YouTube Introduces New Ways to Help SMB Make Better Video Ads

YouTube wants to turn video ads on its platform into a DIY possibility for small- and medium-sized businesses. Today, Google is launching three ways for SMBs to create video ads for YouTube that are—at least for the most part—free.


Source: YouTube Is Introducing New Ways to Help Small Businesses Make Better Video Ads | Adweek


 

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Why you should care about Storytelling

The Art of Storytelling By a Storyteller

The Story Cycle: Why you should care about storytelling and your brand

 

WHY SHOULD YOU CARE ABOUT STORYTELLING?

the-art-of-story-telling-by-a-storyteller-1

With the way social media has evolved over the last 7 years, telling a story that connects with your target audience on a personal level is what will help you stand out from your competitors. Park suggests (and I agree) that using visuals to share you story will increase engagement dramatically. Park says to start with a visual that tells the story, and bring it full circle with a call to action at the end.


Source: The Art of Storytelling By a Storyteller


 

Brands React to: #LoveWins 

Should Your Brand go Gay-For-Pay During Pride Season?

Wondering if your brand should show support for Marriage Equality or Pride Celebrations? 2015 seemed to confirm that you should.

So, in case you weren’t on Social Media (*gasp*) since Friday morning, in which case this post might be irrelevant to you, then you might not have noticed the profusion of rainbows coloring every icon, profile picture, and post. They were kind of hard to LoveWins 10m Tweetsmiss, as statistics rolling in on Monday morning proved. You can be forgiven, or even granted immunity, if you didn’t greet this with an enthusiastic embrace, don’t worry not all of us did either. Read More

What Women Want [Infographic]

How Women Want to Interact With Brands Online

According to a new study conducted for Adweek by product review and discovery platform Influenster, brands need to move even further toward mobile if they want to make meaningful connections with women. Read More

Did You Notice?

Instagram Made a Huge Change—and It’s Not the Logo

On March 15th, Instagram announced that it would eventually be changing people’s feeds and no longer displaying images chronologically but rather in accordance with some proprietary algorithm. Instagram–now a division of Facebook–claimed that such a change would benefit users, because they miss about 70 percent of images in their feeds, according to the firm’s calculations. A change ensuring that people see the images they are most likely to appreciate, seems, at least at first glance, to be quite positive.

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Don’t Do This: EVER


How To Sell Your Stuff Online

Do you make your own jewelry? Are you a vintage-collector extraordinaire? Maybe you’ve considered starting your own online shop, but have shied away from it, thinking it would be too difficult to do. Well, it actually isn’t as hard or as costly to get started as you may think, but certainly requires hard work and determination for your shop to be successful.

how-to-sell-your-stuff-online nylon article

the smart girl’s guide to starting an online shop of your very own

Source: How To Sell Your Stuff Online | NYLON


Our Analysis Below:


The outline is standard fare:

  1. Build Your Brand & Do Your Research

  2. Actually Build Your Shop

  3. Kill It on Social Media

  4. Keep Pushing!


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PART 2: Know Thyself and Thy Target

In this second installment we explore the two most foundational things. Knowing yourself & knowing your target audience. After testing all the industry advice we can say without fail that almost all of it is worthless. Useful in a very limited sense, and what is often missing is the most important thing. Their value proposition is you need to hire these consultants to help you figure it out. We’re giving that away for free.

Everything you need to know about publishing cover crop

See Part 1: Everything you need to know about Publishing

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Fool Me Once. Naw, not again

Forbes Message after you hit continue but your adblocker is still on

Dear Forbes, we are not giving you another chance, we unblocked you (or actually paused Adblock) previously and the results were disastrous. You will not fool us into a second chance. “Lengthen Your Healthspan” and improve your site by not promising things like “ad-light” experiences. That is not L.E.A.N or a D.E.A.L.

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When all else fails create a mnemonic acronym

D.E.A.L. and L.E.A.N.

Back in October, Mr. Cunningham penned an open letter on behalf of the IAB (Interactive Advertising Bureau) telling content providers and others, “We messed up.”

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#oscarssowhite Illustration by DAKrolak GLEAMsocial

Oscars vs #OscarsSoWhite

or: Majority Illusion Paradox and Backlash vs The Oscars

(for most that title will be too wonky. Below is the article that inspired it followed by commentary about how you too can benefit from scrutinizing your “network” of assocations and might even win your own David vs Goliath story)

Your Network’s Structure Matters More than Its Size

Researchers at the University of Southern California recently uncovered the majority illusion, a paradox within social networks that makes some ideas, behaviors, or attributes appear widespread even when they are not. Since we can’t keep an eye on what the entire world is up to, we’re limited to witnessing what our social network says and does. At times, well-connected members within our network can skew our perception of how common an idea or behavior actually is.


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Illma Gore (crop) 'Make America Great Again'

HotTakes: Illma Gore

What not to do if you are an artist

Last night a dear friend almost got themselves unfriended, blocked, and reported to the authorities. What was their crime, and what was the trigger? They posted a painting/drawing of a naked Donald Trump via Instagram, plus had it cross-post to Facebook.

When scrolling the last thing one expects to find, or has ever, is art that is particularly challenging. Jarring one at first glance, and yet satirically funny, it was still enough to reflexively reach for the block button.

The piece in a barely-SFW is below the fold:

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Great Thoughts from the founder of Pinboard

Fan Is A Tool-Using Animal

Below are some highlights of the talk, or take-away points to the talk that seemed to be far-reaching when dealing with social media. Read the whole thing by clicking the picture above or following the link at the bottom. Read More

The definitive list of what everyone likes on Facebook

Many of these interests look a lot like Pages you would ordinarily follow — celebrities, hobbies, brands, etc. — although their relative audience sizes can be surprising. Japanese pop duo Puffy AmiYumi (139,218,340) beats Beyoncé (80,634,320). The Minions (75,372,780) beat Kanye West (74,589,850). Disney on Ice (36,144,060) beats Game of Thrones (34,527,750). And the hobby “cat communication” (4,663,340), whatever that is, beats Sarah Palin (4,645,190). On the other extreme, the Power Macintosh 7100, Amazon MP3s, and the Applebee’s in Amman, Jordan all have audiences of fewer than 30.


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How Big Data Drives Digital Marketing Success

Six Sources of Big Data:

The information being generated from Big Data can be segmented into six specific categories:

  1. Web Mining: Data compiled by mining the open web. This includes automated processes of discovering and extracting information from Web documents and servers, including mining unstructured data. This can be information extracted from server logs and browser activity, information extracted about the links and structure of a site, or information extracted from page content and documents.
  2. Search Information: Data available as a result of browser activity tracking search and intent behavior. This data also identifies digital audiences through onboarding (matching consumers to their online IDs)
  3. Social Media: The average global Internet user spends two and a half hours daily on social media. A vast array of data is available on personal preferences, likes, “check-ins,” shares, and comments users are making.
  4. Crowd Sourcing: This is collective intelligence gathered from the public. Data is compiled from multiple sources or large communities of people, including forums, surveys, polls, and other types of user-generated media.
  5. Transactional: Data that is created when organizations conduct business, and can be financial, logistical or any related process involving activities such as purchases, requests, insurance claims, deposits, withdrawals, flight reservations, credit card purchases, etc.
  6. Mobile: Mobile data is driving the largest surge in data volume. It isn’t only a function of smartphone penetration and consumer usage patterns. The data is also created by apps or other services working in the background.


Source: How Big Data Drives Digital Marketing Success | Big Data News


 

 Twitter Moments?!?! You Too Twitter?

Riddle me this. Why won’t people just ignore Twitter’s new Moments tab? How will Moments make money? Will Twitter pay publishers that create them? Today Twitter launched Moments, its way to easily follow current events that could help it seduce new users and revive those who never got hooked.

In many ways it addresses Twitter’s biggest problems — that the service is difficult to pick up and only works best if you check it constantly. But there’s a lot of uncertainty about what it will mean for Twitter’s users, business and partners.


Source: 9 Big Unanswered Questions About Twitter Moments | TechCrunch


 

“Moments” on Instagram, Facebook, Spotify: The making of a Silicon Valley buzzword.

Facebook, Spotify, Google, and Twitter have all seized on the same buzzword. Here’s why.

Moments Animation by Lisa Larson-Walker

Animation by Lisa Larson-Walker

“When I think about what Instagram is,” Systrom mused, “I think about moments.” We humans, he went on, “are forever on a quest to take a moment and record it forever in time. Because however long life is, or however short life is, we know we may never get that moment back.” The value of Instagram, then, is “to take meaningful moments, everyday moments, that would otherwise be forgotten in the world, and capture them forever.” Read More

Post-Emotional Performative Web? 

What is a world in which commercials make you cry?

In his book named after the idea, sociologist Stjepan Meštrović describes contemporary Western societies as postemotional. By invoking the prefix “post,” he doesn’t mean to suggest that we no longer have any emotions at all, but that we have become numb to our emotions, so much so that we may not feel them the way we once did.

This, he argues, is a result of being exposed to a “daily diet of phoniness”: a barrage of emotional manipulation from every corner of culture, news, entertainment, infotainment, and advertising. In this postemotional society, our emotions have become a natural resource that, like spring water, is tapped at no cost to serve corporations with goals of maximizing mass consumption and fattening their own wallets. Even companies that make stuff like gum. Read More

Weekly Must+Reads

Short: Peeple=Creepy |  Medium: Why You Share Content |  Long: Jack’s Back

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#SorryNotSorry. This concept is not supported:

Thanks! This page was ad supported. /snark

The Ethical Ad Blocker Chrome extension, developed by internet artist Darius Kazemi, will block any webpage that contains ads, replacing it with a crude text page telling users to check out a list of auto-generating websites and non-profit organizations that give stuff away for free. There’s nothing like a little blunt commentary hitting you over the head to make heads or tails of the contentious climate around ad-blocking.

Sorry. This page is ad supported.

“The conundrum at hand: users don’t want to see ads, but content providers can’t give away content for free,” writes Kazemi on the extension description. “The solution is simple: if a website has ads, the user simply should not be able to see it. This way, the user doesn’t experience ads, but they also don’t leech free content. Everybody wins!”

Read More

Yes, but don’t you think that…..?

RESPOND-TO-NEGATIVE-COMMENTS-ON-SOCIAL-MEDIA-AND-BLOG-POSTS-INFOGRAPHIC1

+Commentary: This is a highly informative infographic with much wisdom highlighted, it is like an Emily Post Social [Media] Etiquette Guide for commenting that does not go far enough to address all situations. It is a basic how-to, and a starting point. The follow up on the blog page (click the image above to read) as it gives you three solid reasons why negative comments can be good for your business.

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Marketing’s New ‘Power of Now’

In a world of infinite information and product choice, consumers hold more power than brands. For retailers, this means embracing marketing’s new ‘power of now.’


Source: Marketing’s New ‘Power of Now’ – Think with Google


Open 24 Hours

Many retailers are making headway on some of these elements. Yet few seem to truly understand that historical advantages are fraying. They don’t seem to get that immediacy is redefining the definition of relevance.

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Today’s Must Reads

Short: Watch+Earn App |  Medium: Web Ads Don’t Work |  Long: Fake Traffic Schemes

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Ad blocking

Fifteen years ago, when I began writing about Permission Marketing, I pointed out that when ads are optional, it’s only anticipated, personal and relevant ones that will pay off.

And advertisers have had fifteen years to show self restraint. They’ve had the chance to not secretly track people, set cookies for their own benefit, insert popunders and popovers and poparounds, and mostly, deliver us ads we actually want to see.

Alas, it was probably too much to ask. And so, in the face of a relentless race to the bottom, users are taking control, using a sledgehammer to block them all.

[…]
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Amazingly Simple Anatomy of a Meaningful Marketing Story

Anatomy of a Meaningful Story Infographic

Sharing ≠ Reading

 What You Think You Know About the Web Is Wrong 

If you’re an average reader, I’ve got your attention for 15 seconds, so here goes: We are getting a lot wrong about the web these days. We confuse what people have clicked on for what they’ve read. We mistake sharing for reading. We race towards new trends like native advertising without fixing what was wrong with the old ones and make the same mistakes all over again. Read More

How Are Small Businesses Using Social Media 

Social media is playing a critical role in how small businesses are conducting business today. This infographic shares the factors and results:

© 2014, VerticalResponse Blog

Social media is playing a critical role in how small businesses are conducting business today. This infographic shares the factors and results:


Source: Small Business Survey Reveals Social Media Trends | VR Marketing Blog


 

 

Growth Hacking is Bull

Anyone claiming to be a growth hacker today must read Sean’s definition of the term because it strips much of the bull away from how the term is abused today.

We should be encouraging entrepreneurs to start businesses not startups. We should be arguing in favor of premium instead of freemium. We should be fighting for monetization from day one. We should come to terms with the harsh reality that instead of good being the enemy of great, sometimes good enough is simply good enough. Above all, we should emphasize proven, scalable, repeatable and sustainable ways of growing the business rather than trying to hack growth.

Read the full post at Marketing Land.

‘Viral mills’ are content marketing at its worst

Why ‘viral mills’ like Buzzfeed & Upworthy are content marketing at its worst 

By Muhammad Saleem

Not a day goes by without another viral content mill popping up, or announcing how many millions of page views it has managed to accumulate within a short span of time. If I didn’t know any better, I would be incredibly envious of the position sites like those find themselves in. Just take a look at the growth and traffic data for these sites recently published by Business Insider.

Business Insider — as well as Buzzfeed, Upworthy, and a growing number of others –  definitely show impressive traffic numbers, but are they a good indicator of a successful business?

Read More

To Change Something

You never change things by fighting the existing reality. To change something, build a new model that makes the existing one obsolete.

Storytelling vs Corporate Speak

storytelling vs corporate speak infographic

Did You Know?

 

  • 81% of consumers receive advice from friends and family through a social networking platform

  • 50% of people have made purchases based on recommendations received through their social network

  • Over 25,000,000,000 pieces of content are shared on Facebook each month.


Source:Social Commerce Infographic