On March 15th, Instagram announced that it would eventually be changing people’s feeds and no longer displaying images chronologically but rather in accordance with some proprietary algorithm. Instagram–now a division of Facebook–claimed that such a change would benefit users, because they miss about 70 percent of images in their feeds, according to the firm’s calculations. A change ensuring that people see the images they are most likely to appreciate, seems, at least at first glance, to be quite positive.
Do you make your own jewelry? Are you a vintage-collector extraordinaire? Maybe you’ve considered starting your own online shop, but have shied away from it, thinking it would be too difficult to do. Well, it actually isn’t as hard or as costly to get started as you may think, but certainly requires hard work and determination for your shop to be successful.
Our Analysis Below:
The outline is standard fare:
Build Your Brand & Do Your Research
Actually Build Your Shop
Kill It on Social Media
Filed Under: What were they thinking?
Last night HBO premiered a teaser two months from its premier of Game of Thrones. It is entitled ‘Hall of Faces’ Teaser. So naturally wanting to remember what the name of the actual temple is we did a search.(Actual answer: House of Black & White) When the ‘Google Information box’ above showed up to the right of our search results we were shocked. Do you see what might be out of place there?
Summary: A good friendship or romantic partnership takes work. The same goes for customer relationships. Today’s consumers are looking for brands with experiences that feel personalized and effortless and will last long beyond the transaction. Great customer service keeps your customer relationships strong. And it can keep the love (of your brand) alive.
Fan Is A Tool-Using Animal
Below are some highlights of the talk, or take-away points to the talk that seemed to be far-reaching when dealing with social media. Read the whole thing by clicking the picture above or following the link at the bottom. Read More
An exploration of 9 types of business actions, common tactics and the analytics data that supports them. Read More
Problem Two: Mess and Noise
One of the biggest, and rising, criticisms of Twitter is that the platform has become a haven for spam and junk, to the point of being useless as a news and information source. Spend any time on Twitter and you’ll see this; people who connect with you just so they can hit you with spam messages via DM; automated bots tweeting out the same, promotional messages over and over again; link-dropping that’s so repetitive it becomes totally meaningless. Check out the stream linked to any trending hashtag and you’ll see dozens of off-message, spam tweets with the associated hashtag tacked on, trying to hijack attention. It’s annoying, for sure, and a side-effect of the platform’s popularity, but can it be stopped or negated somehow?
How do you come up with metrics that properly track meaningful attention, not just playcounts? (Probably no impression is completely meaningless, but some are definitely more meaningful than others.) What do you do about audio? The best implementations I’ve seen start autoplay in silent mode with captions. Unexpected autoplay audio is a deep annoyance — motion and text, not so much. And there’s a lot of experimentation to be done with text-heavy video, particularly on the news side. I believe silent with captions will become an emerging standard, both on big platforms and on publishers’ sites.
According to Crowl, almost half of marketers in a survey reported that they used social media for two years before they saw an impact on sales.“Conversely, 49 percent of all marketers taking this survey report that social media has not helped them improve sales,” the report states. “This may be because they lack the needed tools to track sales.” Read More
Building a business is a tireless task, and technology should make that easier not complicate it. If you end up spending what limited energy you have on several different sites, posting several different things, and then interacting with a bunch of people who may or may not even be truly interested; what is the real cost? Chasing likes & comments on social media is a given, but how do you measure your return on that investment?
How do you work smarter and not harder?
What You Think You Know About the Web Is Wrong
If you’re an average reader, I’ve got your attention for 15 seconds, so here goes: We are getting a lot wrong about the web these days. We confuse what people have clicked on for what they’ve read. We mistake sharing for reading. We race towards new trends like native advertising without fixing what was wrong with the old ones and make the same mistakes all over again. Read More
Why ‘viral mills’ like Buzzfeed & Upworthy are content marketing at its worst
Not a day goes by without another viral content mill popping up, or announcing how many millions of page views it has managed to accumulate within a short span of time. If I didn’t know any better, I would be incredibly envious of the position sites like those find themselves in. Just take a look at the growth and traffic data for these sites recently published by Business Insider.
Business Insider — as well as Buzzfeed, Upworthy, and a growing number of others – definitely show impressive traffic numbers, but are they a good indicator of a successful business?
Really, tell us more?
In the past month I have attended two webinars with thought-leaders from the social media marketing space in which one of the luminaries referred to Likes on Facebook as “vanity metrics” as if this were uncontestable common knowledge. This was troubling for three reasons. First, it reveals engrained prejudices about social media that are simply false. Second, it suggests a profound ignorance about the mechanics of social media platforms. Third, it indicates that direct-response thinking still dominates much of the discourse around social media marketing.