Welcome to the experience economy

“…business value is no longer derived from having a big brand in the traditional sense, but rather, having a big micro brand – highly engaged, with the right audience and the ability to demonstrate repeated sales from known customers.”


Source: Welcome to the experience economy


 

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#TBT Emergence of the Online World in 1995

The Internet Society: Emergence of the Online World in 1995

 

ThrowbackThursday Online World of 1995

In 1995, the internet turned what was once a place for researchers and the technologically proficient into a household concept.

 

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Why you should care about Storytelling

The Art of Storytelling By a Storyteller

The Story Cycle: Why you should care about storytelling and your brand

 

WHY SHOULD YOU CARE ABOUT STORYTELLING?

the-art-of-story-telling-by-a-storyteller-1

With the way social media has evolved over the last 7 years, telling a story that connects with your target audience on a personal level is what will help you stand out from your competitors. Park suggests (and I agree) that using visuals to share you story will increase engagement dramatically. Park says to start with a visual that tells the story, and bring it full circle with a call to action at the end.


Source: The Art of Storytelling By a Storyteller


 

Online Efforts

Are you getting the most from your online efforts?

Getting the Most from an Online Customer Community

Four best practices.

  1. Don’t underestimate the amount of work that’s required

  2. Don’t just recruit “fans” for your community

  3. Measure the ROI

  4. Create a brand for your community


Source: Getting the Most from an Online Customer Community | HBR


+Commentary: Great read from Harvard Business Review, while ostensibly for community managers, it can be applied very broadly to all your social media practices as a micro-business or in any micromarkteting efforts. Read More

Brands React to: #LoveWins 

Should Your Brand go Gay-For-Pay During Pride Season?

Wondering if your brand should show support for Marriage Equality or Pride Celebrations? 2015 seemed to confirm that you should.

So, in case you weren’t on Social Media (*gasp*) since Friday morning, in which case this post might be irrelevant to you, then you might not have noticed the profusion of rainbows coloring every icon, profile picture, and post. They were kind of hard to LoveWins 10m Tweetsmiss, as statistics rolling in on Monday morning proved. You can be forgiven, or even granted immunity, if you didn’t greet this with an enthusiastic embrace, don’t worry not all of us did either. Read More

Now We’ve Heard it All: “Like our Page or Move Out!”

This landlord said ‘like’ me on Facebook or get evicted

How far will a business go for a Facebook like? Read More

What Women Want [Infographic]

How Women Want to Interact With Brands Online

According to a new study conducted for Adweek by product review and discovery platform Influenster, brands need to move even further toward mobile if they want to make meaningful connections with women. Read More

"Man Paid prostitute with charity money and a primate"

You don’t know until this happens to you

Zany Zoo "Man Paid prostitute with charity money and a primate" Galago

“It’s my first time ever recovering a monkey from a prostitute,” Detective Rick Lowe told FOX12.

Zany Zoo Pets: This post is in regard to the recent news being…

FB post for Zany Zoo


Source: Zany Zoo Pets: This post is in regard to the recent news being…


+Commentary: Yes, this can happen to you to, and when it does you won’t be prepared. You can however take precautions & have a plan for mitigating the damage. Do you have one?

This is a good example, not great, but certainly better than 99% of the ones we’ve seen, the responses to comments both for & against Zany Zoo are good as well. There are a few things you can do in preparation, and certain pitfalls you can avoid in advance of anything going down in your comments section.

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NodeXL #databythebay: Graph Details

The graph represents a network of 448 Twitter users whose recent tweets contained “databythebay”, or who were replied to or mentioned in those tweets, taken from a data set limited to a maximum of 18,000 tweets. The network was obtained from Twitter on Wednesday, 18 May 2016 at 18:18 UTC.

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Did You Notice?

Instagram Made a Huge Change—and It’s Not the Logo

On March 15th, Instagram announced that it would eventually be changing people’s feeds and no longer displaying images chronologically but rather in accordance with some proprietary algorithm. Instagram–now a division of Facebook–claimed that such a change would benefit users, because they miss about 70 percent of images in their feeds, according to the firm’s calculations. A change ensuring that people see the images they are most likely to appreciate, seems, at least at first glance, to be quite positive.

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Your Brand’s Continuing Saga

Content Marketing Is Moving Toward a Zen State of Storytelling

Following the long game of this theory is interesting for advertisers because many of the scenarios end with them enjoying the same benefits as entertainment executives. In other words, as content marketing continues to grow, quality becomes more important than quantity. And, as the quality of content marketing grows, a brand’s product offering begins to resemble merchandise. This is a good thing because when the lines between your story and your product blur, your product has become the merchandise of your brand’s continuing saga. And what happens then is really good: an increased cycle of engagement, multiple steams of revenue, and more consumer demand for new products and new content. Of course, it also brings increased sales and a stronger brand.


Source: Content Marketing Is Moving Toward a Zen State of Storytelling | Adweek


 

Evelyn from the Internet(s)

Woke this morning to find the “new” way YouTubers (YT’ers) are succeeding. This video is funny, and of course whoever puts together Beyoncé’s stadium tour saw fit to include it in the segues between performances. Watching this young woman lose her sh*t on the internet is also funny as hell. Read More

1+1= Part 11

You can really only measure success by one thing: How much time and freedom you have in what you create. All the rest is a lie. Not the Facebook clicks, nor Instagram Comments or the number of celebrities who retweet you. Let’s breakdown the ordinary cycle for how artists use the web.

Everything You Need To Know About Publishing

Part 11: Your Math Might Be Off

 

SHARE_800x800 Everything about Publishing

New Here? Check out Chapters 1-10

What you can learn:
  • Social Media requires the most expensive thing: TIME
  • Both a blessing & the curse of social media
  • Cure for what ails your slumps
  • Keeping up with the Tweeters & Facebookers equals disaster

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Does Follower Size Really Matter?

Instagram Marketing: Does Influencer Size Matter?

One of the biggest mistakes a brand can make when implementing an influencer marketing campaign on Instagram is selecting the wrong influencer(s). We have an obsession with size in America – bigger always has to mean better – so it’s natural to gravitate toward mega-celebrities that have tens of millions of Instagram followers as an influencer target for your brand. We’ve just completed a new study, however, that showcases why this may not be your best bet.

We recently analyzed more than 800,000 Instagram users, with the majority having at least 1,000 followers. This amounted to a total of approximately five million total Instagram posts that we looked at, and the results may surprise you – when it comes to Instagram influencers, better things come in smaller packages.


Source: Instagram Marketing: Does Influencer Size Matter? | Markerly Blog


 

Higher engagement with micro-influencers?

As Instagram follower numbers rise, engagement decreases, according to the findings of a new study.


Source: Brand marketers see higher engagement with micro-influencers: Survey | Marketing Dive


 

Part 7: Long-Tail Theory of Life

Blurbs are for the TL;DR crowd, but also help you for the long-tail that is your life. Before you write it, you sorta have to know what the whole thing is about, right? Well maybe. You have to know what the reader might want to know, and then tease them into sticking around.

[New Here? Missed the previous chapters?]

Website Design Process Infographic

Long-Tail Personified

What you will learn:

  • If you don’t think about it in advance, they won’t
  • Are you interested in the immediate or the future
  • Pleasure Principle has no friends here
  • Slow burns beat viral every time

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Content is king, but context is god

Every single tweet, every comment you leave, every post, every image you make becomes part of your brand. Period. Every time you post, you need to be laddering it back to your brand’s goals. Your core story needs to be consistent and your personality needs to be constant too. Doing this sets up a larger narrative, the broad context, for your content to succeed and have a clear message.


Source: Content is king, but context is god | TNW


LOUDER FOR THE PEOPLE IN THE BACK!!! SAY IT WITH US!

 

Help us understand this:

like if true_what does this mean to post planner bad branding
+Commentary: How is this helpful to their brand? Why the watermark and seemingly simple humor? This confounds us from a “brand” that is simply an SaaS [Software as a Service] entity. This isn’t to say it is bad, but when brands act like people on Twitter, while people are acting like brands then we fall down into a rabbit hole like inception.

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Micro addition for macro view 

Micro enterprises will be able to take part in the Singapore Prestige Brand Award (SPBA) for the first time this year, now that a new Micro Brands award category has been introduced.


Source: Micro addition for macro view of awards, Companies & Markets | The Straits Times


 

Great Brands Don’t Just Happen Without a Fully Integrated Strategy

Branding-Process-Diagram Read More

Dispelling common held myths about blogging

What I Learned from Analyzing 1700 Blog Posts

by Ben Gregory

But wait a minute — does this prove that Tuesday or Thursday is the best day to post? Because what this actually shows us is that Tuesday is the most popular day to post (and by a narrow margin at that.) But is it the best? I’m glad you asked…

[…]

Answer: It seemingly depends on the company, but there do appear to be a number who publish their most successful posts on Tuesday. Now, whether or not that is because they too believe that Tuesday is the best day to publish and thus save their best posts for then I can’t say. But it won’t matter either way if it isn’t statistically significant.

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Don’t Do This: EVER


How To Sell Your Stuff Online

Do you make your own jewelry? Are you a vintage-collector extraordinaire? Maybe you’ve considered starting your own online shop, but have shied away from it, thinking it would be too difficult to do. Well, it actually isn’t as hard or as costly to get started as you may think, but certainly requires hard work and determination for your shop to be successful.

how-to-sell-your-stuff-online nylon article

the smart girl’s guide to starting an online shop of your very own

Source: How To Sell Your Stuff Online | NYLON


Our Analysis Below:


The outline is standard fare:

  1. Build Your Brand & Do Your Research

  2. Actually Build Your Shop

  3. Kill It on Social Media

  4. Keep Pushing!


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PART 2: Know Thyself and Thy Target

In this second installment we explore the two most foundational things. Knowing yourself & knowing your target audience. After testing all the industry advice we can say without fail that almost all of it is worthless. Useful in a very limited sense, and what is often missing is the most important thing. Their value proposition is you need to hire these consultants to help you figure it out. We’re giving that away for free.

Everything you need to know about publishing cover crop

See Part 1: Everything you need to know about Publishing

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What Is the Real Cost of Social? [INFOGRAPHIC]

Does being a Facebook fan of a brand mean anything? It turns out that it does. Fans spend more money on the brand’s that they are fans of than non-fans do.

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New Features! New Video!

New Headaches, new rules, new workarounds?

Yesterday Facebook rolled out on the heels of its press barrage about Instant Articles, and all they portend for the blogging world another announcement too. Let’s not beat around the bush the Insta-Articles will probably benefit more the “content creators” types than the typical blog. Yet, they are working directly with WordPress on an open-source plugin which seems to put the weight of both behind something that means you should expect to be more stable & reliable.

Your Business Story_New Facebook Feature 02 (comp)
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When all else fails create a mnemonic acronym

D.E.A.L. and L.E.A.N.

Back in October, Mr. Cunningham penned an open letter on behalf of the IAB (Interactive Advertising Bureau) telling content providers and others, “We messed up.”

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micro brand Makes the New Yorker

Are Micro-Apartments a Good Solution to the Affordable-Housing Crisis?

 

“If micro-units become a form of low-income housing only, it becomes stigmatized.” In other words, going that route might have risked damaging the micro brand among those who seek both market-rate and low-income housing. The observation subtly underscored the importance of optics when it comes to small apartments. An affordable “shoebox,” as it were, was much more likely to be controversial than an expensive one.

 
Source: Are Micro-Apartments a Good Solution to the Affordable-Housing Crisis? | The New Yorker

#oscarssowhite Illustration by DAKrolak GLEAMsocial

Oscars vs #OscarsSoWhite

or: Majority Illusion Paradox and Backlash vs The Oscars

(for most that title will be too wonky. Below is the article that inspired it followed by commentary about how you too can benefit from scrutinizing your “network” of assocations and might even win your own David vs Goliath story)

Your Network’s Structure Matters More than Its Size

Researchers at the University of Southern California recently uncovered the majority illusion, a paradox within social networks that makes some ideas, behaviors, or attributes appear widespread even when they are not. Since we can’t keep an eye on what the entire world is up to, we’re limited to witnessing what our social network says and does. At times, well-connected members within our network can skew our perception of how common an idea or behavior actually is.


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Interactive or Static Infographic?

Interactive vs Static Infographic: How to Decide what is best for you

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photo from: http://travelationship.com/united-states-holocaust-memorial-museum/

When Algorithms Go Bad

Filed Under: What were they thinking?

Google Information Box for Hall of Faces

When You See What is Wrong: Share

Last night HBO premiered a teaser two months from its premier of Game of Thrones. It is entitled ‘Hall of Faces’ Teaser. So naturally wanting to remember what the name of the actual temple is we did a search.(Actual answer: House of Black & White) When the ‘Google Information box’ above showed up to the right of our search results we were shocked. Do you see what might be out of place there?

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Shape Up or Break Up?

Your Choice:

Fresh on the heels of Valentine’s Day, and returning to work the next morning seemed a good time to take stock of how your marketing or branding efforts pay off. Where it matters, in the hearts and minds of your customers. In your office right now maybe you or someone still has that thoughtful bouquet that their loved one sent them, fading as it were, from sitting there all weekend.

That is how you should view your efforts, what is their shelf-life, and how does it play out over all the touch-points and life-cycle of a typical consumer. This sounds like heady stuff, but it some of the most basic psychology. heartbeat of heartache_inforgraphic header

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heartbeat of heartache_inforgraphic header

Customer Relationship Goals

Summary: A good friendship or romantic partnership takes work. The same goes for customer relationships. Today’s consumers are looking for brands with experiences that feel personalized and effortless and will last long beyond the transaction. Great customer service keeps your customer relationships strong. And it can keep the love (of your brand) alive.

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Illma Gore (crop) 'Make America Great Again'

HotTakes: Illma Gore

What not to do if you are an artist

Last night a dear friend almost got themselves unfriended, blocked, and reported to the authorities. What was their crime, and what was the trigger? They posted a painting/drawing of a naked Donald Trump via Instagram, plus had it cross-post to Facebook.

When scrolling the last thing one expects to find, or has ever, is art that is particularly challenging. Jarring one at first glance, and yet satirically funny, it was still enough to reflexively reach for the block button.

The piece in a barely-SFW is below the fold:

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Rise of the micro-brands

In today’s open market, micro-brands have never had such a low barrier to entry with accessible manufacturing in the same facilities as established brands, social media to use for promotion, and a huge community of creative cyclists who long to create things they want to use themselves. It’s never been a better time for new brands to have a crack at taking on some of the older players in the kit game and shaking up the industry.

micro-brands


Source: Rise of the micro-brands: Introducing the CyclingTips Emporium | CyclingTips


 

Great Thoughts from the founder of Pinboard

Fan Is A Tool-Using Animal

Below are some highlights of the talk, or take-away points to the talk that seemed to be far-reaching when dealing with social media. Read the whole thing by clicking the picture above or following the link at the bottom. Read More

Analyzing journalists’ Twitter bios?!?

ACCORDING TO THE GOSPEL OF THE ONLINE AGE, personal branding is key to building a career in journalism. Of all the tools journalists have at their disposal in their hunt for digital glory, the Twitter bio reigns high. But with only 160 characters available, it’s not easy to strike that magical mix of informative, funny, and engaging.

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9 Key Analytics for All Business Models

An exploration of 9 types of business actions, common tactics and the analytics data that supports them. Read More

UX or UI? Maybe Entrepreneur?

How to move forward when you have too many ideas

True entrepreneurs have an uncanny knack for seeing opportunity in everyday circumstances. What to some people, is merely a frustration — for instance, the absence of an app to handle some desired tracking function — is a clear source of inspiration for the entrepreneurially-minded. But seeing potential businesses on every street corner and in every daily frustration can overwhelm an entrepreneur’s to-do list. You can end up with idea overload — too many ideas to pursue and too few resources to execute on them all.


Source: How to move forward when you have too many ideas | VentureBeat 


 

Micro-branding enters Political Discourse

Stuck in Third Place, Rubio Tries ‘Micro-Branding’ in Iowa

“Rubio needs a ‘brand,’ and many of the other topics have been taking by Cruz, Trump, and Carson, so I think he’s ‘micro-branding’ on safe issues like vocational education,” Iowa State political science professor Steffen Schmidt told Daily Intelligencer in an email.


Source: Rubio Still Talking About Welders, Philosophers | NYMag


+Note: We’re only surprised it took this long, and am not sure the professor is appropriately using it, but would have to see it in the context they are referring to.

 

Internet Famous not all it cracked up to be?

The sad economics of being famous on the internet

The disconnect between internet fame and financial security is hard to comprehend for both creators and fans. But it’s the crux of many mid-level web personalities’ lives. Take moderately successful YouTubers, for example. Connor Manning, an LGBT vlogger with 70,000 subscribers, was recognized six times selling memberships at the Baltimore Aquarium. Rosianna Halse Rojas, who has her own books and lifestyle channel and is also YouTube king John Green’s producing partner, has had people freak out at her TopMan register. Rachel Whitehurst, whose beauty and sexuality vlog has 160,000 subscribers, was forced to quit her job at Starbucks because fans memorized her schedule.

In other words: Many famous social media stars are too visible to have “real” jobs, but too broke not to. Read More

Winning the ad blocking war:

Former Red Bull marketing boss launches manifesto for change

Can brands penetrate the wall that consumers are building to block their ads? Huib van Bockel, the former head of marketing for Red Bull and author of The Social Brand, says the answer is ‘no’. And they shouldn’t even try.

It may be a grim comparison but in those cases we are essentially in our little bunker trying to shield ourselves from the very ad messages we create, while bombarding others who haven’t got around yet to download the ad blockers. But they will. If there is one thing we know about the human race: it’s that when it gets targeted, when it feels attacked; it will defend itself, it will build a wall. And that is exactly what they are doing now.


Source: Winning the ad blocking war: Former Red Bull marketing boss launches manifesto for change | Marketing Magazine


+Note: This an honest assessment of the willful blindness that some marketers go through in order to try and circumvent the wave of blocking that is sweeping the industry.

 

Negotiations: Currency of Attention

Now, it’s reasonable for me to expect that the site requires a revenue stream. It’s reasonable to expect that there’ll be some way to monetise my presence there. But that’s it; that’s where the line is. In every other context in life, I get to choose whether to participate in the resulting transaction. With advertising, though, you’ve made the decision for me – in fact, several decisions: the means, format, and currency of exchange.

It’s the last one that’s particularly troubling. Without even giving me the chance to opt out, you’ve declared – as soon as I stepped in the door, and before I’ve looked around – that I owe you the currency of attention. Read More

How Long Does It Take for Social Media Marketing to Start Paying Off? 

According to Crowl, almost half of marketers in a survey reported that they used social media for two years before they saw an impact on sales.“Conversely, 49 percent of all marketers taking this survey report that social media has not helped them improve sales,” the report states. “This may be because they lack the needed tools to track sales.” Read More

Marketing’s New ‘Power of Now’

In a world of infinite information and product choice, consumers hold more power than brands. For retailers, this means embracing marketing’s new ‘power of now.’


Source: Marketing’s New ‘Power of Now’ – Think with Google


Open 24 Hours

Many retailers are making headway on some of these elements. Yet few seem to truly understand that historical advantages are fraying. They don’t seem to get that immediacy is redefining the definition of relevance.

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Micro-Brand Usage Local Newspaper

Two tenants have taken up residency; Plan B Restaurant and Everything Fresh market. This is the eighth location for Plan B, which occupies approximately 5,000 square feet. This micro-brand is co-owned by Al Gamble and Shawn Skehan, who have been in the restaurant business in the Hartford area for more than twenty years and “have a love for good food and good drinks and wanted to create something that was truly an American concept,” explained Rachel Hurvitz, Marketing and Design Manager. “You can’t get much more American than cheese burgers, craft beers and bourbon. Plan B is “unique because we really focus on quality ingredients, we grind all of our beef fresh in-house every day, it has never been frozen, has no antibiotics, no hormones, all vegetarian diet, and is USA Source Verified. We also have an amazing Craft Beer selection with 14 rotating draft lines and a Bourbon line with over 100 selections. We have a lot of salads and a summer menu which features local farms and their products.”
* emphasis ours, not in original


Source: New restaurant transforms old post office buildingMinuteman News Center


 

Micro-brand in Financial Times

Some of the more promising projects involve small top-floor apartments with generous windows and west-facing balconies that ensure there’s decent housing stock for those who don’t need a garden and a garage, preferring simply to bound down the stairs to pick up breakfast, locally sourced produce for the dinner table and a few bottles of beer brewed by a nearby micro-brand.

A little further south, the Roncy district proved to be the best example of a street that was so brimming with local life that it was almost tricky to stay on the sidewalk. In between new pizza joints and gourmet pantries, traditional businesses catering to the local Polish and German communities were displaying their Easter wares and owners were chattering away in Canadian-accented Germ-lish.

* emphasis ours, not in original


Source: The Fast Lane: Some neighbourhoods are streets aheadFT.com


 

CAUTIONARY TALES: Amy’s Baking Company Bakery

This Is The Most Epic Brand Meltdown On Facebook Ever

The two owners of Amy’s Baking Company Bakery Boutique & Bistro took over the restaurant’s Facebook page last night to fight unruly commenters, and man, was it embarrassing. Read More

To Change Something

You never change things by fighting the existing reality. To change something, build a new model that makes the existing one obsolete.

How to Persuasively Build and Promote Your Brand Online [INFOGRAPHIC]

How to Build and Promote Your Brand Online INFOGRAPHIC

In the following infographic, originally published by FreeWebsite.com, discover some very valuable tips on building your brand online. They include tips like “custom tailoring your message,” “standing out in the marketplace,” “utilizing social media,” and so much more. It’s not going to be a walk in the park but it is certainly obtainable and should be the goal of any small business.


Source: How To Effectively Build Your Brand Online [Infographic] | Search Engine Journal


 

Can people find you from their computer or on the go?

People are now connecting to your business and to the web from Game Consoles, Smart TVs, and even Mobile Phones or Tablets. People are watching video everywhere, much to our surprise and maybe yours.

With ever faster speeds possible via mobile networks and more devices able to access your home or business wifi. Access is now everywhere.

Can your business say the same?

Read More

microbrands wiki entry

Pricing

Pricing tactics

Micromarketing is the practice of tailoring products, brands (microbrands), and promotions to meet the needs and wants of microsegments within a market. It is a type of market customization that deals with pricing of customer/product combinations at the store or individual level.


Source: Pricing | Wikipedia


Edited into Wikipedia: Insertion found between 13:32, 28 April 2009