain. You’ll also want to cover your bases with individual retailer payment apps like Starbucks, Walmart, USPS Mobile, Exxon Speedpass, and Shell Motorist, to name but a few. Plus public and regular transit apps — Septa in Philadelphia, NJ Transit in New Jersey, Zipcar, Uber, Lyft. And because you have to eat and drink, Seamless, Drizly, Foodler, Saucey, Waitress, Munchery, and Sprig. The future is fractured.
In the same way that BuzzFeed started out focused on lighter content like listicles and then moved into narrative and investigative journalism, the company is taking steps to insert more news into its video operations. Executive producer Henry Goldman is moving from Los Angeles into BuzzFeed’s New York newsroom, starting Monday, to lead an effort to develop a more concerted video news strategy. Goldman previously oversaw BuzzFeed Motion Picture’s unscripted and documentary projects.
The graph represents a network of 448 Twitter users whose recent tweets contained “databythebay”, or who were replied to or mentioned in those tweets, taken from a data set limited to a maximum of 18,000 tweets. The network was obtained from Twitter on Wednesday, 18 May 2016 at 18:18 UTC.
I confess, I use ad blockers. I block ads. I even had an ad or two on my website and still I use them. I can’t even say I’m anti-ads. I want sites to make money and the people providing them with content to get paid, but honestly, ads drag down web pages something awful. More and more reports are bearing that out.
Empowering young girls of color with art that looks like them: “When I was younger, I couldn’t find paper dolls that were brown,” Ariel says with a laugh. “So I made my own. And I did that as a six-year-old little girl.”
User Experience is an increasingly expansive discipline but the key concepts remain largely the same. These are some of the main things that contribute to the UX of your site and the things you need to consider when implementing a UX strategy.
(follow the link below to read each of these principles explained)
“The first thing a lot of people turn to for information is Google, and that’s great because there is more information out there than ever,” says communications expert Dietram Scheufele of the University of Wisconsin, Madison, a co-author of the new Materials Today journal study. “But Google is shaping the reality we experience in the suggestions it makes, pointing us away from the most accurate information and towards the most popular.”
On March 15th, Instagram announced that it would eventually be changing people’s feeds and no longer displaying images chronologically but rather in accordance with some proprietary algorithm. Instagram–now a division of Facebook–claimed that such a change would benefit users, because they miss about 70 percent of images in their feeds, according to the firm’s calculations. A change ensuring that people see the images they are most likely to appreciate, seems, at least at first glance, to be quite positive.
To those with their ears attuned to fissures in the media world related to data journalism, the use of the word “data” was pointed. That, plainly, was what Silver responded to. The site’s election podcasts generally feature Silver and several other of the site’s election team discussing the race, with particular attention paid to polls.
In keeping with that spirit, we’ve decided to celebrate our 40th anniversary with a new design. These days when a magazine overhauls its look, the process normally works something like this: A new editor or creative director walks in, decides whatever came before was crap, hires an outside design firm or three, commissions a custom typeface or maybe 10, gets a team of web designers and app developers to translate that vision to the digital space, and lines up some celebrity buzz, and many, many months later, voilà! A redesign is born. (continue reading at link below)
Content Marketing Is Moving Toward a Zen State of Storytelling
Following the long game of this theory is interesting for advertisers because many of the scenarios end with them enjoying the same benefits as entertainment executives. In other words, as content marketing continues to grow, quality becomes more important than quantity. And, as the quality of content marketing grows, a brand’s product offering begins to resemble merchandise. This is a good thing because when the lines between your story and your product blur, your product has become the merchandise of your brand’s continuing saga. And what happens then is really good: an increased cycle of engagement, multiple steams of revenue, and more consumer demand for new products and new content. Of course, it also brings increased sales and a stronger brand.
Facebook relies on editors’ judgment for trending news feed, documents show
But the documents show that the company relies heavily on the intervention of a small editorial team to determine what makes its “trending module” headlines – the list of news topics that shows up on the side of the browser window on Facebook’s desktop version. The company backed away from a pure-algorithm approach in 2014 after criticism that it had not included enough coverage of unrest in Ferguson, Missouri, in users’ feeds. Read More
+Note: Do click the picture & read the whole thing, it is depressing from beginning to end, of which this last bit is the punchline. That said this is a very specific & large company too, but it has several quotes in there we will feature later as they are what you see or read when dealing with the people in charge.
Influencers are going to start disappearing. Brands are going to start realizing the amount of followers you have doesn’t mean shit. Just because photos look good and have 200,000 followers means nothing. You can’t rely on content creators all day long. For the influencers, their entire business is about relationships and friendships. Someone was at Vice, so uses their friend to do photography. Someone knows someone else at Instagram so gets featured on the trending page. We live and die by these platforms today. Read More
For website content publishers and content creators, there’s a debate raging as to the rights and wrongs of curation. While content aggregation has been around for a while with sites using algorithms to find and link to content, the relatively new practice of editorial curation — human filtering and organizing — has created what I’m dubbing, “The Great Creationism Debate.” Read More
The Atlas of Emotion is a tool to help people better understand what emotions are, how they are triggered and what their effects are, and how to become aware of emotions before acting on them. Read More
I don’t know how they did it. But they somehow pulled it off. Medium is only about content. And nothing else. Ev Williams, Founder & CEO of Medium even said it in his latest post Taking Medium to the next Level. He said that Medium is primarily about the content.
Sounds about alright, you’d say. Sure, content is always great. I love content. But what it does is that it completely kills the person behind the content.
Over time, the work became increasingly demanding, and Facebook’s trending news team started to look more and more like the worst stereotypes of a digital media content farm. Managers gave curators aggressive quotas for how many summaries and headlines to write, and timed how long it took curators to write a post.
The New York Times R&D Lab, a groundbreaking department of applied creative technology that helped one of the great institutions of journalism see how it could thrive amidst a changing media ecosystem, died Monday in New York City. It was eleven years old.
Apparently the requirements for being on the R&D Lab staff required that you be generous and deeply collaborative in addition to being uniformly brilliant.
Woke this morning to find the “new” way YouTubers (YT’ers) are succeeding. This video is funny, and of course whoever puts together Beyoncé’s stadium tour saw fit to include it in the segues between performances. Watching this young woman lose her sh*t on the internet is also funny as hell. Read More
It takes someone strong to make someone strong. This summer, as we celebrate the world’s athletes at the 2016 Olympic Games, let’s not forget the person whose strength inspired them along the way: Mom.
4. Cellphone news users spend the most time reading long-form content when arriving at an article from an internal link, least time when arriving via a social network
Those who arrive at a long-form article by following a link from another page within the same website – such as a homepage or a suggested link from another article – result in the greatest amount of time spent with the article, an average of 148 seconds.
One particular area of uncertainty has been the fate of long, in-depth news reports that have been a staple of the mainstream print media in its previous forms. These articles – enabled by the substantial space allotted them – allow consumers to engage with complex subjects in more detail and allow journalists to bring in more sources, consider more points of view, add historical context and cover events too complex to tell in limited words.
So the seemingly harmless tweet above was trolled very hard and specifically. Causing us to note, but also finding it had longevity beyond just the day it happened (a weekend, so went largely unnoticed or unreported upon) and today sees it trending again for being called out by Senator & former Presidential hopeful John McCain’s son.
While we’ve written about it on several occasions, and at length, always highlighting & focusing specifically on why it is important, necessary, and likely to survive. We aren’t however as cavalier as Mr. McKesson. Who is a favorite of Jack (perpetual CEO & Founder of Twitter) and one could say apparently the sort of accolades, encouragement the teams at Twitter would want. Not however what they need to hear.
One of the biggest mistakes a brand can make when implementing an influencer marketing campaign on Instagram is selecting the wrong influencer(s). We have an obsession with size in America – bigger always has to mean better – so it’s natural to gravitate toward mega-celebrities that have tens of millions of Instagram followers as an influencer target for your brand. We’ve just completed a new study, however, that showcases why this may not be your best bet.
We recently analyzed more than 800,000 Instagram users, with the majority having at least 1,000 followers. This amounted to a total of approximately five million total Instagram posts that we looked at, and the results may surprise you – when it comes to Instagram influencers, better things come in smaller packages.
For example, we’ve found that there are stories people don’t like or comment on that they still want to see, such as articles about a serious current event, or sad news from a friend. Based on this finding, we previously updated News Feed’s ranking to factor in how much time you spend reading a post within News Feed, regardless of whether you opened the article. We also previously updated News Feed’s ranking to take into account times when someone clicked on an article and came straight back to News Feed as we learned that this often happened when the article someone clicked on wasn’t what they had expected from the post or the headline.
As our clients know too well, we are not taking the news of Prince’s passing well. So please give us to next week to reply to any inquiries or resume our series. Until then, see the best brand response to this wold of grief:
But the most appealing factor of live streaming – raw content at the touch of a button – is also its biggest threat: The inability of companies to monitor live content has spawned an entirely new set of serious safety and privacy issues for users. The freedom to live-stream just about anything, anywhere in the world, has prompted a new and uncomfortable predicament for social media companies: What should they do if – or when – a crime is being live-streamed on their platform?
Outlier Detection with Parametric and Non-Parametric methods
Dealing with Outliers is like searching a needle in a haystack
by Jacob Joseph.
An Outlier is an observation or point that is distant from other observations/points. But, how would you quantify the distance of an observation from other observations to qualify it as an outlier. Outliers are also referred to as observations whose probability to occur is low. But, again, what constitutes low?? There are parametric methods and non-parametric methods that are employed to identify outliers. Parametric methods involve assumption of some underlying distribution such as normal distribution whereas there is no such requirement with non-parametric approach. Additionally, you could do a univariate analysis by studying a single variable at a time or multivariate analysis where you would study more than one variable at the same time to identify outliers. The question arises which approach and which analysis is the right answer??? Unfortunately, there is no single right…
Facebook Removes The Shade Room For “Violating Community Standards”
The Shade Room is a thoroughly modern publication, existing nearly entirely where its audience exists — on social. However, publishing directly to social networks, as Nwandu has pioneered, puts the fortunes, and readership, of TSR into a third party’s hands. Namely, Facebook’s, Instagram’s, Twitter’s, and Snapchat’s.
As we’re on the cusp of using machine learning for rendering basically all kinds of consequential decisions about human beings in domains such as education, employment, advertising, health care and policing, it is important to understand why machine learning is not, by default, fair or just in any meaningful way.
This runs counter to the widespread misbelief that algorithmic decisions tend to be fair, because, y’know, math is about equations and not skin color.
As online users, we’ve become accustomed to the giant, invisible hands of Google, Facebook, and Amazon feeding our screens. We’re surrounded by proprietary code like Twitter Trends, Google’s autocomplete, Netflix recommendations, and OKCupid matches. It’s how the internet churns. So when Instagram or Twitter, or the Silicon Valley titan of the moment, chooses to mess with what we consider our personal lives, we’re reminded where the power actually lies. And it rankles.
Every single tweet, every comment you leave, every post, every image you make becomes part of your brand. Period. Every time you post, you need to be laddering it back to your brand’s goals. Your core story needs to be consistent and your personality needs to be constant too. Doing this sets up a larger narrative, the broad context, for your content to succeed and have a clear message.
We got a response from the “consultant” that created this post (and pictured above), placed it on several different sites, and still can’t explain why it is offensive or what branding purpose it serves other than as a test. So we are going to politely as we can unpack her statement below of how she “did help us understand it” and why she is so gleefully looking forward to us “publishing” it. She isn’t quite sure what she got herself into, so let’s help her.
@GLEAMsocial Yes! (I posted that image) I did help you understand it. I left a comment on your post. Looking forward to seeing it published.
+Commentary:How is this helpful to their brand? Why the watermark and seemingly simple humor? This confounds us from a “brand” that is simply an SaaS [Software as a Service] entity. This isn’t to say it is bad, but when brands act like people on Twitter, while people are acting like brands then we fall down into a rabbit hole like inception.
The newest rainmaker at publishers: E-commerce editors
Publishers from Business Insider and Gawker to Hearst and BuzzFeed have not only added “commerce” to the revenue mix — it’s often little more than affiliate links — but they’ve hired out editorial staff that specializes in creating commerce-minded content. These new comm-tent creators need to be one part editor, one part salesperson.