Diversity in Tech 2015 & 2014

diversity-in-tech_infoisbeautiful

From Amazon to Yahoo, we rank tech brands for diversity of employees by race and gender…(click image above or link below for interactive infographic)

 


Source: Diversity in Tech | Information is Beautiful


 

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Find your parade and celebrate #Pride with your city. #PrideForEveryone

Find your parade and celebrate #Pride with your city. #PrideForEveryone


Source: Find your parade & celebrate Pride with your city. #PrideForEveryone


 

YouTube Introduces New Ways to Help SMB Make Better Video Ads

YouTube wants to turn video ads on its platform into a DIY possibility for small- and medium-sized businesses. Today, Google is launching three ways for SMBs to create video ads for YouTube that are—at least for the most part—free.


Source: YouTube Is Introducing New Ways to Help Small Businesses Make Better Video Ads | Adweek


 

Infographic Internet Minute 2016

60 Seconds on the Internet: 2016

Infographic Internet Minute 2016

Study: Google scrambling our perception of science reality

Google 2010 view

remember when google looked like this?

“The first thing a lot of people turn to for information is Google, and that’s great because there is more information out there than ever,” says communications expert Dietram Scheufele of the University of Wisconsin, Madison, a co-author of the new Materials Today  journal study. “But Google is shaping the reality we experience in the suggestions it makes, pointing us away from the most accurate information and towards the most popular.”


Source: Study: Google scrambling our perception of science reality


 

Do algorithms marginalize our lives and choices?

Investigating the algorithms that govern our lives

Investigating the algorithms that govern our lives - Columbia Journalism Review

As online users, we’ve become accustomed to the giant, invisible hands of Google, Facebook, and Amazon feeding our screens. We’re surrounded by proprietary code like Twitter Trends, Google’s autocomplete, Netflix recommendations, and OKCupid matches. It’s how the internet churns. So when Instagram or Twitter, or the Silicon Valley titan of the moment, chooses to mess with what we consider our personal lives, we’re reminded where the power actually lies. And it rankles.

algorithms cjr article

Read More

Part 5: Remedial Math for Internet Haters

Nothing makes us titter like people getting mad that they didn’t get enough likes on something. What will make us howl even quicker is people who think getting a lotta likes on something means anything either, or as a measure of their popularity! Then when we want uncontrollable belly laughter that might make us wet our pants we watch the big internet companies report on their “user” numbers.

Cover_Everything you need to know about publishing-alt crop

What you’ll learn in this installment:
  • Vanity metrics hurt & often kill dreams
  • Your paying attention to all the wrong things
  • Use this simple trick to see clearly
  • We all hate math, hence the dashboard
  • What they can’t or won’t tell you
  • Why all analysts are liars

Read More

Google’s high-end Nik Collection photo software is now free, and probably dead

A few years ago, the Nik Collection of photo editing tools would have cost you $500. Now, Google’s giving it all away.

Why this matters: Google is in the business of selling ads though online services, not direct sales of online software, so while it’s unusual that the software lasted this long, Nik users probably should have seen the end coming. In any case, it’s further proof that just because you paid for something doesn’t mean it’s safe from the Silicon Valley acquire-and-kill model.

Source: Google’s high-end Nik Collection photo software is now free, and probably dead | PCWorld

The important, recent and popular

Facebook is eating the world

Here is a definite must-read for everyone. Pondering the long-term viability of publishing when they are no longer in control of the distribution channels. How you get to read or who gets to decide what you see?


Illustration: AP | 9m read |original

Our news ecosystem has changed more dramatically in the past five years than perhaps at any time in the past five hundred. We are seeing huge leaps in technical capability—virtual reality, live video, artificially intelligent news bots, instant messaging, and chat apps. We are seeing massive changes in control, and finance, putting the future of our publishing ecosystem into the hands of a few, who now control the destiny of many.

Social media hasn’t just swallowed journalism, it has swallowed everything. It has swallowed political campaigns, banking systems, personal histories, the leisure industry, retail, even government and security. The phone in our pocket is our portal to the world.

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Is this a good idea, YES! This year, maybe not.

“Google Posts” embeds a one-way social network directly into search results

There’s a weird new feature popping up in Google search results called “Google Posts.” It seems to be a place for Google to directly host content in a post-Google+ world and to embed this content directly into search results. Imagine orphaned Google+ posts with the Google+ branding stripped out, and you’re most of the way there. [Read More Below]


Source: “Google Posts” embeds a one-way social network directly into search results | Ars Technica


 

New Feature – Google Search

oscars_google feature in autofill search

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photo from: http://travelationship.com/united-states-holocaust-memorial-museum/

When Algorithms Go Bad

Filed Under: What were they thinking?

Google Information Box for Hall of Faces

When You See What is Wrong: Share

Last night HBO premiered a teaser two months from its premier of Game of Thrones. It is entitled ‘Hall of Faces’ Teaser. So naturally wanting to remember what the name of the actual temple is we did a search.(Actual answer: House of Black & White) When the ‘Google Information box’ above showed up to the right of our search results we were shocked. Do you see what might be out of place there?

Read More

Top 10 Mobile Apps for 2015

Top Smartphone Apps 2015 by Nielsen (Average Unique Users)

Source: New stats: Facebook leads mobile app race, but Google dominates top 10 for 2015GeekWire

Weekly Must+Reads

Short: Revenge Porn King Sentenced |  Medium: Not “Freelancer” |  Long: OOPS! Google Keyword Planner

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Google Algorithm Updates: 2003 to 2015 [Infographic]

 


Source: Google Algorithm Updates – 2003 to 2015 [Infographic] | Social Media Today


 

Welcome to hell:

Apple vs. Google vs. Facebook & the slow death of the web

Those huge chunks — the ads! — are almost certainly the part you don’t want. What you want is the content, hot sticky content, snaking its way around your body and mainlining itself directly into your brain. Plug that RSS firehose straight into your optic nerve and surf surf surf ’til you die.

Forbes Ad on Article about WP Creator Matt Mullenweg

Are these the ads that pay for the content? Lengthen Your Healthspan

 

Unfortunately, the ads pay for all that content, an uneasy compromise between the real cost of media production and the prices consumers are willing to pay that has existed since the first human scratched the first antelope on a wall somewhere. Media has always compromised user experience for advertising: that’s why magazine stories are abruptly continued on page 96, and why 30-minute sitcoms are really just 22 minutes long. Media companies put advertising in the path of your attention, and those interruptions are a valuable product. Your attention is a valuable product.


Source: Welcome to hell: Apple vs. Google vs. Facebook and the slow death of the web | The Verge


+Commentary: YOUR ATTENTION is the product. Welcome to a post-consumerist information society that is built upon the architecture of social media, what will they do if content is suddenly not subsidized? Leave your thoughts in the comments below. This is a conversation we definitely want to have 🙂

Things You Probably Didn’t Realize

Google’s ad penalties are more significant than Apple’s Ad-Blocker

“Highly unlikely” would probably be how you’d have responded a year ago to someone telling you two of the largest tech companies in the world — Apple and Google — would both try to fix mobile advertising by blocking ads, but that’s currently the case.

For instance, much has been made of a new feature allowing iPhone and iPad owners to block advertisements in Safari when iOS 9 debuts –with the rationale that it will enhance web browsing. But Google’s recent decision to start penalizing websites featuring app install ads –intrusive ad units that slow page load times and engulf the entire screen — might be a more significant way to improve the browsing experience.


Source: Google’s ad penalties are more significant than Apple’s ad blocker | Gigaom


+Note: Good read if you do any sort of display advertising!

“Moments” on Instagram, Facebook, Spotify: The making of a Silicon Valley buzzword.

Facebook, Spotify, Google, and Twitter have all seized on the same buzzword. Here’s why.

Moments Animation by Lisa Larson-Walker

Animation by Lisa Larson-Walker

“When I think about what Instagram is,” Systrom mused, “I think about moments.” We humans, he went on, “are forever on a quest to take a moment and record it forever in time. Because however long life is, or however short life is, we know we may never get that moment back.” The value of Instagram, then, is “to take meaningful moments, everyday moments, that would otherwise be forgotten in the world, and capture them forever.” Read More

Let’s Put Our Cities on the Map

every small biz_ummm really_not virtual ones

Google’s Let’s Put Our Cities on the Map program is making it fast, easy, and free for every local business to get online. Close with your dog walker or dry cleaner? Learn how you can help get their business info online at the gybo.com link below.

Read More

Google Search Tips 

You do know how to google, but do you do it like a pro?


Source: Google Search Tips |D.A. Królak


 

Sharing ≠ Reading

 What You Think You Know About the Web Is Wrong 

If you’re an average reader, I’ve got your attention for 15 seconds, so here goes: We are getting a lot wrong about the web these days. We confuse what people have clicked on for what they’ve read. We mistake sharing for reading. We race towards new trends like native advertising without fixing what was wrong with the old ones and make the same mistakes all over again. Read More

Moral Panic: Instagram Version

It’s 10pm Do You Know What Social Media Site your Child is On?10pm know where your kids are


The Disturbing Way Some Teens Are Really Using Instagram

[Trigger Warning: Teen Exploitation, Pornography & Sexual Predators]

Jessie discovered it accidentally.

“It was on the popular page,” he told me. “I thought it was just a hot guy with his shirt off.”

Jessie, a 20-something male in New York, had clicked on what he thought was an innocuous selfie on Instagram, the kind of photo we’ve come to expect from a generation which thinks the best way to prove your worth is to purse your lips while staring into a water-stained bathroom mirror. But the image, it turned out, wasn’t of a “hot guy” — it was of a young boy.

“Like, 11-years-old young boy,” Jessie said.
Jessie was creeped out, but what he noticed next disturbed him most: The picture had received thousands upon thousands of likes.

Read More

Postmortem of a Venture-backed Startup

Lessons Learned from the rise and fall of @Sonar

For those unfamiliar, Sonar Media Inc. was a mobile app created to help make the world a friendlier place. Our mobile app buzzed in your pocket when friends were near and ushered in a new wave of “Ambient Social Networking” companies. Downloaded by millions of people all over the world, Sonar was promoted by Apple and Google in 100+ countries, won numerous awards such as runner-up at TechCrunch Disrupt and Ad:Tech Best Mobile Startup, raised nearly $2,000,000 from prominent angels and VCs, and was featured on more than 300 publications including the New York Times, CNN, CNBC, TechCrunch, and TIME.

And yet, we failed.

We did lots of things right and lots of things wrong at Sonar. I do my best to share a few of our lessons learned. Read More at Medium

Users don’t hate change. They hate you.

The 9x Effect Applies to Redesigns Too 

Jack woke up to an “upgrade”!

Recently, more than the color of the leaves on the trees has been changing. Everyone seems to be redesigning. Apple’s OS7 Slate new features on Twitter Google , the Yahoo logo (and much of Yahoo ) — even my kid’s school website. And users are angry, annoyed, exhausted, eye-rolling… not delighted.

And so the usual comment comes: users hate change. Read More