On March 15th, Instagram announced that it would eventually be changing people’s feeds and no longer displaying images chronologically but rather in accordance with some proprietary algorithm. Instagram–now a division of Facebook–claimed that such a change would benefit users, because they miss about 70 percent of images in their feeds, according to the firm’s calculations. A change ensuring that people see the images they are most likely to appreciate, seems, at least at first glance, to be quite positive.

Don’t Do This: EVER

Posted on April 5, 2016 by dakrólak

How To Sell Your Stuff Online

Do you make your own jewelry? Are you a vintage-collector extraordinaire? Maybe you’ve considered starting your own online shop, but have shied away from it, thinking it would be too difficult to do. Well, it actually isn’t as hard or as costly to get started as you may think, but certainly requires hard work and determination for your shop to be successful.

the smart girl’s guide to starting an online shop of your very own

Source: How To Sell Your Stuff Online | NYLON

Our Analysis Below:

The outline is standard fare:

Build Your Brand & Do Your Research
Actually Build Your Shop
Kill It on Social Media
Keep Pushing!

photo from: http://travelationship.com/united-states-holocaust-memorial-museum/

+Commentary, Blog, Branding, Community, Philosophy

When Algorithms Go Bad

Image | Posted on February 17, 2016 by GLEAMsocial

Filed Under: What were they thinking?

Google Information Box for Hall of Faces

When You See What is Wrong: Share

Last night HBO premiered a teaser two months from its premier of Game of Thrones. It is entitled ‘Hall of Faces’ Teaser. So naturally wanting to remember what the name of the actual temple is we did a search.(Actual answer: House of Black & White) When the ‘Google Information box’ above showed up to the right of our search results we were shocked. Do you see what might be out of place there?

heartbeat of heartache_inforgraphic header

Blog, Branding, Philosophy

Customer Relationship Goals

Image | Posted on February 15, 2016 by GLEAMsocial

Summary: A good friendship or romantic partnership takes work. The same goes for customer relationships. Today’s consumers are looking for brands with experiences that feel personalized and effortless and will last long beyond the transaction. Great customer service keeps your customer relationships strong. And it can keep the love (of your brand) alive.

Great Thoughts from the founder of Pinboard

Posted on February 8, 2016 by dakrólak

Fan Is A Tool-Using Animal

Below are some highlights of the talk, or take-away points to the talk that seemed to be far-reaching when dealing with social media. Read the whole thing by clicking the picture above or following the link at the bottom. Read More

Blog, Philosophy

9 Key Analytics for All Business Models

Image | Posted on February 2, 2016 by GLEAMsocial

An exploration of 9 types of business actions, common tactics and the analytics data that supports them. Read More

+Commentary, Blog, Community

What’s Wrong with Twitter and How to Fix it?

Image | Posted on January 26, 2016 by dakrólak

Problem Two: Mess and Noise

One of the biggest, and rising, criticisms of Twitter is that the platform has become a haven for spam and junk, to the point of being useless as a news and information source. Spend any time on Twitter and you’ll see this; people who connect with you just so they can hit you with spam messages via DM; automated bots tweeting out the same, promotional messages over and over again; link-dropping that’s so repetitive it becomes totally meaningless. Check out the stream linked to any trending hashtag and you’ll see dozens of off-message, spam tweets with the associated hashtag tacked on, trying to hijack attention. It’s annoying, for sure, and a side-effect of the platform’s popularity, but can it be stopped or negated somehow?

Blog, Community

Top 10 Mobile Apps for 2015

Image | Posted on December 19, 2015 by GLEAMsocial

Source: New stats: Facebook leads mobile app race, but Google dominates top 10 for 2015 | GeekWire

Blog, Community, Philosophy

The evolution of autoplay

Quote | Posted on December 17, 2015 by GLEAMsocial

How do you come up with metrics that properly track meaningful attention, not just playcounts? (Probably no impression is completely meaningless, but some are definitely more meaningful than others.) What do you do about audio? The best implementations I’ve seen start autoplay in silent mode with captions. Unexpected autoplay audio is a deep annoyance — motion and text, not so much. And there’s a lot of experimentation to be done with text-heavy video, particularly on the news side. I believe silent with captions will become an emerging standard, both on big platforms and on publishers’ sites.

Click picture to read the entire article

Source: The evolution of autoplay | Nieman Journalism Lab

Blog, Branding, Community

How Long Does It Take for Social Media Marketing to Start Paying Off?

Quote | Posted on September 30, 2015 by GLEAMsocial

According to Crowl, almost half of marketers in a survey reported that they used social media for two years before they saw an impact on sales.“Conversely, 49 percent of all marketers taking this survey report that social media has not helped them improve sales,” the report states. “This may be because they lack the needed tools to track sales.” Read More

+Commentary, Philosophy

Image | Posted on July 16, 2015 by dakrólak

Building a business is a tireless task, and technology should make that easier not complicate it. If you end up spending what limited energy you have on several different sites, posting several different things, and then interacting with a bunch of people who may or may not even be truly interested; what is the real cost? Chasing likes & comments on social media is a given, but how do you measure your return on that investment?

How do you work smarter and not harder?

+Commentary, Blog, Philosophy

Sharing ≠ Reading

Image | Posted on March 8, 2015 by GLEAMsocial

What You Think You Know About the Web Is Wrong

If you’re an average reader, I’ve got your attention for 15 seconds, so here goes: We are getting a lot wrong about the web these days. We confuse what people have clicked on for what they’ve read. We mistake sharing for reading. We race towards new trends like native advertising without fixing what was wrong with the old ones and make the same mistakes all over again. Read More

‘Viral mills’ are content marketing at its worst

Posted on December 27, 2013 by dakrólak

Why ‘viral mills’ like Buzzfeed & Upworthy are content marketing at its worst

By Muhammad Saleem

Not a day goes by without another viral content mill popping up, or announcing how many millions of page views it has managed to accumulate within a short span of time. If I didn’t know any better, I would be incredibly envious of the position sites like those find themselves in. Just take a look at the growth and traffic data for these sites recently published by Business Insider.

Business Insider — as well as Buzzfeed, Upworthy, and a growing number of others – definitely show impressive traffic numbers, but are they a good indicator of a successful business?

+Commentary, Blog

Facebook Likes Are Not “Vanity Metrics” ?!?

Quote | Posted on July 6, 2013 by GLEAMsocial

Really, tell us more?

In the past month I have attended two webinars with thought-leaders from the social media marketing space in which one of the luminaries referred to Likes on Facebook as “vanity metrics” as if this were uncontestable common knowledge. This was troubling for three reasons. First, it reveals engrained prejudices about social media that are simply false. Second, it suggests a profound ignorance about the mechanics of social media platforms. Third, it indicates that direct-response thinking still dominates much of the discourse around social media marketing.

Read More

+Commentary, Blog, Branding, Philosophy

Protected: Manifesto

Image | Posted on November 24, 2012 by dakrólak

GLEAMsocial

Listening. Creating. Managing. Measuring.

KPI

When Algorithms Go Bad

Filed Under: What were they thinking?

Read More

9 Key Analytics for All Business Models

An exploration of 9 types of business actions, common tactics and the analytics data that supports them. Read More

The evolution of autoplay

Sharing ≠ Reading

What You Think You Know About the Web Is Wrong

‘Viral mills’ are content marketing at its worst

Why ‘viral mills’ like Buzzfeed & Upworthy are content marketing at its worst

Business Insider — as well as Buzzfeed, Upworthy, and a growing number of others – definitely show impressive traffic numbers, but are they a good indicator of a successful business?

Read More

Share:

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Our Analysis Below:

The outline is standard fare:

Build Your Brand & Do Your Research

Actually Build Your Shop

Kill It on Social Media

Keep Pushing!

Share:

Like this:

Filed Under: What were they thinking?

Share:

Like this:

Share:

Like this:

Fan Is A Tool-Using Animal

Below are some highlights of the talk, or take-away points to the talk that seemed to be far-reaching when dealing with social media. Read the whole thing by clicking the picture above or following the link at the bottom. Read More

Share:

Like this:

An exploration of 9 types of business actions, common tactics and the analytics data that supports them. Read More

Share:

Like this:

Problem Two: Mess and Noise

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How do you work smarter and not harder?

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What You Think You Know About the Web Is Wrong

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Why ‘viral mills’ like Buzzfeed & Upworthy are content marketing at its worst

Business Insider — as well as Buzzfeed, Upworthy, and a growing number of others – definitely show impressive traffic numbers, but are they a good indicator of a successful business?

Share:

Like this:

Really, tell us more?

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