The Origin of (almost) Everything

Jennifer Daniel and her team developed a philosophy they termed the “Bart and Lisa approach” to designing infographics. “You create something that Bart Simpson would really like,” she explains—a graphic that will appeal to someone with a low-attention span, or a reader who will appreciate the big picture without getting into the granular details. At the same time, the illustration should work on a Lisa Simpson-level; it should be equally as engaging for those who spend a ton of time poring over the page—absorbing the details, appreciating the context—and who walk away having learned something new.

Ear Wax Infographic


Source: The “Bart And Lisa” Theory Of Information Design | Co.Design


 

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Diversity in Tech 2015 & 2014

diversity-in-tech_infoisbeautiful

From Amazon to Yahoo, we rank tech brands for diversity of employees by race and gender…(click image above or link below for interactive infographic)

 


Source: Diversity in Tech | Information is Beautiful


 

World’s Biggest Data Breaches Visualized

Bubble Map Infographic Largest Data Breaches

Real Winners of the Olympics

dataviz olympic medals population

Is Your Marketing Strategy Contextual?

Why Contextual Marketing Is Important To Your Business

Contextual marketing is personalized marketing that enhances the customer’s experience based on a customer’s real-time behavior.

The chart above shows different marketing approaches before and after context is implemented.

One thing you’ll notice is the shift in what metrics are valued at each approach.

Pro-Tip:

Today’s customer will remember an experience with your brand before they remember your brand message. It’s best to focus on creating experiences instead of simply targeting customers.


Source: Why Contextual Marketing Is Important To Your Business | DBI


Infographic Internet Minute 2016

60 Seconds on the Internet: 2016

Infographic Internet Minute 2016

Why you should care about Storytelling

The Art of Storytelling By a Storyteller

The Story Cycle: Why you should care about storytelling and your brand

 

WHY SHOULD YOU CARE ABOUT STORYTELLING?

the-art-of-story-telling-by-a-storyteller-1

With the way social media has evolved over the last 7 years, telling a story that connects with your target audience on a personal level is what will help you stand out from your competitors. Park suggests (and I agree) that using visuals to share you story will increase engagement dramatically. Park says to start with a visual that tells the story, and bring it full circle with a call to action at the end.


Source: The Art of Storytelling By a Storyteller


 

What Women Want [Infographic]

How Women Want to Interact With Brands Online

According to a new study conducted for Adweek by product review and discovery platform Influenster, brands need to move even further toward mobile if they want to make meaningful connections with women. Read More

gShift: Heirarchy of Web Presence Optimization

gShift  pyramidal infographic that helps visualize the how to optimize your web presence

Practically every digital marketing budget in 2016 includes line items for both SEO and content marketing… the inclusion of influencer marketing is a must. The right influencers will enhance brand discoverability and audience development, boosting reach, results and ROI.

 


Source: 6 Reasons to Boost SEO & Content with Influencer Marketing


 

Information Architecture [Infographic]

usbilla Information Architecture IA infographic different layouts UX UI

NodeXL #databythebay: Graph Details

The graph represents a network of 448 Twitter users whose recent tweets contained “databythebay”, or who were replied to or mentioned in those tweets, taken from a data set limited to a maximum of 18,000 tweets. The network was obtained from Twitter on Wednesday, 18 May 2016 at 18:18 UTC.

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The Fundamental Concepts of Good UX

UX Fundamentals: The Concepts #Infographic

User Experience is an increasingly expansive discipline but the key concepts remain largely the same. These are some of the main things that contribute to the UX of your site and the things you need to consider when implementing a UX strategy.

(follow the link below to read each of these principles explained)


Source: The Fundamental Concepts of Good UX | Usabilla Blog


 

You Can Strategize (Infographic)

Check out these seven steps to better utilize digital tools to innovate in your company.


Source: 7 Ways Managers Can Strategize More Effectively in the Digital Age (Infographic)


 

The Atlas of Emotions

The Atlas of Emotions Eckman

The Atlas of Emotion is a tool to help people better understand what emotions are, how they are triggered and what their effects are, and how to become aware of emotions before acting on them. Read More

Lessons in Social News Reading (con’t)

4. Cellphone news users spend the most time reading long-form content when arriving at an article from an internal link, least time when arriving via a social network

Those who arrive at a long-form article by following a link from another page within the same website – such as a homepage or a suggested link from another article – result in the greatest amount of time spent with the article, an average of 148 seconds.


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Color Psychology+Marketing: The Know-It-All Guide

Color theory and color psychology in marketing are something content marketers must understand. Color can hurt or hinder content marketing efforts.

Read More

Infographic: Everything Flows Through Prince

Prince Infographic of his Career RIP #PrinceGoneTooSoon #RIPPrince #PrinceRIP #Prince)

Billion NYC Taxi+Uber Trips

1.1 Billion NYC Taxi and Uber Trips analyzed and visualized

An open-source exploration of the city’s neighborhoods, nightlife, airport traffic, and more, through the lens of publicly available taxi and Uber data.Images are clickable to open hi-res versions.


Source: 1.1 Billion NYC Taxi and Uber Trips analyzed and visualized | DataViz


 

Big Data + Business Intelligence = Big Intelligence?

Turning raw data into actionable insights has been the goal of many a business since the 1990s. Back then, ‘business intelligence’ was the buzzword, and since the tweenies and teenies it’s been ‘big data’. Now the two are combining (‘Big Intelligence’, maybe?) as the promise of big data is finally capable of delivering the business intelligence that companies have long dreamed about. Read More

Dispelling common held myths about blogging

What I Learned from Analyzing 1700 Blog Posts

by Ben Gregory

But wait a minute — does this prove that Tuesday or Thursday is the best day to post? Because what this actually shows us is that Tuesday is the most popular day to post (and by a narrow margin at that.) But is it the best? I’m glad you asked…

[…]

Answer: It seemingly depends on the company, but there do appear to be a number who publish their most successful posts on Tuesday. Now, whether or not that is because they too believe that Tuesday is the best day to publish and thus save their best posts for then I can’t say. But it won’t matter either way if it isn’t statistically significant.

Read More

10 ways ZDnet got the fear of Internet of Things horribly wrong

17 ways the Internet of Things can go horribly wrong

Rapid growth in the “Internet of Things” space means two things. First, it means that everything we own will soon be Internet-connected. Second, it means that hackers will soon have access to everything we own, by virtue of it all being Internet-connected.

+Commentary: This is the sort of Listicle where ZDnet does its best to be Buzzfeed for nerds & hackers. Or your friendly neighborhood IT Director probably really is worried about this line of inquiry, but I’m not so sure that the 87% who don’t even understand IoT, let alone adopt it, even do. So let’s talk about what they won’t, shall we?

Read More

What Is the Real Cost of Social? [INFOGRAPHIC]

Does being a Facebook fan of a brand mean anything? It turns out that it does. Fans spend more money on the brand’s that they are fans of than non-fans do.

Read More

Infographic: 9 Features You NEED On Mobile

Top 9 Features_Header infograhic (comp)

Top 9 Features Consumers Want On Mobile [Infographic]

When creating a mobile website you think of typography and decide not to experiment with font colors and types. You carefully select content that would engage and entertain. You even predict your vis…

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#oscarssowhite Illustration by DAKrolak GLEAMsocial

Oscars vs #OscarsSoWhite

or: Majority Illusion Paradox and Backlash vs The Oscars

(for most that title will be too wonky. Below is the article that inspired it followed by commentary about how you too can benefit from scrutinizing your “network” of assocations and might even win your own David vs Goliath story)

Your Network’s Structure Matters More than Its Size

Researchers at the University of Southern California recently uncovered the majority illusion, a paradox within social networks that makes some ideas, behaviors, or attributes appear widespread even when they are not. Since we can’t keep an eye on what the entire world is up to, we’re limited to witnessing what our social network says and does. At times, well-connected members within our network can skew our perception of how common an idea or behavior actually is.


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Interactive or Static Infographic?

Interactive vs Static Infographic: How to Decide what is best for you

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State of Connectivity 2015: A Report on Global Internet Access

State of Connectivity 2015: A Report on Global Internet Access, the second annual study by Facebook, takes a close look at the current state of global internet connectivity


Source: State of Connectivity 2015: A Report on Global Internet Access | Facebook


 

Online Enlightenment Header Screencap by GLEAMsocial

What is an Enlightened Web Experience and how do we get it? [Infographic]

The question almost never comes up anymore: why optimize performance? It’s rarely asked because there’s an abundance of data proving that optimization has an impact on crucial metrics like conversion rate and engagement.  […read the rest at the link below]

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Shape Up or Break Up?

Your Choice:

Fresh on the heels of Valentine’s Day, and returning to work the next morning seemed a good time to take stock of how your marketing or branding efforts pay off. Where it matters, in the hearts and minds of your customers. In your office right now maybe you or someone still has that thoughtful bouquet that their loved one sent them, fading as it were, from sitting there all weekend.

That is how you should view your efforts, what is their shelf-life, and how does it play out over all the touch-points and life-cycle of a typical consumer. This sounds like heady stuff, but it some of the most basic psychology. heartbeat of heartache_inforgraphic header

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heartbeat of heartache_inforgraphic header

Customer Relationship Goals

Summary: A good friendship or romantic partnership takes work. The same goes for customer relationships. Today’s consumers are looking for brands with experiences that feel personalized and effortless and will last long beyond the transaction. Great customer service keeps your customer relationships strong. And it can keep the love (of your brand) alive.

Read More

Book Publishing Diversity?

Most Book Publishing Professionals are Straight White Women

Diversity in Publishing Infographic

The Diversity Baseline Survey includes feedback from 34 publishers and 8 review journals.

 

Source: Most Book Publishing Professionals Are Straight White Women | GalleyCat

Top 10 Mobile Apps for 2015

Top Smartphone Apps 2015 by Nielsen (Average Unique Users)

Source: New stats: Facebook leads mobile app race, but Google dominates top 10 for 2015GeekWire

What or Who Killed The Infographic?

Today, you’d be lucky to find a cheap knockoff in a world dominated by crappy promotional infographics churned out for viral attention. Nicholas Felton, the data viz guru who once designed Facebook’s Timeline, now builds apps. Jer Thorp is as interested in reverse-engineering algorithms and data art as he is in producing pure data visualization. Even the infographics on the portfolio-sharing site Behance are on the downswing. “Infographic posting generally rose steadily from 2007 to 2012, where it peaked, and has begun to decline since then,” Sarah Rapp, Head of Behance Community Data & Insights, Adobe


Source: What Killed The Infographic? | Co.Design


 

Google Algorithm Updates: 2003 to 2015 [Infographic]

 


Source: Google Algorithm Updates – 2003 to 2015 [Infographic] | Social Media Today


 

The Internet Is a Zoo: 

The Ideal Length of Everything Online

Have you ever woken up in cold sweat in the middle of the night wondering exactly how many characters long a tweet should be to get the most engagement, or how many words long a blog post should be so that it actually gets read? Ok, that may just be me, but knowing exactly how many […]

Internet is a Zoo: Ideal Lengths for all social media posts

The Internet is a Zoo Infographic

Even comes with a handy printable guide:

Printable guide to ideal lengths for social media posts


Source: The Internet Is a Zoo: The Ideal Length of Everything Online | SumAll


 

Chicks Rule? [2012]


Source: Chicks Rule? | Information is Beautiful


 

Who Rules The Social Web? [2009]

Information is Beautiful Gender Demographics of Social Networks 2009

Source: Who Rules The Social Web? | Information is Beautiful

How To Start A Blog In Just 5 Steps 


Source: How To Start A Blog In Just 5 Steps [Infographic] Reginald Chan


 

Think About It:

Tom Goodwin Uber Alibaba Facebook Airbnb Sharing Economy Wetpaint

Uber: The world’s largest taxi company, owns no vehicles.

Facebook: The world’s most popular media owner, creates no content.

Alibaba: The most valuable retailer, has no inventory.

AirBnB: The world’s largest accommodation provider owns no real estate.

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1939 Book on Graphs 

Willard Cope Brinton is credited as one of the pioneers of information visualization, and I just found out his 1939 book Graphic Presentation is available in its entirety at the Internet Archive. You can download it in various formats. The book was an update to his previous book from 25 years prior, Graphic Methods for Presenting Facts. It’s also at the Archive.


Source: Classic 1939 book on graphs in its entirety | FlowingData


 

APP User Churn

Report: 58% of App Users Become Inactive in First 30 Days

Using this data, Localytics identified what it calls the “critical hurdle” app users need to reach to suggest they have “seen value in [the] app” and can “be considered an active user”: three app sessions per month. However, even with three sessions in the first month, there’s still the potential users will churn if left unengaged. In response, Localytics has described the “3×3 rule” for creating loyal users.


Source: Report: 58% of App Users Become Inactive in First 30 Days | SocialTimes


 

Profiling Adblockers

chart takes a look at the profile of those who already deploy adblocking tools on their PCs or laptops.

[This] Chart takes a look at the profile of those who already deploy adblocking tools on their PCs or laptops.


Source: Profiling Adblockers | Global Web Index


 

Google Search Tips 

You do know how to google, but do you do it like a pro?


Source: Google Search Tips |D.A. Królak


 

Yes, but don’t you think that…..?

RESPOND-TO-NEGATIVE-COMMENTS-ON-SOCIAL-MEDIA-AND-BLOG-POSTS-INFOGRAPHIC1

+Commentary: This is a highly informative infographic with much wisdom highlighted, it is like an Emily Post Social [Media] Etiquette Guide for commenting that does not go far enough to address all situations. It is a basic how-to, and a starting point. The follow up on the blog page (click the image above to read) as it gives you three solid reasons why negative comments can be good for your business.

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A Website Designed

A Web Site Designed Infographic Timeline: Web design planning, including milestones, involvement, importance & timeline between both agency and clients

Brand Identity Process

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How Web Design Works

The Problem with Websites

Read More

Amazingly Simple Anatomy of a Meaningful Marketing Story

Anatomy of a Meaningful Story Infographic

Social Media Posting Guide

Social Media Posting Strategy Cheat Sheet

SEO Ranking Factors

SEO Ranking Factors Infographic

Bad Habits Lead To Bad Decisions

Statistical analysis of 50,000 leaders uncovered the root causes of bad decisions.


Source: Habits That Lead To Bad Decisions |Business Insider


 

Social Media 2004-2014

social-media-marketing-664x655

Your Site Sucks: 4 Reasons Why Everything Is Going Wrong


Source: Your Website Sucks: 4 Reasons Why Everything Is Going Wrong with Your Website #infographic


 

Color Complementary Schemes

Color Complemantaries Monochromatic Complentary Split-complementary Analagous Triadi Double-complementary / Rectangle-tetradic Double Split-complementary / Pentagonal Side-complementary Square Tetradic

CMS Comparison Infographic

3 Monsters of CMS WordPress Joomla Drupal

Comparison chart of 3 most popular Content Management systems: WordPress, Drupal and Joomla. Get to know all the pros and cons of each platform.


Source: CMS comparison – WordPress vs Joomla vs Drupal |WebsiteSetup.org


 

Under 30 Dominating Digital

Read More

Know What Your Site Needs?

Six in ten of us are visual learners: people who learn best when information is delivered through the eyes; by looking at images or videos, or reading. That’s just one of the reasons why visual content is so important in today’s content marketing world. Another is its shareability and engagement power. In 2013, social media analytics company Socialbakers reported that 93% of the most engaging posts on Facebook were images, up from 85% in 2012. Only 3% of the most engaging posts in 2013 were regular status updates.

There’s no question that marketers today understand the power of visual content. In its State of Content Marketing 2014 report, Oracle Eloqua found that 58% of respondents list making content more visual and engaging as a trend influencing their strategy for the year. But constantly churning out visual content presents a challenge: you need to find meaningful data to fuel that content and, more importantly, you need to find stories within that data that tie into your brand’s values and strategic goals.

The good news is, the inspiration for your next visual project is probably hiding right under your nose. Here are six easy ways to find your next standout piece: Read More at Visual.ly

UX Layers

UX Infographic showing layers

How Are Small Businesses Using Social Media 

Social media is playing a critical role in how small businesses are conducting business today. This infographic shares the factors and results:

© 2014, VerticalResponse Blog

Social media is playing a critical role in how small businesses are conducting business today. This infographic shares the factors and results:


Source: Small Business Survey Reveals Social Media Trends | VR Marketing Blog


 

 

Hungry Tech Giants #DataViz

Hungry Tech Giants

Hungry Tech Giants #DataViz (A&M Strategies past 15 years)

See The Full Interactive Data Visualization at SimplyBusiness.co.uk

The Diversity Gap in the Academy Awards

The Diversity Gap in the Academy Awards 1927-2012

UX Design: a real thing or just a pretentious buzzword?

UX Strategy is all about the very high-level aspects of a project. It asks questions like:

  1. What are the business goals of this product?
  2. Is it a sound business model?
  3. Is it technically and practically feasible, and is there a market need?
  4. Who are the end users?
  5. What do they want and how will this product make their life easier?

Source: UX Design – a real thing or just a pretentious buzzword? | Headspace Design


Anatomy of a Hangover

#Infographic Anatomy of a Hangover

Abundance vs Scarcity

Abundance Consciousness Vs Scarcity Mindset

How to Persuasively Build and Promote Your Brand Online [INFOGRAPHIC]

How to Build and Promote Your Brand Online INFOGRAPHIC

In the following infographic, originally published by FreeWebsite.com, discover some very valuable tips on building your brand online. They include tips like “custom tailoring your message,” “standing out in the marketplace,” “utilizing social media,” and so much more. It’s not going to be a walk in the park but it is certainly obtainable and should be the goal of any small business.


Source: How To Effectively Build Your Brand Online [Infographic] | Search Engine Journal


 

New Yorker’s Idea of the United States of America

Map: A New Yorker's Idea of the United States of America (1939)

Storytelling vs Corporate Speak

storytelling vs corporate speak infographic

INFOGRAPHIC: Content 4.0?

The Rise of Content 4.0 Here's What We'll Pay For #Infographic

Content 4.0 is here.That’s content worth paying for — and consumers are buying lots of it.For the preceding decade, content has been available for free online, both legally and illegally. So why are people buying it now?

Because technology is making content more convenient, attractive, relevant and emotional. From iTunes to Amazon, from Netflix to the New York Times, the signs of Content 4.0 are everywhere.


Source: INFOGRAPHIC: Content 4.0 | Business Insider


 

+Commentary: Is this a thing? Did we jump fro 2.0 to 4.0 when no one was looking? We’ll have to remain vigilant to see if this actually pans out or is a marketing ploy to sell tickets to their IGNITION conference. Technologists love to tell you how bright & sunny things will be in the future, don’t they?

This is a very lovely infographic though. Nice Packaging for snake-oil.

Infographic: Periodic Table of Typefaces

Periodic Table of Typefaces

 

Popular, Influential, & Notorious

Social Media: as News Source

Recent research confirms that we are living in the digital information age. From Alaska to Florida, nearly How Social Media is replacing journalishalf of all Americans get some form of local news on a mobile device, and 46 percent of people get their news online at least three times a week. What’s more, online news sources officially surpassed print newspapers in ad revenue in 2010. Thanks to online news, we’re getting more breaking news than ever. And thanks to social media, we’re getting news as it happens—sometimes even before news organizations have a chance to report it.Are more people turning to social media for breaking news? And can we trust the news that social media delivers to be accurate and factual? Check out this infographic to learn more about the changing face of news delivery and how social media may end up leading the charge.

social media news infographic

INFOGRAPHIC: Social Media: The New News Source


Source: INFOGRAPHIC: Social Media: The New News Source | Schools.com


 

Social Commerce Infographic

Social Commerce Infographic Social Media Marketing Statistics


Source: Social Commerce Infographic | Facebook Marketing


 

The Digital Living Room

Welcome to the Digital Living Room How is the TV Landscape Changing?: Infograhic

A Primer on the Service Economy

The phrase “service economy” — commonly used to describe the U.S. economic profile these days — refers to a decrease in manufacturing (where we make things for people) and an increase in the service sector (where we do stuff for people). Read More

Most popular infographics generalized

Yep, still amusing.


Source: Most popular infographics generalized | FlowingData


 

How-To Tie a Tie

Four in Hand / Half Windsor / Windsor / Shell Knot Infograhic

Four in Hand / Half Windsor / Windsor / Shell Knot

A close look at troll comments versus real ones

There’s something very strange about the anonymity of the Web that brings out the worst in some people. I don’t get it, but it’s something we have to deal with for now. Courtney S… Read More