Facebook Overestimated Key Video Metric for Two Years

Raise your hand if you are not the least surprised:

For the past two years Facebook only counted video views of more than three seconds when calculating its “Average Duration of Video Viewed” metric. Video views of under three seconds were not factored in, thereby inflating the average. Facebook’s new metric, “Average Watch Time,” will reflect video views of any duration. That will replace the earlier metric.

In its note to clients, Publicis said the change wasd an attempt to obfuscate Facebook’s earlier miscalculations.

“In an effort to distance themselves from the incorrect metrics, Facebook is deprecating [the old metrics] and introducing ‘new’ metrics in September. Essentially, they’re coming up with new names for what they were meant to measure in the first place,” the memo said. Read More

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Publishing Violence in the Age of Social Media

Instagram Posts May Have Escalated Fatal Standoff, Police Say

The episode highlights Facebook’s increasingly complicated role in documenting violence, and in some cases, its active place in the middle of it. Before the shots were fired, the Instagram posts caught the police’s attention. Read More

Suddenly: BuzzFeed Has A ‘Dark Side’ and ‘Copyright Infringement’ Problem?!?

Who knew? Oh yeah, those of us who used to work in media.

This pair of articles, from incensed, and righteously indignant folks about this seeming new phenomenon which can’t be anything other than a fresh awakening to the economics of the situation they fostered, created, and now are suddenly upset by.

Let’s deconstruct for a few minutes, shall we the systemic problem, not the “new” one that they seem to make this. It is no different from any systemic problems, and the same people get rich off the unpaid labor of the many are doing so in this situation. Read More

Is Your Marketing Strategy Contextual?

Why Contextual Marketing Is Important To Your Business

Contextual marketing is personalized marketing that enhances the customer’s experience based on a customer’s real-time behavior.

The chart above shows different marketing approaches before and after context is implemented.

One thing you’ll notice is the shift in what metrics are valued at each approach.

Pro-Tip:

Today’s customer will remember an experience with your brand before they remember your brand message. It’s best to focus on creating experiences instead of simply targeting customers.


Source: Why Contextual Marketing Is Important To Your Business | DBI


Brands React to: #LoveWins 

Should Your Brand go Gay-For-Pay During Pride Season?

Wondering if your brand should show support for Marriage Equality or Pride Celebrations? 2015 seemed to confirm that you should.

So, in case you weren’t on Social Media (*gasp*) since Friday morning, in which case this post might be irrelevant to you, then you might not have noticed the profusion of rainbows coloring every icon, profile picture, and post. They were kind of hard to LoveWins 10m Tweetsmiss, as statistics rolling in on Monday morning proved. You can be forgiven, or even granted immunity, if you didn’t greet this with an enthusiastic embrace, don’t worry not all of us did either. Read More

What Women Want [Infographic]

How Women Want to Interact With Brands Online

According to a new study conducted for Adweek by product review and discovery platform Influenster, brands need to move even further toward mobile if they want to make meaningful connections with women. Read More

gShift: Heirarchy of Web Presence Optimization

gShift  pyramidal infographic that helps visualize the how to optimize your web presence

Practically every digital marketing budget in 2016 includes line items for both SEO and content marketing… the inclusion of influencer marketing is a must. The right influencers will enhance brand discoverability and audience development, boosting reach, results and ROI.

 


Source: 6 Reasons to Boost SEO & Content with Influencer Marketing


 

You Can Strategize (Infographic)

Check out these seven steps to better utilize digital tools to innovate in your company.


Source: 7 Ways Managers Can Strategize More Effectively in the Digital Age (Infographic)


 

GOOD NEWS: Long-Form Readers like Mobile!

Long-Form Reading Shows Signs of Life in Our Mobile News World

One particular area of uncertainty has been the fate of long, in-depth news reports that have been a staple of the mainstream print media in its previous forms. These articles – enabled by the substantial space allotted them – allow consumers to engage with complex subjects in more detail and allow journalists to bring in more sources, consider more points of view, add historical context and cover events too complex to tell in limited words.


Source: Long-Form Reading Shows Signs of Life in Our Mobile News World | Pew Research Center

Spend more time you say? Gladly.

News Feed FYI: More Articles You Want to Spend Time Viewing

For example, we’ve found that there are stories people don’t like or comment on that they still want to see, such as articles about a serious current event, or sad news from a friend. Based on this finding, we previously updated News Feed’s ranking to factor in how much time you spend reading a post within News Feed, regardless of whether you opened the article. We also previously updated News Feed’s ranking to take into account times when someone clicked on an article and came straight back to News Feed as we learned that this often happened when the article someone clicked on wasn’t what they had expected from the post or the headline.


Source: News Feed FYI: More Articles You Want to Spend Time Viewing | Facebook Newsroom


 

Content is king, but context is god

Every single tweet, every comment you leave, every post, every image you make becomes part of your brand. Period. Every time you post, you need to be laddering it back to your brand’s goals. Your core story needs to be consistent and your personality needs to be constant too. Doing this sets up a larger narrative, the broad context, for your content to succeed and have a clear message.


Source: Content is king, but context is god | TNW


LOUDER FOR THE PEOPLE IN THE BACK!!! SAY IT WITH US!

 

Dispelling common held myths about blogging

What I Learned from Analyzing 1700 Blog Posts

by Ben Gregory

But wait a minute — does this prove that Tuesday or Thursday is the best day to post? Because what this actually shows us is that Tuesday is the most popular day to post (and by a narrow margin at that.) But is it the best? I’m glad you asked…

[…]

Answer: It seemingly depends on the company, but there do appear to be a number who publish their most successful posts on Tuesday. Now, whether or not that is because they too believe that Tuesday is the best day to publish and thus save their best posts for then I can’t say. But it won’t matter either way if it isn’t statistically significant.

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Don’t Do This: EVER


How To Sell Your Stuff Online

Do you make your own jewelry? Are you a vintage-collector extraordinaire? Maybe you’ve considered starting your own online shop, but have shied away from it, thinking it would be too difficult to do. Well, it actually isn’t as hard or as costly to get started as you may think, but certainly requires hard work and determination for your shop to be successful.

how-to-sell-your-stuff-online nylon article

the smart girl’s guide to starting an online shop of your very own

Source: How To Sell Your Stuff Online | NYLON


Our Analysis Below:


The outline is standard fare:

  1. Build Your Brand & Do Your Research

  2. Actually Build Your Shop

  3. Kill It on Social Media

  4. Keep Pushing!


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Publish: Just Hit Enter

APRIL: Focus

So you want to be published? Nothing is stopping you these days. In fact it has never been easier to write/publish/edit your way into a prominent position in no time. However, before you do any of those things it is best to make sure you are ready to receive all that attention.

Everything you need to know about publishing cover crop

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What Is the Real Cost of Social? [INFOGRAPHIC]

Does being a Facebook fan of a brand mean anything? It turns out that it does. Fans spend more money on the brand’s that they are fans of than non-fans do.

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Fool Me Once. Naw, not again

Forbes Message after you hit continue but your adblocker is still on

Dear Forbes, we are not giving you another chance, we unblocked you (or actually paused Adblock) previously and the results were disastrous. You will not fool us into a second chance. “Lengthen Your Healthspan” and improve your site by not promising things like “ad-light” experiences. That is not L.E.A.N or a D.E.A.L.

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When all else fails create a mnemonic acronym

D.E.A.L. and L.E.A.N.

Back in October, Mr. Cunningham penned an open letter on behalf of the IAB (Interactive Advertising Bureau) telling content providers and others, “We messed up.”

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Adblocking and Facebook’s prominence threaten to thwart access by readers

As publishers lose control, are newspaper websites a dead parrot?

Adblocking and the power of platforms such as Facebook threaten to block the pipes that lead to readers


A truth is dawning on media owners (or in many cases it has dawned, but they don’t like to talk about it). Publishing is over. Obviously this isn’t true in its purest sense; publishing is actually flourishing, just not for publishers.


Source: As publishers lose control, are newspaper websites a dead parrot? | The Guardian


What We Noticed Last Night

Are the current awards shows really ready for the 21st century? How are they evolving to meet the challenges of the new landscape? Let’s look a little deeper than the surface, shall we:

Social Media & Awards Shows 2016

The most notable play for modernizing the national fascination that is Awards Shows in the US came with the 86th Academy Awards in 2014. It’s most notable moment was Ellen Degeneres taking the selfie seen around the world. She live-tweeted the whole thing thanks to a Samsung tie-in. To many a critic and armchair enthusiast there were many groans, understandably. That wasn’t our opinion.86oscars_logo (comp)

That doesn’t however mean they weren’t groundbreaking, and even if you’ll permit — ahead of their time & the curve. Two years ago, it wasn’t atypical to have people second-screening, as that had been happening for me & others for quite a while. In fact since I can’t watch these events with all my friends because they are scattered across the country & the world. Regularly during such live events we partake in posting updates across many different sites and joking along with each other, express our outrage or mere disappointment. This is actually more pleasurable one could argue as sitting in a room full of drunk rabblerousers saying the exact same thing. It is asynchronous in that way. Silent, save for the clacking of keyboards or touchscreens clicking, and available during the commercial breaks to vent.Grammys-Nominees-2016
This still happened last night, and you’ll be forgiven for thinking you missed it. It seems that in these unprecedented times that there really wasn’t much made about it. Sure it trended, as it should or any will. Even given no stiff competition from anything else on a Monday night. There were (as of now) over 7 Million tweets about the Grammys and that is a fair showing, less than the Super Bowl but beyond respectable.

Read More

Winning the ad blocking war:

Former Red Bull marketing boss launches manifesto for change

Can brands penetrate the wall that consumers are building to block their ads? Huib van Bockel, the former head of marketing for Red Bull and author of The Social Brand, says the answer is ‘no’. And they shouldn’t even try.

It may be a grim comparison but in those cases we are essentially in our little bunker trying to shield ourselves from the very ad messages we create, while bombarding others who haven’t got around yet to download the ad blockers. But they will. If there is one thing we know about the human race: it’s that when it gets targeted, when it feels attacked; it will defend itself, it will build a wall. And that is exactly what they are doing now.


Source: Winning the ad blocking war: Former Red Bull marketing boss launches manifesto for change | Marketing Magazine


+Note: This an honest assessment of the willful blindness that some marketers go through in order to try and circumvent the wave of blocking that is sweeping the industry.

 

Why It’s OK to Block Ads

So if you wanted to cast a vote against the attention economy, how would you do it?

There is no paid version of Facebook. Most websites don’t give you the option to pay them directly. Meaningful governmental regulation is unlikely. And the “attention economy” can’t fix itself: players in the ecosystem don’t even measure the things they’d need to measure in order to monetize our intentions rather than our attention. Ultimately, the ethical challenge of the attention economy is not one of individual actors but rather the system as a whole (a perspective Luciano Floridi has termed“infraethics”).

In reality, ad blockers are one of the few tools that we as users have if we want to push back against the perverse design logic that has cannibalized the soul of the Web.


Source: Why It’s OK to Block Ads | Practical Ethics


+Note: The entire thing, and the comments are a great read!

Twitter’s Moment(s)

It’s Always Darkest Before the Dawn

I try to save the most over-used of clichés for special moments, and that’s exactly what this week feels like for Twitter. You may disagree, of course — Wall Street does, having driven the stock down yesterday to just a dollar above its IPO price (and 38% down from its first day close) — but that’s why the cliché works: things may seem dark, but I’m optimistic that the horizon has just the slightest glimmer of light.

Long time readers know that while I love and value the product, I’m no Twitter fanboy. The company’s user retention issues were apparent well before the IPO, and the company had a clear product problem that, ultimately and correctly, cost CEO Dick Costolo his job.

[…] Read More

How Big Data Drives Digital Marketing Success

Six Sources of Big Data:

The information being generated from Big Data can be segmented into six specific categories:

  1. Web Mining: Data compiled by mining the open web. This includes automated processes of discovering and extracting information from Web documents and servers, including mining unstructured data. This can be information extracted from server logs and browser activity, information extracted about the links and structure of a site, or information extracted from page content and documents.
  2. Search Information: Data available as a result of browser activity tracking search and intent behavior. This data also identifies digital audiences through onboarding (matching consumers to their online IDs)
  3. Social Media: The average global Internet user spends two and a half hours daily on social media. A vast array of data is available on personal preferences, likes, “check-ins,” shares, and comments users are making.
  4. Crowd Sourcing: This is collective intelligence gathered from the public. Data is compiled from multiple sources or large communities of people, including forums, surveys, polls, and other types of user-generated media.
  5. Transactional: Data that is created when organizations conduct business, and can be financial, logistical or any related process involving activities such as purchases, requests, insurance claims, deposits, withdrawals, flight reservations, credit card purchases, etc.
  6. Mobile: Mobile data is driving the largest surge in data volume. It isn’t only a function of smartphone penetration and consumer usage patterns. The data is also created by apps or other services working in the background.


Source: How Big Data Drives Digital Marketing Success | Big Data News


 

 Twitter Moments?!?! You Too Twitter?

Riddle me this. Why won’t people just ignore Twitter’s new Moments tab? How will Moments make money? Will Twitter pay publishers that create them? Today Twitter launched Moments, its way to easily follow current events that could help it seduce new users and revive those who never got hooked.

In many ways it addresses Twitter’s biggest problems — that the service is difficult to pick up and only works best if you check it constantly. But there’s a lot of uncertainty about what it will mean for Twitter’s users, business and partners.


Source: 9 Big Unanswered Questions About Twitter Moments | TechCrunch


 

Post-Emotional Performative Web? 

What is a world in which commercials make you cry?

In his book named after the idea, sociologist Stjepan Meštrović describes contemporary Western societies as postemotional. By invoking the prefix “post,” he doesn’t mean to suggest that we no longer have any emotions at all, but that we have become numb to our emotions, so much so that we may not feel them the way we once did.

This, he argues, is a result of being exposed to a “daily diet of phoniness”: a barrage of emotional manipulation from every corner of culture, news, entertainment, infotainment, and advertising. In this postemotional society, our emotions have become a natural resource that, like spring water, is tapped at no cost to serve corporations with goals of maximizing mass consumption and fattening their own wallets. Even companies that make stuff like gum. Read More

How Long Does It Take for Social Media Marketing to Start Paying Off? 

According to Crowl, almost half of marketers in a survey reported that they used social media for two years before they saw an impact on sales.“Conversely, 49 percent of all marketers taking this survey report that social media has not helped them improve sales,” the report states. “This may be because they lack the needed tools to track sales.” Read More

#SorryNotSorry. This concept is not supported:

Thanks! This page was ad supported. /snark

The Ethical Ad Blocker Chrome extension, developed by internet artist Darius Kazemi, will block any webpage that contains ads, replacing it with a crude text page telling users to check out a list of auto-generating websites and non-profit organizations that give stuff away for free. There’s nothing like a little blunt commentary hitting you over the head to make heads or tails of the contentious climate around ad-blocking.

Sorry. This page is ad supported.

“The conundrum at hand: users don’t want to see ads, but content providers can’t give away content for free,” writes Kazemi on the extension description. “The solution is simple: if a website has ads, the user simply should not be able to see it. This way, the user doesn’t experience ads, but they also don’t leech free content. Everybody wins!”

Read More

Use Ad blockers and you are the new hot ad-targeting segment

The idea of pushing ads at people who have made a deliberate choice not to see them might seem bizarre. But as a demo that’s young, male-skewing and tech-focused, they’re an attractive audience for certain advertisers. Ironically, in their extreme measures to reject the interest of advertisers, ad blockers are just making advertisers more interested. Think of it as the negging of The Ad Game.

“We have long anticipated that ad blocking would eventually reach a level where some brands would be unable to reach their audience,” said Sean Blanchfield, CEO of PageFair, which sells tech that circumvents ad blockers. “This is now happening, and agencies that represent video games brands (e.g., Xbox, Playstation, EA, Activision and Ubisoft) are beginning to actively seek a way to market to ad block users.”


Source: Ad tech always wins: Ad blocker users are the new hot ad-targeting segment | Digiday


 

Ad blocking

Fifteen years ago, when I began writing about Permission Marketing, I pointed out that when ads are optional, it’s only anticipated, personal and relevant ones that will pay off.

And advertisers have had fifteen years to show self restraint. They’ve had the chance to not secretly track people, set cookies for their own benefit, insert popunders and popovers and poparounds, and mostly, deliver us ads we actually want to see.

Alas, it was probably too much to ask. And so, in the face of a relentless race to the bottom, users are taking control, using a sledgehammer to block them all.

[…]
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Content Shock

What to Know Before Creating a Content Marketing Strategy

This post is based on our white paper “Outside-The-Box Content Marketing for PR.”

A week into 2014, Mark Schaefer published a blog post that questioned whether content marketing – which he termed “the hottest marketing trend around” – was a sustainable strategy for businesses.

5786-abstract

He coined “content shock” and argued that though more and more businesses give away more and more content, people have only finite time to consume it. Read More

CMS Comparison Infographic

3 Monsters of CMS WordPress Joomla Drupal

Comparison chart of 3 most popular Content Management systems: WordPress, Drupal and Joomla. Get to know all the pros and cons of each platform.


Source: CMS comparison – WordPress vs Joomla vs Drupal |WebsiteSetup.org


 

How Are Small Businesses Using Social Media 

Social media is playing a critical role in how small businesses are conducting business today. This infographic shares the factors and results:

© 2014, VerticalResponse Blog

Social media is playing a critical role in how small businesses are conducting business today. This infographic shares the factors and results:


Source: Small Business Survey Reveals Social Media Trends | VR Marketing Blog


 

 

Facebook Likes Are Not “Vanity Metrics” ?!?

Really, tell us more?

In the past month I have attended two webinars with thought-leaders from the social media marketing space in which one of the luminaries referred to Likes on Facebook as “vanity metrics” as if this were uncontestable common knowledge. This was troubling for three reasons. First, it reveals engrained prejudices about social media that are simply false. Second, it suggests a profound ignorance about the mechanics of social media platforms. Third, it indicates that direct-response thinking still dominates much of the discourse around social media marketing.

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