The metrics snafus have raised concerns for some marketers, ad buyers and publishers. Facebook says the problems haven’t impacted billing. Still, some executives say incorrect statistics can affect how ad buyers allocate budgets, and Facebook has been under pressure to allow more thorough and independent measurement by third-party firms. Read More
From Amazon to Yahoo, we rank tech brands for diversity of employees by race and gender…(click image above or link below for interactive infographic)
Washington said her image has been used on multiple beauty and style online shopping sites, and she thinks they may all be affiliates of DressLilly.com.
As news sharing on social platforms gathers steam, breaking news videos shot by eyewitnesses are going viral every other week. The phenomenon raises a host of questions for publishers, platforms, and eyewitnesses themselves. How can journalists ensure videos are authentic and judge whether it’s ethical to re-publish them? How can social platforms prevent fake news content from proliferating? How can journalists minimize harm to eyewitnesses who are suddenly thrust into the center of a breaking news cycle?
Raise your hand if you are not the least surprised:
For the past two years Facebook only counted video views of more than three seconds when calculating its “Average Duration of Video Viewed” metric. Video views of under three seconds were not factored in, thereby inflating the average. Facebook’s new metric, “Average Watch Time,” will reflect video views of any duration. That will replace the earlier metric.
In its note to clients, Publicis said the change wasd an attempt to obfuscate Facebook’s earlier miscalculations.
“In an effort to distance themselves from the incorrect metrics, Facebook is deprecating [the old metrics] and introducing ‘new’ metrics in September. Essentially, they’re coming up with new names for what they were meant to measure in the first place,” the memo said. Read More
However, removing human writers from Trending doesn’t necessarily eliminate bias. Human bias can be embedded into algorithms, and extremely difficult to strip out. That’s one of the conclusions from a study (pdf) of a popular algorithm used for processing language from Princeton University and the University of Bath released as a draft yesterday (Aug. 25). It’s currently under review for publication in a journal. Read More
Instagram Posts May Have Escalated Fatal Standoff, Police Say
The episode highlights Facebook’s increasingly complicated role in documenting violence, and in some cases, its active place in the middle of it. Before the shots were fired, the Instagram posts caught the police’s attention. Read More
Hamburger, hamburger, taco, praise hands? Yes, we know you’re hungry by the emojis you tweet out, and now advertisers will too.
Twitter has unveiled a new feature allowing advertisers to target specific users with splashy ads, all based on the emojis they tweet out with their daily musings.
With more than 110 billion emojis tweeted out since 2014, this could be a massive cash cow for advertisers.
+Note: Could Facebook & the others be far behind? Tell us your thoughts in the comments below about being targeted by your emoji usage.
Should Your Brand go Gay-For-Pay During Pride Season?
Wondering if your brand should show support for Marriage Equality or Pride Celebrations? 2015 seemed to confirm that you should.
So, in case you weren’t on Social Media (*gasp*) since Friday morning, in which case this post might be irrelevant to you, then you might not have noticed the profusion of rainbows coloring every icon, profile picture, and post. They were kind of hard to miss, as statistics rolling in on Monday morning proved. You can be forgiven, or even granted immunity, if you didn’t greet this with an enthusiastic embrace, don’t worry not all of us did either. Read More
This landlord said ‘like’ me on Facebook or get evicted
How far will a business go for a Facebook like? Read More
Zany Zoo Pets: This post is in regard to the recent news being…
+Commentary: Yes, this can happen to you to, and when it does you won’t be prepared. You can however take precautions & have a plan for mitigating the damage. Do you have one?
This is a good example, not great, but certainly better than 99% of the ones we’ve seen, the responses to comments both for & against Zany Zoo are good as well. There are a few things you can do in preparation, and certain pitfalls you can avoid in advance of anything going down in your comments section.
In the same way that BuzzFeed started out focused on lighter content like listicles and then moved into narrative and investigative journalism, the company is taking steps to insert more news into its video operations. Executive producer Henry Goldman is moving from Los Angeles into BuzzFeed’s New York newsroom, starting Monday, to lead an effort to develop a more concerted video news strategy. Goldman previously oversaw BuzzFeed Motion Picture’s unscripted and documentary projects.
On March 15th, Instagram announced that it would eventually be changing people’s feeds and no longer displaying images chronologically but rather in accordance with some proprietary algorithm. Instagram–now a division of Facebook–claimed that such a change would benefit users, because they miss about 70 percent of images in their feeds, according to the firm’s calculations. A change ensuring that people see the images they are most likely to appreciate, seems, at least at first glance, to be quite positive.
Facebook relies on editors’ judgment for trending news feed, documents show
But the documents show that the company relies heavily on the intervention of a small editorial team to determine what makes its “trending module” headlines – the list of news topics that shows up on the side of the browser window on Facebook’s desktop version. The company backed away from a pure-algorithm approach in 2014 after criticism that it had not included enough coverage of unrest in Ferguson, Missouri, in users’ feeds. Read More
Facebook’s algorithm will control journalism if we let it
Gizmodo‘s Michael Nunez delved into the lives of Facebook’s contract journalists in a well-shared piece:
Over time, the work became increasingly demanding, and Facebook’s trending news team started to look more and more like the worst stereotypes of a digital media content farm. Managers gave curators aggressive quotas for how many summaries and headlines to write, and timed how long it took curators to write a post.
Deray thinks so. Fresh off his loss of the Baltimore Mayoral race he is opining about what he thinks makes Twitter valuable as a social network and platform. We couldn’t disagree more stringently:
While we’ve written about it on several occasions, and at length, always highlighting & focusing specifically on why it is important, necessary, and likely to survive. We aren’t however as cavalier as Mr. McKesson. Who is a favorite of Jack (perpetual CEO & Founder of Twitter) and one could say apparently the sort of accolades, encouragement the teams at Twitter would want. Not however what they need to hear.
You can really only measure success by one thing: How much time and freedom you have in what you create. All the rest is a lie. Not the Facebook clicks, nor Instagram Comments or the number of celebrities who retweet you. Let’s breakdown the ordinary cycle for how artists use the web.
Everything You Need To Know About Publishing
Part 11: Your Math Might Be Off
What you can learn:
- Social Media requires the most expensive thing: TIME
- Both a blessing & the curse of social media
- Cure for what ails your slumps
- Keeping up with the Tweeters & Facebookers equals disaster
For example, we’ve found that there are stories people don’t like or comment on that they still want to see, such as articles about a serious current event, or sad news from a friend. Based on this finding, we previously updated News Feed’s ranking to factor in how much time you spend reading a post within News Feed, regardless of whether you opened the article. We also previously updated News Feed’s ranking to take into account times when someone clicked on an article and came straight back to News Feed as we learned that this often happened when the article someone clicked on wasn’t what they had expected from the post or the headline.
When Rape Is Broadcast Live On The Internet
But the most appealing factor of live streaming – raw content at the touch of a button – is also its biggest threat: The inability of companies to monitor live content has spawned an entirely new set of serious safety and privacy issues for users. The freedom to live-stream just about anything, anywhere in the world, has prompted a new and uncomfortable predicament for social media companies: What should they do if – or when – a crime is being live-streamed on their platform?
Facebook Removes The Shade Room For “Violating Community Standards”
The Shade Room is a thoroughly modern publication, existing nearly entirely where its audience exists — on social. However, publishing directly to social networks, as Nwandu has pioneered, puts the fortunes, and readership, of TSR into a third party’s hands. Namely, Facebook’s, Instagram’s, Twitter’s, and Snapchat’s.
As online users, we’ve become accustomed to the giant, invisible hands of Google, Facebook, and Amazon feeding our screens. We’re surrounded by proprietary code like Twitter Trends, Google’s autocomplete, Netflix recommendations, and OKCupid matches. It’s how the internet churns. So when Instagram or Twitter, or the Silicon Valley titan of the moment, chooses to mess with what we consider our personal lives, we’re reminded where the power actually lies. And it rankles.
The question is: Do algorithmic feeds create a better user experience or do they enable social platforms to better serve advertisers?
When Instagram announced that it would be using an algorithm to order content, the decision was justified in part by the claim that users are missing out on 70 percent of the content they’re subscribed to; an algorithm could potentially show users more of what they follow. This provides a natural boost to advertisers, given how Instagram users engage with brands on the platform.
Tell us in the comments your thoughts about Algorithmic vs Chonological:
But wait a minute — does this prove that Tuesday or Thursday is the best day to post? Because what this actually shows us is that Tuesday is the most popular day to post (and by a narrow margin at that.) But is it the best? I’m glad you asked…
Answer: It seemingly depends on the company, but there do appear to be a number who publish their most successful posts on Tuesday. Now, whether or not that is because they too believe that Tuesday is the best day to publish and thus save their best posts for then I can’t say. But it won’t matter either way if it isn’t statistically significant.
So you want to be published? Nothing is stopping you these days. In fact it has never been easier to write/publish/edit your way into a prominent position in no time. However, before you do any of those things it is best to make sure you are ready to receive all that attention.
Expect a more thorough analysis to follow, this made us laugh in the debate of Instagram’s new algorithmic timeline/feed. Currently we are enjoying the humorous reactions to the change. Not unlike previous ones, but funny because IG is the darling for everyone except us!
In a 16 second video feature that Facebook is now rolling out to the administrators of their business pages you can spotlight what your business does best. Minimally.
In a 16 second video feature that Facebook is now rolling out to the administrators of their business pages you can spotlight what your business does best. Minimally.
Does being a Facebook fan of a brand mean anything? It turns out that it does. Fans spend more money on the brand’s that they are fans of than non-fans do.
New Headaches, new rules, new workarounds?
Yesterday Facebook rolled out on the heels of its press barrage about Instant Articles, and all they portend for the blogging world another announcement too. Let’s not beat around the bush the Insta-Articles will probably benefit more the “content creators” types than the typical blog. Yet, they are working directly with WordPress on an open-source plugin which seems to put the weight of both behind something that means you should expect to be more stable & reliable.
Facebook is eating the world
Here is a definite must-read for everyone. Pondering the long-term viability of publishing when they are no longer in control of the distribution channels. How you get to read or who gets to decide what you see?
Our news ecosystem has changed more dramatically in the past five years than perhaps at any time in the past five hundred. We are seeing huge leaps in technical capability—virtual reality, live video, artificially intelligent news bots, instant messaging, and chat apps. We are seeing massive changes in control, and finance, putting the future of our publishing ecosystem into the hands of a few, who now control the destiny of many.
Social media hasn’t just swallowed journalism, it has swallowed everything. It has swallowed political campaigns, banking systems, personal histories, the leisure industry, retail, even government and security. The phone in our pocket is our portal to the world.
*air quote* We’re Listening *air quote*
A growing number of popular YouTubers have criticized the company’s way of handling copyright violations and, in turn, the appeals process about those notices. Channels impacted by the complaints system can lose out on monetization — sometimes for weeks at a time. That’s proven so annoying that some YouTube users are at least weighing the idea of removing their content from the platform. Wojcicki doesn’t want that to happen.
+Note to round out this week’s coverage of comments, trolls, and the various ways this impacts users, businesses, and these platforms…this caught our eye because as they are busy losing all their current business to Facebook’s Freebooting, and other phenomena, the last thing they need is for it’s popular & influential power users to jump ship. So yes they are listening but “unspecified” actions in the near future doesn’t exactly fill us with enthusiasm.
Facebook introduces its new feature “Reactions” in this short animated video
Well, the emoji response is here:
What are your thoughts? Have you used them?
Take the poll below
Online abuse can be cruel – but for some tech companies it is an existential threat. Can giants such as Facebook use behavioural psychology and persuasive design to tame the trolls? [8 Minute Read]
As publishers lose control, are newspaper websites a dead parrot?
Adblocking and the power of platforms such as Facebook threaten to block the pipes that lead to readers
A truth is dawning on media owners (or in many cases it has dawned, but they don’t like to talk about it). Publishing is over. Obviously this isn’t true in its purest sense; publishing is actually flourishing, just not for publishers.
Are the current awards shows really ready for the 21st century? How are they evolving to meet the challenges of the new landscape? Let’s look a little deeper than the surface, shall we:
Social Media & Awards Shows 2016
The most notable play for modernizing the national fascination that is Awards Shows in the US came with the 86th Academy Awards in 2014. It’s most notable moment was Ellen Degeneres taking the selfie seen around the world. She live-tweeted the whole thing thanks to a Samsung tie-in. To many a critic and armchair enthusiast there were many groans, understandably. That wasn’t our opinion.
That doesn’t however mean they weren’t groundbreaking, and even if you’ll permit — ahead of their time & the curve. Two years ago, it wasn’t atypical to have people second-screening, as that had been happening for me & others for quite a while. In fact since I can’t watch these events with all my friends because they are scattered across the country & the world. Regularly during such live events we partake in posting updates across many different sites and joking along with each other, express our outrage or mere disappointment. This is actually more pleasurable one could argue as sitting in a room full of drunk rabblerousers saying the exact same thing. It is asynchronous in that way. Silent, save for the clacking of keyboards or touchscreens clicking, and available during the commercial breaks to vent.
This still happened last night, and you’ll be forgiven for thinking you missed it. It seems that in these unprecedented times that there really wasn’t much made about it. Sure it trended, as it should or any will. Even given no stiff competition from anything else on a Monday night. There were (as of now) over 7 Million tweets about the Grammys and that is a fair showing, less than the Super Bowl but beyond respectable.
The rise of the ‘accidental selfie’ feels anything less than serendipitous, and more strategic. One photographer decided to make a video about it
You may have heard that Internet.org is a nonprofit organization launched by Facebook CEO Mark Zuckerberg and dedicated to bringing Internet access to people who can’t access it, or can’t afford it.
But this isn’t true — not any of it.
The realities of Internet.org came into question last week when India banned it from the country. If the Internet is good, and Internet.org simply exists to get people on it, why was it banned?
What we’re reading this morning:
What not to do if you are an artist
Last night a dear friend almost got themselves unfriended, blocked, and reported to the authorities. What was their crime, and what was the trigger? They posted a painting/drawing of a naked Donald Trump via Instagram, plus had it cross-post to Facebook.
When scrolling the last thing one expects to find, or has ever, is art that is particularly challenging. Jarring one at first glance, and yet satirically funny, it was still enough to reflexively reach for the block button.
The piece in a barely-SFW is below the fold:
Many of these interests look a lot like Pages you would ordinarily follow — celebrities, hobbies, brands, etc. — although their relative audience sizes can be surprising. Japanese pop duo Puffy AmiYumi (139,218,340) beats Beyoncé (80,634,320). The Minions (75,372,780) beat Kanye West (74,589,850). Disney on Ice (36,144,060) beats Game of Thrones (34,527,750). And the hobby “cat communication” (4,663,340), whatever that is, beats Sarah Palin (4,645,190). On the other extreme, the Power Macintosh 7100, Amazon MP3s, and the Applebee’s in Amman, Jordan all have audiences of fewer than 30.
…but for nearly everyone else in the world it is Facebook that is the first thing people check, not just in the morning but in all of the empty spaces of their lives. In short, it’s not simply that Twitter needs to convince users to give the service a second-chance, something that is already far more difficult than getting users to sign up for the first time; it’s that even if the service magically had the perfect on-boarding experience leading to the perfect algorithmically-driven feed, it’s not clear why the users it needs would bother looking up from their Facebook feeds.
Read the entire thing article at the link above
Problem Two: Mess and Noise
One of the biggest, and rising, criticisms of Twitter is that the platform has become a haven for spam and junk, to the point of being useless as a news and information source. Spend any time on Twitter and you’ll see this; people who connect with you just so they can hit you with spam messages via DM; automated bots tweeting out the same, promotional messages over and over again; link-dropping that’s so repetitive it becomes totally meaningless. Check out the stream linked to any trending hashtag and you’ll see dozens of off-message, spam tweets with the associated hashtag tacked on, trying to hijack attention. It’s annoying, for sure, and a side-effect of the platform’s popularity, but can it be stopped or negated somehow?
Even if you have thousands of Facebook friends, you can probably only count on a handful in a pinch, according to a new study. The author, anthropologist Robin Dunbar, should know. He’s the guy who came up with Dunbar’s number, which shows that in the real world, people can only maintain about 150 stable relationships. For his latest research, Dunbar analyzed a UK study of 3,375 Facebook users between the ages of 18 and 65. On average, folks had 150 followers but said that they could only count on 4.1 of them during an “emotional crisis,” and only 13.6 ever express sympathy.
But those interactions are only a rough proxy for what Facebook users actually want. What if people “like” posts that they don’t really like, or click on stories that turn out to be unsatisfying? The result could be a news feed that optimizes for virality, rather than quality—one that feeds users a steady diet of candy, leaving them dizzy and a little nauseated, liking things left and right but gradually growing to hate the whole silly game. How do you optimize against that? (read more at link below: 22 minute read)
Using data from January 1 to December 1, Facebook has revealed that the U.S. presidential election has been the number one hot-topic globally. The full top 10 are:
1. US Presidential election
2. Paris terrorist attacks (November)
3. Syrian civil war & refugee crisis
4. Nepal earthquakes
5. Greek debt crisis
6. Marriage equality
7. Fight against ISIS
8. Charlie Hebdo terrorist attacks (January)
9. Baltimore protests
10. Charleston shooting & flag debate
Facebook uses an algorithm determined by your profile information, stories you share, and links you click on to serve you ads based on your interests. It also keeps a running tally of the general topics it thinks you like hidden deep within your settings. Strangely, the topics it’s sorted into are … super specific.
+Commentary: This was an interesting look into why Facebook ads have never worked, may never work, and are ultimately useless. When using this article to investigate my own personal settings or “topics” it was hilarious how off-the-chart wrong they were at capturing not only my own general interests, but how off-base they were with regards to things I’d be interested in if they were ad keywords.
As we’ve pointed out here previously when it comes to Google Ads Keyword Planner, they can, if you know what you are looking for and if you are versed in how to find them, realize the whole internet ad thing is built upon a house of cards. That doesn’t mean it doesn’t make money, or that it is not useful to a small business, it just means that unlike the large ad agencies & multi-national corporations you can’t waste tons of money testing out a bunch of different things. Most small business owners that I’ve spoken to recently think that social media is vastly overrated as a tool to connect them to the business they want.
Will You Use It, though?
An update to the Page Plug-in lets businesses add a message box and event information to their page.
The new messaging function does pretty much exactly what you expect. Customers can send messages directly from their Facebook inbox and they’ll show up via Facebook Messenger or the desktop chat interface.
+Commentary: While this is inline with the developments they’ve brought to the Facebook Business Pages of late, it seems almost a dangerous proposition for a micro-to-small business. While it will certainly afford greater accessibility, if you are a solo-entrepreneur and your phone is the way all your clients contact you, I’m not sure adding another layer by way of the Facebook Messenger will be effective. Read More
Here’s How Facebook M’s Artificial Intelligence Works
Facebook’s David Marcus says M is already a lot more than just people pretending to be robots.
I’ve had M on my phone for about a month now. And while it’s currently still just an experiment, there’s a strong probability that it’s coming to your phone, too. Before it becomes pervasive, I wanted to understand it, and ask questions of it. I’ve pushed it incredibly hard. I’ve had it research and book a flight for me, reduce my cable bill, get Star Wars tickets, send free coffee, write a song, and, yes, even draw pictures. Many pictures.
Using the same technology that loads photos and videos quickly in the Facebook app, articles now load as much as 10 times faster than standard mobile web articles, so you get to the stories you want to read quickly.
Facebook just announced 8 billion video views per day. This number is made out of lies, cheating and worst of all: theft. All of this is wildly known but the media giant Facebook is pretending everything is fine, while damaging independent creators in the process. How does this work?
The Ideal Length of Everything Online
Have you ever woken up in cold sweat in the middle of the night wondering exactly how many characters long a tweet should be to get the most engagement, or how many words long a blog post should be so that it actually gets read? Ok, that may just be me, but knowing exactly how many […]
Even comes with a handy printable guide:
So if you wanted to cast a vote against the attention economy, how would you do it?
There is no paid version of Facebook. Most websites don’t give you the option to pay them directly. Meaningful governmental regulation is unlikely. And the “attention economy” can’t fix itself: players in the ecosystem don’t even measure the things they’d need to measure in order to monetize our intentions rather than our attention. Ultimately, the ethical challenge of the attention economy is not one of individual actors but rather the system as a whole (a perspective Luciano Floridi has termed“infraethics”).
In reality, ad blockers are one of the few tools that we as users have if we want to push back against the perverse design logic that has cannibalized the soul of the Web.
+Note: The entire thing, and the comments are a great read!
Facebook lets you filter bad memories out of your nostalgia
Facebook is a nostalgia machine, with features like “Year in Review” and “On This Day” summoning photos and posts from the past in an attempt to entertain users. However, these memories aren’t always welcome, and the social network has often been accused of “inadvertent algorithmic cruelty” — accidentally confronting users with painful memories, like images of dead friends and relatives, without warning. To avoid this the company is introducing a pair of filters for its “On This Day” tool, letting users specify individuals and dates they don’t want to be reminded of.
+Commentary: So when they created “On This Day” they clearly did know that people often have meltdowns, crisis, and very sad things they share openly with their friends. Many years ago, as it was becoming popular there were several live-suicides, prior to them introducing a self-harm reporting process. Surely someone on their UX & UI teams, a few of the engineers, maybe the team that handles the reportage process brought this to their attention?
Don’t get me wrong, enjoying that trip down memory lane is great for me personally, and since I’ve only lost a few friends recently, it is actually refreshing to see the comedic routines we engaged in for the past few years. Even if they are at times tinged with a touch of sadness. They compensate for the fact that he’s no longer here & not posting, so it is like his “Greatest Hits” of Social Media. Read More
Apple vs. Google vs. Facebook & the slow death of the web
Those huge chunks — the ads! — are almost certainly the part you don’t want. What you want is the content, hot sticky content, snaking its way around your body and mainlining itself directly into your brain. Plug that RSS firehose straight into your optic nerve and surf surf surf ’til you die.
Unfortunately, the ads pay for all that content, an uneasy compromise between the real cost of media production and the prices consumers are willing to pay that has existed since the first human scratched the first antelope on a wall somewhere. Media has always compromised user experience for advertising: that’s why magazine stories are abruptly continued on page 96, and why 30-minute sitcoms are really just 22 minutes long. Media companies put advertising in the path of your attention, and those interruptions are a valuable product. Your attention is a valuable product.
+Commentary: YOUR ATTENTION is the product. Welcome to a post-consumerist information society that is built upon the architecture of social media, what will they do if content is suddenly not subsidized? Leave your thoughts in the comments below. This is a conversation we definitely want to have 🙂
What is a world in which commercials make you cry?
In his book named after the idea, sociologist Stjepan Meštrović describes contemporary Western societies as postemotional. By invoking the prefix “post,” he doesn’t mean to suggest that we no longer have any emotions at all, but that we have become numb to our emotions, so much so that we may not feel them the way we once did.
This, he argues, is a result of being exposed to a “daily diet of phoniness”: a barrage of emotional manipulation from every corner of culture, news, entertainment, infotainment, and advertising. In this postemotional society, our emotions have become a natural resource that, like spring water, is tapped at no cost to serve corporations with goals of maximizing mass consumption and fattening their own wallets. Even companies that make stuff like gum. Read More
Uber: The world’s largest taxi company, owns no vehicles.
Facebook: The world’s most popular media owner, creates no content.
Alibaba: The most valuable retailer, has no inventory.
AirBnB: The world’s largest accommodation provider owns no real estate.
Blogging is doing your work in public.
One thing that’s different about blogging today compared to when I started in 2003: now you have to “go where the people are” online. You can’t rely on them coming to you just because you published something new.
If you live in the Bay Area and have looked for something special to spice up a birthday party, you might have discovered the Freakin’ Awesome Karaoke Express, a truck that promises to deliver an unbelievable selection of songs to your doorstep. You might have seen a review on Yelp that said it’s perfect for a girl’s night out or a Facebook review that mentioned it being a crowd-pleaser at a neighborhood block party. You may have been impressed by its 19,000 Twitter followers, and considered hiring this mobile song-slinging truck to drive up to your next outdoor shindig. Read More
In one of the more unusual, yet interesting, research projects from Facebook, analysts from The Social Network have investigated how people deal with losing their mobile phones, through the filter of the Facebook experience. They’ve released their findings on the Facebook IQ blog, highlighting the number and frequency of conversations that happen on the platform regarding lost phones.
[Trigger Warning: Teen Exploitation, Pornography & Sexual Predators]
Jessie discovered it accidentally.
“It was on the popular page,” he told me. “I thought it was just a hot guy with his shirt off.”
Jessie, a 20-something male in New York, had clicked on what he thought was an innocuous selfie on Instagram, the kind of photo we’ve come to expect from a generation which thinks the best way to prove your worth is to purse your lips while staring into a water-stained bathroom mirror. But the image, it turned out, wasn’t of a “hot guy” — it was of a young boy.
“Like, 11-years-old young boy,” Jessie said.
Jessie was creeped out, but what he noticed next disturbed him most: The picture had received thousands upon thousands of likes.
Three major news website redesigns this year look very different but have an important feature in common: articles that seamlessly transition to new content, without requiring readers to click or tap headlines and then wait for new pages to load.
This “continuous scroll” strategy for news sites’ article pages is gaining momentum. It’s been adopted by Time.com, NBCNews.com and LATimes.com, reflecting the fact that direct homepage traffic is waning (see the New York Times innovation report), and traffic from social media (particularly Facebook) just keeps growing.
So as readers increasingly enter sites from “side doors” or article pages, media organizations are trying to figure out how to get them to stick around. Pew recently found that visitors from Facebook are far less engaged than direct visitors. Here’s how sites that relaunched in the first half of 2014 are addressing that problem by making use of the continuous scroll (aka infinite scroll) feature in their article pages:
It Needs An Infographic Now!
Six in ten of us are visual learners: people who learn best when information is delivered through the eyes; by looking at images or videos, or reading. That’s just one of the reasons why visual content is so important in today’s content marketing world. Another is its shareability and engagement power. In 2013, social media analytics company Socialbakers reported that 93% of the most engaging posts on Facebook were images, up from 85% in 2012. Only 3% of the most engaging posts in 2013 were regular status updates.
There’s no question that marketers today understand the power of visual content. In its State of Content Marketing 2014 report, Oracle Eloqua found that 58% of respondents list making content more visual and engaging as a trend influencing their strategy for the year. But constantly churning out visual content presents a challenge: you need to find meaningful data to fuel that content and, more importantly, you need to find stories within that data that tie into your brand’s values and strategic goals.
The good news is, the inspiration for your next visual project is probably hiding right under your nose. Here are six easy ways to find your next standout piece: Read More at Visual.ly
Social media is playing a critical role in how small businesses are conducting business today. This infographic shares the factors and results:
Amine Derkaoui, a 21-year-old Moroccan man, is pissed at Facebook. Last year he spent a few weeks training to screen illicit Facebook content through an outsourcing firm, for which he was paid a measly $1 an hour. He’s still fuming over it.
“It’s humiliating. They are just exploiting the third world,” Derkaoui complained in a thick French accent over Skype just a few weeks after Facebook filed their record $100 billion IPO. As a sort of payback, Derkaoui gave us some internal documents, which shed light on exactly how Facebook censors the dark content it doesn’t want you to see, and the people whose job it is to make sure you don’t.
Facebook has turned the stuff its millions of users post into gold. But perhaps just as important as the vacation albums and shared articles is the content it keeps out of user’s timelines: porn, gore, racism, cyberbullying, and so on. Facebook has fashioned itself the clean, well-lit alternative to the scary open Internet for both users and advertisers, thanks to the work of a small army of human content moderators like Derkaoui.
“We work to foster an environment where everyone can openly discuss issues and express their views, while respecting the rights of others,” reads Facebook’s community standards .
But walking the line between keeping Facebook clean and excessively censoring its content is tricky, and Facebook’s zealousness in scrubbing users’ content has led to a series of uproars. Last April, they deleted an innocent gay kiss and were accused of homophobia; a few months before that, the removal of a nude drawing sparked the art world’s ire. Most recently, angry “lactivists” have been staging protests over Facebook’s deletion of breast-feeding photos.
Facebook Finally Lets You Edit Posts After Publishing
One of the worst things about posting to Facebook is that once you hit publish, all of your typos and any other errors are set in stone. Your only option—before today—was to delete the post and repost it. Now, Facebook is rolling out the ability to edit your posts after they’ve been published.
Really, tell us more?
In the past month I have attended two webinars with thought-leaders from the social media marketing space in which one of the luminaries referred to Likes on Facebook as “vanity metrics” as if this were uncontestable common knowledge. This was troubling for three reasons. First, it reveals engrained prejudices about social media that are simply false. Second, it suggests a profound ignorance about the mechanics of social media platforms. Third, it indicates that direct-response thinking still dominates much of the discourse around social media marketing.
This Is The Most Epic Brand Meltdown On Facebook Ever
The two owners of Amy’s Baking Company Bakery Boutique & Bistro took over the restaurant’s Facebook page last night to fight unruly commenters, and man, was it embarrassing. Read More
81% of consumers receive advice from friends and family through a social networking platform
50% of people have made purchases based on recommendations received through their social network
Over 25,000,000,000 pieces of content are shared on Facebook each month.
Source:Social Commerce Infographic
Recent research confirms that we are living in the digital information age. From Alaska to Florida, nearly half of all Americans get some form of local news on a mobile device, and 46 percent of people get their news online at least three times a week. What’s more, online news sources officially surpassed print newspapers in ad revenue in 2010. Thanks to online news, we’re getting more breaking news than ever. And thanks to social media, we’re getting news as it happens—sometimes even before news organizations have a chance to report it.Are more people turning to social media for breaking news? And can we trust the news that social media delivers to be accurate and factual? Check out this infographic to learn more about the changing face of news delivery and how social media may end up leading the charge.
INFOGRAPHIC: Social Media: The New News Source
In the age of Facebook, Twitter, and that ever present ‘next big social media thing’ – there is one thing no business right now can afford to do without. That is a strategy. After spending the last six years helping non-profits, mom & pop small businesses, artists, solo entrepreneurs and many others define themselves and their brand in the digital age – we’ve come to the conclusion that for all the webpages, seminars, video tutorials that there are many so-called “experts” who are complete bull.
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A goal without a plan is just a wish. — Antoine de Saint-Exupery
Well as Dorothy Parker might say:
“What Fresh Hell is This”
The architecture of news cycles has changed dramatically, of course. These days, by the time traditional print and broadcast news outlets present stories of the day, they’re more likely feeding back to us what we’ve already heard than they are giving us something brand new. The exceptions include investigative reporting, scoops or what we’ve vaguely called in the journalism biz, “enterprise” work — now known as “unique content” when we want to try to charge people for it.
But general news, like “ideas and products and messages and behaviors, spread like viruses,” says Malcolm Gladwell, the hip Christopher Columbus of modern trends. Read More