Washington said her image has been used on multiple beauty and style online shopping sites, and she thinks they may all be affiliates of DressLilly.com.
Listen up, you media rapscallions. The Olympics is about to start, and I must remind you there will be no GIF-making. None at all. Especially not if you agreed to the IOC’s access terms.
You want to turn a historical moment into a shareable, looping clip that brings joy to the world by celebrating the human race’s determination to continually reach further than its own grasp? Well don’t!
“…business value is no longer derived from having a big brand in the traditional sense, but rather, having a big micro brand – highly engaged, with the right audience and the ability to demonstrate repeated sales from known customers.”
Instagram Posts May Have Escalated Fatal Standoff, Police Say
The episode highlights Facebook’s increasingly complicated role in documenting violence, and in some cases, its active place in the middle of it. Before the shots were fired, the Instagram posts caught the police’s attention. Read More
And gets over 50,000 Retweets! With 56k Likes!?!?!
Who knew? Oh yeah, those of us who used to work in media.
This pair of articles, from incensed, and righteously indignant folks about this seeming new phenomenon which can’t be anything other than a fresh awakening to the economics of the situation they fostered, created, and now are suddenly upset by.
Let’s deconstruct for a few minutes, shall we the systemic problem, not the “new” one that they seem to make this. It is no different from any systemic problems, and the same people get rich off the unpaid labor of the many are doing so in this situation. Read More
Find your parade and celebrate #Pride with your city. #PrideForEveryone
Have a great day, #Pride. From Skittles. [Colourless TV spot to celebrate Pride in London, Creatives by adam&eveDDB]
YouTube wants to turn video ads on its platform into a DIY possibility for small- and medium-sized businesses. Today, Google is launching three ways for SMBs to create video ads for YouTube that are—at least for the most part—free.
The Art of Storytelling By a Storyteller
WHY SHOULD YOU CARE ABOUT STORYTELLING?
With the way social media has evolved over the last 7 years, telling a story that connects with your target audience on a personal level is what will help you stand out from your competitors. Park suggests (and I agree) that using visuals to share you story will increase engagement dramatically. Park says to start with a visual that tells the story, and bring it full circle with a call to action at the end.
Getting the Most from an Online Customer Community
Four best practices.
Don’t underestimate the amount of work that’s required
Don’t just recruit “fans” for your community
Measure the ROI
Create a brand for your community
+Commentary: Great read from Harvard Business Review, while ostensibly for community managers, it can be applied very broadly to all your social media practices as a micro-business or in any micromarkteting efforts. Read More
A Twitter-branded #StayWoke T-shirt: a truly powerful message from Jack Dorsey, the CEO of a company with a 3 percent black/Latino workforce, one that just appointed a white man as its head of diversity to boot. Read More
There’s Nothing Bolder Than Being Yourself
Doritos is showing its support for LGBT teenagers with limited-run rainbow chips. Which signals that branding-wise it is moving into a rather mainstream territory highlighting an almost generational divide, or social media’s progressive side. As brands seek to highlight their diversity and inclusion, not just for the small communities of marginalized voices, but for the benefit too of their loved ones, friends and family. Read More
Retweets do lead to exposure, which can lead to offers of work. Many people I know have been approached for (paid) writing jobs purely on the basis of their personal Twitter accounts. Many of them aren’t writers or comedians by trade, but this gives them an opportunity to do something they enjoy and make either essential or additional income. In some cases it has even led to entire career changes. It has genuinely changed lives and bank balances.
Please take time to read the whole thing, as we are going to dive in-depth into attribution, theft, intellectual property, etc… in the coming days:
In the same way that BuzzFeed started out focused on lighter content like listicles and then moved into narrative and investigative journalism, the company is taking steps to insert more news into its video operations. Executive producer Henry Goldman is moving from Los Angeles into BuzzFeed’s New York newsroom, starting Monday, to lead an effort to develop a more concerted video news strategy. Goldman previously oversaw BuzzFeed Motion Picture’s unscripted and documentary projects.
Empowering young girls of color with art that looks like them: “When I was younger, I couldn’t find paper dolls that were brown,” Ariel says with a laugh. “So I made my own. And I did that as a six-year-old little girl.”
Welcome to the New Mother Jones
In keeping with that spirit, we’ve decided to celebrate our 40th anniversary with a new design. These days when a magazine overhauls its look, the process normally works something like this: A new editor or creative director walks in, decides whatever came before was crap, hires an outside design firm or three, commissions a custom typeface or maybe 10, gets a team of web designers and app developers to translate that vision to the digital space, and lines up some celebrity buzz, and many, many months later, voilà! A redesign is born. (continue reading at link below)
Content Marketing Is Moving Toward a Zen State of Storytelling
Following the long game of this theory is interesting for advertisers because many of the scenarios end with them enjoying the same benefits as entertainment executives. In other words, as content marketing continues to grow, quality becomes more important than quantity. And, as the quality of content marketing grows, a brand’s product offering begins to resemble merchandise. This is a good thing because when the lines between your story and your product blur, your product has become the merchandise of your brand’s continuing saga. And what happens then is really good: an increased cycle of engagement, multiple steams of revenue, and more consumer demand for new products and new content. Of course, it also brings increased sales and a stronger brand.
+Note: Do click the picture & read the whole thing, it is depressing from beginning to end, of which this last bit is the punchline. That said this is a very specific & large company too, but it has several quotes in there we will feature later as they are what you see or read when dealing with the people in charge.
Influencers are going to start disappearing. Brands are going to start realizing the amount of followers you have doesn’t mean shit. Just because photos look good and have 200,000 followers means nothing. You can’t rely on content creators all day long. For the influencers, their entire business is about relationships and friendships. Someone was at Vice, so uses their friend to do photography. Someone knows someone else at Instagram so gets featured on the trending page. We live and die by these platforms today.
Why Content Curation Is Here to Stay 
For website content publishers and content creators, there’s a debate raging as to the rights and wrongs of curation. While content aggregation has been around for a while with sites using algorithms to find and link to content, the relatively new practice of editorial curation — human filtering and organizing — has created what I’m dubbing, “The Great Creationism Debate.” Read More
I don’t know how they did it. But they somehow pulled it off. Medium is only about content. And nothing else. Ev Williams, Founder & CEO of Medium even said it in his latest post Taking Medium to the next Level. He said that Medium is primarily about the content.
Sounds about alright, you’d say. Sure, content is always great. I love content. But what it does is that it completely kills the person behind the content.
+Note: Also see Content is great but Context is key
The New York Times R&D Lab, a groundbreaking department of applied creative technology that helped one of the great institutions of journalism see how it could thrive amidst a changing media ecosystem, died Monday in New York City. It was eleven years old.
Apparently the requirements for being on the R&D Lab staff required that you be generous and deeply collaborative in addition to being uniformly brilliant.
Illma Gore: ‘If anyone is going to be threatened by a small penis, it’s Trump’
Artist whose painting of nude Trump went viral gives her account of being the target of his campaign’s hate machine and being physically attacked in LA
It takes someone strong to make someone strong. This summer, as we celebrate the world’s athletes at the 2016 Olympic Games, let’s not forget the person whose strength inspired them along the way: Mom.
“Hair Inspiration. Check.”
+Commentary: See this is what you’re not gonna do. Please follow our advice & hire more diverse people to cover these things, get a guide and take a clue if you absolutely must run with a story about a Black Woman’s hair. Comparing to Audrey Hepburn, to your anything, just take a moment and think about it. This is Vogue…not some trash rag tabloid. That no one in the chain of command saw a problem with this, is the problem. Not the story itself, that is pretty common these days in beauty & fashion magazines. Read More
Color theory and color psychology in marketing are something content marketers must understand. Color can hurt or hinder content marketing efforts.
Instagram Marketing: Does Influencer Size Matter?
One of the biggest mistakes a brand can make when implementing an influencer marketing campaign on Instagram is selecting the wrong influencer(s). We have an obsession with size in America – bigger always has to mean better – so it’s natural to gravitate toward mega-celebrities that have tens of millions of Instagram followers as an influencer target for your brand. We’ve just completed a new study, however, that showcases why this may not be your best bet.
We recently analyzed more than 800,000 Instagram users, with the majority having at least 1,000 followers. This amounted to a total of approximately five million total Instagram posts that we looked at, and the results may surprise you – when it comes to Instagram influencers, better things come in smaller packages.
Don’t expect corporations to resist co-mingling their brands with the equity of departed stars anytime soon.
“I think everyone got revved up around Bowie’s death and possibly felt they had missed out and suffered a lost opportunity when they didn’t pile on,” Hanlon said. “Prince gave them a second chance.”
As Instagram follower numbers rise, engagement decreases, according to the findings of a new study.
Source: Brand marketers see higher engagement with micro-influencers: Survey | Marketing Dive
Facebook Removes The Shade Room For “Violating Community Standards”
The Shade Room is a thoroughly modern publication, existing nearly entirely where its audience exists — on social. However, publishing directly to social networks, as Nwandu has pioneered, puts the fortunes, and readership, of TSR into a third party’s hands. Namely, Facebook’s, Instagram’s, Twitter’s, and Snapchat’s.
Every single tweet, every comment you leave, every post, every image you make becomes part of your brand. Period. Every time you post, you need to be laddering it back to your brand’s goals. Your core story needs to be consistent and your personality needs to be constant too. Doing this sets up a larger narrative, the broad context, for your content to succeed and have a clear message.
LOUDER FOR THE PEOPLE IN THE BACK!!! SAY IT WITH US!
+Commentary: How is this helpful to their brand? Why the watermark and seemingly simple humor? This confounds us from a “brand” that is simply an SaaS [Software as a Service] entity. This isn’t to say it is bad, but when brands act like people on Twitter, while people are acting like brands then we fall down into a rabbit hole like inception.
The newest rainmaker at publishers: E-commerce editors
Publishers from Business Insider and Gawker to Hearst and BuzzFeed have not only added “commerce” to the revenue mix — it’s often little more than affiliate links — but they’ve hired out editorial staff that specializes in creating commerce-minded content. These new comm-tent creators need to be one part editor, one part salesperson.
Do you make your own jewelry? Are you a vintage-collector extraordinaire? Maybe you’ve considered starting your own online shop, but have shied away from it, thinking it would be too difficult to do. Well, it actually isn’t as hard or as costly to get started as you may think, but certainly requires hard work and determination for your shop to be successful.
Our Analysis Below:
The outline is standard fare:
Build Your Brand & Do Your Research
Actually Build Your Shop
Kill It on Social Media
Expect a more thorough analysis to follow, this made us laugh in the debate of Instagram’s new algorithmic timeline/feed. Currently we are enjoying the humorous reactions to the change. Not unlike previous ones, but funny because IG is the darling for everyone except us!
In a 16 second video feature that Facebook is now rolling out to the administrators of their business pages you can spotlight what your business does best. Minimally.
“People don’t want to be interrupted by advertising. They want to engage with it on their own terms, when they’re in consumer mode and thus in the proper mindset to listen to a brand’s messaging.” …
In a 16 second video feature that Facebook is now rolling out to the administrators of their business pages you can spotlight what your business does best. Minimally.
Does being a Facebook fan of a brand mean anything? It turns out that it does. Fans spend more money on the brand’s that they are fans of than non-fans do.
Dear Forbes, we are not giving you another chance, we unblocked you (or actually paused Adblock) previously and the results were disastrous. You will not fool us into a second chance. “Lengthen Your Healthspan” and improve your site by not promising things like “ad-light” experiences. That is not L.E.A.N or a D.E.A.L.
New Headaches, new rules, new workarounds?
Yesterday Facebook rolled out on the heels of its press barrage about Instant Articles, and all they portend for the blogging world another announcement too. Let’s not beat around the bush the Insta-Articles will probably benefit more the “content creators” types than the typical blog. Yet, they are working directly with WordPress on an open-source plugin which seems to put the weight of both behind something that means you should expect to be more stable & reliable.
Customer Claims Uber Driver Staged Vomit Scene To Collect Bogus $200 Cleaning Charge
If you own a car that you use to drive strangers around in, it’s a nasty, expensive surprise when one of your passengers vomits up their dinner/night on the town in your car. But one Uber customer says she was hit with a $200 fine for a phantom puking session that never happened while she and her friends were in the car. Instead, she claims the driver faked the whole thing just to collect the dough.
“If micro-units become a form of low-income housing only, it becomes stigmatized.” In other words, going that route might have risked damaging the micro brand among those who seek both market-rate and low-income housing. The observation subtly underscored the importance of optics when it comes to small apartments. An affordable “shoebox,” as it were, was much more likely to be controversial than an expensive one.
Top 9 Features Consumers Want On Mobile [Infographic]
When creating a mobile website you think of typography and decide not to experiment with font colors and types. You carefully select content that would engage and entertain. You even predict your vis…
The late David Bowie will be featured in an upcoming mini-series on a rather surprising platform.
The famed artist’s company announced on Monday that Instagram will be the exclusive home to “Unbound: A Blackstar InstaMiniSeries.” The 16-episode mini-series will premiere on Instagram on Thursday, Feb. 25 at 8 p.m. EST. Bowie’s representatives say that the subsequent episodes will land on Instagram each subsequent Monday, Tuesday, Thursday, and Friday.
*air quote* We’re Listening *air quote*
A growing number of popular YouTubers have criticized the company’s way of handling copyright violations and, in turn, the appeals process about those notices. Channels impacted by the complaints system can lose out on monetization — sometimes for weeks at a time. That’s proven so annoying that some YouTube users are at least weighing the idea of removing their content from the platform. Wojcicki doesn’t want that to happen.
+Note to round out this week’s coverage of comments, trolls, and the various ways this impacts users, businesses, and these platforms…this caught our eye because as they are busy losing all their current business to Facebook’s Freebooting, and other phenomena, the last thing they need is for it’s popular & influential power users to jump ship. So yes they are listening but “unspecified” actions in the near future doesn’t exactly fill us with enthusiasm.
( or Why both Twitter & Journalism are in deep trouble )
Of course we aren’t sure how deep, but fairly certain that both are at an intersection where they need to reevaluate their choices and recommit to bringing quality & fairness to their respective platforms
BuzzFeed’s search for marginalized writers is progressive, not racist
On Saturday night, Koul deleted or deactivated her Twitter account. Koul, a woman of colour who writes critically about racism and sexism, was forced off social media for giving an ear to those who often go unheard. This should disturb any journalist, regardless of whether or not Koul returns to Twitter.
But the implications of the incident go beyond Koul, perfectly encapsulating a dangerous deficiency in understandings of racism.
How I Handled My Personal Story Going Viral
Having your story attacked by trolls and tabloids is a terrible experience, but it is possible to minimize the damage. Read More
The question almost never comes up anymore: why optimize performance? It’s rarely asked because there’s an abundance of data proving that optimization has an impact on crucial metrics like conversion rate and engagement. […read the rest at the link below]
Filed Under: What were they thinking?
Last night HBO premiered a teaser two months from its premier of Game of Thrones. It is entitled ‘Hall of Faces’ Teaser. So naturally wanting to remember what the name of the actual temple is we did a search.(Actual answer: House of Black & White) When the ‘Google Information box’ above showed up to the right of our search results we were shocked. Do you see what might be out of place there?
Are the current awards shows really ready for the 21st century? How are they evolving to meet the challenges of the new landscape? Let’s look a little deeper than the surface, shall we:
Social Media & Awards Shows 2016
The most notable play for modernizing the national fascination that is Awards Shows in the US came with the 86th Academy Awards in 2014. It’s most notable moment was Ellen Degeneres taking the selfie seen around the world. She live-tweeted the whole thing thanks to a Samsung tie-in. To many a critic and armchair enthusiast there were many groans, understandably. That wasn’t our opinion.
That doesn’t however mean they weren’t groundbreaking, and even if you’ll permit — ahead of their time & the curve. Two years ago, it wasn’t atypical to have people second-screening, as that had been happening for me & others for quite a while. In fact since I can’t watch these events with all my friends because they are scattered across the country & the world. Regularly during such live events we partake in posting updates across many different sites and joking along with each other, express our outrage or mere disappointment. This is actually more pleasurable one could argue as sitting in a room full of drunk rabblerousers saying the exact same thing. It is asynchronous in that way. Silent, save for the clacking of keyboards or touchscreens clicking, and available during the commercial breaks to vent.
This still happened last night, and you’ll be forgiven for thinking you missed it. It seems that in these unprecedented times that there really wasn’t much made about it. Sure it trended, as it should or any will. Even given no stiff competition from anything else on a Monday night. There were (as of now) over 7 Million tweets about the Grammys and that is a fair showing, less than the Super Bowl but beyond respectable.
You may have heard that Internet.org is a nonprofit organization launched by Facebook CEO Mark Zuckerberg and dedicated to bringing Internet access to people who can’t access it, or can’t afford it.
But this isn’t true — not any of it.
The realities of Internet.org came into question last week when India banned it from the country. If the Internet is good, and Internet.org simply exists to get people on it, why was it banned?
What we’re reading this morning:
Fresh on the heels of Valentine’s Day, and returning to work the next morning seemed a good time to take stock of how your marketing or branding efforts pay off. Where it matters, in the hearts and minds of your customers. In your office right now maybe you or someone still has that thoughtful bouquet that their loved one sent them, fading as it were, from sitting there all weekend.
That is how you should view your efforts, what is their shelf-life, and how does it play out over all the touch-points and life-cycle of a typical consumer. This sounds like heady stuff, but it some of the most basic psychology.
Summary: A good friendship or romantic partnership takes work. The same goes for customer relationships. Today’s consumers are looking for brands with experiences that feel personalized and effortless and will last long beyond the transaction. Great customer service keeps your customer relationships strong. And it can keep the love (of your brand) alive.
Hair Tattoos = the next beauty trend you desperately need in your life:
Another Day, Another bad tweet. Clowning Begins in 3, 2, 1…
(Click any picture above to see close-up or easily scroll through )
Today’s offender: Cosmopolitan Magazine
Offense: #CosmoHeadlines in 2011, 2013, 2014 & now again it seems they can’t help tweeting the wrong thing, composing a stupid headline, or making a comparison that will get the ire of everyone. Can’t find it, but as recently as last week they had another offensive tweet. Perhaps slightly longer. This is really a signal that whatever intern they have managing their globally recognized brand is making waves once more. Deleting & moving on is one way to deal with it, but remember screencaps are forever. Read More
Beyonce’s man isn’t the only person she’s taking to Red Lobster.
What not to do if you are an artist
Last night a dear friend almost got themselves unfriended, blocked, and reported to the authorities. What was their crime, and what was the trigger? They posted a painting/drawing of a naked Donald Trump via Instagram, plus had it cross-post to Facebook.
When scrolling the last thing one expects to find, or has ever, is art that is particularly challenging. Jarring one at first glance, and yet satirically funny, it was still enough to reflexively reach for the block button.
The piece in a barely-SFW is below the fold:
In today’s open market, micro-brands have never had such a low barrier to entry with accessible manufacturing in the same facilities as established brands, social media to use for promotion, and a huge community of creative cyclists who long to create things they want to use themselves. It’s never been a better time for new brands to have a crack at taking on some of the older players in the kit game and shaking up the industry.
“Where’s my burrito b*tch?”
Another Day, Another ill-thought out Tweet:
Offense? Being rather culturally insensitive & going out of their way to craft a picture of trash bags with gold chain & a sunglasses to emulate Bruno Mars & Dance Crew during their Super Bowl 50. Who wouldn’t be flattered? Or maybe they were hoping to display some edgy millennial humor? Either way, a clear #Fail.
Fan Is A Tool-Using Animal
Below are some highlights of the talk, or take-away points to the talk that seemed to be far-reaching when dealing with social media. Read the whole thing by clicking the picture above or following the link at the bottom. Read More
Tales of your Downfall are greatly exaggerated, they always are
Another Day, another rumor that sparks furious condemnation of Twitter for daring to change. Of course it trends. Its users, power or otherwise, influencer or not, seem to have very strong feelings about something they neither know much about or have investigated more than say, listening to what others have tweeted. Except to say Twitter is ‘becoming Facebook’ … algorithm this…non-chronological…
Further to this, one has to wonder why all the complaining, why grab the pitchforks, light the torches, swear (rather less than persuasively) you’ll stop using it…
ACCORDING TO THE GOSPEL OF THE ONLINE AGE, personal branding is key to building a career in journalism. Of all the tools journalists have at their disposal in their hunt for digital glory, the Twitter bio reigns high. But with only 160 characters available, it’s not easy to strike that magical mix of informative, funny, and engaging.
Why does the Oxford Dictionary of English portray women as “rabid feminists” with mysterious “psyches” speaking in “shrill voices” who can…
Well, the Twitter war of words it seems.
How to do a Product Critique
Listen, product design isn’t some innate skill one is born with, like having a good ear for distinguishing notes or possessing exceptionally powerful twitch muscles for sprinting across an Olympic stage. Developing good product intuition—by which I mean developing a good sixth sense about what features or experiences will resonate with people and become successful—is about two core tenets: 1) understanding people’s desires, and 2) understanding how people react to things.
…since executive turmoil has become one of Twitter’s most defining characteristics over the years. It has had a strikingly high level of turnover at its highest ranks, and Sunday’s mass exodus simply reinforces that image.
As one source put it to me: This is just Twitter being Twitter.
So what comes next?
“Everybody needs to get used to an online environment where everything that can be said, will be said,” he says. “You have three alternatives. You either close your ears to it, operate in an atmosphere of complete secrecy, or embrace the transparency that the internet has brought and say, ‘That’s what it is.’ There are going to be people who like what you do and there are going to be people who don’t. What matters is that there are enough people who like what you do.”
Whose viewership data should Hollywood trust? A tech firm’s suspicious “outing” lays bare the anger and frustration of networks forced to compete with secrecy.
But it also illustrated in stark terms the key tension in the television business in 2016: How should success be measured, and whose data should the industry trust?
“It’s important to know that TV actually is growing very well, and streaming originals … are supplementing it,” says Symphony CEO Charlie Buchwalter. The company tracked media consumption for NBC with Shazam-like audio-recognition technology, parsing through data from 15,000 smartphone users who have its app.
But critics quickly doubted the data could be trusted, suggesting the move backfired on NBC. “Given what is remarkably inaccurate data, I hope they didn’t spend any money on it,” Sarandos quipped, adding, “Why would NBC use their lunch slot to talk about our ratings? Maybe because it’s more fun than talking about NBC ratings.”
Stuck in Third Place, Rubio Tries ‘Micro-Branding’ in Iowa
“Rubio needs a ‘brand,’ and many of the other topics have been taking by Cruz, Trump, and Carson, so I think he’s ‘micro-branding’ on safe issues like vocational education,” Iowa State political science professor Steffen Schmidt told Daily Intelligencer in an email.
+Note: We’re only surprised it took this long, and am not sure the professor is appropriately using it, but would have to see it in the context they are referring to.
Crocs has bowed to teasing it received after posting a tweet in tribute to late music legend David Bowie, deleting the post less than one hour after publishing it.
[More appropriate Tributes at links below]
We followed the account for the Times Square Ball when it first popped up last week and were a little surprised at how radically insensitive they could be & only moments from that magic hour sent out a completely regrettable tweet:
Soon it was seen & retweeted by many with calls to delete both the tweet, plus their account. We’re not even sure if Twitter is an appropriate place for an inanimate object that is the focus of everyone’s attention is even worthy of a Twitter account, but certainly whoever was in charge of sending out the tweets, mostly pablum, certainly should have thought much harder about making light of Black Lives Matter or even using All Lives Matter as a jumping off point for a joke tweet.
The tweet was deleted within about 15-20 minutes, but damage was done. It won’t certainly be a great stain on the institution that is whatever company is the Times Square Ball, but stresses that one needs to take great care when hiring people to manage your accounts. The rest of the tweets were just a mish mash of punny humor, and interactions. But reminder that all it takes is one ill-thought out tweet to ruin the whole thing.
Read the sad story & reactions to the tweet at the link below:
The disconnect between internet fame and financial security is hard to comprehend for both creators and fans. But it’s the crux of many mid-level web personalities’ lives. Take moderately successful YouTubers, for example. Connor Manning, an LGBT vlogger with 70,000 subscribers, was recognized six times selling memberships at the Baltimore Aquarium. Rosianna Halse Rojas, who has her own books and lifestyle channel and is also YouTube king John Green’s producing partner, has had people freak out at her TopMan register. Rachel Whitehurst, whose beauty and sexuality vlog has 160,000 subscribers, was forced to quit her job at Starbucks because fans memorized her schedule.
In other words: Many famous social media stars are too visible to have “real” jobs, but too broke not to. Read More
Now, although the products are indeed even more beautiful than before, that beauty has come at a great price. Gone are the fundamental principles of good design: discoverability, feedback, recovery, and so on. Instead, Apple has, in striving for beauty, created fonts that are so small or thin, coupled with low contrast, that they are difficult or impossible for many people with normal vision to read. We have obscure gestures that are beyond even the developer’s ability to remember. We have great features that most people don’t realize exist.
+Commentary: This is a great longform article that deconstructs the very notion of what good design is supposed to be & represent. It also focuses on the shift to touch and portables that demand a completely different framework. Many of the things pointed out in the article are things experienced first hand, while teaching the horde of new converts to Apple products (especially those at the older end of the spectrum) how to use them. Read More
Have you ever gotten sick & tired of all the jargon or buzzwords you hear on a daily basis? Well one agency made a short video detailing the most egregious of them and presented it as a reminder
Will You Use It, though?
An update to the Page Plug-in lets businesses add a message box and event information to their page.
The new messaging function does pretty much exactly what you expect. Customers can send messages directly from their Facebook inbox and they’ll show up via Facebook Messenger or the desktop chat interface.
+Commentary: While this is inline with the developments they’ve brought to the Facebook Business Pages of late, it seems almost a dangerous proposition for a micro-to-small business. While it will certainly afford greater accessibility, if you are a solo-entrepreneur and your phone is the way all your clients contact you, I’m not sure adding another layer by way of the Facebook Messenger will be effective. Read More
As a foundation for the future, we developed a unique brand identity that could evolve with each new offering. Custom letterforms, inspired by Russian constructivism, maintain their shape across the range, but the nature of the mark is free to adapt to match each new venture. A cohesive secondary language, “eatmor,” helps to tie the offerings together.
Contributed by Sarah Codraro of New York-based Pearlfisher.
Source: Morris | Identity Designed
PLATFORM SHIFTS CHANGE EVERYTHING
Looking back to the mid-2000s and the Web 2.0 era, we witnessed a period of huge change for the internet, where it changed from static pages and moved towards applications.
Sites like Google Maps or Flickr opened up their APIs, meaning anyone could build websites pulling in that data. With this ability to build new things on top of this data, websites were transformed from static pages into services.
A similar transformation is happening today. Bots are to modern messaging apps what APIs were to Web 2.0; a way to build on top of other services, experiment, and create a new way of interacting with existing services. It’s the start of a significant new way of interacting with computers. Read More
Will you #ShopSmall on this Small Business Saturday?
Maintenance of residential, non-residential and industrial facilities with the use of rope access methods, preventative maintenance.
The challenge to create a modern logo that reflects the theme of the company and allocate it to the existing market of such services.
Source: Visota | Behance
Former Red Bull marketing boss launches manifesto for change
Can brands penetrate the wall that consumers are building to block their ads? Huib van Bockel, the former head of marketing for Red Bull and author of The Social Brand, says the answer is ‘no’. And they shouldn’t even try.
It may be a grim comparison but in those cases we are essentially in our little bunker trying to shield ourselves from the very ad messages we create, while bombarding others who haven’t got around yet to download the ad blockers. But they will. If there is one thing we know about the human race: it’s that when it gets targeted, when it feels attacked; it will defend itself, it will build a wall. And that is exactly what they are doing now.
+Note: This an honest assessment of the willful blindness that some marketers go through in order to try and circumvent the wave of blocking that is sweeping the industry.
Wonder what Salon.com looked like in 1999? Nostalgic for the web’s beginnings? Take a look at this throwback/flashback to see a site that still holds up & looks greater today than half of the websites we visit!
Yet a study published in 2015 found that sex takes up so much of our ‘limited attentional capacity’ that it impairs our ability to remember what’s being advertised. Not only does sex “not help” when it comes to selling stuff, it can have a detrimental effect on an advert’s overall effectiveness.
Combine this with the outrage against Protein World’s ad campaign, an increasingly feminist culture, and the demise of lads’ mags and you could infer that sex as a device to sell is outmoded. Except it’s not that straightforward.
Source: Does sex still sell? | Canvas8
+Notes: Do expect a much lengthier analysis & commentary. This piece is chock full of great information, and ideas. Posting this because it really jumped out & drew me in. Feel free if you’ve read it to leave your comments below
What is a world in which commercials make you cry?
In his book named after the idea, sociologist Stjepan Meštrović describes contemporary Western societies as postemotional. By invoking the prefix “post,” he doesn’t mean to suggest that we no longer have any emotions at all, but that we have become numb to our emotions, so much so that we may not feel them the way we once did.
This, he argues, is a result of being exposed to a “daily diet of phoniness”: a barrage of emotional manipulation from every corner of culture, news, entertainment, infotainment, and advertising. In this postemotional society, our emotions have become a natural resource that, like spring water, is tapped at no cost to serve corporations with goals of maximizing mass consumption and fattening their own wallets. Even companies that make stuff like gum. Read More
Google’s Let’s Put Our Cities on the Map program is making it fast, easy, and free for every local business to get online. Close with your dog walker or dry cleaner? Learn how you can help get their business info online at the gybo.com link below.
Now, it’s reasonable for me to expect that the site requires a revenue stream. It’s reasonable to expect that there’ll be some way to monetise my presence there. But that’s it; that’s where the line is. In every other context in life, I get to choose whether to participate in the resulting transaction. With advertising, though, you’ve made the decision for me – in fact, several decisions: the means, format, and currency of exchange.
It’s the last one that’s particularly troubling. Without even giving me the chance to opt out, you’ve declared – as soon as I stepped in the door, and before I’ve looked around – that I owe you the currency of attention. Read More
According to Crowl, almost half of marketers in a survey reported that they used social media for two years before they saw an impact on sales.“Conversely, 49 percent of all marketers taking this survey report that social media has not helped them improve sales,” the report states. “This may be because they lack the needed tools to track sales.” Read More
+Commentary: This is a highly informative infographic with much wisdom highlighted, it is like an Emily Post Social [Media] Etiquette Guide for commenting that does not go far enough to address all situations. It is a basic how-to, and a starting point. The follow up on the blog page (click the image above to read) as it gives you three solid reasons why negative comments can be good for your business.
In a world of infinite information and product choice, consumers hold more power than brands. For retailers, this means embracing marketing’s new ‘power of now.’
Many retailers are making headway on some of these elements. Yet few seem to truly understand that historical advantages are fraying. They don’t seem to get that immediacy is redefining the definition of relevance.
Fifteen years ago, when I began writing about Permission Marketing, I pointed out that when ads are optional, it’s only anticipated, personal and relevant ones that will pay off.
And advertisers have had fifteen years to show self restraint. They’ve had the chance to not secretly track people, set cookies for their own benefit, insert popunders and popovers and poparounds, and mostly, deliver us ads we actually want to see.
Alas, it was probably too much to ask. And so, in the face of a relentless race to the bottom, users are taking control, using a sledgehammer to block them all.
Two tenants have taken up residency; Plan B Restaurant and Everything Fresh market. This is the eighth location for Plan B, which occupies approximately 5,000 square feet. This micro-brand is co-owned by Al Gamble and Shawn Skehan, who have been in the restaurant business in the Hartford area for more than twenty years and “have a love for good food and good drinks and wanted to create something that was truly an American concept,” explained Rachel Hurvitz, Marketing and Design Manager. “You can’t get much more American than cheese burgers, craft beers and bourbon. Plan B is “unique because we really focus on quality ingredients, we grind all of our beef fresh in-house every day, it has never been frozen, has no antibiotics, no hormones, all vegetarian diet, and is USA Source Verified. We also have an amazing Craft Beer selection with 14 rotating draft lines and a Bourbon line with over 100 selections. We have a lot of salads and a summer menu which features local farms and their products.”
* emphasis ours, not in original
Some of the more promising projects involve small top-floor apartments with generous windows and west-facing balconies that ensure there’s decent housing stock for those who don’t need a garden and a garage, preferring simply to bound down the stairs to pick up breakfast, locally sourced produce for the dinner table and a few bottles of beer brewed by a nearby micro-brand.
A little further south, the Roncy district proved to be the best example of a street that was so brimming with local life that it was almost tricky to stay on the sidewalk. In between new pizza joints and gourmet pantries, traditional businesses catering to the local Polish and German communities were displaying their Easter wares and owners were chattering away in Canadian-accented Germ-lish.
* emphasis ours, not in original
Mr. Faber, who previously managed an ETF under the AdvisorShares brand, has taken a very entrepreneurial approach to marketing and communicating his investment strategies. A frequent publisher, blogger and speaker on investment strategies, he has built himself up as a microbrand alongside the asset management business.
* emphasis ours, not in original
Which do you use?
How do you use
#SocialMedia to communicate to your customers? (embedded tweet below)