What a Mobile Website is Supposed to do

mobile-website-oatmeal-comic

Advertisements

Facebook Discloses ANOTHER Metrics Mishap 

The metrics snafus have raised concerns for some marketers, ad buyers and publishers. Facebook says the problems haven’t impacted billing. Still, some executives say incorrect statistics can affect how ad buyers allocate budgets, and Facebook has been under pressure to allow more thorough and independent measurement by third-party firms. Read More

Diversity in Tech 2015 & 2014

diversity-in-tech_infoisbeautiful

From Amazon to Yahoo, we rank tech brands for diversity of employees by race and gender…(click image above or link below for interactive infographic)

 


Source: Diversity in Tech | Information is Beautiful


 

Are Brands Catfishing for Sales with Your Selfies?

Washington said her image has been used on multiple beauty and style online shopping sites, and she thinks they may all be affiliates of DressLilly.com.

Source: People Can’t Stop Laughing At This Wig Site’s Hilariously Bad Edit Of A Stolen Image | BuzzFeed News

Read More

Facebook Overestimated Key Video Metric for Two Years

Raise your hand if you are not the least surprised:

For the past two years Facebook only counted video views of more than three seconds when calculating its “Average Duration of Video Viewed” metric. Video views of under three seconds were not factored in, thereby inflating the average. Facebook’s new metric, “Average Watch Time,” will reflect video views of any duration. That will replace the earlier metric.

In its note to clients, Publicis said the change wasd an attempt to obfuscate Facebook’s earlier miscalculations.

“In an effort to distance themselves from the incorrect metrics, Facebook is deprecating [the old metrics] and introducing ‘new’ metrics in September. Essentially, they’re coming up with new names for what they were meant to measure in the first place,” the memo said. Read More

Overcoming Algorithmic Bias

Facebook Wall picture of two people standing in front of white board at Facebook HQ

However, removing human writers from Trending doesn’t necessarily eliminate bias. Human bias can be embedded into algorithms, and extremely difficult to strip out. That’s one of the conclusions from a study (pdf) of a popular algorithm used for processing language from Princeton University and the University of Bath released as a draft yesterday (Aug. 25). It’s currently under review for publication in a journal. Read More

Publishing Violence in the Age of Social Media

Instagram Posts May Have Escalated Fatal Standoff, Police Say

The episode highlights Facebook’s increasingly complicated role in documenting violence, and in some cases, its active place in the middle of it. Before the shots were fired, the Instagram posts caught the police’s attention. Read More

Suddenly: BuzzFeed Has A ‘Dark Side’ and ‘Copyright Infringement’ Problem?!?

Who knew? Oh yeah, those of us who used to work in media.

This pair of articles, from incensed, and righteously indignant folks about this seeming new phenomenon which can’t be anything other than a fresh awakening to the economics of the situation they fostered, created, and now are suddenly upset by.

Let’s deconstruct for a few minutes, shall we the systemic problem, not the “new” one that they seem to make this. It is no different from any systemic problems, and the same people get rich off the unpaid labor of the many are doing so in this situation. Read More

YouTube Introduces New Ways to Help SMB Make Better Video Ads

YouTube wants to turn video ads on its platform into a DIY possibility for small- and medium-sized businesses. Today, Google is launching three ways for SMBs to create video ads for YouTube that are—at least for the most part—free.


Source: YouTube Is Introducing New Ways to Help Small Businesses Make Better Video Ads | Adweek


 

#TBT Emergence of the Online World in 1995

The Internet Society: Emergence of the Online World in 1995

 

ThrowbackThursday Online World of 1995

In 1995, the internet turned what was once a place for researchers and the technologically proficient into a household concept.

 

Read More

I’m calling B.S. on A.I. by Aki Ranin

Algo is not A.I.

The reason a lot of these companies are tagging their selfies with #machinelearning is that they have some cool algorithm. Sweet I.P. bro! News flash: algos are not intelligent. Algos take in data that you hand-picked, and probably pre-formatted, complete some operation you specified explicitly, and produce results which are predictable.Intelligence is not predictable. Intelligence does whatever IT thinks is best.


Source: I’m calling B.S. on A.I. by Aki Ranin | LinkedIn


 

Infographic Internet Minute 2016

60 Seconds on the Internet: 2016

Infographic Internet Minute 2016

Streamline Your Social Media with recipes from IFTTT

Browse Recipe Collections on IFTTT


Source: Recipes to Streamline your Social Media | IFTTT


+Note: We will be testing a few of these out, let us know in the comments which are your faves!

STOP IT: These do not work

this collection of around the web

Why you should care about Storytelling

The Art of Storytelling By a Storyteller

The Story Cycle: Why you should care about storytelling and your brand

 

WHY SHOULD YOU CARE ABOUT STORYTELLING?

the-art-of-story-telling-by-a-storyteller-1

With the way social media has evolved over the last 7 years, telling a story that connects with your target audience on a personal level is what will help you stand out from your competitors. Park suggests (and I agree) that using visuals to share you story will increase engagement dramatically. Park says to start with a visual that tells the story, and bring it full circle with a call to action at the end.


Source: The Art of Storytelling By a Storyteller


 

Online Efforts

Are you getting the most from your online efforts?

Getting the Most from an Online Customer Community

Four best practices.

  1. Don’t underestimate the amount of work that’s required

  2. Don’t just recruit “fans” for your community

  3. Measure the ROI

  4. Create a brand for your community


Source: Getting the Most from an Online Customer Community | HBR


+Commentary: Great read from Harvard Business Review, while ostensibly for community managers, it can be applied very broadly to all your social media practices as a micro-business or in any micromarkteting efforts. Read More

#StayWoke or Still Snoozing? Optics, Broken Promises, and Twitter

Sweet Jesus, Twitter CEO Jack Dorsey’s #StayWoke Shirt Is Incredibly Embarrassing

A Twitter-branded #StayWoke T-shirt: a truly powerful message from Jack Dorsey, the CEO of a company with a 3 percent black/Latino workforce, one that just appointed a white man as its head of diversity to boot. Read More

The Internet and the Rise of Microbrand Watches

One recent trend that has come about in the last couple years thanks to crowdfunding platforms like Kickstarter is the rise of microbrand watches. Big brands such as Omega, Rolex and Seiko, still dominate the market, but the allure of smaller brands that produce high quality, custom-made watches, is gaining appeal globally.


Source: The Internet and the Rise of Microbrand Watches


 

Why stealing jokes on Twitter matters to whiney cry-babies 

 

Retweets do lead to exposure, which can lead to offers of work. Many people I know have been approached for (paid) writing jobs purely on the basis of their personal Twitter accounts. Many of them aren’t writers or comedians by trade, but this gives them an opportunity to do something they enjoy and make either essential or additional income. In some cases it has even led to entire career changes. It has genuinely changed lives and bank balances.

Please take time to read the whole thing, as we are going to dive in-depth into attribution, theft, intellectual property, etc… in the coming days:

Source: Why stealing jokes on Twitter matters to whiney cry-babies | Ben


 

Information Architecture [Infographic]

usbilla Information Architecture IA infographic different layouts UX UI

"Man Paid prostitute with charity money and a primate"

You don’t know until this happens to you

Zany Zoo "Man Paid prostitute with charity money and a primate" Galago

“It’s my first time ever recovering a monkey from a prostitute,” Detective Rick Lowe told FOX12.

Zany Zoo Pets: This post is in regard to the recent news being…

FB post for Zany Zoo


Source: Zany Zoo Pets: This post is in regard to the recent news being…


+Commentary: Yes, this can happen to you to, and when it does you won’t be prepared. You can however take precautions & have a plan for mitigating the damage. Do you have one?

This is a good example, not great, but certainly better than 99% of the ones we’ve seen, the responses to comments both for & against Zany Zoo are good as well. There are a few things you can do in preparation, and certain pitfalls you can avoid in advance of anything going down in your comments section.

Read More

Satan’s Credit Card: Is The Future Of Money — Mobile Payments?

Satan’s Credit Card: What The Mark Of The Beast Taught Me About The Future Of Money

The first thing you’ll notice if you ever decide to surrender your wallet is how damn many apps you’ll need in order to replace it. You’ll need a mobile credit card replacement — Apple Pay or Android Pay — for starters, but you’ll also need person-to-person payment apps like Venmo, PayPal, and Square Cash. Then don’t forget the lesser-knowns: Dwolla, Tilt, Tab, LevelUp, SEQR, Popmoney, P2P Payments, and Flint. Then you might as well embrace the cryptocurrency of the future, bitcoin, by downloading Circle, Breadwallet, Coinbase, Fold, Gliph, Xapo, and Blockchain. You’ll also want to cover your bases with individual retailer payment apps like Starbucks, Walmart, USPS Mobile, Exxon Speedpass, and Shell Motorist, to name but a few. Plus public and regular transit apps — Septa in Philadelphia, NJ Transit in New Jersey, Zipcar, Uber, Lyft. And because you have to eat and drink, Seamless, Drizly, Foodler, Saucey, Waitress, Munchery, and Sprig. The future is fractured.


Source: Satan’s Credit Card: What The Mark Of The Beast Taught Me About The Future Of MoneyBuzzFeed News


 

NodeXL #databythebay: Graph Details

The graph represents a network of 448 Twitter users whose recent tweets contained “databythebay”, or who were replied to or mentioned in those tweets, taken from a data set limited to a maximum of 18,000 tweets. The network was obtained from Twitter on Wednesday, 18 May 2016 at 18:18 UTC.

Read More

Ad Blockers: Saving Data and Time? 

I confess, I use ad blockers. I block ads. I even had an ad or two on my website and still I use them. I can’t even say I’m anti-ads. I want sites to make money and the people providing them with content to get paid, but honestly, ads drag down web pages something awful. More and more reports are bearing that out.

Read More

The Fundamental Concepts of Good UX

UX Fundamentals: The Concepts #Infographic

User Experience is an increasingly expansive discipline but the key concepts remain largely the same. These are some of the main things that contribute to the UX of your site and the things you need to consider when implementing a UX strategy.

(follow the link below to read each of these principles explained)


Source: The Fundamental Concepts of Good UX | Usabilla Blog


 

Study: Google scrambling our perception of science reality

Google 2010 view

remember when google looked like this?

“The first thing a lot of people turn to for information is Google, and that’s great because there is more information out there than ever,” says communications expert Dietram Scheufele of the University of Wisconsin, Madison, a co-author of the new Materials Today  journal study. “But Google is shaping the reality we experience in the suggestions it makes, pointing us away from the most accurate information and towards the most popular.”


Source: Study: Google scrambling our perception of science reality


 

Did You Notice?

Instagram Made a Huge Change—and It’s Not the Logo

On March 15th, Instagram announced that it would eventually be changing people’s feeds and no longer displaying images chronologically but rather in accordance with some proprietary algorithm. Instagram–now a division of Facebook–claimed that such a change would benefit users, because they miss about 70 percent of images in their feeds, according to the firm’s calculations. A change ensuring that people see the images they are most likely to appreciate, seems, at least at first glance, to be quite positive.

Read More

Nate Silver unloads on The New York Times

To those with their ears attuned to fissures in the media world related to data journalism, the use of the word “data” was pointed. That, plainly, was what Silver responded to. The site’s election podcasts generally feature Silver and several other of the site’s election team discussing the race, with particular attention paid to polls.

Read More

Confessions of a Social Media Exec

+Note:  Do click the picture & read the whole thing, it is depressing from beginning to end, of which this last bit is the punchline. That said this is a very specific & large company too, but it has several quotes in there we will feature later as they are what you see or read when dealing with the people in charge.

What’s next?


Influencers are going to start disappearing. Brands are going to start realizing the amount of followers you have doesn’t mean shit. Just because photos look good and have 200,000 followers means nothing. You can’t rely on content creators all day long. For the influencers, their entire business is about relationships and friendships. Someone was at Vice, so uses their friend to do photography. Someone knows someone else at Instagram so gets featured on the trending page. We live and die by these platforms today.
Read More

“Everyone is a media outlet”

Why Content Curation Is Here to Stay [2010]

For website content publishers and content creators, there’s a debate raging as to the rights and wrongs of curation. While content aggregation has been around for a while with sites using algorithms to find and link to content, the relatively new practice of editorial curation — human filtering and organizing — has created what I’m dubbing, “The Great Creationism Debate.” Read More

When the News Loses Its Soul

Facebook’s algorithm will control journalism if we let it

Gizmodo‘s Michael Nunez delved into the lives of Facebook’s contract journalists in a well-shared piece:

Over time, the work became increasingly demanding, and Facebook’s trending news team started to look more and more like the worst stereotypes of a digital media content farm. Managers gave curators aggressive quotas for how many summaries and headlines to write, and timed how long it took curators to write a post.

Read More

RIP: NYT Research and Development Lab

Eulogy for The New York Times R&D Lab

The New York Times R&D Lab, a groundbreaking department of applied creative technology that helped one of the great institutions of journalism see how it could thrive amidst a changing media ecosystem, died Monday in New York City. It was eleven years old.

Apparently the requirements for being on the R&D Lab staff required that you be generous and deeply collaborative in addition to being uniformly brilliant.

Read More

Illma Gore (crop) 'Make America Great Again'

F/UP: Illma Gore

Illma Gore: ‘If anyone is going to be threatened by a small penis, it’s Trump’

Artist whose painting of nude Trump went viral gives her account of being the target of his campaign’s hate machine and being physically attacked in LA


Read More

GOOD NEWS: Long-Form Readers like Mobile!

Long-Form Reading Shows Signs of Life in Our Mobile News World

One particular area of uncertainty has been the fate of long, in-depth news reports that have been a staple of the mainstream print media in its previous forms. These articles – enabled by the substantial space allotted them – allow consumers to engage with complex subjects in more detail and allow journalists to bring in more sources, consider more points of view, add historical context and cover events too complex to tell in limited words.


Source: Long-Form Reading Shows Signs of Life in Our Mobile News World | Pew Research Center

1+1= Part 11

You can really only measure success by one thing: How much time and freedom you have in what you create. All the rest is a lie. Not the Facebook clicks, nor Instagram Comments or the number of celebrities who retweet you. Let’s breakdown the ordinary cycle for how artists use the web.

Everything You Need To Know About Publishing

Part 11: Your Math Might Be Off

 

SHARE_800x800 Everything about Publishing

New Here? Check out Chapters 1-10

What you can learn:
  • Social Media requires the most expensive thing: TIME
  • Both a blessing & the curse of social media
  • Cure for what ails your slumps
  • Keeping up with the Tweeters & Facebookers equals disaster

Read More

Color Psychology+Marketing: The Know-It-All Guide

Color theory and color psychology in marketing are something content marketers must understand. Color can hurt or hinder content marketing efforts.

Read More

Does Follower Size Really Matter?

Instagram Marketing: Does Influencer Size Matter?

One of the biggest mistakes a brand can make when implementing an influencer marketing campaign on Instagram is selecting the wrong influencer(s). We have an obsession with size in America – bigger always has to mean better – so it’s natural to gravitate toward mega-celebrities that have tens of millions of Instagram followers as an influencer target for your brand. We’ve just completed a new study, however, that showcases why this may not be your best bet.

We recently analyzed more than 800,000 Instagram users, with the majority having at least 1,000 followers. This amounted to a total of approximately five million total Instagram posts that we looked at, and the results may surprise you – when it comes to Instagram influencers, better things come in smaller packages.


Source: Instagram Marketing: Does Influencer Size Matter? | Markerly Blog


 

Higher engagement with micro-influencers?

As Instagram follower numbers rise, engagement decreases, according to the findings of a new study.


Source: Brand marketers see higher engagement with micro-influencers: Survey | Marketing Dive


 

Spend more time you say? Gladly.

News Feed FYI: More Articles You Want to Spend Time Viewing

For example, we’ve found that there are stories people don’t like or comment on that they still want to see, such as articles about a serious current event, or sad news from a friend. Based on this finding, we previously updated News Feed’s ranking to factor in how much time you spend reading a post within News Feed, regardless of whether you opened the article. We also previously updated News Feed’s ranking to take into account times when someone clicked on an article and came straight back to News Feed as we learned that this often happened when the article someone clicked on wasn’t what they had expected from the post or the headline.


Source: News Feed FYI: More Articles You Want to Spend Time Viewing | Facebook Newsroom


 

The On-Demand Economy Is Growing

New data shows a rapidly expanding consumer base.


Source: The On-Demand Economy Is Growing, and Not Just for the Young and Wealthy | HBR


 

The Story So Far: Parts 1-10

Everything You Need to Know About Publishing
Cover_Everything you need to know about publishing-comp

Part 1: Everything you need to know about Publishing

Part 2: Know Thyself and Thy Target

Part 3: Are you really paying attention?

Part 4: Measure Twice, Cut Once

Part 5: Remedial Math for Internet Haters

Part 6: Blah Blah Blah

Part 7: Long-Tail Theory of life

Part 8: Where’s the Love?

Part 9: Your Voice is the most important thing 

Part 10: Finding love in the long-tail

Part 10: Finding love in the long-tail

So we keep making a big to-do over loving and long-tails. But you don’t have to be a dragon to get both. Well it helps, but is unrealistic.

[New Here? Missed the previous chapters?]

everything you need to know about publishing cover graphics-nwsprnt_flip

What you’ll learn:
  • Stop buying them chocolates & flowers
  • Measure to reinvent
  • Love is everlasting
  • Keeping the romance fresh
  • Counting on the longevity not the immediacy

Read More

Let us wonk out for a second

Outlier Detection with Parametric and Non-Parametric methods

Dealing with Outliers is like searching a needle in a haystack

by Jacob Joseph.

An Outlier is an observation or point that is distant from other observations/points. But, how would you quantify the distance of an observation from other observations to qualify it as an outlier. Outliers are also referred to as observations whose probability to occur is low. But, again, what constitutes low?? There are parametric methods and non-parametric methods that are employed to identify outliers. Parametric methods involve assumption of some underlying distribution such as normal distribution whereas there is no such requirement with non-parametric approach. Additionally, you could do a univariate analysis by studying a single variable at a time or multivariate analysis where you would study more than one variable at the same time to identify outliers. The question arises which approach and which analysis is the right answer??? Unfortunately, there is no single right…

 


Source: Outlier Detection with Parametric and Non-Parametric methods | DataViz


 

Part 9: Your Voice is the most important thing to…

So you want to be taken seriously & paid what you are worth? Seems like an easy request, but how to get the attention of those that will hire you. Especially when you don’t have legions of followers and likes to back it up as a calling card. Know your voice or all else is lost.

[New Here? Missed the previous chapters?]

SHARE_800x800 Everything about Publishing

What you will learn:
  • Why your voice is so important today
  • Everything you need to know is in the dashboard
  • Well, actually it requires work
  • Core principles always point to a path
  • Writers both know their voice and stifle it

Read More

Is big data unfair?

How big data is unfair

how big data is unfair_comp

As we’re on the cusp of using machine learning for rendering basically all kinds of consequential decisions about human beings in domains such as education, employment, advertising, health care and policing, it is important to understand why machine learning is not, by default, fair or just in any meaningful way.

This runs counter to the widespread misbelief that algorithmic decisions tend to be fair, because, y’know, math is about equations and not skin color.

Source: How big data is unfair | Moritz Hardt

Part 8: Feel the Love?

Or suffer the consequences. Blurb it?! How do you describe the romance between you and your followers on social media in under a few hundred words? It can’t happen.

[New Here? Missed the previous chapters?]

EYNTKAP oval title image

What You’ll Learn:
  • Love is always a two-way street
  • Never mistake the love for something else
  • Turning that love into money or support shouldn’t be easy
  • Lines of Communication Matter
  • Giving leads to receiving

Read More

Do algorithms marginalize our lives and choices?

Investigating the algorithms that govern our lives

Investigating the algorithms that govern our lives - Columbia Journalism Review

As online users, we’ve become accustomed to the giant, invisible hands of Google, Facebook, and Amazon feeding our screens. We’re surrounded by proprietary code like Twitter Trends, Google’s autocomplete, Netflix recommendations, and OKCupid matches. It’s how the internet churns. So when Instagram or Twitter, or the Silicon Valley titan of the moment, chooses to mess with what we consider our personal lives, we’re reminded where the power actually lies. And it rankles.

algorithms cjr article

Read More

The Customer and the 500 Error 


Source: The Customer and the 500 Error | CommitStrip


 

Part 7: Long-Tail Theory of Life

Blurbs are for the TL;DR crowd, but also help you for the long-tail that is your life. Before you write it, you sorta have to know what the whole thing is about, right? Well maybe. You have to know what the reader might want to know, and then tease them into sticking around.

[New Here? Missed the previous chapters?]

Website Design Process Infographic

Long-Tail Personified

What you will learn:

  • If you don’t think about it in advance, they won’t
  • Are you interested in the immediate or the future
  • Pleasure Principle has no friends here
  • Slow burns beat viral every time

Read More

Content is king, but context is god

Every single tweet, every comment you leave, every post, every image you make becomes part of your brand. Period. Every time you post, you need to be laddering it back to your brand’s goals. Your core story needs to be consistent and your personality needs to be constant too. Doing this sets up a larger narrative, the broad context, for your content to succeed and have a clear message.


Source: Content is king, but context is god | TNW


LOUDER FOR THE PEOPLE IN THE BACK!!! SAY IT WITH US!

 

Micro addition for macro view 

Micro enterprises will be able to take part in the Singapore Prestige Brand Award (SPBA) for the first time this year, now that a new Micro Brands award category has been introduced.


Source: Micro addition for macro view of awards, Companies & Markets | The Straits Times


 

Part 6: Blah, Blah, Blah

Blurb goes here and we love blurbs. Knowing you aren’t likely to read much past this but really hoping to tempt you to, we think up something smart & funny to say. Then you the reader with your interest piqued will read on… {and hopefully share & comment! 🙂 }

[Missed out on previous parts?]

What we hope you’ll learn in this part:
  • Make it matter, make them matter.
  • Remember: YOU MATTER!
  • You’re never more appealing than when you help others
  • Help them, help you
  • You’ll come a long way this way

Read More

E-commerce editors?

The newest rainmaker at publishers: E-commerce editors

Publishers from Business Insider and Gawker to Hearst and BuzzFeed have not only added “commerce” to the revenue mix — it’s often little more than affiliate links — but they’ve hired out editorial staff that specializes in creating commerce-minded content. These new comm-tent creators need to be one part editor, one part salesperson.


Source: The newest rainmaker at publishers: E-commerce editors | Digiday


 

The dark side of Guardian comments

How should digital news organisations respond to this? Some say it is simple – “Don’t read the comments” or, better still, switch them off altogether. And many have done just that, disabling their comment threads for good because they became too taxing to bother with.

But in so many cases journalism is enriched by responses from its readers. So why disable all comments when only a small minority is a problem?

At the Guardian, we felt it was high time to examine the problem rather than turn away.

+NOTE: some really great interactive visualizations go along with the data accompanying this article at the link below:


Source: The dark side of Guardian commentsThe Guardian


 

Part 5: Remedial Math for Internet Haters

Nothing makes us titter like people getting mad that they didn’t get enough likes on something. What will make us howl even quicker is people who think getting a lotta likes on something means anything either, or as a measure of their popularity! Then when we want uncontrollable belly laughter that might make us wet our pants we watch the big internet companies report on their “user” numbers.

Cover_Everything you need to know about publishing-alt crop

What you’ll learn in this installment:
  • Vanity metrics hurt & often kill dreams
  • Your paying attention to all the wrong things
  • Use this simple trick to see clearly
  • We all hate math, hence the dashboard
  • What they can’t or won’t tell you
  • Why all analysts are liars

Read More

The Evolution of Trolling

The internet has a problem, and that problem is people. Dramatic incidents of public harassment, abuse and threatening behaviour are never far from the news, and during recent years, public awareness of this unpleasantness has grown dramatically. With it has come an understanding of the harms done, not just by high-level threats and abusive behaviour but by a more insidious culture of dismissal, denigration and disrespect that surrounds them. Read More

Must Algorithmic Feeds Become the Norm?

The question is: Do algorithmic feeds create a better user experience or do they enable social platforms to better serve advertisers?

When Instagram announced that it would be using an algorithm to order content, the decision was justified in part by the claim that users are missing out on 70 percent of the content they’re subscribed to; an algorithm could potentially show users more of what they follow. This provides a natural boost to advertisers, given how Instagram users engage with brands on the platform.

*empahsis ours

Source: Are Algorithmic Feeds Becoming the Norm on Social Media? | SocialTimes


 

Tell us in the comments your thoughts about Algorithmic vs Chonological:

Why Responsive Design Goes Wrong For Mobile UX

The number of internet users that access pages in the web through mobile devices rises daily. To get to this market, which represents a large percentage of the target market, most marketers have made their websites more mobile friendly. This is common especially where they operate in a tech savvy environment meaning the surfers use mobile devices to access their content. Website developers have used the responsive design to create this mobile friendly sites. The responsive design allows pages to resize based on the size of the screen being used to access it. In some instances this can work to perfection but this is not always the case, sometimes it results in websites failures.


Source: Why Responsive Design Goes Wrong For Mobile UX | AnP Websolutions


 

Big Data + Business Intelligence = Big Intelligence?

Turning raw data into actionable insights has been the goal of many a business since the 1990s. Back then, ‘business intelligence’ was the buzzword, and since the tweenies and teenies it’s been ‘big data’. Now the two are combining (‘Big Intelligence’, maybe?) as the promise of big data is finally capable of delivering the business intelligence that companies have long dreamed about. Read More

Part 4: Measure once, Twice Cut

If you’ve been paying attention, and not just to the likes and shares, you can often predict what will happen next. It far less like rocket science and more like doing the accounting for your business. Figuring out what is working and worth it, as opposed to that which is easy but a waste of time.

What you’ll learn:

  • As previously, you have to measure or all is for naught
  • When measuring to always remember prevailing wisdoms are futile
  • Value is a proposition, always
  • Your worth is always self-defined
  • The key is not give up just before it starts to work

Read More

Dispelling common held myths about blogging

What I Learned from Analyzing 1700 Blog Posts

by Ben Gregory

But wait a minute — does this prove that Tuesday or Thursday is the best day to post? Because what this actually shows us is that Tuesday is the most popular day to post (and by a narrow margin at that.) But is it the best? I’m glad you asked…

[…]

Answer: It seemingly depends on the company, but there do appear to be a number who publish their most successful posts on Tuesday. Now, whether or not that is because they too believe that Tuesday is the best day to publish and thus save their best posts for then I can’t say. But it won’t matter either way if it isn’t statistically significant.

Read More

Part 3: Are you paying attention?

So how do you know what to put out there and what not to? Today our society rewards the quick fix, the share without attribution, and ends in repeatedly being told this economy favors giving it away to get them hooked. Let’s investigate why that sort of fortune only favors the bold & vainglorious.

See Part 1: Everything you need to know about Publishing

See Part 2: Know Thyself and Thy Target

Everything you need to know about publishing cover crop

What you’ll learn:

  1. Everybody’s doing it, why can’t I?
  2. The average attention span on the web is miniscule
  3. How to find your worth when you feel worthless
  4. The only person who has the power is you
  5. Truth hurts, sometimes
  6. Let the power of analytics soften the blow (hint: It always points you in the right direction)

TL;DR: At 8 minutes to read, there is really no one way to sum this up neatly. If you don’t have those precious few minutes, then reading this isn’t going to make any difference or give you the time. Yet if you want to know why all your best attempts are failing, it is because you are using the wrong yardstick to measure your success. You also might not know what you are worth. Which means you probably should read beyond the blurb. This is about managing your expectations and theirs.

Read More

Don’t Do This: EVER


How To Sell Your Stuff Online

Do you make your own jewelry? Are you a vintage-collector extraordinaire? Maybe you’ve considered starting your own online shop, but have shied away from it, thinking it would be too difficult to do. Well, it actually isn’t as hard or as costly to get started as you may think, but certainly requires hard work and determination for your shop to be successful.

how-to-sell-your-stuff-online nylon article

the smart girl’s guide to starting an online shop of your very own

Source: How To Sell Your Stuff Online | NYLON


Our Analysis Below:


The outline is standard fare:

  1. Build Your Brand & Do Your Research

  2. Actually Build Your Shop

  3. Kill It on Social Media

  4. Keep Pushing!


Read More

PART 2: Know Thyself and Thy Target

In this second installment we explore the two most foundational things. Knowing yourself & knowing your target audience. After testing all the industry advice we can say without fail that almost all of it is worthless. Useful in a very limited sense, and what is often missing is the most important thing. Their value proposition is you need to hire these consultants to help you figure it out. We’re giving that away for free.

Everything you need to know about publishing cover crop

See Part 1: Everything you need to know about Publishing

Read More

Publish: Just Hit Enter

APRIL: Focus

So you want to be published? Nothing is stopping you these days. In fact it has never been easier to write/publish/edit your way into a prominent position in no time. However, before you do any of those things it is best to make sure you are ready to receive all that attention.

Everything you need to know about publishing cover crop

Read More

The latest innovation from the media


Source: The latest innovation from the media | CommitStrip


 

Clickbait, as mocked by…

14 Ridiculously Amazing Fight Moves From That Fight In NYC comic

#TBT Emergence of the Online World in 1995

The Internet Society: Emergence of the Online World in 1995

 

ThrowbackThursday Online World of 1995

In 1995, the internet turned what was once a place for researchers and the technologically proficient into a household concept.

Read More

10 ways ZDnet got the fear of Internet of Things horribly wrong

17 ways the Internet of Things can go horribly wrong

Rapid growth in the “Internet of Things” space means two things. First, it means that everything we own will soon be Internet-connected. Second, it means that hackers will soon have access to everything we own, by virtue of it all being Internet-connected.

+Commentary: This is the sort of Listicle where ZDnet does its best to be Buzzfeed for nerds & hackers. Or your friendly neighborhood IT Director probably really is worried about this line of inquiry, but I’m not so sure that the 87% who don’t even understand IoT, let alone adopt it, even do. So let’s talk about what they won’t, shall we?

Read More

What Is the Real Cost of Social? [INFOGRAPHIC]

Does being a Facebook fan of a brand mean anything? It turns out that it does. Fans spend more money on the brand’s that they are fans of than non-fans do.

Read More

Fool Me Once. Naw, not again

Forbes Message after you hit continue but your adblocker is still on

Dear Forbes, we are not giving you another chance, we unblocked you (or actually paused Adblock) previously and the results were disastrous. You will not fool us into a second chance. “Lengthen Your Healthspan” and improve your site by not promising things like “ad-light” experiences. That is not L.E.A.N or a D.E.A.L.

Read More

New Features! New Video!

New Headaches, new rules, new workarounds?

Yesterday Facebook rolled out on the heels of its press barrage about Instant Articles, and all they portend for the blogging world another announcement too. Let’s not beat around the bush the Insta-Articles will probably benefit more the “content creators” types than the typical blog. Yet, they are working directly with WordPress on an open-source plugin which seems to put the weight of both behind something that means you should expect to be more stable & reliable.

Your Business Story_New Facebook Feature 02 (comp)
Read More

When all else fails create a mnemonic acronym

D.E.A.L. and L.E.A.N.

Back in October, Mr. Cunningham penned an open letter on behalf of the IAB (Interactive Advertising Bureau) telling content providers and others, “We messed up.”

Read More

The important, recent and popular

Facebook is eating the world

Here is a definite must-read for everyone. Pondering the long-term viability of publishing when they are no longer in control of the distribution channels. How you get to read or who gets to decide what you see?


Illustration: AP | 9m read |original

Our news ecosystem has changed more dramatically in the past five years than perhaps at any time in the past five hundred. We are seeing huge leaps in technical capability—virtual reality, live video, artificially intelligent news bots, instant messaging, and chat apps. We are seeing massive changes in control, and finance, putting the future of our publishing ecosystem into the hands of a few, who now control the destiny of many.

Social media hasn’t just swallowed journalism, it has swallowed everything. It has swallowed political campaigns, banking systems, personal histories, the leisure industry, retail, even government and security. The phone in our pocket is our portal to the world.

Read More

micro brand Makes the New Yorker

Are Micro-Apartments a Good Solution to the Affordable-Housing Crisis?

 

“If micro-units become a form of low-income housing only, it becomes stigmatized.” In other words, going that route might have risked damaging the micro brand among those who seek both market-rate and low-income housing. The observation subtly underscored the importance of optics when it comes to small apartments. An affordable “shoebox,” as it were, was much more likely to be controversial than an expensive one.

 
Source: Are Micro-Apartments a Good Solution to the Affordable-Housing Crisis? | The New Yorker

Infographic: 9 Features You NEED On Mobile

Top 9 Features_Header infograhic (comp)

Top 9 Features Consumers Want On Mobile [Infographic]

When creating a mobile website you think of typography and decide not to experiment with font colors and types. You carefully select content that would engage and entertain. You even predict your vis…

Read More

#oscarssowhite Illustration by DAKrolak GLEAMsocial

Oscars vs #OscarsSoWhite

or: Majority Illusion Paradox and Backlash vs The Oscars

(for most that title will be too wonky. Below is the article that inspired it followed by commentary about how you too can benefit from scrutinizing your “network” of assocations and might even win your own David vs Goliath story)

Your Network’s Structure Matters More than Its Size

Researchers at the University of Southern California recently uncovered the majority illusion, a paradox within social networks that makes some ideas, behaviors, or attributes appear widespread even when they are not. Since we can’t keep an eye on what the entire world is up to, we’re limited to witnessing what our social network says and does. At times, well-connected members within our network can skew our perception of how common an idea or behavior actually is.


Read More

I want to believe.

*air quote*  We’re Listening  *air quote*

 

YouTube CEO says ‘we’re listening’ to growing criticisms of complaint system

A growing number of popular YouTubers have criticized the company’s way of handling copyright violations and, in turn, the appeals process about those notices. Channels impacted by the complaints system can lose out on monetization — sometimes for weeks at a time. That’s proven so annoying that some YouTube users are at least weighing the idea of removing their content from the platform. Wojcicki doesn’t want that to happen.

YouTube CEO we're listening tour


Source: YouTube CEO says ‘we’re listening’ to growing criticisms of complaint system | The Verge


+Note to round out this week’s coverage of comments, trolls, and the various ways this impacts users, businesses, and these platforms…this caught our eye because as they are busy losing all their current business to Facebook’s Freebooting, and other phenomena, the last thing they need is for it’s popular & influential power users to jump ship. So yes they are listening but “unspecified” actions in the near future doesn’t exactly fill us with enthusiasm.

Does a Tweet = Job Advertisement?

( or Why both Twitter & Journalism are in deep trouble )

Of course we aren’t sure how deep, but fairly certain that both are at an intersection where they need to reevaluate their choices and recommit to bringing quality & fairness to their respective platforms


BuzzFeed’s search for marginalized writers is progressive, not racist

On Saturday night, Koul deleted or deactivated her Twitter account. Koul, a woman of colour who writes critically about racism and sexism, was forced off social media for giving an ear to those who often go unheard. This should disturb any journalist, regardless of whether or not Koul returns to Twitter.

But the implications of the incident go beyond Koul, perfectly encapsulating a dangerous deficiency in understandings of racism.

Read More

A cautionary tale:

How I Handled My Personal Story Going Viral

Having your story attacked by trolls and tabloids is a terrible experience, but it is possible to minimize the damage. Read More

Love and unicorns … can software make us nicer people?

Play nice! How the internet is trying to design out toxic behaviour

Love and unicorns … can software make us nicer people?

Online abuse can be cruel – but for some tech companies it is an existential threat. Can giants such as Facebook use behavioural psychology and persuasive design to tame the trolls? [8 Minute Read]

Read More

Adblocking and Facebook’s prominence threaten to thwart access by readers

As publishers lose control, are newspaper websites a dead parrot?

Adblocking and the power of platforms such as Facebook threaten to block the pipes that lead to readers


A truth is dawning on media owners (or in many cases it has dawned, but they don’t like to talk about it). Publishing is over. Obviously this isn’t true in its purest sense; publishing is actually flourishing, just not for publishers.


Source: As publishers lose control, are newspaper websites a dead parrot? | The Guardian


Online Enlightenment Header Screencap by GLEAMsocial

What is an Enlightened Web Experience and how do we get it? [Infographic]

The question almost never comes up anymore: why optimize performance? It’s rarely asked because there’s an abundance of data proving that optimization has an impact on crucial metrics like conversion rate and engagement.  […read the rest at the link below]

Read More

photo from: http://travelationship.com/united-states-holocaust-memorial-museum/

When Algorithms Go Bad

Filed Under: What were they thinking?

Google Information Box for Hall of Faces

When You See What is Wrong: Share

Last night HBO premiered a teaser two months from its premier of Game of Thrones. It is entitled ‘Hall of Faces’ Teaser. So naturally wanting to remember what the name of the actual temple is we did a search.(Actual answer: House of Black & White) When the ‘Google Information box’ above showed up to the right of our search results we were shocked. Do you see what might be out of place there?

Read More

What We Noticed Last Night

Are the current awards shows really ready for the 21st century? How are they evolving to meet the challenges of the new landscape? Let’s look a little deeper than the surface, shall we:

Social Media & Awards Shows 2016

The most notable play for modernizing the national fascination that is Awards Shows in the US came with the 86th Academy Awards in 2014. It’s most notable moment was Ellen Degeneres taking the selfie seen around the world. She live-tweeted the whole thing thanks to a Samsung tie-in. To many a critic and armchair enthusiast there were many groans, understandably. That wasn’t our opinion.86oscars_logo (comp)

That doesn’t however mean they weren’t groundbreaking, and even if you’ll permit — ahead of their time & the curve. Two years ago, it wasn’t atypical to have people second-screening, as that had been happening for me & others for quite a while. In fact since I can’t watch these events with all my friends because they are scattered across the country & the world. Regularly during such live events we partake in posting updates across many different sites and joking along with each other, express our outrage or mere disappointment. This is actually more pleasurable one could argue as sitting in a room full of drunk rabblerousers saying the exact same thing. It is asynchronous in that way. Silent, save for the clacking of keyboards or touchscreens clicking, and available during the commercial breaks to vent.Grammys-Nominees-2016
This still happened last night, and you’ll be forgiven for thinking you missed it. It seems that in these unprecedented times that there really wasn’t much made about it. Sure it trended, as it should or any will. Even given no stiff competition from anything else on a Monday night. There were (as of now) over 7 Million tweets about the Grammys and that is a fair showing, less than the Super Bowl but beyond respectable.

Read More

Shape Up or Break Up?

Your Choice:

Fresh on the heels of Valentine’s Day, and returning to work the next morning seemed a good time to take stock of how your marketing or branding efforts pay off. Where it matters, in the hearts and minds of your customers. In your office right now maybe you or someone still has that thoughtful bouquet that their loved one sent them, fading as it were, from sitting there all weekend.

That is how you should view your efforts, what is their shelf-life, and how does it play out over all the touch-points and life-cycle of a typical consumer. This sounds like heady stuff, but it some of the most basic psychology. heartbeat of heartache_inforgraphic header

Read More

heartbeat of heartache_inforgraphic header

Customer Relationship Goals

Summary: A good friendship or romantic partnership takes work. The same goes for customer relationships. Today’s consumers are looking for brands with experiences that feel personalized and effortless and will last long beyond the transaction. Great customer service keeps your customer relationships strong. And it can keep the love (of your brand) alive.

Read More

“I”, “We” and “You”

One of the most profound ways to change your posture and the way you and your organization interact with customers and partners is to change your pronouns.

Instead of saying “I” when you’re ready to take credit, try “we.”

Instead of saying “we” when you’re avoiding responsibility, try “I.”

And, every time you’re tempted to depersonalize the impact of your actions, try “you,” while looking the impacted person in the eye.

Words matter.

—Seth Godin


Source: Seth’s Blog: “I”, “We” and “You”


 

Illma Gore (crop) 'Make America Great Again'

HotTakes: Illma Gore

What not to do if you are an artist

Last night a dear friend almost got themselves unfriended, blocked, and reported to the authorities. What was their crime, and what was the trigger? They posted a painting/drawing of a naked Donald Trump via Instagram, plus had it cross-post to Facebook.

When scrolling the last thing one expects to find, or has ever, is art that is particularly challenging. Jarring one at first glance, and yet satirically funny, it was still enough to reflexively reach for the block button.

The piece in a barely-SFW is below the fold:

Read More

Rise of the micro-brands

In today’s open market, micro-brands have never had such a low barrier to entry with accessible manufacturing in the same facilities as established brands, social media to use for promotion, and a huge community of creative cyclists who long to create things they want to use themselves. It’s never been a better time for new brands to have a crack at taking on some of the older players in the kit game and shaking up the industry.

micro-brands


Source: Rise of the micro-brands: Introducing the CyclingTips Emporium | CyclingTips


 

Think Before You Appropriate

Think Before You Appropriate PDF

Download “Think Before You Appropriate” A guide for creators & designers

Congratulations!

Delete. That. Tweet.

Hefty Bruno Mars Super Bowl Tweet

Another Day, Another ill-thought out Tweet:

OFFENDER: Hefty

Offense? Being rather culturally insensitive & going out of their way to craft a picture of trash bags with gold chain & a sunglasses to emulate Bruno Mars & Dance Crew during their Super Bowl 50. Who wouldn’t be flattered? Or maybe they were hoping to display some edgy millennial humor? Either way, a clear #Fail.

Read More

Great Thoughts from the founder of Pinboard

Fan Is A Tool-Using Animal

Below are some highlights of the talk, or take-away points to the talk that seemed to be far-reaching when dealing with social media. Read the whole thing by clicking the picture above or following the link at the bottom. Read More

Too little, too late

Red Lobster Fail: Cheddar Bey Biscuits

Read More

#RIPTwitter

Tales of your Downfall are greatly exaggerated, they always are

twitter storm birds
Another Day, another rumor that sparks furious condemnation of Twitter for daring to change. Of course it trends. Its users, power or otherwise, influencer or not, seem to have very strong feelings about something they neither know much about or have investigated more than say, listening to what others have tweeted. Except to say Twitter is ‘becoming Facebook’ … algorithm this…non-chronological…

rip twitter
Further to this, one has to wonder why all the complaining, why grab the pitchforks, light the torches, swear (rather less than persuasively) you’ll stop using it…

Read More

#BrandingBlack

tumblr_nkimianq0l1s8na7jo1_540

Read More

Analyzing journalists’ Twitter bios?!?

ACCORDING TO THE GOSPEL OF THE ONLINE AGE, personal branding is key to building a career in journalism. Of all the tools journalists have at their disposal in their hunt for digital glory, the Twitter bio reigns high. But with only 160 characters available, it’s not easy to strike that magical mix of informative, funny, and engaging.

Read More

9 Key Analytics for All Business Models

An exploration of 9 types of business actions, common tactics and the analytics data that supports them. Read More

Jakob Nielsen

“The more users’ expectations prove right, the more they will feel in control of the system and the more they will like it.”

Flexibility

“The web’s greatest strength, I believe, is often seen as a limitation, as a defect. It is the nature of the web to be flexible, and it should be our role as designers and developers to embrace this flexibility and product pages which, by being flexible, are accessible to all.”

—John Allsop


Source: Chapter 10 | Foundations of Web Design


 

How to do a Product Critique

How to do a Product Critique

Listen, product design isn’t some innate skill one is born with, like having a good ear for distinguishing notes or possessing exceptionally powerful twitch muscles for sprinting across an Olympic stage. Developing good product intuition—by which I mean developing a good sixth sense about what features or experiences will resonate with people and become successful—is about two core tenets: 1) understanding people’s desires, and 2) understanding how people react to things.


Source: How to do a Product Critique — The Year of the Looking Glass | Medium


 

Mobile Payments Mess, Summarized by This 71-Year-Old’s Email

“Being forced to choose all of these different payment system(s) for each business I might use is not something I want to do.”

Read More

Weekly Must+Reads

Short: Object Recogntion |  Medium: Buzzwords |  Long: Defense of Being Average

Read More

The evolution of autoplay 

How do you come up with metrics that properly track meaningful attention, not just playcounts? (Probably no impression is completely meaningless, but some are definitely more meaningful than others.) What do you do about audio? The best implementations I’ve seen start autoplay in silent mode with captions. Unexpected autoplay audio is a deep annoyance — motion and text, not so much. And there’s a lot of experimentation to be done with text-heavy video, particularly on the news side. I believe silent with captions will become an emerging standard, both on big platforms and on publishers’ sites.

evolution of autoplay by tim carmody

Click picture to read the entire article


Source: The evolution of autoplay | Nieman Journalism Lab


 

How Did Apple lose its way?

How Apple Is Giving Design A Bad Name


Now, although the products are indeed even more beautiful than before, that beauty has come at a great price. Gone are the fundamental principles of good design: discoverability, feedback, recovery, and so on. Instead, Apple has, in striving for beauty, created fonts that are so small or thin, coupled with low contrast, that they are difficult or impossible for many people with normal vision to read. We have obscure gestures that are beyond even the developer’s ability to remember. We have great features that most people don’t realize exist.


Source: How Apple Is Giving Design A Bad Name | FastCoDesign


+Commentary: This is a great longform article that deconstructs the very notion of what good design is supposed to be & represent. It also focuses on the shift to touch and portables that demand a completely different framework. Many of the things pointed out in the article are things experienced first hand, while teaching the horde of new converts to Apple products (especially those at the older end of the spectrum) how to use them.   Read More

Good Design vs Great Design

Good Design is making something memorable and meaningful quote gif

Facebook now lets you chat with businesses via Messenger

Will You Use It, though?

An update to the Page Plug-in lets businesses add a message box and event information to their page.

The new messaging function does pretty much exactly what you expect. Customers can send messages directly from their Facebook inbox and they’ll show up via Facebook Messenger or the desktop chat interface.

+Commentary: While this is inline with the developments they’ve brought to the Facebook Business Pages of late, it seems almost a dangerous proposition for a micro-to-small business. While it will certainly afford greater accessibility, if you are a solo-entrepreneur and your phone is the way all your clients contact you, I’m not sure adding another layer by way of the Facebook Messenger will be effective. Read More

Design is a conversation

PLATFORM SHIFTS CHANGE EVERYTHING

Looking back to the mid-2000s and the Web 2.0 era, we witnessed a period of huge change for the internet, where it changed from static pages and moved towards applications.

Sites like Google Maps or Flickr opened up their APIs, meaning anyone could build websites pulling in that data. With this ability to build new things on top of this data, websites were transformed from static pages into services.

A similar transformation is happening today. Bots are to modern messaging apps what APIs were to Web 2.0; a way to build on top of other services, experiment, and create a new way of interacting with existing services. It’s the start of a significant new way of interacting with computers. Read More

Small Business Saturday: Shop Small

Will you #ShopSmall on this Small Business Saturday?


Source: Small Business Saturday | Shop Small® – American Express OPEN


 

Hatchets, Ratches, and Pivots

The scientists with reasons to be cheerful

As you might guess from the subtitle of DeFries’s 2014 book The Great Ratchet: How Humanity Thrives in the Face of Natural Crisis, she is hopeful about our ability to avert disaster. She argues that history has progressed by “ratchets”, where things improve; “hatchets”, where unforeseen problems occur; and “pivots”, where new solutions are found.

[…]

Read More

Weekly Must+Reads

Short:Emojis  |  Medium: Digital Age Mental Health |  Long: Gawker+Women=Problem

Read More