The metrics snafus have raised concerns for some marketers, ad buyers and publishers. Facebook says the problems haven’t impacted billing. Still, some executives say incorrect statistics can affect how ad buyers allocate budgets, and Facebook has been under pressure to allow more thorough and independent measurement by third-party firms. Read More
Amazon Says It Puts Customers First. But Its Pricing Algorithm Doesn’t.
Unseen and almost wholly unregulated, algorithms play an increasingly important role in broad swaths of American life. Read More
Washington said her image has been used on multiple beauty and style online shopping sites, and she thinks they may all be affiliates of DressLilly.com.
Raise your hand if you are not the least surprised:
For the past two years Facebook only counted video views of more than three seconds when calculating its “Average Duration of Video Viewed” metric. Video views of under three seconds were not factored in, thereby inflating the average. Facebook’s new metric, “Average Watch Time,” will reflect video views of any duration. That will replace the earlier metric.
In its note to clients, Publicis said the change wasd an attempt to obfuscate Facebook’s earlier miscalculations.
“In an effort to distance themselves from the incorrect metrics, Facebook is deprecating [the old metrics] and introducing ‘new’ metrics in September. Essentially, they’re coming up with new names for what they were meant to measure in the first place,” the memo said. Read More
However, removing human writers from Trending doesn’t necessarily eliminate bias. Human bias can be embedded into algorithms, and extremely difficult to strip out. That’s one of the conclusions from a study (pdf) of a popular algorithm used for processing language from Princeton University and the University of Bath released as a draft yesterday (Aug. 25). It’s currently under review for publication in a journal. Read More
Instagram Posts May Have Escalated Fatal Standoff, Police Say
The episode highlights Facebook’s increasingly complicated role in documenting violence, and in some cases, its active place in the middle of it. Before the shots were fired, the Instagram posts caught the police’s attention. Read More
Yeah… I’ma tell you like Will Evans told me: if somebody messages something reckless / ignorant / snarky at you, “Mmm–How many followers they got? Only 127 people care what this cat got to say? Not Even worth the time.” That’s been my litmus test for twitter fingers for the longest. Jordan breaks that shit down into math, “I don’t respond to people with 40,000 tweets and 400 followers.”
+Commentary: This is an interesting and very funny look at the psychology behind Twitter, with some really great tips & hints.
Who knew? Oh yeah, those of us who used to work in media.
This pair of articles, from incensed, and righteously indignant folks about this seeming new phenomenon which can’t be anything other than a fresh awakening to the economics of the situation they fostered, created, and now are suddenly upset by.
Let’s deconstruct for a few minutes, shall we the systemic problem, not the “new” one that they seem to make this. It is no different from any systemic problems, and the same people get rich off the unpaid labor of the many are doing so in this situation. Read More
This is tasteless on so many levels, using Straight outta Compton face-swapped with politicos while invoking our sitting African-American President? So many wrongs.
Apparently they got carried away with all the momentum behind #DeleteYourAccount→
Getting the Most from an Online Customer Community
Four best practices.
Don’t underestimate the amount of work that’s required
Don’t just recruit “fans” for your community
Measure the ROI
Create a brand for your community
+Commentary: Great read from Harvard Business Review, while ostensibly for community managers, it can be applied very broadly to all your social media practices as a micro-business or in any micromarkteting efforts. Read More
A Twitter-branded #StayWoke T-shirt: a truly powerful message from Jack Dorsey, the CEO of a company with a 3 percent black/Latino workforce, one that just appointed a white man as its head of diversity to boot. Read More
There’s Nothing Bolder Than Being Yourself
Doritos is showing its support for LGBT teenagers with limited-run rainbow chips. Which signals that branding-wise it is moving into a rather mainstream territory highlighting an almost generational divide, or social media’s progressive side. As brands seek to highlight their diversity and inclusion, not just for the small communities of marginalized voices, but for the benefit too of their loved ones, friends and family. Read More
This landlord said ‘like’ me on Facebook or get evicted
How far will a business go for a Facebook like? Read More
After building online communities for two decades, we’ve learned how to fight abuse. It’s a solvable problem. We just have to stop repeating the same myths as excuses not to fix things.
+Commentary: This is a great read…and necessary, since constant reinforcement of this idea demands disabusing the trope that we should just “ignore it” for it to go away is utterly insane. It hasn’t worked, and frequently leads to business lost, a damaged brand, a reduction in ability to provide for yourself or family. It can at times even be physically violent & threatening. This not only affects the people who are targeted but will extend to those they love, the businesses they work at, and other tertiary lives.
Zany Zoo Pets: This post is in regard to the recent news being…
+Commentary: Yes, this can happen to you to, and when it does you won’t be prepared. You can however take precautions & have a plan for mitigating the damage. Do you have one?
This is a good example, not great, but certainly better than 99% of the ones we’ve seen, the responses to comments both for & against Zany Zoo are good as well. There are a few things you can do in preparation, and certain pitfalls you can avoid in advance of anything going down in your comments section.
On March 15th, Instagram announced that it would eventually be changing people’s feeds and no longer displaying images chronologically but rather in accordance with some proprietary algorithm. Instagram–now a division of Facebook–claimed that such a change would benefit users, because they miss about 70 percent of images in their feeds, according to the firm’s calculations. A change ensuring that people see the images they are most likely to appreciate, seems, at least at first glance, to be quite positive.
On today’s edition of Delete That Tweet [DTT:], we focus on this:
If an article is good, you really don’t have to write an inflammatory headline, to wedge into a trending topic like you are a tabloid magazine. This is a fact.
Why Content Curation Is Here to Stay 
For website content publishers and content creators, there’s a debate raging as to the rights and wrongs of curation. While content aggregation has been around for a while with sites using algorithms to find and link to content, the relatively new practice of editorial curation — human filtering and organizing — has created what I’m dubbing, “The Great Creationism Debate.” Read More
The New York Times R&D Lab, a groundbreaking department of applied creative technology that helped one of the great institutions of journalism see how it could thrive amidst a changing media ecosystem, died Monday in New York City. It was eleven years old.
Apparently the requirements for being on the R&D Lab staff required that you be generous and deeply collaborative in addition to being uniformly brilliant.
Woke this morning to find the “new” way YouTubers (YT’ers) are succeeding. This video is funny, and of course whoever puts together Beyoncé’s stadium tour saw fit to include it in the segues between performances. Watching this young woman lose her sh*t on the internet is also funny as hell. Read More
Illma Gore: ‘If anyone is going to be threatened by a small penis, it’s Trump’
Artist whose painting of nude Trump went viral gives her account of being the target of his campaign’s hate machine and being physically attacked in LA
4. Cellphone news users spend the most time reading long-form content when arriving at an article from an internal link, least time when arriving via a social network
Those who arrive at a long-form article by following a link from another page within the same website – such as a homepage or a suggested link from another article – result in the greatest amount of time spent with the article, an average of 148 seconds.
So the seemingly harmless tweet above was trolled very hard and specifically. Causing us to note, but also finding it had longevity beyond just the day it happened (a weekend, so went largely unnoticed or unreported upon) and today sees it trending again for being called out by Senator & former Presidential hopeful John McCain’s son.
Jack McCain fires back on Social Media:
Deray thinks so. Fresh off his loss of the Baltimore Mayoral race he is opining about what he thinks makes Twitter valuable as a social network and platform. We couldn’t disagree more stringently:
While we’ve written about it on several occasions, and at length, always highlighting & focusing specifically on why it is important, necessary, and likely to survive. We aren’t however as cavalier as Mr. McKesson. Who is a favorite of Jack (perpetual CEO & Founder of Twitter) and one could say apparently the sort of accolades, encouragement the teams at Twitter would want. Not however what they need to hear.
Yes. Yes they did!
We got a response from the “consultant” that created this post (and pictured above), placed it on several different sites, and still can’t explain why it is offensive or what branding purpose it serves other than as a test. So we are going to politely as we can unpack her statement below of how she “did help us understand it” and why she is so gleefully looking forward to us “publishing” it. She isn’t quite sure what she got herself into, so let’s help her.
+Commentary: How is this helpful to their brand? Why the watermark and seemingly simple humor? This confounds us from a “brand” that is simply an SaaS [Software as a Service] entity. This isn’t to say it is bad, but when brands act like people on Twitter, while people are acting like brands then we fall down into a rabbit hole like inception.
Do you make your own jewelry? Are you a vintage-collector extraordinaire? Maybe you’ve considered starting your own online shop, but have shied away from it, thinking it would be too difficult to do. Well, it actually isn’t as hard or as costly to get started as you may think, but certainly requires hard work and determination for your shop to be successful.
Our Analysis Below:
The outline is standard fare:
Build Your Brand & Do Your Research
Actually Build Your Shop
Kill It on Social Media
Rapid growth in the “Internet of Things” space means two things. First, it means that everything we own will soon be Internet-connected. Second, it means that hackers will soon have access to everything we own, by virtue of it all being Internet-connected.
+Commentary: This is the sort of Listicle where ZDnet does its best to be Buzzfeed for nerds & hackers. Or your friendly neighborhood IT Director probably really is worried about this line of inquiry, but I’m not so sure that the 87% who don’t even understand IoT, let alone adopt it, even do. So let’s talk about what they won’t, shall we?
Does being a Facebook fan of a brand mean anything? It turns out that it does. Fans spend more money on the brand’s that they are fans of than non-fans do.
Dear Forbes, we are not giving you another chance, we unblocked you (or actually paused Adblock) previously and the results were disastrous. You will not fool us into a second chance. “Lengthen Your Healthspan” and improve your site by not promising things like “ad-light” experiences. That is not L.E.A.N or a D.E.A.L.
New Headaches, new rules, new workarounds?
Yesterday Facebook rolled out on the heels of its press barrage about Instant Articles, and all they portend for the blogging world another announcement too. Let’s not beat around the bush the Insta-Articles will probably benefit more the “content creators” types than the typical blog. Yet, they are working directly with WordPress on an open-source plugin which seems to put the weight of both behind something that means you should expect to be more stable & reliable.
Lessons from the Dark Side of Social Selling
What happens when your safety record, or commitment to it, is called into question over a tweet, status update or even a poor review on Yelp!? What are people saying about your brand that you might not even be aware of? Social listening is an essential tool in your arsenal, and Google Alerts has been useless for years and yet almost every person we talked to counts on this worthless feature. So what can we learn from these incidents?
or: Majority Illusion Paradox and Backlash vs The Oscars
(for most that title will be too wonky. Below is the article that inspired it followed by commentary about how you too can benefit from scrutinizing your “network” of assocations and might even win your own David vs Goliath story)
Researchers at the University of Southern California recently uncovered the majority illusion, a paradox within social networks that makes some ideas, behaviors, or attributes appear widespread even when they are not. Since we can’t keep an eye on what the entire world is up to, we’re limited to witnessing what our social network says and does. At times, well-connected members within our network can skew our perception of how common an idea or behavior actually is.
( or Why both Twitter & Journalism are in deep trouble )
Of course we aren’t sure how deep, but fairly certain that both are at an intersection where they need to reevaluate their choices and recommit to bringing quality & fairness to their respective platforms
BuzzFeed’s search for marginalized writers is progressive, not racist
On Saturday night, Koul deleted or deactivated her Twitter account. Koul, a woman of colour who writes critically about racism and sexism, was forced off social media for giving an ear to those who often go unheard. This should disturb any journalist, regardless of whether or not Koul returns to Twitter.
But the implications of the incident go beyond Koul, perfectly encapsulating a dangerous deficiency in understandings of racism.
How I Handled My Personal Story Going Viral
Having your story attacked by trolls and tabloids is a terrible experience, but it is possible to minimize the damage. Read More
Online abuse can be cruel – but for some tech companies it is an existential threat. Can giants such as Facebook use behavioural psychology and persuasive design to tame the trolls? [8 Minute Read]
Here’s the thing about this situation, as soon as the first scroll on the page this took over the entire screen. Having read the ‘above the fold’ paragraph & half, and skipped the video. So you offer a “deal” at $1 per WEEK. Okay, that seems reasonable, even if not very tempting. Read More
Filed Under: What were they thinking?
Last night HBO premiered a teaser two months from its premier of Game of Thrones. It is entitled ‘Hall of Faces’ Teaser. So naturally wanting to remember what the name of the actual temple is we did a search.(Actual answer: House of Black & White) When the ‘Google Information box’ above showed up to the right of our search results we were shocked. Do you see what might be out of place there?
Fresh on the heels of Valentine’s Day, and returning to work the next morning seemed a good time to take stock of how your marketing or branding efforts pay off. Where it matters, in the hearts and minds of your customers. In your office right now maybe you or someone still has that thoughtful bouquet that their loved one sent them, fading as it were, from sitting there all weekend.
That is how you should view your efforts, what is their shelf-life, and how does it play out over all the touch-points and life-cycle of a typical consumer. This sounds like heady stuff, but it some of the most basic psychology.
Hair Tattoos = the next beauty trend you desperately need in your life:
Another Day, Another bad tweet. Clowning Begins in 3, 2, 1…
(Click any picture above to see close-up or easily scroll through )
Today’s offender: Cosmopolitan Magazine
Offense: #CosmoHeadlines in 2011, 2013, 2014 & now again it seems they can’t help tweeting the wrong thing, composing a stupid headline, or making a comparison that will get the ire of everyone. Can’t find it, but as recently as last week they had another offensive tweet. Perhaps slightly longer. This is really a signal that whatever intern they have managing their globally recognized brand is making waves once more. Deleting & moving on is one way to deal with it, but remember screencaps are forever. Read More
Beyonce’s man isn’t the only person she’s taking to Red Lobster.
What not to do if you are an artist
Last night a dear friend almost got themselves unfriended, blocked, and reported to the authorities. What was their crime, and what was the trigger? They posted a painting/drawing of a naked Donald Trump via Instagram, plus had it cross-post to Facebook.
When scrolling the last thing one expects to find, or has ever, is art that is particularly challenging. Jarring one at first glance, and yet satirically funny, it was still enough to reflexively reach for the block button.
The piece in a barely-SFW is below the fold:
Another Day, Another ill-thought out Tweet:
Offense? Being rather culturally insensitive & going out of their way to craft a picture of trash bags with gold chain & a sunglasses to emulate Bruno Mars & Dance Crew during their Super Bowl 50. Who wouldn’t be flattered? Or maybe they were hoping to display some edgy millennial humor? Either way, a clear #Fail.
Fan Is A Tool-Using Animal
Below are some highlights of the talk, or take-away points to the talk that seemed to be far-reaching when dealing with social media. Read the whole thing by clicking the picture above or following the link at the bottom. Read More
Tales of your Downfall are greatly exaggerated, they always are
Another Day, another rumor that sparks furious condemnation of Twitter for daring to change. Of course it trends. Its users, power or otherwise, influencer or not, seem to have very strong feelings about something they neither know much about or have investigated more than say, listening to what others have tweeted. Except to say Twitter is ‘becoming Facebook’ … algorithm this…non-chronological…
Further to this, one has to wonder why all the complaining, why grab the pitchforks, light the torches, swear (rather less than persuasively) you’ll stop using it…
ACCORDING TO THE GOSPEL OF THE ONLINE AGE, personal branding is key to building a career in journalism. Of all the tools journalists have at their disposal in their hunt for digital glory, the Twitter bio reigns high. But with only 160 characters available, it’s not easy to strike that magical mix of informative, funny, and engaging.
Problem Two: Mess and Noise
One of the biggest, and rising, criticisms of Twitter is that the platform has become a haven for spam and junk, to the point of being useless as a news and information source. Spend any time on Twitter and you’ll see this; people who connect with you just so they can hit you with spam messages via DM; automated bots tweeting out the same, promotional messages over and over again; link-dropping that’s so repetitive it becomes totally meaningless. Check out the stream linked to any trending hashtag and you’ll see dozens of off-message, spam tweets with the associated hashtag tacked on, trying to hijack attention. It’s annoying, for sure, and a side-effect of the platform’s popularity, but can it be stopped or negated somehow?
“Being forced to choose all of these different payment system(s) for each business I might use is not something I want to do.”
Man Claiming Win On Social Media Photoshopped Ticket
It’s been confirmed there are three lucky winners of the record-breaking $1.5 millionPowerball jackpot. This man, Erik Bragg, claims to be the one from Chino Hills, California. We’re pretty positive, however, that he is not. Read More
The disconnect between internet fame and financial security is hard to comprehend for both creators and fans. But it’s the crux of many mid-level web personalities’ lives. Take moderately successful YouTubers, for example. Connor Manning, an LGBT vlogger with 70,000 subscribers, was recognized six times selling memberships at the Baltimore Aquarium. Rosianna Halse Rojas, who has her own books and lifestyle channel and is also YouTube king John Green’s producing partner, has had people freak out at her TopMan register. Rachel Whitehurst, whose beauty and sexuality vlog has 160,000 subscribers, was forced to quit her job at Starbucks because fans memorized her schedule.
In other words: Many famous social media stars are too visible to have “real” jobs, but too broke not to. Read More
Now, although the products are indeed even more beautiful than before, that beauty has come at a great price. Gone are the fundamental principles of good design: discoverability, feedback, recovery, and so on. Instead, Apple has, in striving for beauty, created fonts that are so small or thin, coupled with low contrast, that they are difficult or impossible for many people with normal vision to read. We have obscure gestures that are beyond even the developer’s ability to remember. We have great features that most people don’t realize exist.
+Commentary: This is a great longform article that deconstructs the very notion of what good design is supposed to be & represent. It also focuses on the shift to touch and portables that demand a completely different framework. Many of the things pointed out in the article are things experienced first hand, while teaching the horde of new converts to Apple products (especially those at the older end of the spectrum) how to use them. Read More
Facebook uses an algorithm determined by your profile information, stories you share, and links you click on to serve you ads based on your interests. It also keeps a running tally of the general topics it thinks you like hidden deep within your settings. Strangely, the topics it’s sorted into are … super specific.
+Commentary: This was an interesting look into why Facebook ads have never worked, may never work, and are ultimately useless. When using this article to investigate my own personal settings or “topics” it was hilarious how off-the-chart wrong they were at capturing not only my own general interests, but how off-base they were with regards to things I’d be interested in if they were ad keywords.
As we’ve pointed out here previously when it comes to Google Ads Keyword Planner, they can, if you know what you are looking for and if you are versed in how to find them, realize the whole internet ad thing is built upon a house of cards. That doesn’t mean it doesn’t make money, or that it is not useful to a small business, it just means that unlike the large ad agencies & multi-national corporations you can’t waste tons of money testing out a bunch of different things. Most small business owners that I’ve spoken to recently think that social media is vastly overrated as a tool to connect them to the business they want.
Will You Use It, though?
An update to the Page Plug-in lets businesses add a message box and event information to their page.
The new messaging function does pretty much exactly what you expect. Customers can send messages directly from their Facebook inbox and they’ll show up via Facebook Messenger or the desktop chat interface.
+Commentary: While this is inline with the developments they’ve brought to the Facebook Business Pages of late, it seems almost a dangerous proposition for a micro-to-small business. While it will certainly afford greater accessibility, if you are a solo-entrepreneur and your phone is the way all your clients contact you, I’m not sure adding another layer by way of the Facebook Messenger will be effective. Read More
Facebook lets you filter bad memories out of your nostalgia
Facebook is a nostalgia machine, with features like “Year in Review” and “On This Day” summoning photos and posts from the past in an attempt to entertain users. However, these memories aren’t always welcome, and the social network has often been accused of “inadvertent algorithmic cruelty” — accidentally confronting users with painful memories, like images of dead friends and relatives, without warning. To avoid this the company is introducing a pair of filters for its “On This Day” tool, letting users specify individuals and dates they don’t want to be reminded of.
+Commentary: So when they created “On This Day” they clearly did know that people often have meltdowns, crisis, and very sad things they share openly with their friends. Many years ago, as it was becoming popular there were several live-suicides, prior to them introducing a self-harm reporting process. Surely someone on their UX & UI teams, a few of the engineers, maybe the team that handles the reportage process brought this to their attention?
Don’t get me wrong, enjoying that trip down memory lane is great for me personally, and since I’ve only lost a few friends recently, it is actually refreshing to see the comedic routines we engaged in for the past few years. Even if they are at times tinged with a touch of sadness. They compensate for the fact that he’s no longer here & not posting, so it is like his “Greatest Hits” of Social Media. Read More
Ad Blocking and The PR Ripple Effect
A careful examination of some of the largest stories circling around most technophile circles in the past couple of weeks reveals both cheers and jeers around the idea of ad blocking. It’s not that ad blocking is new — it’s been around for years, but it honestly hasn’t been all that exciting … until now.
Apple’s new content-blocking extensions available in the new iOS upgrade has pushed the technology back to the media surface faster than most publicists respond to a HARO query. The reason is because Apple has always had the ability to change technology landscapes, even at times with seemingly innocuous developments. Read More
Apple vs. Google vs. Facebook & the slow death of the web
Those huge chunks — the ads! — are almost certainly the part you don’t want. What you want is the content, hot sticky content, snaking its way around your body and mainlining itself directly into your brain. Plug that RSS firehose straight into your optic nerve and surf surf surf ’til you die.
Unfortunately, the ads pay for all that content, an uneasy compromise between the real cost of media production and the prices consumers are willing to pay that has existed since the first human scratched the first antelope on a wall somewhere. Media has always compromised user experience for advertising: that’s why magazine stories are abruptly continued on page 96, and why 30-minute sitcoms are really just 22 minutes long. Media companies put advertising in the path of your attention, and those interruptions are a valuable product. Your attention is a valuable product.
+Commentary: YOUR ATTENTION is the product. Welcome to a post-consumerist information society that is built upon the architecture of social media, what will they do if content is suddenly not subsidized? Leave your thoughts in the comments below. This is a conversation we definitely want to have 🙂
Now, it’s reasonable for me to expect that the site requires a revenue stream. It’s reasonable to expect that there’ll be some way to monetise my presence there. But that’s it; that’s where the line is. In every other context in life, I get to choose whether to participate in the resulting transaction. With advertising, though, you’ve made the decision for me – in fact, several decisions: the means, format, and currency of exchange.
It’s the last one that’s particularly troubling. Without even giving me the chance to opt out, you’ve declared – as soon as I stepped in the door, and before I’ve looked around – that I owe you the currency of attention. Read More
Thanks! This page was ad supported. /snark
The Ethical Ad Blocker Chrome extension, developed by internet artist Darius Kazemi, will block any webpage that contains ads, replacing it with a crude text page telling users to check out a list of auto-generating websites and non-profit organizations that give stuff away for free. There’s nothing like a little blunt commentary hitting you over the head to make heads or tails of the contentious climate around ad-blocking.
“The conundrum at hand: users don’t want to see ads, but content providers can’t give away content for free,” writes Kazemi on the extension description. “The solution is simple: if a website has ads, the user simply should not be able to see it. This way, the user doesn’t experience ads, but they also don’t leech free content. Everybody wins!”
+Commentary: This is a highly informative infographic with much wisdom highlighted, it is like an Emily Post Social [Media] Etiquette Guide for commenting that does not go far enough to address all situations. It is a basic how-to, and a starting point. The follow up on the blog page (click the image above to read) as it gives you three solid reasons why negative comments can be good for your business.
In a world of infinite information and product choice, consumers hold more power than brands. For retailers, this means embracing marketing’s new ‘power of now.’
Many retailers are making headway on some of these elements. Yet few seem to truly understand that historical advantages are fraying. They don’t seem to get that immediacy is redefining the definition of relevance.
The Internet loves an opportunity to feel good about itself almost as much as it loves an opportunity to shame.
It was an Internet fairytale come true. Hurray!
While it’s an example of the Internet’s power to right wrongs through extreme publicity, and broadcast social norms such that other principals will hesitate before punishing a Muslim teen for an engineering project, it also highlights just how rapid and intense virality can be for those at the center of a social media storm.
Every other headline out there today promises to break topics down into bite-sized bits. “4 Ways to Be a Better Leader,” “8 Steps to a Healthier Lifestyle,” “16 Abuses From the CIA Torture Report” — it seems as if no topic is too serious or nuanced to undergo “snackification.”
Like Cheetos and M&Ms, these articles lend themselves to mindless consumption. There is nothing wrong with them in moderation, but at some point, you start to crave something with more substance. Today’s readers want more than listicles and clickbait, and this is driving meaningful change across the digital publishing industry. Read More
Building a business is a tireless task, and technology should make that easier not complicate it. If you end up spending what limited energy you have on several different sites, posting several different things, and then interacting with a bunch of people who may or may not even be truly interested; what is the real cost? Chasing likes & comments on social media is a given, but how do you measure your return on that investment?
How do you work smarter and not harder?
What You Think You Know About the Web Is Wrong
If you’re an average reader, I’ve got your attention for 15 seconds, so here goes: We are getting a lot wrong about the web these days. We confuse what people have clicked on for what they’ve read. We mistake sharing for reading. We race towards new trends like native advertising without fixing what was wrong with the old ones and make the same mistakes all over again. Read More
[Trigger Warning: Teen Exploitation, Pornography & Sexual Predators]
Jessie discovered it accidentally.
“It was on the popular page,” he told me. “I thought it was just a hot guy with his shirt off.”
Jessie, a 20-something male in New York, had clicked on what he thought was an innocuous selfie on Instagram, the kind of photo we’ve come to expect from a generation which thinks the best way to prove your worth is to purse your lips while staring into a water-stained bathroom mirror. But the image, it turned out, wasn’t of a “hot guy” — it was of a young boy.
“Like, 11-years-old young boy,” Jessie said.
Jessie was creeped out, but what he noticed next disturbed him most: The picture had received thousands upon thousands of likes.
Typically images that are found in posts can range anywhere from 400-1000 pixels in width. If we chose the @2x method, this would mean that each image would be between 800-2000 pixels in width.
Serving images that large on every page load could result in a tremendous resource hog, not to mention it would eat away at your bandwidth. Read More
Which do you use?
How do you use
#SocialMedia to communicate to your customers? (embedded tweet below)
Why ‘viral mills’ like Buzzfeed & Upworthy are content marketing at its worst
Not a day goes by without another viral content mill popping up, or announcing how many millions of page views it has managed to accumulate within a short span of time. If I didn’t know any better, I would be incredibly envious of the position sites like those find themselves in. Just take a look at the growth and traffic data for these sites recently published by Business Insider.
Business Insider — as well as Buzzfeed, Upworthy, and a growing number of others – definitely show impressive traffic numbers, but are they a good indicator of a successful business?
Really, tell us more?
In the past month I have attended two webinars with thought-leaders from the social media marketing space in which one of the luminaries referred to Likes on Facebook as “vanity metrics” as if this were uncontestable common knowledge. This was troubling for three reasons. First, it reveals engrained prejudices about social media that are simply false. Second, it suggests a profound ignorance about the mechanics of social media platforms. Third, it indicates that direct-response thinking still dominates much of the discourse around social media marketing.
That is what the online revolution is about. That is what we are about: creating a conversation, sharing our vision of how interactive the world is, and translating that for small business people. People like you, who have no time to learn the latest fads or trends, who don’t have marketing teams to tweet/blog/post for them, or the money for expensive branding exercises.
No need to feel like you have to go it on your own. CONNECT with us today to get started.
Any small business or entrepreneur knows that the secret to success isn’t about having the right product, the right location, or even the right attitude. It is about the relationships you forge with your customers. There is almost always somewhere else they can go to get the product, the experience or even that elusive feeling. Read More
Content 4.0 is here.That’s content worth paying for — and consumers are buying lots of it.For the preceding decade, content has been available for free online, both legally and illegally. So why are people buying it now?
Because technology is making content more convenient, attractive, relevant and emotional. From iTunes to Amazon, from Netflix to the New York Times, the signs of Content 4.0 are everywhere.
+Commentary: Is this a thing? Did we jump fro 2.0 to 4.0 when no one was looking? We’ll have to remain vigilant to see if this actually pans out or is a marketing ploy to sell tickets to their IGNITION conference. Technologists love to tell you how bright & sunny things will be in the future, don’t they?
This is a very lovely infographic though. Nice Packaging for snake-oil.
If you’ve only ever heard the term “wiki” in regards to Wikipedia, you’re missing out. There are thousands of them online with some very specialized content—just look at the list at WikiIndex, a wiki about wikis. For example, the Wikimedia Foundation that keeps Wikipedia going also supports a dictionary called Wiktionary, a quote collection called Wikiquote, and a free news source called Wikinews, among others. Specialized wikis cover Star Trek (Memory Alpha), Star Wars (Wookieepedia), Muppets, music lyrics , how-to instructions, and every other thing you can think of.
In the age of Facebook, Twitter, and that ever present ‘next big social media thing’ – there is one thing no business right now can afford to do without. That is a strategy. After spending the last six years helping non-profits, mom & pop small businesses, artists, solo entrepreneurs and many others define themselves and their brand in the digital age – we’ve come to the conclusion that for all the webpages, seminars, video tutorials that there are many so-called “experts” who are complete bull.
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A goal without a plan is just a wish. — Antoine de Saint-Exupery