Instagram Posts May Have Escalated Fatal Standoff, Police Say
The episode highlights Facebook’s increasingly complicated role in documenting violence, and in some cases, its active place in the middle of it. Before the shots were fired, the Instagram posts caught the police’s attention. Read More
According to a new study conducted for Adweek by product review and discovery platform Influenster, brands need to move even further toward mobile if they want to make meaningful connections with women.Read More
Twitter tunes into Spotify to soundtrack its audio cards
Spotify tells me, “As part of today’s launch, Spotify tracks can now be featured within Twitter Moments providing another great way to discover new music.” And Twitter wrote, “Any Tweet or Moment with a Spotify track link will play the audio in-line, so you can listen to the song without having to leave your Twitter feed. The music conversation on Twitter is massive, the three most followed people on Twitter are musicians!”
Practically every digital marketing budget in 2016 includes line items for both SEO and content marketing… the inclusion of influencer marketing is a must. The right influencers will enhance brand discoverability and audience development, boosting reach, results and ROI.
For website content publishers and content creators, there’s a debate raging as to the rights and wrongs of curation. While content aggregation has been around for a while with sites using algorithms to find and link to content, the relatively new practice of editorial curation — human filtering and organizing — has created what I’m dubbing, “The Great Creationism Debate.” Read More
4. Cellphone news users spend the most time reading long-form content when arriving at an article from an internal link, least time when arriving via a social network
Those who arrive at a long-form article by following a link from another page within the same website – such as a homepage or a suggested link from another article – result in the greatest amount of time spent with the article, an average of 148 seconds.
One particular area of uncertainty has been the fate of long, in-depth news reports that have been a staple of the mainstream print media in its previous forms. These articles – enabled by the substantial space allotted them – allow consumers to engage with complex subjects in more detail and allow journalists to bring in more sources, consider more points of view, add historical context and cover events too complex to tell in limited words.
You can really only measure success by one thing: How much time and freedom you have in what you create. All the rest is a lie. Not the Facebook clicks, nor Instagram Comments or the number of celebrities who retweet you. Let’s breakdown the ordinary cycle for how artists use the web.
Nothing makes us titter like people getting mad that they didn’t get enough likes on something. What will make us howl even quicker is people who think getting a lotta likes on something means anything either, or as a measure of their popularity! Then when we want uncontrollable belly laughter that might make us wet our pants we watch the big internet companies report on their “user” numbers.
The internet has a problem, and that problem is people. Dramatic incidents of public harassment, abuse and threatening behaviour are never far from the news, and during recent years, public awareness of this unpleasantness has grown dramatically. With it has come an understanding of the harms done, not just by high-level threats and abusive behaviour but by a more insidious culture of dismissal, denigration and disrespect that surrounds them. Read More
The question is: Do algorithmic feeds create a better user experience or do they enable social platforms to better serve advertisers?
When Instagram announced that it would be using an algorithm to order content, the decision was justified in part by the claim that users are missing out on 70 percent of the contentthey’re subscribed to; an algorithm could potentially show users more of what they follow. This provides a natural boost to advertisers, given how Instagram users engage with brands on the platform.
But wait a minute — does this prove that Tuesday or Thursday is the best day to post? Because what this actually shows us is that Tuesday is the most popular day to post (and by a narrow margin at that.) But is it the best? I’m glad you asked…
Answer: It seemingly depends on the company, but there do appear to be a number who publish their most successful posts on Tuesday. Now, whether or not that is because they too believe that Tuesday is the best day to publish and thus save their best posts for then I can’t say. But it won’t matter either way if it isn’t statistically significant.
So you want to be published? Nothing is stopping you these days. In fact it has never been easier to write/publish/edit your way into a prominent position in no time. However, before you do any of those things it is best to make sure you are ready to receive all that attention.
A growing number of popular YouTubers have criticized the company’s way of handling copyright violations and, in turn, the appeals process about those notices. Channels impacted by the complaints system can lose out on monetization — sometimes for weeks at a time. That’s proven so annoying that some YouTube users are at least weighing the idea of removing their content from the platform. Wojcicki doesn’t want that to happen.
+Noteto round out this week’s coverage of comments, trolls, and the various ways this impacts users, businesses, and these platforms…this caught our eye because as they are busy losing all their current business to Facebook’s Freebooting, and other phenomena, the last thing they need is for it’s popular & influential power users to jump ship. So yes they are listening but “unspecified” actions in the near future doesn’t exactly fill us with enthusiasm.
But those interactions are only a rough proxy for what Facebook users actually want. What if people “like” posts that they don’t really like, or click on stories that turn out to be unsatisfying? The result could be a news feed that optimizes for virality, rather than quality—one that feeds users a steady diet of candy, leaving them dizzy and a little nauseated, liking things left and right but gradually growing to hate the whole silly game. How do you optimize against that? (read more at link below: 22 minute read)
Facebook just announced 8 billion video views per day. This number is made out of lies, cheating and worst of all: theft. All of this is wildly known but the media giant Facebook is pretending everything is fine, while damaging independent creators in the process. How does this work?
So if you wanted to cast a vote against the attention economy, how would you do it?
There is no paid version of Facebook. Most websites don’t give you the option to pay them directly. Meaningful governmental regulation is unlikely. And the “attention economy” can’t fix itself: players in the ecosystem don’t even measure the things they’d need to measure in order to monetize our intentions rather than our attention. Ultimately, the ethical challenge of the attention economy is not one of individual actors but rather the system as a whole (a perspective Luciano Floridi has termed“infraethics”).
In reality, ad blockers are one of the few tools that we as users have if we want to push back against the perverse design logic that has cannibalized the soul of the Web.
I try to save the most over-used of clichés for special moments, and that’s exactly what this week feels like for Twitter. You may disagree, of course — Wall Street does, having driven the stock down yesterday to just a dollar above its IPO price (and 38% down from its first day close) — but that’s why the cliché works: things may seem dark, but I’m optimistic that the horizon has just the slightest glimmer of light.
Long time readers know that while I love and value the product, I’m no Twitter fanboy. The company’s user retention issues were apparent well before the IPO, and the company had a clear product problem that, ultimately and correctly, cost CEO Dick Costolo his job.
Riddle me this. Why won’t people just ignore Twitter’s new Moments tab? How will Moments make money? Will Twitter pay publishers that create them? Today Twitter launched Moments, its way to easily follow current events that could help it seduce new users and revive those who never got hooked.
In many ways it addresses Twitter’s biggest problems — that the service is difficult to pick up and only works best if you check it constantly. But there’s a lot of uncertainty about what it will mean for Twitter’s users, business and partners.
The Ethical Ad Blocker Chrome extension, developed by internet artist Darius Kazemi, will block any webpage that contains ads, replacing it with a crude text page telling users to check out a list of auto-generating websites and non-profit organizations that give stuff away for free. There’s nothing like a little blunt commentary hitting you over the head to make heads or tails of the contentious climate around ad-blocking.
“The conundrum at hand: users don’t want to see ads, but content providers can’t give away content for free,” writes Kazemi on the extension description. “The solution is simple: if a website has ads, the user simply should not be able to see it. This way, the user doesn’t experience ads, but they also don’t leech free content. Everybody wins!”
The idea of pushing ads at people who have made a deliberate choice not to see them might seem bizarre. But as a demo that’s young, male-skewing and tech-focused, they’re an attractive audience for certain advertisers. Ironically, in their extreme measures to reject the interest of advertisers, ad blockers are just making advertisers more interested. Think of it as the negging of The Ad Game.
“We have long anticipated that ad blocking would eventually reach a level where some brands would be unable to reach their audience,” said Sean Blanchfield, CEO of PageFair, which sells tech that circumvents ad blockers. “This is now happening, and agencies that represent video games brands (e.g., Xbox, Playstation, EA, Activision and Ubisoft) are beginning to actively seek a way to market to ad block users.”
Every other headline out there today promises to break topics down into bite-sized bits. “4 Ways to Be a Better Leader,” “8 Steps to a Healthier Lifestyle,” “16 Abuses From the CIA Torture Report” — it seems as if no topic is too serious or nuanced to undergo “snackification.”
Like Cheetos and M&Ms, these articles lend themselves to mindless consumption. There is nothing wrong with them in moderation, but at some point, you start to crave something with more substance. Today’s readers want more than listicles and clickbait, and this is driving meaningful change across the digital publishing industry. Read More
Three major news website redesigns this year look very different but have an important feature in common: articles that seamlessly transition to new content, without requiring readers to click or tap headlines and then wait for new pages to load.
So as readers increasingly enter sites from “side doors” or article pages, media organizations are trying to figure out how to get them to stick around. Pew recently found that visitors from Facebook are far less engaged than direct visitors. Here’s how sites that relaunched in the first half of 2014 are addressing that problem by making use of the continuous scroll (aka infinite scroll) feature in their article pages:
Six in ten of us are visual learners: people who learn best when information is delivered through the eyes; by looking at images or videos, or reading. That’s just one of the reasons why visual content is so important in today’s content marketing world. Another is its shareability and engagement power. In 2013, social media analytics company Socialbakers reported that 93% of the most engaging posts on Facebook were images, up from 85% in 2012. Only 3% of the most engaging posts in 2013 were regular status updates.
There’s no question that marketers today understand the power of visual content. In its State of Content Marketing 2014 report, Oracle Eloqua found that 58% of respondents list making content more visual and engaging as a trend influencing their strategy for the year. But constantly churning out visual content presents a challenge: you need to find meaningful data to fuel that content and, more importantly, you need to find stories within that data that tie into your brand’s values and strategic goals.
The good news is, the inspiration for your next visual project is probably hiding right under your nose. Here are six easy ways to find your next standout piece:Read More at Visual.ly
Not a day goes by without another viral content mill popping up, or announcing how many millions of page views it has managed to accumulate within a short span of time. If I didn’t know any better, I would be incredibly envious of the position sites like those find themselves in. Just take a look at the growth and traffic data for these sites recently published by Business Insider.
Business Insider — as well as Buzzfeed, Upworthy, and a growing number of others – definitely show impressive traffic numbers, but are they a good indicator of a successful business?
In the past month I have attended two webinars with thought-leaders from the social media marketing space in which one of the luminaries referred to Likes on Facebook as “vanity metrics” as if this were uncontestable common knowledge. This was troubling for three reasons. First, it reveals engrained prejudices about social media that are simply false. Second, it suggests a profound ignorance about the mechanics of social media platforms. Third, it indicates that direct-response thinking still dominates much of the discourse around social media marketing.
Content 4.0 is here.That’s content worth paying for — and consumers are buying lots of it.For the preceding decade, content has been available for free online, both legally and illegally. So why are people buying it now?
Because technology is making content more convenient, attractive, relevant and emotional. From iTunes to Amazon, from Netflix to the New York Times, the signs of Content 4.0 are everywhere.
+Commentary: Is this a thing? Did we jump fro 2.0 to 4.0 when no one was looking? We’ll have to remain vigilant to see if this actually pans out or is a marketing ploy to sell tickets to their IGNITION conference. Technologists love to tell you how bright & sunny things will be in the future, don’t they?
This is a very lovely infographic though. Nice Packaging for snake-oil.