Are Brands Catfishing for Sales with Your Selfies?

Washington said her image has been used on multiple beauty and style online shopping sites, and she thinks they may all be affiliates of DressLilly.com.

Source: People Can’t Stop Laughing At This Wig Site’s Hilariously Bad Edit Of A Stolen Image | BuzzFeed News

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The International Olympics Committee prohibits press from making GIFs 

Listen up, you media rapscallions. The Olympics is about to start, and I must remind you there will be no GIF-making. None at all. Especially not if you agreed to the IOC’s access terms.

You want to turn a historical moment into a shareable, looping clip that brings joy to the world by celebrating the human race’s determination to continually reach further than its own grasp? Well don’t!

😦


Source: The International Olympics Committee prohibits press from making GIFs | The Verge


 

Welcome to the experience economy

“…business value is no longer derived from having a big brand in the traditional sense, but rather, having a big micro brand – highly engaged, with the right audience and the ability to demonstrate repeated sales from known customers.”


Source: Welcome to the experience economy


 

Publishing Violence in the Age of Social Media

Instagram Posts May Have Escalated Fatal Standoff, Police Say

The episode highlights Facebook’s increasingly complicated role in documenting violence, and in some cases, its active place in the middle of it. Before the shots were fired, the Instagram posts caught the police’s attention. Read More

Staples Canada Clowns Kris Jenner

Staples Canada Tweet Clowns Kris Jennery

And gets over 50,000 Retweets! With 56k Likes!?!?!
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Suddenly: BuzzFeed Has A ‘Dark Side’ and ‘Copyright Infringement’ Problem?!?

Who knew? Oh yeah, those of us who used to work in media.

This pair of articles, from incensed, and righteously indignant folks about this seeming new phenomenon which can’t be anything other than a fresh awakening to the economics of the situation they fostered, created, and now are suddenly upset by.

Let’s deconstruct for a few minutes, shall we the systemic problem, not the “new” one that they seem to make this. It is no different from any systemic problems, and the same people get rich off the unpaid labor of the many are doing so in this situation. Read More

Find your parade and celebrate #Pride with your city. #PrideForEveryone

Find your parade and celebrate #Pride with your city. #PrideForEveryone


Source: Find your parade & celebrate Pride with your city. #PrideForEveryone


 

YouTube Introduces New Ways to Help SMB Make Better Video Ads

YouTube wants to turn video ads on its platform into a DIY possibility for small- and medium-sized businesses. Today, Google is launching three ways for SMBs to create video ads for YouTube that are—at least for the most part—free.


Source: YouTube Is Introducing New Ways to Help Small Businesses Make Better Video Ads | Adweek


 

Why you should care about Storytelling

The Art of Storytelling By a Storyteller

The Story Cycle: Why you should care about storytelling and your brand

 

WHY SHOULD YOU CARE ABOUT STORYTELLING?

the-art-of-story-telling-by-a-storyteller-1

With the way social media has evolved over the last 7 years, telling a story that connects with your target audience on a personal level is what will help you stand out from your competitors. Park suggests (and I agree) that using visuals to share you story will increase engagement dramatically. Park says to start with a visual that tells the story, and bring it full circle with a call to action at the end.


Source: The Art of Storytelling By a Storyteller


 

Online Efforts

Are you getting the most from your online efforts?

Getting the Most from an Online Customer Community

Four best practices.

  1. Don’t underestimate the amount of work that’s required

  2. Don’t just recruit “fans” for your community

  3. Measure the ROI

  4. Create a brand for your community


Source: Getting the Most from an Online Customer Community | HBR


+Commentary: Great read from Harvard Business Review, while ostensibly for community managers, it can be applied very broadly to all your social media practices as a micro-business or in any micromarkteting efforts. Read More

#StayWoke or Still Snoozing? Optics, Broken Promises, and Twitter

Sweet Jesus, Twitter CEO Jack Dorsey’s #StayWoke Shirt Is Incredibly Embarrassing

A Twitter-branded #StayWoke T-shirt: a truly powerful message from Jack Dorsey, the CEO of a company with a 3 percent black/Latino workforce, one that just appointed a white man as its head of diversity to boot. Read More

The “Other” Beyoncé Effect:

Yet Another Company Forgot About the Don’t Mess With Beyoncé Rule

Read More

What Women Want [Infographic]

How Women Want to Interact With Brands Online

According to a new study conducted for Adweek by product review and discovery platform Influenster, brands need to move even further toward mobile if they want to make meaningful connections with women. Read More

Why stealing jokes on Twitter matters to whiney cry-babies 

 

Retweets do lead to exposure, which can lead to offers of work. Many people I know have been approached for (paid) writing jobs purely on the basis of their personal Twitter accounts. Many of them aren’t writers or comedians by trade, but this gives them an opportunity to do something they enjoy and make either essential or additional income. In some cases it has even led to entire career changes. It has genuinely changed lives and bank balances.

Please take time to read the whole thing, as we are going to dive in-depth into attribution, theft, intellectual property, etc… in the coming days:

Source: Why stealing jokes on Twitter matters to whiney cry-babies | Ben


 

BuzzFeed is experimenting with news video 

In the same way that BuzzFeed started out focused on lighter content like listicles and then moved into narrative and investigative journalism, the company is taking steps to insert more news into its video operations. Executive producer Henry Goldman is moving from Los Angeles into BuzzFeed’s New York newsroom, starting Monday, to lead an effort to develop a more concerted video news strategy. Goldman previously oversaw BuzzFeed Motion Picture’s unscripted and documentary projects.


Source: BuzzFeed is building a New York-based team to experiment with news video | Nieman Journalism Lab


 

Your Brand’s Continuing Saga

Content Marketing Is Moving Toward a Zen State of Storytelling

Following the long game of this theory is interesting for advertisers because many of the scenarios end with them enjoying the same benefits as entertainment executives. In other words, as content marketing continues to grow, quality becomes more important than quantity. And, as the quality of content marketing grows, a brand’s product offering begins to resemble merchandise. This is a good thing because when the lines between your story and your product blur, your product has become the merchandise of your brand’s continuing saga. And what happens then is really good: an increased cycle of engagement, multiple steams of revenue, and more consumer demand for new products and new content. Of course, it also brings increased sales and a stronger brand.


Source: Content Marketing Is Moving Toward a Zen State of Storytelling | Adweek


 

Confessions of a Social Media Exec

+Note:  Do click the picture & read the whole thing, it is depressing from beginning to end, of which this last bit is the punchline. That said this is a very specific & large company too, but it has several quotes in there we will feature later as they are what you see or read when dealing with the people in charge.

What’s next?


Influencers are going to start disappearing. Brands are going to start realizing the amount of followers you have doesn’t mean shit. Just because photos look good and have 200,000 followers means nothing. You can’t rely on content creators all day long. For the influencers, their entire business is about relationships and friendships. Someone was at Vice, so uses their friend to do photography. Someone knows someone else at Instagram so gets featured on the trending page. We live and die by these platforms today.
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“Everyone is a media outlet”

Why Content Curation Is Here to Stay [2010]

For website content publishers and content creators, there’s a debate raging as to the rights and wrongs of curation. While content aggregation has been around for a while with sites using algorithms to find and link to content, the relatively new practice of editorial curation — human filtering and organizing — has created what I’m dubbing, “The Great Creationism Debate.” Read More

Why you shouldn’t blog on Medium

I don’t know how they did it. But they somehow pulled it off. Medium is only about content. And nothing else. Ev Williams, Founder & CEO of Medium even said it in his latest post Taking Medium to the next Level. He said that Medium is primarily about the content.

Sounds about alright, you’d say. Sure, content is always great. I love content. But what it does is that it completely kills the person behind the content.


Source: Why you shouldn’t blog on Medium | Yann Girard


+Note: Also see Content is great but Context is key

RIP: NYT Research and Development Lab

Eulogy for The New York Times R&D Lab

The New York Times R&D Lab, a groundbreaking department of applied creative technology that helped one of the great institutions of journalism see how it could thrive amidst a changing media ecosystem, died Monday in New York City. It was eleven years old.

Apparently the requirements for being on the R&D Lab staff required that you be generous and deeply collaborative in addition to being uniformly brilliant.

Read More

Illma Gore (crop) 'Make America Great Again'

F/UP: Illma Gore

Illma Gore: ‘If anyone is going to be threatened by a small penis, it’s Trump’

Artist whose painting of nude Trump went viral gives her account of being the target of his campaign’s hate machine and being physically attacked in LA


Read More

Vogue, you taking lessons from Cosmo?

“Hair Inspiration. Check.”

 

Lupita Nyong’o Claps Back at ‘Vogue’ for Saying Audrey Hepburn Inspired Her Met Gala Hair

+Commentary: See this is what you’re not gonna do. Please follow our advice & hire more diverse people to cover these things, get a guide and take a clue if you absolutely must run with a story about a Black Woman’s hair. Comparing to Audrey Hepburn, to your anything, just take a moment and think about it. This is Vogue…not some trash rag tabloid. That no one in the chain of command saw a problem with this, is the problem. Not the story itself, that is pretty common these days in beauty & fashion magazines. Read More

Color Psychology+Marketing: The Know-It-All Guide

Color theory and color psychology in marketing are something content marketers must understand. Color can hurt or hinder content marketing efforts.

Read More

Does Follower Size Really Matter?

Instagram Marketing: Does Influencer Size Matter?

One of the biggest mistakes a brand can make when implementing an influencer marketing campaign on Instagram is selecting the wrong influencer(s). We have an obsession with size in America – bigger always has to mean better – so it’s natural to gravitate toward mega-celebrities that have tens of millions of Instagram followers as an influencer target for your brand. We’ve just completed a new study, however, that showcases why this may not be your best bet.

We recently analyzed more than 800,000 Instagram users, with the majority having at least 1,000 followers. This amounted to a total of approximately five million total Instagram posts that we looked at, and the results may surprise you – when it comes to Instagram influencers, better things come in smaller packages.


Source: Instagram Marketing: Does Influencer Size Matter? | Markerly Blog


 

Behind Those Corporate Prince Tributes

Don’t expect corporations to resist co-mingling their brands with the equity of departed stars anytime soon.

“I think everyone got revved up around Bowie’s death and possibly felt they had missed out and suffered a lost opportunity when they didn’t pile on,” Hanlon said. “Prince gave them a second chance.”


Source: Behind Those Corporate Prince Tributes


 

Higher engagement with micro-influencers?

As Instagram follower numbers rise, engagement decreases, according to the findings of a new study.


Source: Brand marketers see higher engagement with micro-influencers: Survey | Marketing Dive


 

It could happen to you too

Facebook Removes The Shade Room For “Violating Community Standards”

The Shade Room is a thoroughly modern publication, existing nearly entirely where its audience exists — on social. However, publishing directly to social networks, as Nwandu has pioneered, puts the fortunes, and readership, of TSR into a third party’s hands. Namely, Facebook’s, Instagram’s, Twitter’s, and Snapchat’s.


Source: Facebook Removes The Shade Room For “Violating Community Standards” I BuzzFeed News


 

From Hottakes to Hot cakes?

Artist who painted nude Donald Trump threatened with lawsuit

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Content is king, but context is god

Every single tweet, every comment you leave, every post, every image you make becomes part of your brand. Period. Every time you post, you need to be laddering it back to your brand’s goals. Your core story needs to be consistent and your personality needs to be constant too. Doing this sets up a larger narrative, the broad context, for your content to succeed and have a clear message.


Source: Content is king, but context is god | TNW


LOUDER FOR THE PEOPLE IN THE BACK!!! SAY IT WITH US!

 

Help us understand this:

like if true_what does this mean to post planner bad branding
+Commentary: How is this helpful to their brand? Why the watermark and seemingly simple humor? This confounds us from a “brand” that is simply an SaaS [Software as a Service] entity. This isn’t to say it is bad, but when brands act like people on Twitter, while people are acting like brands then we fall down into a rabbit hole like inception.

Read More

E-commerce editors?

The newest rainmaker at publishers: E-commerce editors

Publishers from Business Insider and Gawker to Hearst and BuzzFeed have not only added “commerce” to the revenue mix — it’s often little more than affiliate links — but they’ve hired out editorial staff that specializes in creating commerce-minded content. These new comm-tent creators need to be one part editor, one part salesperson.


Source: The newest rainmaker at publishers: E-commerce editors | Digiday


 

Great Brands Don’t Just Happen Without a Fully Integrated Strategy

Branding-Process-Diagram Read More

Don’t Do This: EVER


How To Sell Your Stuff Online

Do you make your own jewelry? Are you a vintage-collector extraordinaire? Maybe you’ve considered starting your own online shop, but have shied away from it, thinking it would be too difficult to do. Well, it actually isn’t as hard or as costly to get started as you may think, but certainly requires hard work and determination for your shop to be successful.

how-to-sell-your-stuff-online nylon article

the smart girl’s guide to starting an online shop of your very own

Source: How To Sell Your Stuff Online | NYLON


Our Analysis Below:


The outline is standard fare:

  1. Build Your Brand & Do Your Research

  2. Actually Build Your Shop

  3. Kill It on Social Media

  4. Keep Pushing!


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Yo Instagram! WYD?!?!?

Expect a more thorough analysis to follow, this made us laugh in the debate of Instagram’s new algorithmic timeline/feed. Currently we are enjoying the humorous reactions to the change. Not unlike previous ones, but funny because IG is the darling for everyone except us!
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Interruptive Advertising 

“People don’t want to be interrupted by advertising. They want to engage with it on their own terms, when they’re in consumer mode and thus in the proper mindset to listen to a brand’s messaging.” …


Source: Interruptive Advertising cartoon | Marketoonist


What Is the Real Cost of Social? [INFOGRAPHIC]

Does being a Facebook fan of a brand mean anything? It turns out that it does. Fans spend more money on the brand’s that they are fans of than non-fans do.

Read More

Fool Me Once. Naw, not again

Forbes Message after you hit continue but your adblocker is still on

Dear Forbes, we are not giving you another chance, we unblocked you (or actually paused Adblock) previously and the results were disastrous. You will not fool us into a second chance. “Lengthen Your Healthspan” and improve your site by not promising things like “ad-light” experiences. That is not L.E.A.N or a D.E.A.L.

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New Features! New Video!

New Headaches, new rules, new workarounds?

Yesterday Facebook rolled out on the heels of its press barrage about Instant Articles, and all they portend for the blogging world another announcement too. Let’s not beat around the bush the Insta-Articles will probably benefit more the “content creators” types than the typical blog. Yet, they are working directly with WordPress on an open-source plugin which seems to put the weight of both behind something that means you should expect to be more stable & reliable.

Your Business Story_New Facebook Feature 02 (comp)
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When all else fails create a mnemonic acronym

D.E.A.L. and L.E.A.N.

Back in October, Mr. Cunningham penned an open letter on behalf of the IAB (Interactive Advertising Bureau) telling content providers and others, “We messed up.”

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He Said, She Said. Photos Faked?

Customer Claims Uber Driver Staged Vomit Scene To Collect Bogus $200 Cleaning Charge

If you own a car that you use to drive strangers around in, it’s a nasty, expensive surprise when one of your passengers vomits up their dinner/night on the town in your car. But one Uber customer says she was hit with a $200 fine for a phantom puking session that never happened while she and her friends were in the car. Instead, she claims the driver faked the whole thing just to collect the dough.

Read More

micro brand Makes the New Yorker

Are Micro-Apartments a Good Solution to the Affordable-Housing Crisis?

 

“If micro-units become a form of low-income housing only, it becomes stigmatized.” In other words, going that route might have risked damaging the micro brand among those who seek both market-rate and low-income housing. The observation subtly underscored the importance of optics when it comes to small apartments. An affordable “shoebox,” as it were, was much more likely to be controversial than an expensive one.

 
Source: Are Micro-Apartments a Good Solution to the Affordable-Housing Crisis? | The New Yorker

Infographic: 9 Features You NEED On Mobile

Top 9 Features_Header infograhic (comp)

Top 9 Features Consumers Want On Mobile [Infographic]

When creating a mobile website you think of typography and decide not to experiment with font colors and types. You carefully select content that would engage and entertain. You even predict your vis…

Read More

Insta-Series, say wha?!?!

Instagram Snags Exclusive David Bowie Mini-Series

The late David Bowie will be featured in an upcoming mini-series on a rather surprising platform.

The famed artist’s company announced on Monday that Instagram will be the exclusive home to “Unbound: A Blackstar InstaMiniSeries.” The 16-episode mini-series will premiere on Instagram on Thursday, Feb. 25 at 8 p.m. EST. Bowie’s representatives say that the subsequent episodes will land on Instagram each subsequent Monday, Tuesday, Thursday, and Friday.


Source: Instagram Snags Exclusive David Bowie Mini-Series | Fortune


 

I want to believe.

*air quote*  We’re Listening  *air quote*

 

YouTube CEO says ‘we’re listening’ to growing criticisms of complaint system

A growing number of popular YouTubers have criticized the company’s way of handling copyright violations and, in turn, the appeals process about those notices. Channels impacted by the complaints system can lose out on monetization — sometimes for weeks at a time. That’s proven so annoying that some YouTube users are at least weighing the idea of removing their content from the platform. Wojcicki doesn’t want that to happen.

YouTube CEO we're listening tour


Source: YouTube CEO says ‘we’re listening’ to growing criticisms of complaint system | The Verge


+Note to round out this week’s coverage of comments, trolls, and the various ways this impacts users, businesses, and these platforms…this caught our eye because as they are busy losing all their current business to Facebook’s Freebooting, and other phenomena, the last thing they need is for it’s popular & influential power users to jump ship. So yes they are listening but “unspecified” actions in the near future doesn’t exactly fill us with enthusiasm.

Does a Tweet = Job Advertisement?

( or Why both Twitter & Journalism are in deep trouble )

Of course we aren’t sure how deep, but fairly certain that both are at an intersection where they need to reevaluate their choices and recommit to bringing quality & fairness to their respective platforms


BuzzFeed’s search for marginalized writers is progressive, not racist

On Saturday night, Koul deleted or deactivated her Twitter account. Koul, a woman of colour who writes critically about racism and sexism, was forced off social media for giving an ear to those who often go unheard. This should disturb any journalist, regardless of whether or not Koul returns to Twitter.

But the implications of the incident go beyond Koul, perfectly encapsulating a dangerous deficiency in understandings of racism.

Read More

Interactive or Static Infographic?

Interactive vs Static Infographic: How to Decide what is best for you

Read More

A cautionary tale:

How I Handled My Personal Story Going Viral

Having your story attacked by trolls and tabloids is a terrible experience, but it is possible to minimize the damage. Read More

Online Enlightenment Header Screencap by GLEAMsocial

What is an Enlightened Web Experience and how do we get it? [Infographic]

The question almost never comes up anymore: why optimize performance? It’s rarely asked because there’s an abundance of data proving that optimization has an impact on crucial metrics like conversion rate and engagement.  […read the rest at the link below]

Read More

photo from: http://travelationship.com/united-states-holocaust-memorial-museum/

When Algorithms Go Bad

Filed Under: What were they thinking?

Google Information Box for Hall of Faces

When You See What is Wrong: Share

Last night HBO premiered a teaser two months from its premier of Game of Thrones. It is entitled ‘Hall of Faces’ Teaser. So naturally wanting to remember what the name of the actual temple is we did a search.(Actual answer: House of Black & White) When the ‘Google Information box’ above showed up to the right of our search results we were shocked. Do you see what might be out of place there?

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What We Noticed Last Night

Are the current awards shows really ready for the 21st century? How are they evolving to meet the challenges of the new landscape? Let’s look a little deeper than the surface, shall we:

Social Media & Awards Shows 2016

The most notable play for modernizing the national fascination that is Awards Shows in the US came with the 86th Academy Awards in 2014. It’s most notable moment was Ellen Degeneres taking the selfie seen around the world. She live-tweeted the whole thing thanks to a Samsung tie-in. To many a critic and armchair enthusiast there were many groans, understandably. That wasn’t our opinion.86oscars_logo (comp)

That doesn’t however mean they weren’t groundbreaking, and even if you’ll permit — ahead of their time & the curve. Two years ago, it wasn’t atypical to have people second-screening, as that had been happening for me & others for quite a while. In fact since I can’t watch these events with all my friends because they are scattered across the country & the world. Regularly during such live events we partake in posting updates across many different sites and joking along with each other, express our outrage or mere disappointment. This is actually more pleasurable one could argue as sitting in a room full of drunk rabblerousers saying the exact same thing. It is asynchronous in that way. Silent, save for the clacking of keyboards or touchscreens clicking, and available during the commercial breaks to vent.Grammys-Nominees-2016
This still happened last night, and you’ll be forgiven for thinking you missed it. It seems that in these unprecedented times that there really wasn’t much made about it. Sure it trended, as it should or any will. Even given no stiff competition from anything else on a Monday night. There were (as of now) over 7 Million tweets about the Grammys and that is a fair showing, less than the Super Bowl but beyond respectable.

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The surprising truth about Facebook’s Internet.org 

You may have heard that Internet.org is a nonprofit organization launched by Facebook CEO Mark Zuckerberg and dedicated to bringing Internet access to people who can’t access it, or can’t afford it.

But this isn’t true — not any of it.

facebook and internet.org

The realities of Internet.org came into question last week when India banned it from the country. If the Internet is good, and Internet.org simply exists to get people on it, why was it banned?

What we’re reading this morning:


Source: The surprising truth about Facebook’s Internet.org | CIO


 

Shape Up or Break Up?

Your Choice:

Fresh on the heels of Valentine’s Day, and returning to work the next morning seemed a good time to take stock of how your marketing or branding efforts pay off. Where it matters, in the hearts and minds of your customers. In your office right now maybe you or someone still has that thoughtful bouquet that their loved one sent them, fading as it were, from sitting there all weekend.

That is how you should view your efforts, what is their shelf-life, and how does it play out over all the touch-points and life-cycle of a typical consumer. This sounds like heady stuff, but it some of the most basic psychology. heartbeat of heartache_inforgraphic header

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heartbeat of heartache_inforgraphic header

Customer Relationship Goals

Summary: A good friendship or romantic partnership takes work. The same goes for customer relationships. Today’s consumers are looking for brands with experiences that feel personalized and effortless and will last long beyond the transaction. Great customer service keeps your customer relationships strong. And it can keep the love (of your brand) alive.

Read More

Et Tu, Cosmo? No, we mean AGAIN.

Hair Tattoos = the next beauty trend you desperately need in your life:

Cosmo Tweet: Hair Tattoos equal next beauty trend desperately need in your life

What could possibly be wrong with this tweet? Twitter knows.

Another Day, Another bad tweet. Clowning Begins in 3, 2, 1…

(Click any picture above to see close-up or easily scroll through )

Today’s offender: Cosmopolitan Magazine

Offense: #CosmoHeadlines in 2011, 2013, 2014 & now again it seems they can’t help tweeting the wrong thing, composing a stupid headline, or making a comparison that will get the ire of everyone. Can’t find it, but as recently as last week they had another offensive tweet. Perhaps slightly longer. This is really a signal that whatever intern they have managing their globally recognized brand is making waves once more. Deleting & moving on is one way to deal with it, but remember screencaps are forever. Read More

Is the ‘Beyonce Effect’ a Real Thing?

Beyonce Effect is real as brands skyrocket after Bey says their names

Beyonce’s man isn’t the only person she’s taking to Red Lobster.

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Illma Gore (crop) 'Make America Great Again'

HotTakes: Illma Gore

What not to do if you are an artist

Last night a dear friend almost got themselves unfriended, blocked, and reported to the authorities. What was their crime, and what was the trigger? They posted a painting/drawing of a naked Donald Trump via Instagram, plus had it cross-post to Facebook.

When scrolling the last thing one expects to find, or has ever, is art that is particularly challenging. Jarring one at first glance, and yet satirically funny, it was still enough to reflexively reach for the block button.

The piece in a barely-SFW is below the fold:

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Rise of the micro-brands

In today’s open market, micro-brands have never had such a low barrier to entry with accessible manufacturing in the same facilities as established brands, social media to use for promotion, and a huge community of creative cyclists who long to create things they want to use themselves. It’s never been a better time for new brands to have a crack at taking on some of the older players in the kit game and shaking up the industry.

micro-brands


Source: Rise of the micro-brands: Introducing the CyclingTips Emporium | CyclingTips


 

Think Before You Appropriate

Think Before You Appropriate PDF

Download “Think Before You Appropriate” A guide for creators & designers

Chipotle_Raincheck

What Could Go Wrong?

Darn, You Just Missed It_Raincheck Chipotle Offer

Innocent man terrorized by strangers asking for Chipotle burritos

“Where’s my burrito b*tch?”

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Delete. That. Tweet.

Hefty Bruno Mars Super Bowl Tweet

Another Day, Another ill-thought out Tweet:

OFFENDER: Hefty

Offense? Being rather culturally insensitive & going out of their way to craft a picture of trash bags with gold chain & a sunglasses to emulate Bruno Mars & Dance Crew during their Super Bowl 50. Who wouldn’t be flattered? Or maybe they were hoping to display some edgy millennial humor? Either way, a clear #Fail.

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Chipotle: Raincheck

You're In Luck Text "Raincheck" to 888-222 Chipotle Offer

Chipotle Raincheck Offer

Great Thoughts from the founder of Pinboard

Fan Is A Tool-Using Animal

Below are some highlights of the talk, or take-away points to the talk that seemed to be far-reaching when dealing with social media. Read the whole thing by clicking the picture above or following the link at the bottom. Read More

Too little, too late

Red Lobster Fail: Cheddar Bey Biscuits

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#RIPTwitter

Tales of your Downfall are greatly exaggerated, they always are

twitter storm birds
Another Day, another rumor that sparks furious condemnation of Twitter for daring to change. Of course it trends. Its users, power or otherwise, influencer or not, seem to have very strong feelings about something they neither know much about or have investigated more than say, listening to what others have tweeted. Except to say Twitter is ‘becoming Facebook’ … algorithm this…non-chronological…

rip twitter
Further to this, one has to wonder why all the complaining, why grab the pitchforks, light the torches, swear (rather less than persuasively) you’ll stop using it…

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#BrandingBlack

tumblr_nkimianq0l1s8na7jo1_540

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Analyzing journalists’ Twitter bios?!?

ACCORDING TO THE GOSPEL OF THE ONLINE AGE, personal branding is key to building a career in journalism. Of all the tools journalists have at their disposal in their hunt for digital glory, the Twitter bio reigns high. But with only 160 characters available, it’s not easy to strike that magical mix of informative, funny, and engaging.

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Sexism in the Oxford Dictionary of English

Why does the Oxford Dictionary of English portray women as “rabid feminists” with mysterious “psyches” speaking in “shrill voices” who can…


Source: Sexism in the Oxford Dictionary of EnglishSpace + Anthropology — Medium 


 

Let the Sub Wars Begin

*shots fired*

subway_pappa johns_jersey mike tweet_subtweet

Jimmy John’s vs Subway vs Jersey Mike’s

Well, the Twitter war of words it seems.

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How to do a Product Critique

How to do a Product Critique

Listen, product design isn’t some innate skill one is born with, like having a good ear for distinguishing notes or possessing exceptionally powerful twitch muscles for sprinting across an Olympic stage. Developing good product intuition—by which I mean developing a good sixth sense about what features or experiences will resonate with people and become successful—is about two core tenets: 1) understanding people’s desires, and 2) understanding how people react to things.


Source: How to do a Product Critique — The Year of the Looking Glass | Medium


 

After Twitter’s Executive Exodus, What Happens Next?

…since executive turmoil has become one of Twitter’s most defining characteristics over the years. It has had a strikingly high level of turnover at its highest ranks, and Sunday’s mass exodus simply reinforces that image.

As one source put it to me: This is just Twitter being Twitter.

So what comes next?


Source: After Twitter’s Executive Exodus, What Happens Next? | Re/code


 

Embrace the Transparency

“Everybody needs to get used to an online environment where everything that can be said, will be said,” he says. “You have three alternatives. You either close your ears to it, operate in an atmos­phere of complete secrecy, or embrace the transparency that the internet has brought and say, ‘That’s what it is.’ There are going to be people who like what you do and there are going to be people who don’t. What matters is that there are enough people who like what you do.”

—Nick Denton


Source: Why Hulk Hogan’s Sex Tape Might Undo Gawker Media | Inc.com


 

NBC vs. Netflix

Whose viewership data should Hollywood trust? A tech firm’s suspicious “outing” lays bare the anger and frustration of networks forced to compete with secrecy.

But it also illustrated in stark terms the key tension in the television business in 2016: How should success be measured, and whose data should the industry trust?

“It’s important to know that TV actually is growing very well, and streaming originals … are supplementing it,” says Symphony CEO Charlie Buchwalter. The company tracked media consumption for NBC with Shazam-like audio-recognition technology, parsing through data from 15,000 smartphone users who have its app.

But critics quickly doubted the data could be trusted, suggesting the move backfired on NBC. “Given what is remarkably inaccurate data, I hope they didn’t spend any money on it,” Sarandos quipped, adding, “Why would NBC use their lunch slot to talk about our ratings? Maybe because it’s more fun than talking about NBC ratings.”


Source: NBC vs. Netflix: Why a Ratings ‘Reveal’ Matters | Hollywood Reporter


 

Micro-branding enters Political Discourse

Stuck in Third Place, Rubio Tries ‘Micro-Branding’ in Iowa

“Rubio needs a ‘brand,’ and many of the other topics have been taking by Cruz, Trump, and Carson, so I think he’s ‘micro-branding’ on safe issues like vocational education,” Iowa State political science professor Steffen Schmidt told Daily Intelligencer in an email.


Source: Rubio Still Talking About Welders, Philosophers | NYMag


+Note: We’re only surprised it took this long, and am not sure the professor is appropriately using it, but would have to see it in the context they are referring to.

 

How-Not-To vs How-To Remember a Legend

Crocs’ tribute to David Bowie lasted less than an hour.

Crocs Shoes Tribute Tweet to David Bowie Goes Wrong

Crocs has bowed to teasing it received after posting a tweet in tribute to late music legend David Bowie, deleting the post less than one hour after publishing it.

[More appropriate Tributes at links below]


Source: Crocs bows to critics, deletes David Bowie tribute tweet | Marketing Magazine


 

First Lesson of 2016

People Are Pissed About These Tweets From the Times Square Ball (Yes, You Read That Right)

 

We followed the account for the Times Square Ball when it first popped up last week and were a little surprised at how radically insensitive they could be & only moments from that magic hour sent out a completely regrettable tweet:

Tweet by NYC Times Square Ball: #BallLivesMatter

Soon it was seen & retweeted by many with calls to delete both the tweet, plus their account. We’re not even sure if Twitter is an appropriate place for an inanimate object that is the focus of everyone’s attention is even worthy of a Twitter account, but certainly whoever was in charge of sending out the tweets, mostly pablum, certainly should have thought much harder about making light of Black Lives Matter or even using All Lives Matter as a jumping off point for a joke tweet.

The tweet was deleted within about 15-20 minutes, but damage was done. It won’t certainly be a great stain on the institution that is whatever company is the Times Square Ball, but stresses that one needs to take great care when hiring people to manage your accounts. The rest of the tweets were just a mish mash of punny humor, and interactions. But reminder that all it takes is one ill-thought out tweet to ruin the whole thing.

Read the sad story & reactions to the tweet at the link below:


Source: People Are Pissed About These Tweets From the Times Square Ball (Yes, You Read That Right)


 

Weekly Must+Reads

Short: Object Recogntion |  Medium: Buzzwords |  Long: Defense of Being Average

Read More

Internet Famous not all it cracked up to be?

The sad economics of being famous on the internet

The disconnect between internet fame and financial security is hard to comprehend for both creators and fans. But it’s the crux of many mid-level web personalities’ lives. Take moderately successful YouTubers, for example. Connor Manning, an LGBT vlogger with 70,000 subscribers, was recognized six times selling memberships at the Baltimore Aquarium. Rosianna Halse Rojas, who has her own books and lifestyle channel and is also YouTube king John Green’s producing partner, has had people freak out at her TopMan register. Rachel Whitehurst, whose beauty and sexuality vlog has 160,000 subscribers, was forced to quit her job at Starbucks because fans memorized her schedule.

In other words: Many famous social media stars are too visible to have “real” jobs, but too broke not to. Read More

How Did Apple lose its way?

How Apple Is Giving Design A Bad Name


Now, although the products are indeed even more beautiful than before, that beauty has come at a great price. Gone are the fundamental principles of good design: discoverability, feedback, recovery, and so on. Instead, Apple has, in striving for beauty, created fonts that are so small or thin, coupled with low contrast, that they are difficult or impossible for many people with normal vision to read. We have obscure gestures that are beyond even the developer’s ability to remember. We have great features that most people don’t realize exist.


Source: How Apple Is Giving Design A Bad Name | FastCoDesign


+Commentary: This is a great longform article that deconstructs the very notion of what good design is supposed to be & represent. It also focuses on the shift to touch and portables that demand a completely different framework. Many of the things pointed out in the article are things experienced first hand, while teaching the horde of new converts to Apple products (especially those at the older end of the spectrum) how to use them.   Read More

Weekly Must+Reads

Short: Revenge Porn King Sentenced |  Medium: Not “Freelancer” |  Long: OOPS! Google Keyword Planner

Read More

Facebook now lets you chat with businesses via Messenger

Will You Use It, though?

An update to the Page Plug-in lets businesses add a message box and event information to their page.

The new messaging function does pretty much exactly what you expect. Customers can send messages directly from their Facebook inbox and they’ll show up via Facebook Messenger or the desktop chat interface.

+Commentary: While this is inline with the developments they’ve brought to the Facebook Business Pages of late, it seems almost a dangerous proposition for a micro-to-small business. While it will certainly afford greater accessibility, if you are a solo-entrepreneur and your phone is the way all your clients contact you, I’m not sure adding another layer by way of the Facebook Messenger will be effective. Read More

Morris 

 

As a foundation for the future, we developed a unique brand identity that could evolve with each new offering. Custom letterforms, inspired by Russian constructivism, maintain their shape across the range, but the nature of the mark is free to adapt to match each new venture. A cohesive secondary language, “eatmor,” helps to tie the offerings together.

Contributed by Sarah Codraro of New York-based Pearlfisher.


Source: Morris | Identity Designed


 

Design is a conversation

PLATFORM SHIFTS CHANGE EVERYTHING

Looking back to the mid-2000s and the Web 2.0 era, we witnessed a period of huge change for the internet, where it changed from static pages and moved towards applications.

Sites like Google Maps or Flickr opened up their APIs, meaning anyone could build websites pulling in that data. With this ability to build new things on top of this data, websites were transformed from static pages into services.

A similar transformation is happening today. Bots are to modern messaging apps what APIs were to Web 2.0; a way to build on top of other services, experiment, and create a new way of interacting with existing services. It’s the start of a significant new way of interacting with computers. Read More

Small Business Saturday: Shop Small

Will you #ShopSmall on this Small Business Saturday?


Source: Small Business Saturday | Shop Small® – American Express OPEN


 

Visota

Maintenance of residential, non-residential and industrial facilities with the use of rope access methods, preventative maintenance.

The challenge to create a modern logo that reflects the theme of the company and allocate it to the existing market of such services.


Source: Visota | Behance


 

Weekly Must+Reads

Short:Emojis  |  Medium: Digital Age Mental Health |  Long: Gawker+Women=Problem

Read More

Winning the ad blocking war:

Former Red Bull marketing boss launches manifesto for change

Can brands penetrate the wall that consumers are building to block their ads? Huib van Bockel, the former head of marketing for Red Bull and author of The Social Brand, says the answer is ‘no’. And they shouldn’t even try.

It may be a grim comparison but in those cases we are essentially in our little bunker trying to shield ourselves from the very ad messages we create, while bombarding others who haven’t got around yet to download the ad blockers. But they will. If there is one thing we know about the human race: it’s that when it gets targeted, when it feels attacked; it will defend itself, it will build a wall. And that is exactly what they are doing now.


Source: Winning the ad blocking war: Former Red Bull marketing boss launches manifesto for change | Marketing Magazine


+Note: This an honest assessment of the willful blindness that some marketers go through in order to try and circumvent the wave of blocking that is sweeping the industry.

 

Salon.com in 1999

salon1999_throwback_flashback comp

Wonder what Salon.com looked like in 1999? Nostalgic for the web’s beginnings? Take a look at this throwback/flashback to see a site that still holds up & looks greater today than half of the websites we visit!


Source: Salon1999.com


 

Weekly Must+Reads

Short: Millennial Tech Survey |  Medium: IoT Wants |  Long: $70,000 Starting Salary

Read More

Does sex still sell?

Yet a study published in 2015 found that sex takes up so much of our ‘limited attentional capacity’ that it impairs our ability to remember what’s being advertised. Not only does sex “not help” when it comes to selling stuff, it can have a detrimental effect on an advert’s overall effectiveness.Does Sex Still Sell?

Combine this with the outrage against Protein World’s ad campaign, an increasingly feminist culture, and the demise of lads’ mags and you could infer that sex as a device to sell is outmoded. Except it’s not that straightforward.


Source: Does sex still sell? | Canvas8


+Notes: Do expect a much lengthier analysis & commentary. This piece is chock full of great information, and ideas. Posting this because it really jumped out & drew me in. Feel free if you’ve read it to leave your comments below

 

Weekly Must Reads

Short: Next Gen Mktg |  Medium: Twitter Removes Gifs |  Long: Big Data & Disaster Prep

Read More

Post-Emotional Performative Web? 

What is a world in which commercials make you cry?

In his book named after the idea, sociologist Stjepan Meštrović describes contemporary Western societies as postemotional. By invoking the prefix “post,” he doesn’t mean to suggest that we no longer have any emotions at all, but that we have become numb to our emotions, so much so that we may not feel them the way we once did.

This, he argues, is a result of being exposed to a “daily diet of phoniness”: a barrage of emotional manipulation from every corner of culture, news, entertainment, infotainment, and advertising. In this postemotional society, our emotions have become a natural resource that, like spring water, is tapped at no cost to serve corporations with goals of maximizing mass consumption and fattening their own wallets. Even companies that make stuff like gum. Read More

Let’s Put Our Cities on the Map

every small biz_ummm really_not virtual ones

Google’s Let’s Put Our Cities on the Map program is making it fast, easy, and free for every local business to get online. Close with your dog walker or dry cleaner? Learn how you can help get their business info online at the gybo.com link below.

Read More

Weekly Must+Reads

Short: Peeple=Creepy |  Medium: Why You Share Content |  Long: Jack’s Back

Read More

Negotiations: Currency of Attention

Now, it’s reasonable for me to expect that the site requires a revenue stream. It’s reasonable to expect that there’ll be some way to monetise my presence there. But that’s it; that’s where the line is. In every other context in life, I get to choose whether to participate in the resulting transaction. With advertising, though, you’ve made the decision for me – in fact, several decisions: the means, format, and currency of exchange.

It’s the last one that’s particularly troubling. Without even giving me the chance to opt out, you’ve declared – as soon as I stepped in the door, and before I’ve looked around – that I owe you the currency of attention. Read More

How Long Does It Take for Social Media Marketing to Start Paying Off? 

According to Crowl, almost half of marketers in a survey reported that they used social media for two years before they saw an impact on sales.“Conversely, 49 percent of all marketers taking this survey report that social media has not helped them improve sales,” the report states. “This may be because they lack the needed tools to track sales.” Read More

Yes, but don’t you think that…..?

+Commentary: This is a highly informative infographic with much wisdom highlighted, it is like an Emily Post Social [Media] Etiquette Guide for commenting that does not go far enough to address all situations. It is a basic how-to, and a starting point. The follow up on the blog page (click the image above to read) as it gives you three solid reasons why negative comments can be good for your business.

Read More

Marketing’s New ‘Power of Now’

In a world of infinite information and product choice, consumers hold more power than brands. For retailers, this means embracing marketing’s new ‘power of now.’


Source: Marketing’s New ‘Power of Now’ – Think with Google


Open 24 Hours

Many retailers are making headway on some of these elements. Yet few seem to truly understand that historical advantages are fraying. They don’t seem to get that immediacy is redefining the definition of relevance.

Read More

Today’s Must Reads

Short: Watch+Earn App |  Medium: Web Ads Don’t Work |  Long: Fake Traffic Schemes

Read More

Ad blocking

Fifteen years ago, when I began writing about Permission Marketing, I pointed out that when ads are optional, it’s only anticipated, personal and relevant ones that will pay off.

And advertisers have had fifteen years to show self restraint. They’ve had the chance to not secretly track people, set cookies for their own benefit, insert popunders and popovers and poparounds, and mostly, deliver us ads we actually want to see.

Alas, it was probably too much to ask. And so, in the face of a relentless race to the bottom, users are taking control, using a sledgehammer to block them all.

[…]
Read More

Brand Identity Process

Read More

Micro-Brand Usage Local Newspaper

Two tenants have taken up residency; Plan B Restaurant and Everything Fresh market. This is the eighth location for Plan B, which occupies approximately 5,000 square feet. This micro-brand is co-owned by Al Gamble and Shawn Skehan, who have been in the restaurant business in the Hartford area for more than twenty years and “have a love for good food and good drinks and wanted to create something that was truly an American concept,” explained Rachel Hurvitz, Marketing and Design Manager. “You can’t get much more American than cheese burgers, craft beers and bourbon. Plan B is “unique because we really focus on quality ingredients, we grind all of our beef fresh in-house every day, it has never been frozen, has no antibiotics, no hormones, all vegetarian diet, and is USA Source Verified. We also have an amazing Craft Beer selection with 14 rotating draft lines and a Bourbon line with over 100 selections. We have a lot of salads and a summer menu which features local farms and their products.”
* emphasis ours, not in original


Source: New restaurant transforms old post office buildingMinuteman News Center


 

Micro-brand in Financial Times

Some of the more promising projects involve small top-floor apartments with generous windows and west-facing balconies that ensure there’s decent housing stock for those who don’t need a garden and a garage, preferring simply to bound down the stairs to pick up breakfast, locally sourced produce for the dinner table and a few bottles of beer brewed by a nearby micro-brand.

A little further south, the Roncy district proved to be the best example of a street that was so brimming with local life that it was almost tricky to stay on the sidewalk. In between new pizza joints and gourmet pantries, traditional businesses catering to the local Polish and German communities were displaying their Easter wares and owners were chattering away in Canadian-accented Germ-lish.

* emphasis ours, not in original


Source: The Fast Lane: Some neighbourhoods are streets aheadFT.com


 

Microbrand Usage Newsletter

Mr. Faber, who previously managed an ETF under the AdvisorShares brand, has taken a very entrepreneurial approach to marketing and communicating his investment strategies. A frequent publisher, blogger and speaker on investment strategies, he has built himself up as a microbrand alongside the asset management business.

* emphasis ours, not in original


Source: Track record vital to get attention from institutions | Pensions & Investments


 

Topic of the Day: Bullhorn or 2-way Radio?

Which do you use?

Listen To Your Potential Clients Tweet

How do you use #SocialMedia to communicate to your customers?

How do you use #SocialMedia to communicate to your customers? (embedded tweet below)

Read More

UX Design: a real thing or just a pretentious buzzword?

UX Strategy is all about the very high-level aspects of a project. It asks questions like:

  1. What are the business goals of this product?
  2. Is it a sound business model?
  3. Is it technically and practically feasible, and is there a market need?
  4. Who are the end users?
  5. What do they want and how will this product make their life easier?

Source: UX Design – a real thing or just a pretentious buzzword? | Headspace Design


BEWARE:

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Small-to-Microbrand

However it is the opposite end of the spectrum – budget Android tablet – which are grabbing a large slice of the market. Budget tablets from the likes of Amazon, Asus and hundreds of unknown “small-to-micro brand vendors” in the Far East are “eating up tablet market share” according to Canalys.
 
“Vendors such as Nextbook in the United States, and Onda and Teclast in the People’s Republic of China ship more units than some of the major international top tier vendors in their home countries. The rise of small-to-micro brand vendors has proved that there is a demand in for entry-level Android tablets in every country and in every region,” commented Shanghai-based Analyst James Wang.

*emphasis mine


Source: Tablet Tipping Point: Why New Microsoft CEO Needs to Make Mobile Work | IBT.com


 

To Change Something

You never change things by fighting the existing reality. To change something, build a new model that makes the existing one obsolete.

How to Persuasively Build and Promote Your Brand Online [INFOGRAPHIC]

How to Build and Promote Your Brand Online INFOGRAPHIC

In the following infographic, originally published by FreeWebsite.com, discover some very valuable tips on building your brand online. They include tips like “custom tailoring your message,” “standing out in the marketplace,” “utilizing social media,” and so much more. It’s not going to be a walk in the park but it is certainly obtainable and should be the goal of any small business.


Source: How To Effectively Build Your Brand Online [Infographic] | Search Engine Journal