The metrics snafus have raised concerns for some marketers, ad buyers and publishers. Facebook says the problems haven’t impacted billing. Still, some executives say incorrect statistics can affect how ad buyers allocate budgets, and Facebook has been under pressure to allow more thorough and independent measurement by third-party firms. Read More
From Amazon to Yahoo, we rank tech brands for diversity of employees by race and gender…(click image above or link below for interactive infographic)
Amazon Says It Puts Customers First. But Its Pricing Algorithm Doesn’t.
Unseen and almost wholly unregulated, algorithms play an increasingly important role in broad swaths of American life. Read More
Washington said her image has been used on multiple beauty and style online shopping sites, and she thinks they may all be affiliates of DressLilly.com.
Raise your hand if you are not the least surprised:
For the past two years Facebook only counted video views of more than three seconds when calculating its “Average Duration of Video Viewed” metric. Video views of under three seconds were not factored in, thereby inflating the average. Facebook’s new metric, “Average Watch Time,” will reflect video views of any duration. That will replace the earlier metric.
In its note to clients, Publicis said the change wasd an attempt to obfuscate Facebook’s earlier miscalculations.
“In an effort to distance themselves from the incorrect metrics, Facebook is deprecating [the old metrics] and introducing ‘new’ metrics in September. Essentially, they’re coming up with new names for what they were meant to measure in the first place,” the memo said. Read More
However, removing human writers from Trending doesn’t necessarily eliminate bias. Human bias can be embedded into algorithms, and extremely difficult to strip out. That’s one of the conclusions from a study (pdf) of a popular algorithm used for processing language from Princeton University and the University of Bath released as a draft yesterday (Aug. 25). It’s currently under review for publication in a journal. Read More
Listen up, you media rapscallions. The Olympics is about to start, and I must remind you there will be no GIF-making. None at all. Especially not if you agreed to the IOC’s access terms.
You want to turn a historical moment into a shareable, looping clip that brings joy to the world by celebrating the human race’s determination to continually reach further than its own grasp? Well don’t!
Instagram Posts May Have Escalated Fatal Standoff, Police Say
The episode highlights Facebook’s increasingly complicated role in documenting violence, and in some cases, its active place in the middle of it. Before the shots were fired, the Instagram posts caught the police’s attention. Read More
And gets over 50,000 Retweets! With 56k Likes!?!?!
Who knew? Oh yeah, those of us who used to work in media.
This pair of articles, from incensed, and righteously indignant folks about this seeming new phenomenon which can’t be anything other than a fresh awakening to the economics of the situation they fostered, created, and now are suddenly upset by.
Let’s deconstruct for a few minutes, shall we the systemic problem, not the “new” one that they seem to make this. It is no different from any systemic problems, and the same people get rich off the unpaid labor of the many are doing so in this situation. Read More
Find your parade and celebrate #Pride with your city. #PrideForEveryone
Have a great day, #Pride. From Skittles. [Colourless TV spot to celebrate Pride in London, Creatives by adam&eveDDB]
This is tasteless on so many levels, using Straight outta Compton face-swapped with politicos while invoking our sitting African-American President? So many wrongs.
Apparently they got carried away with all the momentum behind #DeleteYourAccount→
The average person unfollows 15 to 16 people in that time period. According to the article, people are more likely to be unfollowed when the relationship is:
- one-way (such relationships are ‘fragile’ and they are two and a half times more likely to be unfollowed)
- not informative
Moon’s interviews further showed that people who tweet too often and who consequently dominate a timeline are more likely to be unfollowed, as are people who tweet on uninteresting, mundane or political topics.
Getting the Most from an Online Customer Community
Four best practices.
Don’t underestimate the amount of work that’s required
Don’t just recruit “fans” for your community
Measure the ROI
Create a brand for your community
+Commentary: Great read from Harvard Business Review, while ostensibly for community managers, it can be applied very broadly to all your social media practices as a micro-business or in any micromarkteting efforts. Read More
A Twitter-branded #StayWoke T-shirt: a truly powerful message from Jack Dorsey, the CEO of a company with a 3 percent black/Latino workforce, one that just appointed a white man as its head of diversity to boot. Read More
There’s Nothing Bolder Than Being Yourself
Doritos is showing its support for LGBT teenagers with limited-run rainbow chips. Which signals that branding-wise it is moving into a rather mainstream territory highlighting an almost generational divide, or social media’s progressive side. As brands seek to highlight their diversity and inclusion, not just for the small communities of marginalized voices, but for the benefit too of their loved ones, friends and family. Read More
After building online communities for two decades, we’ve learned how to fight abuse. It’s a solvable problem. We just have to stop repeating the same myths as excuses not to fix things.
+Commentary: This is a great read…and necessary, since constant reinforcement of this idea demands disabusing the trope that we should just “ignore it” for it to go away is utterly insane. It hasn’t worked, and frequently leads to business lost, a damaged brand, a reduction in ability to provide for yourself or family. It can at times even be physically violent & threatening. This not only affects the people who are targeted but will extend to those they love, the businesses they work at, and other tertiary lives.
Deriving from “stay awake,” to stay woke is to keep informed of the shitstorm going on around you in times of turmoil and conflict, specifically on occasions when the media is being heavily filtered- such as the events in Ferguson Missouri in August 2014.
+Note: It means the term has jumped the shark. It means we can retire the phrase now, because if the head of one of the least diverse companies can wear it, in the presence of Deray, then it really doesn’t mean anything anymore. This response from the article perfectly sums it up: Read More
Read on to learn about how we built this visualization, and what we’ve learned about Game of Thrones—and its fans—from it. And for any of you who aren’t caught up… Warning! The rest of this post contain spoilers from Game of Thrones.
#GameOfThrones interactive visualization to see how the audience relates to the characters relate and them to each other, their popularity & emojis used about them helps track certain sentiments.
Retweets do lead to exposure, which can lead to offers of work. Many people I know have been approached for (paid) writing jobs purely on the basis of their personal Twitter accounts. Many of them aren’t writers or comedians by trade, but this gives them an opportunity to do something they enjoy and make either essential or additional income. In some cases it has even led to entire career changes. It has genuinely changed lives and bank balances.
Please take time to read the whole thing, as we are going to dive in-depth into attribution, theft, intellectual property, etc… in the coming days:
Zany Zoo Pets: This post is in regard to the recent news being…
+Commentary: Yes, this can happen to you to, and when it does you won’t be prepared. You can however take precautions & have a plan for mitigating the damage. Do you have one?
This is a good example, not great, but certainly better than 99% of the ones we’ve seen, the responses to comments both for & against Zany Zoo are good as well. There are a few things you can do in preparation, and certain pitfalls you can avoid in advance of anything going down in your comments section.
In the same way that BuzzFeed started out focused on lighter content like listicles and then moved into narrative and investigative journalism, the company is taking steps to insert more news into its video operations. Executive producer Henry Goldman is moving from Los Angeles into BuzzFeed’s New York newsroom, starting Monday, to lead an effort to develop a more concerted video news strategy. Goldman previously oversaw BuzzFeed Motion Picture’s unscripted and documentary projects.
The graph represents a network of 448 Twitter users whose recent tweets contained “databythebay”, or who were replied to or mentioned in those tweets, taken from a data set limited to a maximum of 18,000 tweets. The network was obtained from Twitter on Wednesday, 18 May 2016 at 18:18 UTC.
On March 15th, Instagram announced that it would eventually be changing people’s feeds and no longer displaying images chronologically but rather in accordance with some proprietary algorithm. Instagram–now a division of Facebook–claimed that such a change would benefit users, because they miss about 70 percent of images in their feeds, according to the firm’s calculations. A change ensuring that people see the images they are most likely to appreciate, seems, at least at first glance, to be quite positive.
On today’s edition of Delete That Tweet [DTT:], we focus on this:
If an article is good, you really don’t have to write an inflammatory headline, to wedge into a trending topic like you are a tabloid magazine. This is a fact.
Facebook relies on editors’ judgment for trending news feed, documents show
But the documents show that the company relies heavily on the intervention of a small editorial team to determine what makes its “trending module” headlines – the list of news topics that shows up on the side of the browser window on Facebook’s desktop version. The company backed away from a pure-algorithm approach in 2014 after criticism that it had not included enough coverage of unrest in Ferguson, Missouri, in users’ feeds. Read More
+Note: Do click the picture & read the whole thing, it is depressing from beginning to end, of which this last bit is the punchline. That said this is a very specific & large company too, but it has several quotes in there we will feature later as they are what you see or read when dealing with the people in charge.
Influencers are going to start disappearing. Brands are going to start realizing the amount of followers you have doesn’t mean shit. Just because photos look good and have 200,000 followers means nothing. You can’t rely on content creators all day long. For the influencers, their entire business is about relationships and friendships. Someone was at Vice, so uses their friend to do photography. Someone knows someone else at Instagram so gets featured on the trending page. We live and die by these platforms today.
Why Content Curation Is Here to Stay 
For website content publishers and content creators, there’s a debate raging as to the rights and wrongs of curation. While content aggregation has been around for a while with sites using algorithms to find and link to content, the relatively new practice of editorial curation — human filtering and organizing — has created what I’m dubbing, “The Great Creationism Debate.” Read More
I don’t know how they did it. But they somehow pulled it off. Medium is only about content. And nothing else. Ev Williams, Founder & CEO of Medium even said it in his latest post Taking Medium to the next Level. He said that Medium is primarily about the content.
Sounds about alright, you’d say. Sure, content is always great. I love content. But what it does is that it completely kills the person behind the content.
+Note: Also see Content is great but Context is key
Facebook’s algorithm will control journalism if we let it
Gizmodo‘s Michael Nunez delved into the lives of Facebook’s contract journalists in a well-shared piece:
Over time, the work became increasingly demanding, and Facebook’s trending news team started to look more and more like the worst stereotypes of a digital media content farm. Managers gave curators aggressive quotas for how many summaries and headlines to write, and timed how long it took curators to write a post.
The New York Times R&D Lab, a groundbreaking department of applied creative technology that helped one of the great institutions of journalism see how it could thrive amidst a changing media ecosystem, died Monday in New York City. It was eleven years old.
Apparently the requirements for being on the R&D Lab staff required that you be generous and deeply collaborative in addition to being uniformly brilliant.
Illma Gore: ‘If anyone is going to be threatened by a small penis, it’s Trump’
Artist whose painting of nude Trump went viral gives her account of being the target of his campaign’s hate machine and being physically attacked in LA
4. Cellphone news users spend the most time reading long-form content when arriving at an article from an internal link, least time when arriving via a social network
Those who arrive at a long-form article by following a link from another page within the same website – such as a homepage or a suggested link from another article – result in the greatest amount of time spent with the article, an average of 148 seconds.
“Hair Inspiration. Check.”
+Commentary: See this is what you’re not gonna do. Please follow our advice & hire more diverse people to cover these things, get a guide and take a clue if you absolutely must run with a story about a Black Woman’s hair. Comparing to Audrey Hepburn, to your anything, just take a moment and think about it. This is Vogue…not some trash rag tabloid. That no one in the chain of command saw a problem with this, is the problem. Not the story itself, that is pretty common these days in beauty & fashion magazines. Read More
So the seemingly harmless tweet above was trolled very hard and specifically. Causing us to note, but also finding it had longevity beyond just the day it happened (a weekend, so went largely unnoticed or unreported upon) and today sees it trending again for being called out by Senator & former Presidential hopeful John McCain’s son.
Jack McCain fires back on Social Media:
Deray thinks so. Fresh off his loss of the Baltimore Mayoral race he is opining about what he thinks makes Twitter valuable as a social network and platform. We couldn’t disagree more stringently:
While we’ve written about it on several occasions, and at length, always highlighting & focusing specifically on why it is important, necessary, and likely to survive. We aren’t however as cavalier as Mr. McKesson. Who is a favorite of Jack (perpetual CEO & Founder of Twitter) and one could say apparently the sort of accolades, encouragement the teams at Twitter would want. Not however what they need to hear.
Instagram Marketing: Does Influencer Size Matter?
One of the biggest mistakes a brand can make when implementing an influencer marketing campaign on Instagram is selecting the wrong influencer(s). We have an obsession with size in America – bigger always has to mean better – so it’s natural to gravitate toward mega-celebrities that have tens of millions of Instagram followers as an influencer target for your brand. We’ve just completed a new study, however, that showcases why this may not be your best bet.
We recently analyzed more than 800,000 Instagram users, with the majority having at least 1,000 followers. This amounted to a total of approximately five million total Instagram posts that we looked at, and the results may surprise you – when it comes to Instagram influencers, better things come in smaller packages.
As Instagram follower numbers rise, engagement decreases, according to the findings of a new study.
Source: Brand marketers see higher engagement with micro-influencers: Survey | Marketing Dive
For example, we’ve found that there are stories people don’t like or comment on that they still want to see, such as articles about a serious current event, or sad news from a friend. Based on this finding, we previously updated News Feed’s ranking to factor in how much time you spend reading a post within News Feed, regardless of whether you opened the article. We also previously updated News Feed’s ranking to take into account times when someone clicked on an article and came straight back to News Feed as we learned that this often happened when the article someone clicked on wasn’t what they had expected from the post or the headline.
When Rape Is Broadcast Live On The Internet
But the most appealing factor of live streaming – raw content at the touch of a button – is also its biggest threat: The inability of companies to monitor live content has spawned an entirely new set of serious safety and privacy issues for users. The freedom to live-stream just about anything, anywhere in the world, has prompted a new and uncomfortable predicament for social media companies: What should they do if – or when – a crime is being live-streamed on their platform?
Facebook Removes The Shade Room For “Violating Community Standards”
The Shade Room is a thoroughly modern publication, existing nearly entirely where its audience exists — on social. However, publishing directly to social networks, as Nwandu has pioneered, puts the fortunes, and readership, of TSR into a third party’s hands. Namely, Facebook’s, Instagram’s, Twitter’s, and Snapchat’s.
How big data is unfair
As we’re on the cusp of using machine learning for rendering basically all kinds of consequential decisions about human beings in domains such as education, employment, advertising, health care and policing, it is important to understand why machine learning is not, by default, fair or just in any meaningful way.
This runs counter to the widespread misbelief that algorithmic decisions tend to be fair, because, y’know, math is about equations and not skin color.
Every single tweet, every comment you leave, every post, every image you make becomes part of your brand. Period. Every time you post, you need to be laddering it back to your brand’s goals. Your core story needs to be consistent and your personality needs to be constant too. Doing this sets up a larger narrative, the broad context, for your content to succeed and have a clear message.
LOUDER FOR THE PEOPLE IN THE BACK!!! SAY IT WITH US!
+Commentary: How is this helpful to their brand? Why the watermark and seemingly simple humor? This confounds us from a “brand” that is simply an SaaS [Software as a Service] entity. This isn’t to say it is bad, but when brands act like people on Twitter, while people are acting like brands then we fall down into a rabbit hole like inception.
How should digital news organisations respond to this? Some say it is simple – “Don’t read the comments” or, better still, switch them off altogether. And many have done just that, disabling their comment threads for good because they became too taxing to bother with.
But in so many cases journalism is enriched by responses from its readers. So why disable all comments when only a small minority is a problem?
At the Guardian, we felt it was high time to examine the problem rather than turn away.
+NOTE: some really great interactive visualizations go along with the data accompanying this article at the link below:
The internet has a problem, and that problem is people. Dramatic incidents of public harassment, abuse and threatening behaviour are never far from the news, and during recent years, public awareness of this unpleasantness has grown dramatically. With it has come an understanding of the harms done, not just by high-level threats and abusive behaviour but by a more insidious culture of dismissal, denigration and disrespect that surrounds them. Read More
The question is: Do algorithmic feeds create a better user experience or do they enable social platforms to better serve advertisers?
When Instagram announced that it would be using an algorithm to order content, the decision was justified in part by the claim that users are missing out on 70 percent of the content they’re subscribed to; an algorithm could potentially show users more of what they follow. This provides a natural boost to advertisers, given how Instagram users engage with brands on the platform.
Tell us in the comments your thoughts about Algorithmic vs Chonological:
But wait a minute — does this prove that Tuesday or Thursday is the best day to post? Because what this actually shows us is that Tuesday is the most popular day to post (and by a narrow margin at that.) But is it the best? I’m glad you asked…
Answer: It seemingly depends on the company, but there do appear to be a number who publish their most successful posts on Tuesday. Now, whether or not that is because they too believe that Tuesday is the best day to publish and thus save their best posts for then I can’t say. But it won’t matter either way if it isn’t statistically significant.
Do you make your own jewelry? Are you a vintage-collector extraordinaire? Maybe you’ve considered starting your own online shop, but have shied away from it, thinking it would be too difficult to do. Well, it actually isn’t as hard or as costly to get started as you may think, but certainly requires hard work and determination for your shop to be successful.
Our Analysis Below:
The outline is standard fare:
Build Your Brand & Do Your Research
Actually Build Your Shop
Kill It on Social Media
Our second annual roundup of the most influential people online
For our second annual roundup of the most influential people on the Internet, TIME sized up contenders by looking at their global impact on social media and their overall ability to drive news. Here’s who made this year’s unranked list.
Yahoo-owned blogging platform Tumblr this morning announced two changes to its service designed to encourage more conversations and increase engagement around posts and other content. The company is bringing back its Replies feature, removed several months ago, and it’s rolling out an updated Notes design that makes it easier for the community to follow the commentary around a post.
Expect a more thorough analysis to follow, this made us laugh in the debate of Instagram’s new algorithmic timeline/feed. Currently we are enjoying the humorous reactions to the change. Not unlike previous ones, but funny because IG is the darling for everyone except us!
Does being a Facebook fan of a brand mean anything? It turns out that it does. Fans spend more money on the brand’s that they are fans of than non-fans do.
New Headaches, new rules, new workarounds?
Yesterday Facebook rolled out on the heels of its press barrage about Instant Articles, and all they portend for the blogging world another announcement too. Let’s not beat around the bush the Insta-Articles will probably benefit more the “content creators” types than the typical blog. Yet, they are working directly with WordPress on an open-source plugin which seems to put the weight of both behind something that means you should expect to be more stable & reliable.
Facebook is eating the world
Here is a definite must-read for everyone. Pondering the long-term viability of publishing when they are no longer in control of the distribution channels. How you get to read or who gets to decide what you see?
Our news ecosystem has changed more dramatically in the past five years than perhaps at any time in the past five hundred. We are seeing huge leaps in technical capability—virtual reality, live video, artificially intelligent news bots, instant messaging, and chat apps. We are seeing massive changes in control, and finance, putting the future of our publishing ecosystem into the hands of a few, who now control the destiny of many.
Social media hasn’t just swallowed journalism, it has swallowed everything. It has swallowed political campaigns, banking systems, personal histories, the leisure industry, retail, even government and security. The phone in our pocket is our portal to the world.
“Google Posts” embeds a one-way social network directly into search results
There’s a weird new feature popping up in Google search results called “Google Posts.” It seems to be a place for Google to directly host content in a post-Google+ world and to embed this content directly into search results. Imagine orphaned Google+ posts with the Google+ branding stripped out, and you’re most of the way there. [Read More Below]
The late David Bowie will be featured in an upcoming mini-series on a rather surprising platform.
The famed artist’s company announced on Monday that Instagram will be the exclusive home to “Unbound: A Blackstar InstaMiniSeries.” The 16-episode mini-series will premiere on Instagram on Thursday, Feb. 25 at 8 p.m. EST. Bowie’s representatives say that the subsequent episodes will land on Instagram each subsequent Monday, Tuesday, Thursday, and Friday.
or: Majority Illusion Paradox and Backlash vs The Oscars
(for most that title will be too wonky. Below is the article that inspired it followed by commentary about how you too can benefit from scrutinizing your “network” of assocations and might even win your own David vs Goliath story)
Researchers at the University of Southern California recently uncovered the majority illusion, a paradox within social networks that makes some ideas, behaviors, or attributes appear widespread even when they are not. Since we can’t keep an eye on what the entire world is up to, we’re limited to witnessing what our social network says and does. At times, well-connected members within our network can skew our perception of how common an idea or behavior actually is.
*air quote* We’re Listening *air quote*
A growing number of popular YouTubers have criticized the company’s way of handling copyright violations and, in turn, the appeals process about those notices. Channels impacted by the complaints system can lose out on monetization — sometimes for weeks at a time. That’s proven so annoying that some YouTube users are at least weighing the idea of removing their content from the platform. Wojcicki doesn’t want that to happen.
+Note to round out this week’s coverage of comments, trolls, and the various ways this impacts users, businesses, and these platforms…this caught our eye because as they are busy losing all their current business to Facebook’s Freebooting, and other phenomena, the last thing they need is for it’s popular & influential power users to jump ship. So yes they are listening but “unspecified” actions in the near future doesn’t exactly fill us with enthusiasm.
( or Why both Twitter & Journalism are in deep trouble )
Of course we aren’t sure how deep, but fairly certain that both are at an intersection where they need to reevaluate their choices and recommit to bringing quality & fairness to their respective platforms
BuzzFeed’s search for marginalized writers is progressive, not racist
On Saturday night, Koul deleted or deactivated her Twitter account. Koul, a woman of colour who writes critically about racism and sexism, was forced off social media for giving an ear to those who often go unheard. This should disturb any journalist, regardless of whether or not Koul returns to Twitter.
But the implications of the incident go beyond Koul, perfectly encapsulating a dangerous deficiency in understandings of racism.
Facebook introduces its new feature “Reactions” in this short animated video
Well, the emoji response is here:
What are your thoughts? Have you used them?
Take the poll below
How I Handled My Personal Story Going Viral
Having your story attacked by trolls and tabloids is a terrible experience, but it is possible to minimize the damage. Read More
The unlikely photo that kickstarted the social web
Although this photo of the Cernettes is commonly called “the first photograph uploaded to the internet” that’s not completely accurate. For starters, the internet existed before the web. And as the web was built for physicists to share data, that data often included scientific images. There were loads of images already on the web long before the Cernettes’ photograph made its way there. But the photo of the four women is the first non-technical picture uploaded to the web. The first picture that was simply a photo for fun, not work. “It was the photo that opened the web to life,” says Silvano.
It was the size of a stamp and took about one minute to load on your screen
Online abuse can be cruel – but for some tech companies it is an existential threat. Can giants such as Facebook use behavioural psychology and persuasive design to tame the trolls? [8 Minute Read]
State of Connectivity 2015: A Report on Global Internet Access, the second annual study by Facebook, takes a close look at the current state of global internet connectivity
As publishers lose control, are newspaper websites a dead parrot?
Adblocking and the power of platforms such as Facebook threaten to block the pipes that lead to readers
A truth is dawning on media owners (or in many cases it has dawned, but they don’t like to talk about it). Publishing is over. Obviously this isn’t true in its purest sense; publishing is actually flourishing, just not for publishers.
Filed Under: What were they thinking?
Last night HBO premiered a teaser two months from its premier of Game of Thrones. It is entitled ‘Hall of Faces’ Teaser. So naturally wanting to remember what the name of the actual temple is we did a search.(Actual answer: House of Black & White) When the ‘Google Information box’ above showed up to the right of our search results we were shocked. Do you see what might be out of place there?
Are the current awards shows really ready for the 21st century? How are they evolving to meet the challenges of the new landscape? Let’s look a little deeper than the surface, shall we:
Social Media & Awards Shows 2016
The most notable play for modernizing the national fascination that is Awards Shows in the US came with the 86th Academy Awards in 2014. It’s most notable moment was Ellen Degeneres taking the selfie seen around the world. She live-tweeted the whole thing thanks to a Samsung tie-in. To many a critic and armchair enthusiast there were many groans, understandably. That wasn’t our opinion.
That doesn’t however mean they weren’t groundbreaking, and even if you’ll permit — ahead of their time & the curve. Two years ago, it wasn’t atypical to have people second-screening, as that had been happening for me & others for quite a while. In fact since I can’t watch these events with all my friends because they are scattered across the country & the world. Regularly during such live events we partake in posting updates across many different sites and joking along with each other, express our outrage or mere disappointment. This is actually more pleasurable one could argue as sitting in a room full of drunk rabblerousers saying the exact same thing. It is asynchronous in that way. Silent, save for the clacking of keyboards or touchscreens clicking, and available during the commercial breaks to vent.
This still happened last night, and you’ll be forgiven for thinking you missed it. It seems that in these unprecedented times that there really wasn’t much made about it. Sure it trended, as it should or any will. Even given no stiff competition from anything else on a Monday night. There were (as of now) over 7 Million tweets about the Grammys and that is a fair showing, less than the Super Bowl but beyond respectable.
The rise of the ‘accidental selfie’ feels anything less than serendipitous, and more strategic. One photographer decided to make a video about it
You may have heard that Internet.org is a nonprofit organization launched by Facebook CEO Mark Zuckerberg and dedicated to bringing Internet access to people who can’t access it, or can’t afford it.
But this isn’t true — not any of it.
The realities of Internet.org came into question last week when India banned it from the country. If the Internet is good, and Internet.org simply exists to get people on it, why was it banned?
What we’re reading this morning:
One of the most profound ways to change your posture and the way you and your organization interact with customers and partners is to change your pronouns.
Instead of saying “I” when you’re ready to take credit, try “we.”
Instead of saying “we” when you’re avoiding responsibility, try “I.”
And, every time you’re tempted to depersonalize the impact of your actions, try “you,” while looking the impacted person in the eye.
Source: Seth’s Blog: “I”, “We” and “You”
Hair Tattoos = the next beauty trend you desperately need in your life:
Another Day, Another bad tweet. Clowning Begins in 3, 2, 1…
(Click any picture above to see close-up or easily scroll through )
Today’s offender: Cosmopolitan Magazine
Offense: #CosmoHeadlines in 2011, 2013, 2014 & now again it seems they can’t help tweeting the wrong thing, composing a stupid headline, or making a comparison that will get the ire of everyone. Can’t find it, but as recently as last week they had another offensive tweet. Perhaps slightly longer. This is really a signal that whatever intern they have managing their globally recognized brand is making waves once more. Deleting & moving on is one way to deal with it, but remember screencaps are forever. Read More
Beyonce’s man isn’t the only person she’s taking to Red Lobster.
What not to do if you are an artist
Last night a dear friend almost got themselves unfriended, blocked, and reported to the authorities. What was their crime, and what was the trigger? They posted a painting/drawing of a naked Donald Trump via Instagram, plus had it cross-post to Facebook.
When scrolling the last thing one expects to find, or has ever, is art that is particularly challenging. Jarring one at first glance, and yet satirically funny, it was still enough to reflexively reach for the block button.
The piece in a barely-SFW is below the fold:
“Where’s my burrito b*tch?”
Another Day, Another ill-thought out Tweet:
Offense? Being rather culturally insensitive & going out of their way to craft a picture of trash bags with gold chain & a sunglasses to emulate Bruno Mars & Dance Crew during their Super Bowl 50. Who wouldn’t be flattered? Or maybe they were hoping to display some edgy millennial humor? Either way, a clear #Fail.
Fan Is A Tool-Using Animal
Below are some highlights of the talk, or take-away points to the talk that seemed to be far-reaching when dealing with social media. Read the whole thing by clicking the picture above or following the link at the bottom. Read More
Tales of your Downfall are greatly exaggerated, they always are
Another Day, another rumor that sparks furious condemnation of Twitter for daring to change. Of course it trends. Its users, power or otherwise, influencer or not, seem to have very strong feelings about something they neither know much about or have investigated more than say, listening to what others have tweeted. Except to say Twitter is ‘becoming Facebook’ … algorithm this…non-chronological…
Further to this, one has to wonder why all the complaining, why grab the pitchforks, light the torches, swear (rather less than persuasively) you’ll stop using it…
ACCORDING TO THE GOSPEL OF THE ONLINE AGE, personal branding is key to building a career in journalism. Of all the tools journalists have at their disposal in their hunt for digital glory, the Twitter bio reigns high. But with only 160 characters available, it’s not easy to strike that magical mix of informative, funny, and engaging.
Like Bitly, Twitter has a great real-time data set and very smart data scientists and engineers. But instead of relying on a primarily computational solution, Twitter treats real-time search more like a CAPTCHA problem. With this kind of messy data, lots of human brains can find meaning much faster and more accurately than lots of lines of code. So Twitter uses a real-time computation system called Storm to identify search spikes, then Mechanical Turk (Amazon’s crowdsourcing online platform for small jobs) to farm out annotating that data to human beings all over the world. The annotations basically take the spiking search term and tag it for relevance and intent. A human annotator (Twitter calls them “judges”) can tell Twitter’s systems whether searches for “Stanford” refer to a university or to its football team, or that searches for “Big Bird” aren’t primarily referencing a children’s show, but a political debate. This helps Twitter make trending topics smarter and more coherent.
Many of these interests look a lot like Pages you would ordinarily follow — celebrities, hobbies, brands, etc. — although their relative audience sizes can be surprising. Japanese pop duo Puffy AmiYumi (139,218,340) beats Beyoncé (80,634,320). The Minions (75,372,780) beat Kanye West (74,589,850). Disney on Ice (36,144,060) beats Game of Thrones (34,527,750). And the hobby “cat communication” (4,663,340), whatever that is, beats Sarah Palin (4,645,190). On the other extreme, the Power Macintosh 7100, Amazon MP3s, and the Applebee’s in Amman, Jordan all have audiences of fewer than 30.
Why does the Oxford Dictionary of English portray women as “rabid feminists” with mysterious “psyches” speaking in “shrill voices” who can…
…but for nearly everyone else in the world it is Facebook that is the first thing people check, not just in the morning but in all of the empty spaces of their lives. In short, it’s not simply that Twitter needs to convince users to give the service a second-chance, something that is already far more difficult than getting users to sign up for the first time; it’s that even if the service magically had the perfect on-boarding experience leading to the perfect algorithmically-driven feed, it’s not clear why the users it needs would bother looking up from their Facebook feeds.
Read the entire thing article at the link above
Well, the Twitter war of words it seems.
Problem Two: Mess and Noise
One of the biggest, and rising, criticisms of Twitter is that the platform has become a haven for spam and junk, to the point of being useless as a news and information source. Spend any time on Twitter and you’ll see this; people who connect with you just so they can hit you with spam messages via DM; automated bots tweeting out the same, promotional messages over and over again; link-dropping that’s so repetitive it becomes totally meaningless. Check out the stream linked to any trending hashtag and you’ll see dozens of off-message, spam tweets with the associated hashtag tacked on, trying to hijack attention. It’s annoying, for sure, and a side-effect of the platform’s popularity, but can it be stopped or negated somehow?
How to do a Product Critique
Listen, product design isn’t some innate skill one is born with, like having a good ear for distinguishing notes or possessing exceptionally powerful twitch muscles for sprinting across an Olympic stage. Developing good product intuition—by which I mean developing a good sixth sense about what features or experiences will resonate with people and become successful—is about two core tenets: 1) understanding people’s desires, and 2) understanding how people react to things.
…since executive turmoil has become one of Twitter’s most defining characteristics over the years. It has had a strikingly high level of turnover at its highest ranks, and Sunday’s mass exodus simply reinforces that image.
As one source put it to me: This is just Twitter being Twitter.
So what comes next?
Even if you have thousands of Facebook friends, you can probably only count on a handful in a pinch, according to a new study. The author, anthropologist Robin Dunbar, should know. He’s the guy who came up with Dunbar’s number, which shows that in the real world, people can only maintain about 150 stable relationships. For his latest research, Dunbar analyzed a UK study of 3,375 Facebook users between the ages of 18 and 65. On average, folks had 150 followers but said that they could only count on 4.1 of them during an “emotional crisis,” and only 13.6 ever express sympathy.
Oxford Dictionaries (@OxfordWords) in iOSx has the following usage examples which are the very definition of #EverydaySexism
The 8 Most Annoying Things People Do With Their Phones
I’m not entirely sure when it became acceptable to use a speakerphone in public, but in the last week I’ve witnessed three people hold entire conversations through the speaker on their mobile phone, without caring who was listening. In one instance, I was on the subway when the woman’s phone rang. She answered it, and began a discussion with the person on the other end about where they were going to dinner that evening. Just FYI, they decided not to go out.
Here is the complete list:
- Making calls on speakerphone: 53 percent
- Playing music/games/videos without headphones: 47 percent
- Taking photos/videos of strangers: 42 percent
- Making calls while in a restaurant: 36 percent
- Video calls/FaceTime/Skype: 27 percent
- Loud mobile device alerts: 26 percent
- Messaging/emailing at seated performance/activity: 24 percent
- Photographing food during meal: 18 percent
Man Claiming Win On Social Media Photoshopped Ticket
It’s been confirmed there are three lucky winners of the record-breaking $1.5 millionPowerball jackpot. This man, Erik Bragg, claims to be the one from Chino Hills, California. We’re pretty positive, however, that he is not. Read More
Crocs has bowed to teasing it received after posting a tweet in tribute to late music legend David Bowie, deleting the post less than one hour after publishing it.
[More appropriate Tributes at links below]
…is not the same as everyone talking about it
Twitter’s status as a platform for public debate is a dog-whistle platitude that has become the gilded shield of First-Amendment-waving journalists everywhere, like our very own #NotAllMen hashtag, to justify the mishandling – and, in some cases, even endangerment – of our sources for digital stories (and, yes, tweets should be considered sources).
Theoretically, anyone can stumble upon your unprotected tweet; therefore, we can embed your tweet in our news story without informing you or asking your permission. But just because journalists can exercise that power, does that mean we ought to?
But those interactions are only a rough proxy for what Facebook users actually want. What if people “like” posts that they don’t really like, or click on stories that turn out to be unsatisfying? The result could be a news feed that optimizes for virality, rather than quality—one that feeds users a steady diet of candy, leaving them dizzy and a little nauseated, liking things left and right but gradually growing to hate the whole silly game. How do you optimize against that? (read more at link below: 22 minute read)
We followed the account for the Times Square Ball when it first popped up last week and were a little surprised at how radically insensitive they could be & only moments from that magic hour sent out a completely regrettable tweet:
Soon it was seen & retweeted by many with calls to delete both the tweet, plus their account. We’re not even sure if Twitter is an appropriate place for an inanimate object that is the focus of everyone’s attention is even worthy of a Twitter account, but certainly whoever was in charge of sending out the tweets, mostly pablum, certainly should have thought much harder about making light of Black Lives Matter or even using All Lives Matter as a jumping off point for a joke tweet.
The tweet was deleted within about 15-20 minutes, but damage was done. It won’t certainly be a great stain on the institution that is whatever company is the Times Square Ball, but stresses that one needs to take great care when hiring people to manage your accounts. The rest of the tweets were just a mish mash of punny humor, and interactions. But reminder that all it takes is one ill-thought out tweet to ruin the whole thing.
Read the sad story & reactions to the tweet at the link below:
How do you come up with metrics that properly track meaningful attention, not just playcounts? (Probably no impression is completely meaningless, but some are definitely more meaningful than others.) What do you do about audio? The best implementations I’ve seen start autoplay in silent mode with captions. Unexpected autoplay audio is a deep annoyance — motion and text, not so much. And there’s a lot of experimentation to be done with text-heavy video, particularly on the news side. I believe silent with captions will become an emerging standard, both on big platforms and on publishers’ sites.