Welcome to the experience economy

“…business value is no longer derived from having a big brand in the traditional sense, but rather, having a big micro brand – highly engaged, with the right audience and the ability to demonstrate repeated sales from known customers.”


Source: Welcome to the experience economy


 

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Staples Canada Clowns Kris Jenner

Staples Canada Tweet Clowns Kris Jennery

And gets over 50,000 Retweets! With 56k Likes!?!?!
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Please DON’T Delete This Tweet:

do you ever have a dream where your mouth is the hoop & the basketball boys are shooting all the good treats into it swish swish swish

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Why you should care about Storytelling

The Art of Storytelling By a Storyteller

The Story Cycle: Why you should care about storytelling and your brand

 

WHY SHOULD YOU CARE ABOUT STORYTELLING?

the-art-of-story-telling-by-a-storyteller-1

With the way social media has evolved over the last 7 years, telling a story that connects with your target audience on a personal level is what will help you stand out from your competitors. Park suggests (and I agree) that using visuals to share you story will increase engagement dramatically. Park says to start with a visual that tells the story, and bring it full circle with a call to action at the end.


Source: The Art of Storytelling By a Storyteller


 

Brands React to: #LoveWins 

Should Your Brand go Gay-For-Pay During Pride Season?

Wondering if your brand should show support for Marriage Equality or Pride Celebrations? 2015 seemed to confirm that you should.

So, in case you weren’t on Social Media (*gasp*) since Friday morning, in which case this post might be irrelevant to you, then you might not have noticed the profusion of rainbows coloring every icon, profile picture, and post. They were kind of hard to LoveWins 10m Tweetsmiss, as statistics rolling in on Monday morning proved. You can be forgiven, or even granted immunity, if you didn’t greet this with an enthusiastic embrace, don’t worry not all of us did either. Read More

What Women Want [Infographic]

How Women Want to Interact With Brands Online

According to a new study conducted for Adweek by product review and discovery platform Influenster, brands need to move even further toward mobile if they want to make meaningful connections with women. Read More

Your Brand’s Continuing Saga

Content Marketing Is Moving Toward a Zen State of Storytelling

Following the long game of this theory is interesting for advertisers because many of the scenarios end with them enjoying the same benefits as entertainment executives. In other words, as content marketing continues to grow, quality becomes more important than quantity. And, as the quality of content marketing grows, a brand’s product offering begins to resemble merchandise. This is a good thing because when the lines between your story and your product blur, your product has become the merchandise of your brand’s continuing saga. And what happens then is really good: an increased cycle of engagement, multiple steams of revenue, and more consumer demand for new products and new content. Of course, it also brings increased sales and a stronger brand.


Source: Content Marketing Is Moving Toward a Zen State of Storytelling | Adweek


 

Evelyn from the Internet(s)

Woke this morning to find the “new” way YouTubers (YT’ers) are succeeding. This video is funny, and of course whoever puts together Beyoncé’s stadium tour saw fit to include it in the segues between performances. Watching this young woman lose her sh*t on the internet is also funny as hell. Read More

Behind Those Corporate Prince Tributes

Don’t expect corporations to resist co-mingling their brands with the equity of departed stars anytime soon.

“I think everyone got revved up around Bowie’s death and possibly felt they had missed out and suffered a lost opportunity when they didn’t pile on,” Hanlon said. “Prince gave them a second chance.”


Source: Behind Those Corporate Prince Tributes


 

Higher engagement with micro-influencers?

As Instagram follower numbers rise, engagement decreases, according to the findings of a new study.


Source: Brand marketers see higher engagement with micro-influencers: Survey | Marketing Dive


 

We Will Return Shortly, Don’t Worry

As our clients know too well, we are not taking the news of Prince’s passing well. So please give us to next week to reply to any inquiries or resume our series. Until then, see the best brand response to this wold of grief:

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Content is king, but context is god

Every single tweet, every comment you leave, every post, every image you make becomes part of your brand. Period. Every time you post, you need to be laddering it back to your brand’s goals. Your core story needs to be consistent and your personality needs to be constant too. Doing this sets up a larger narrative, the broad context, for your content to succeed and have a clear message.


Source: Content is king, but context is god | TNW


LOUDER FOR THE PEOPLE IN THE BACK!!! SAY IT WITH US!

 

Help us understand this:

like if true_what does this mean to post planner bad branding
+Commentary: How is this helpful to their brand? Why the watermark and seemingly simple humor? This confounds us from a “brand” that is simply an SaaS [Software as a Service] entity. This isn’t to say it is bad, but when brands act like people on Twitter, while people are acting like brands then we fall down into a rabbit hole like inception.

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Part 6: Blah, Blah, Blah

Blurb goes here and we love blurbs. Knowing you aren’t likely to read much past this but really hoping to tempt you to, we think up something smart & funny to say. Then you the reader with your interest piqued will read on… {and hopefully share & comment! 🙂 }

[Missed out on previous parts?]

What we hope you’ll learn in this part:
  • Make it matter, make them matter.
  • Remember: YOU MATTER!
  • You’re never more appealing than when you help others
  • Help them, help you
  • You’ll come a long way this way

Read More

The Evolution of Trolling

The internet has a problem, and that problem is people. Dramatic incidents of public harassment, abuse and threatening behaviour are never far from the news, and during recent years, public awareness of this unpleasantness has grown dramatically. With it has come an understanding of the harms done, not just by high-level threats and abusive behaviour but by a more insidious culture of dismissal, denigration and disrespect that surrounds them. Read More

Great Brands Don’t Just Happen Without a Fully Integrated Strategy

Branding-Process-Diagram Read More

Don’t Do This: EVER


How To Sell Your Stuff Online

Do you make your own jewelry? Are you a vintage-collector extraordinaire? Maybe you’ve considered starting your own online shop, but have shied away from it, thinking it would be too difficult to do. Well, it actually isn’t as hard or as costly to get started as you may think, but certainly requires hard work and determination for your shop to be successful.

how-to-sell-your-stuff-online nylon article

the smart girl’s guide to starting an online shop of your very own

Source: How To Sell Your Stuff Online | NYLON


Our Analysis Below:


The outline is standard fare:

  1. Build Your Brand & Do Your Research

  2. Actually Build Your Shop

  3. Kill It on Social Media

  4. Keep Pushing!


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PART 2: Know Thyself and Thy Target

In this second installment we explore the two most foundational things. Knowing yourself & knowing your target audience. After testing all the industry advice we can say without fail that almost all of it is worthless. Useful in a very limited sense, and what is often missing is the most important thing. Their value proposition is you need to hire these consultants to help you figure it out. We’re giving that away for free.

Everything you need to know about publishing cover crop

See Part 1: Everything you need to know about Publishing

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He Said, She Said. Photos Faked?

Customer Claims Uber Driver Staged Vomit Scene To Collect Bogus $200 Cleaning Charge

If you own a car that you use to drive strangers around in, it’s a nasty, expensive surprise when one of your passengers vomits up their dinner/night on the town in your car. But one Uber customer says she was hit with a $200 fine for a phantom puking session that never happened while she and her friends were in the car. Instead, she claims the driver faked the whole thing just to collect the dough.

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Interactive or Static Infographic?

Interactive vs Static Infographic: How to Decide what is best for you

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heartbeat of heartache_inforgraphic header

Customer Relationship Goals

Summary: A good friendship or romantic partnership takes work. The same goes for customer relationships. Today’s consumers are looking for brands with experiences that feel personalized and effortless and will last long beyond the transaction. Great customer service keeps your customer relationships strong. And it can keep the love (of your brand) alive.

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Chipotle_Raincheck

What Could Go Wrong?

Darn, You Just Missed It_Raincheck Chipotle Offer

Innocent man terrorized by strangers asking for Chipotle burritos

“Where’s my burrito b*tch?”

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Chipotle: Raincheck

You're In Luck Text "Raincheck" to 888-222 Chipotle Offer

Chipotle Raincheck Offer

Too little, too late

Red Lobster Fail: Cheddar Bey Biscuits

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Analyzing journalists’ Twitter bios?!?

ACCORDING TO THE GOSPEL OF THE ONLINE AGE, personal branding is key to building a career in journalism. Of all the tools journalists have at their disposal in their hunt for digital glory, the Twitter bio reigns high. But with only 160 characters available, it’s not easy to strike that magical mix of informative, funny, and engaging.

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How Facebook Squashed Twitter

…but for nearly everyone else in the world it is Facebook that is the first thing people check, not just in the morning but in all of the empty spaces of their lives. In short, it’s not simply that Twitter needs to convince users to give the service a second-chance, something that is already far more difficult than getting users to sign up for the first time; it’s that even if the service magically had the perfect on-boarding experience leading to the perfect algorithmically-driven feed, it’s not clear why the users it needs would bother looking up from their Facebook feeds.

Facebook vs Twitter graph MMAUs


Source: How Facebook Squashed Twitter | Stratechery


Read the entire thing article at the link above

How-Not-To vs How-To Remember a Legend

Crocs’ tribute to David Bowie lasted less than an hour.

Crocs Shoes Tribute Tweet to David Bowie Goes Wrong

Crocs has bowed to teasing it received after posting a tweet in tribute to late music legend David Bowie, deleting the post less than one hour after publishing it.

[More appropriate Tributes at links below]


Source: Crocs bows to critics, deletes David Bowie tribute tweet | Marketing Magazine


 

Internet Famous not all it cracked up to be?

The sad economics of being famous on the internet

The disconnect between internet fame and financial security is hard to comprehend for both creators and fans. But it’s the crux of many mid-level web personalities’ lives. Take moderately successful YouTubers, for example. Connor Manning, an LGBT vlogger with 70,000 subscribers, was recognized six times selling memberships at the Baltimore Aquarium. Rosianna Halse Rojas, who has her own books and lifestyle channel and is also YouTube king John Green’s producing partner, has had people freak out at her TopMan register. Rachel Whitehurst, whose beauty and sexuality vlog has 160,000 subscribers, was forced to quit her job at Starbucks because fans memorized her schedule.

In other words: Many famous social media stars are too visible to have “real” jobs, but too broke not to. Read More

Visota

Maintenance of residential, non-residential and industrial facilities with the use of rope access methods, preventative maintenance.

The challenge to create a modern logo that reflects the theme of the company and allocate it to the existing market of such services.


Source: Visota | Behance


 

Post-Emotional Performative Web? 

What is a world in which commercials make you cry?

In his book named after the idea, sociologist Stjepan Meštrović describes contemporary Western societies as postemotional. By invoking the prefix “post,” he doesn’t mean to suggest that we no longer have any emotions at all, but that we have become numb to our emotions, so much so that we may not feel them the way we once did.

This, he argues, is a result of being exposed to a “daily diet of phoniness”: a barrage of emotional manipulation from every corner of culture, news, entertainment, infotainment, and advertising. In this postemotional society, our emotions have become a natural resource that, like spring water, is tapped at no cost to serve corporations with goals of maximizing mass consumption and fattening their own wallets. Even companies that make stuff like gum. Read More

A Website Designed

A Web Site Designed Infographic Timeline: Web design planning, including milestones, involvement, importance & timeline between both agency and clients

Brand Identity Process

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Micro-Brand Usage Local Newspaper

Two tenants have taken up residency; Plan B Restaurant and Everything Fresh market. This is the eighth location for Plan B, which occupies approximately 5,000 square feet. This micro-brand is co-owned by Al Gamble and Shawn Skehan, who have been in the restaurant business in the Hartford area for more than twenty years and “have a love for good food and good drinks and wanted to create something that was truly an American concept,” explained Rachel Hurvitz, Marketing and Design Manager. “You can’t get much more American than cheese burgers, craft beers and bourbon. Plan B is “unique because we really focus on quality ingredients, we grind all of our beef fresh in-house every day, it has never been frozen, has no antibiotics, no hormones, all vegetarian diet, and is USA Source Verified. We also have an amazing Craft Beer selection with 14 rotating draft lines and a Bourbon line with over 100 selections. We have a lot of salads and a summer menu which features local farms and their products.”
* emphasis ours, not in original


Source: New restaurant transforms old post office buildingMinuteman News Center


 

Your Site Sucks!

Your Graphic Design?

20 Free Tools for Entrepreneurs

20 Free Tools for Entrepreneurs

by Johnny Webber


 

1. slimvoice.co – Create insanely simple invoices.

2. wetransfer.com – Transfer up to 2 GB of data.

3. similarweb.com – Get insights for any website or app.

4. coffitivity.com – Ambient sounds to boost creativity.

5. nibbler.silktide.com – A tool for testing website accessibility, SEO, and social media.

6. crowdriff.com/riffle – Get Twitter engagement, interest and activity analytics in real time

7. woorank.com – Another analytical website tool.

8. redditlater.com – Find out the best times to post on reddit.com.

9. builtwith.com – Find out what websites are built with.

10. mailchimp.com – Create an email newsletter for your users.

11. surveymonkey.com – Create surveys, get answers.

12. joinme.com – Instant screen sharing for meetings.

13. hootsuite.com – Streamline your social presence.

14. strikingly.com – Make a beautiful website for free.

15. unroll.me – Clean up your inbox. Save time on email.

16. picmonkey.com – Photo editing made easy.

17. growthhackers.com – A marketing discussion community.

18. thenameapp.com – Find a name for your idea.

19. hemingwayapp.com – Make your writing bold and clear.

20. compressor.io – Optimize and compress your images online.


via 20 Free Tools for Entrepreneurs | Johnny Lists.


 

Content Shock

What to Know Before Creating a Content Marketing Strategy

This post is based on our white paper “Outside-The-Box Content Marketing for PR.”

A week into 2014, Mark Schaefer published a blog post that questioned whether content marketing – which he termed “the hottest marketing trend around” – was a sustainable strategy for businesses.

5786-abstract

He coined “content shock” and argued that though more and more businesses give away more and more content, people have only finite time to consume it. Read More

Micro-brand in Financial Times

Some of the more promising projects involve small top-floor apartments with generous windows and west-facing balconies that ensure there’s decent housing stock for those who don’t need a garden and a garage, preferring simply to bound down the stairs to pick up breakfast, locally sourced produce for the dinner table and a few bottles of beer brewed by a nearby micro-brand.

A little further south, the Roncy district proved to be the best example of a street that was so brimming with local life that it was almost tricky to stay on the sidewalk. In between new pizza joints and gourmet pantries, traditional businesses catering to the local Polish and German communities were displaying their Easter wares and owners were chattering away in Canadian-accented Germ-lish.

* emphasis ours, not in original


Source: The Fast Lane: Some neighbourhoods are streets aheadFT.com


 

Microbrand Usage Newsletter

Mr. Faber, who previously managed an ETF under the AdvisorShares brand, has taken a very entrepreneurial approach to marketing and communicating his investment strategies. A frequent publisher, blogger and speaker on investment strategies, he has built himself up as a microbrand alongside the asset management business.

* emphasis ours, not in original


Source: Track record vital to get attention from institutions | Pensions & Investments


 

Take it to the Bank:

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How Are Small Businesses Using Social Media 

Social media is playing a critical role in how small businesses are conducting business today. This infographic shares the factors and results:

© 2014, VerticalResponse Blog

Social media is playing a critical role in how small businesses are conducting business today. This infographic shares the factors and results:


Source: Small Business Survey Reveals Social Media Trends | VR Marketing Blog


 

 

Topic of the Day: Bullhorn or 2-way Radio?

Which do you use?

Listen To Your Potential Clients Tweet

How do you use #SocialMedia to communicate to your customers?

How do you use #SocialMedia to communicate to your customers? (embedded tweet below)

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BEWARE:

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Small-to-Microbrand

However it is the opposite end of the spectrum – budget Android tablet – which are grabbing a large slice of the market. Budget tablets from the likes of Amazon, Asus and hundreds of unknown “small-to-micro brand vendors” in the Far East are “eating up tablet market share” according to Canalys.
 
“Vendors such as Nextbook in the United States, and Onda and Teclast in the People’s Republic of China ship more units than some of the major international top tier vendors in their home countries. The rise of small-to-micro brand vendors has proved that there is a demand in for entry-level Android tablets in every country and in every region,” commented Shanghai-based Analyst James Wang.

*emphasis mine


Source: Tablet Tipping Point: Why New Microsoft CEO Needs to Make Mobile Work | IBT.com


 

CAUTIONARY TALES: Amy’s Baking Company Bakery

This Is The Most Epic Brand Meltdown On Facebook Ever

The two owners of Amy’s Baking Company Bakery Boutique & Bistro took over the restaurant’s Facebook page last night to fight unruly commenters, and man, was it embarrassing. Read More

How to Persuasively Build and Promote Your Brand Online [INFOGRAPHIC]

How to Build and Promote Your Brand Online INFOGRAPHIC

In the following infographic, originally published by FreeWebsite.com, discover some very valuable tips on building your brand online. They include tips like “custom tailoring your message,” “standing out in the marketplace,” “utilizing social media,” and so much more. It’s not going to be a walk in the park but it is certainly obtainable and should be the goal of any small business.


Source: How To Effectively Build Your Brand Online [Infographic] | Search Engine Journal


 

Can people find you from their computer or on the go?

People are now connecting to your business and to the web from Game Consoles, Smart TVs, and even Mobile Phones or Tablets. People are watching video everywhere, much to our surprise and maybe yours.

With ever faster speeds possible via mobile networks and more devices able to access your home or business wifi. Access is now everywhere.

Can your business say the same?

Read More