Illma Gore (crop) 'Make America Great Again'

HotTakes: Illma Gore

What not to do if you are an artist

Last night a dear friend almost got themselves unfriended, blocked, and reported to the authorities. What was their crime, and what was the trigger? They posted a painting/drawing of a naked Donald Trump via Instagram, plus had it cross-post to Facebook.

When scrolling the last thing one expects to find, or has ever, is art that is particularly challenging. Jarring one at first glance, and yet satirically funny, it was still enough to reflexively reach for the block button.

The piece in a barely-SFW is below the fold:

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Winning the ad blocking war:

Former Red Bull marketing boss launches manifesto for change

Can brands penetrate the wall that consumers are building to block their ads? Huib van Bockel, the former head of marketing for Red Bull and author of The Social Brand, says the answer is ‘no’. And they shouldn’t even try.

It may be a grim comparison but in those cases we are essentially in our little bunker trying to shield ourselves from the very ad messages we create, while bombarding others who haven’t got around yet to download the ad blockers. But they will. If there is one thing we know about the human race: it’s that when it gets targeted, when it feels attacked; it will defend itself, it will build a wall. And that is exactly what they are doing now.


Source: Winning the ad blocking war: Former Red Bull marketing boss launches manifesto for change | Marketing Magazine


+Note: This an honest assessment of the willful blindness that some marketers go through in order to try and circumvent the wave of blocking that is sweeping the industry.

 

How Big Data Drives Digital Marketing Success

Six Sources of Big Data:

The information being generated from Big Data can be segmented into six specific categories:

  1. Web Mining: Data compiled by mining the open web. This includes automated processes of discovering and extracting information from Web documents and servers, including mining unstructured data. This can be information extracted from server logs and browser activity, information extracted about the links and structure of a site, or information extracted from page content and documents.
  2. Search Information: Data available as a result of browser activity tracking search and intent behavior. This data also identifies digital audiences through onboarding (matching consumers to their online IDs)
  3. Social Media: The average global Internet user spends two and a half hours daily on social media. A vast array of data is available on personal preferences, likes, “check-ins,” shares, and comments users are making.
  4. Crowd Sourcing: This is collective intelligence gathered from the public. Data is compiled from multiple sources or large communities of people, including forums, surveys, polls, and other types of user-generated media.
  5. Transactional: Data that is created when organizations conduct business, and can be financial, logistical or any related process involving activities such as purchases, requests, insurance claims, deposits, withdrawals, flight reservations, credit card purchases, etc.
  6. Mobile: Mobile data is driving the largest surge in data volume. It isn’t only a function of smartphone penetration and consumer usage patterns. The data is also created by apps or other services working in the background.


Source: How Big Data Drives Digital Marketing Success | Big Data News


 

Marketing’s New ‘Power of Now’

In a world of infinite information and product choice, consumers hold more power than brands. For retailers, this means embracing marketing’s new ‘power of now.’


Source: Marketing’s New ‘Power of Now’ – Think with Google


Open 24 Hours

Many retailers are making headway on some of these elements. Yet few seem to truly understand that historical advantages are fraying. They don’t seem to get that immediacy is redefining the definition of relevance.

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20 Free Tools for Entrepreneurs

20 Free Tools for Entrepreneurs

by Johnny Webber


 

1. slimvoice.co – Create insanely simple invoices.

2. wetransfer.com – Transfer up to 2 GB of data.

3. similarweb.com – Get insights for any website or app.

4. coffitivity.com – Ambient sounds to boost creativity.

5. nibbler.silktide.com – A tool for testing website accessibility, SEO, and social media.

6. crowdriff.com/riffle – Get Twitter engagement, interest and activity analytics in real time

7. woorank.com – Another analytical website tool.

8. redditlater.com – Find out the best times to post on reddit.com.

9. builtwith.com – Find out what websites are built with.

10. mailchimp.com – Create an email newsletter for your users.

11. surveymonkey.com – Create surveys, get answers.

12. joinme.com – Instant screen sharing for meetings.

13. hootsuite.com – Streamline your social presence.

14. strikingly.com – Make a beautiful website for free.

15. unroll.me – Clean up your inbox. Save time on email.

16. picmonkey.com – Photo editing made easy.

17. growthhackers.com – A marketing discussion community.

18. thenameapp.com – Find a name for your idea.

19. hemingwayapp.com – Make your writing bold and clear.

20. compressor.io – Optimize and compress your images online.


via 20 Free Tools for Entrepreneurs | Johnny Lists.