Dispelling common held myths about blogging

What I Learned from Analyzing 1700 Blog Posts

by Ben Gregory

But wait a minute — does this prove that Tuesday or Thursday is the best day to post? Because what this actually shows us is that Tuesday is the most popular day to post (and by a narrow margin at that.) But is it the best? I’m glad you asked…

[…]

Answer: It seemingly depends on the company, but there do appear to be a number who publish their most successful posts on Tuesday. Now, whether or not that is because they too believe that Tuesday is the best day to publish and thus save their best posts for then I can’t say. But it won’t matter either way if it isn’t statistically significant.

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The Internet Is a Zoo: 

The Ideal Length of Everything Online

Have you ever woken up in cold sweat in the middle of the night wondering exactly how many characters long a tweet should be to get the most engagement, or how many words long a blog post should be so that it actually gets read? Ok, that may just be me, but knowing exactly how many […]

Internet is a Zoo: Ideal Lengths for all social media posts

The Internet is a Zoo Infographic

Even comes with a handy printable guide:

Printable guide to ideal lengths for social media posts


Source: The Internet Is a Zoo: The Ideal Length of Everything Online | SumAll


 

Why It’s OK to Block Ads

So if you wanted to cast a vote against the attention economy, how would you do it?

There is no paid version of Facebook. Most websites don’t give you the option to pay them directly. Meaningful governmental regulation is unlikely. And the “attention economy” can’t fix itself: players in the ecosystem don’t even measure the things they’d need to measure in order to monetize our intentions rather than our attention. Ultimately, the ethical challenge of the attention economy is not one of individual actors but rather the system as a whole (a perspective Luciano Floridi has termed“infraethics”).

In reality, ad blockers are one of the few tools that we as users have if we want to push back against the perverse design logic that has cannibalized the soul of the Web.


Source: Why It’s OK to Block Ads | Practical Ethics


+Note: The entire thing, and the comments are a great read!

How To Start A Blog In Just 5 Steps 


Source: How To Start A Blog In Just 5 Steps [Infographic] Reginald Chan


 

What’s Different Now?

Blogging is doing your work in public.

One thing that’s different about blogging today compared to when I started in 2003: now you have to “go where the people are” online. You can’t rely on them coming to you just because you published something new.

Vintage Tech (1)


Source: Blogging is doing your work in public. » Pressthink


 

Optimize Images in Your Blog Posts for Retina Display

Typically images that are found in posts can range anywhere from 400-1000 pixels in width. If we chose the @2x method, this would mean that each image would be between 800-2000 pixels in width.

Serving images that large on every page load could result in a tremendous resource hog, not to mention it would eat away at your bandwidth. Read More

Master Storytelling Technique to Create Irresistible Content Series

In this cold, hard, commercial world, everyone is looking for answers online.

We are all “searchers” looking for the best way to solve a problem or satisfy a desire.

And we are ruthless …

We make split-second decisions about clicking a headline.

How does your website look at a glance?

If you try to consummate the fragile exchange of attention and education too quickly with a “buy this” button, you’ll likely lose long-term prospects and lifetime sales.

The reality is — whether you sell garden hoses or reputation management services — you have to master the know-like-trust factor first.

How do you accomplish this vital component of content marketing?

You educate people step-by-step.

And, if you ignite a feeling that inspires a commercial transaction, then you’ve created successful content marketing.

You lift prospects out of their ordinary worlds and invite them to consider a journey that ultimately leads to a transaction.

Read More at Copyblogger

How Are Small Businesses Using Social Media 

Social media is playing a critical role in how small businesses are conducting business today. This infographic shares the factors and results:

© 2014, VerticalResponse Blog

Social media is playing a critical role in how small businesses are conducting business today. This infographic shares the factors and results:


Source: Small Business Survey Reveals Social Media Trends | VR Marketing Blog