What a Mobile Website is Supposed to do

mobile-website-oatmeal-comic

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Lessons in Social News Reading (con’t)

4. Cellphone news users spend the most time reading long-form content when arriving at an article from an internal link, least time when arriving via a social network

Those who arrive at a long-form article by following a link from another page within the same website – such as a homepage or a suggested link from another article – result in the greatest amount of time spent with the article, an average of 148 seconds.


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Why Responsive Design Goes Wrong For Mobile UX

The number of internet users that access pages in the web through mobile devices rises daily. To get to this market, which represents a large percentage of the target market, most marketers have made their websites more mobile friendly. This is common especially where they operate in a tech savvy environment meaning the surfers use mobile devices to access their content. Website developers have used the responsive design to create this mobile friendly sites. The responsive design allows pages to resize based on the size of the screen being used to access it. In some instances this can work to perfection but this is not always the case, sometimes it results in websites failures.


Source: Why Responsive Design Goes Wrong For Mobile UX | AnP Websolutions


 

When all else fails create a mnemonic acronym

D.E.A.L. and L.E.A.N.

Back in October, Mr. Cunningham penned an open letter on behalf of the IAB (Interactive Advertising Bureau) telling content providers and others, “We messed up.”

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The important, recent and popular

Facebook is eating the world

Here is a definite must-read for everyone. Pondering the long-term viability of publishing when they are no longer in control of the distribution channels. How you get to read or who gets to decide what you see?


Illustration: AP | 9m read |original

Our news ecosystem has changed more dramatically in the past five years than perhaps at any time in the past five hundred. We are seeing huge leaps in technical capability—virtual reality, live video, artificially intelligent news bots, instant messaging, and chat apps. We are seeing massive changes in control, and finance, putting the future of our publishing ecosystem into the hands of a few, who now control the destiny of many.

Social media hasn’t just swallowed journalism, it has swallowed everything. It has swallowed political campaigns, banking systems, personal histories, the leisure industry, retail, even government and security. The phone in our pocket is our portal to the world.

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Infographic: 9 Features You NEED On Mobile

Top 9 Features_Header infograhic (comp)

Top 9 Features Consumers Want On Mobile [Infographic]

When creating a mobile website you think of typography and decide not to experiment with font colors and types. You carefully select content that would engage and entertain. You even predict your vis…

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Online Enlightenment Header Screencap by GLEAMsocial

What is an Enlightened Web Experience and how do we get it? [Infographic]

The question almost never comes up anymore: why optimize performance? It’s rarely asked because there’s an abundance of data proving that optimization has an impact on crucial metrics like conversion rate and engagement.  […read the rest at the link below]

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How NGOs Use Technology Globally

The research also delved into generational online giving preferences for Millennials, Gen X and Baby Boomers. While the results show that growing percentages of donors are “inspired to give by” social media, the reality for most nonprofits is that most of their online donors don’t give on social media, they donate directly on a website or respond to an email appeal.


Source: New Report Sheds Light on How NGOs WorldWide Use Technology | Kivi’s Nonprofit Communications Blog


 

How Facebook Squashed Twitter

…but for nearly everyone else in the world it is Facebook that is the first thing people check, not just in the morning but in all of the empty spaces of their lives. In short, it’s not simply that Twitter needs to convince users to give the service a second-chance, something that is already far more difficult than getting users to sign up for the first time; it’s that even if the service magically had the perfect on-boarding experience leading to the perfect algorithmically-driven feed, it’s not clear why the users it needs would bother looking up from their Facebook feeds.

Facebook vs Twitter graph MMAUs


Source: How Facebook Squashed Twitter | Stratechery


Read the entire thing article at the link above

Twitter Logo on a black-grey field

What’s Wrong with Twitter and How to Fix it? 

Problem Two: Mess and Noise

One of the biggest, and rising, criticisms of Twitter is that the platform has become a haven for spam and junk, to the point of being useless as a news and information source. Spend any time on Twitter and you’ll see this; people who connect with you just so they can hit you with spam messages via DM; automated bots tweeting out the same, promotional messages over and over again; link-dropping that’s so repetitive it becomes totally meaningless. Check out the stream linked to any trending hashtag and you’ll see dozens of off-message, spam tweets with the associated hashtag tacked on, trying to hijack attention. It’s annoying, for sure, and a side-effect of the platform’s popularity, but can it be stopped or negated somehow?

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Mobile Payments Mess, Summarized by This 71-Year-Old’s Email

“Being forced to choose all of these different payment system(s) for each business I might use is not something I want to do.”

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The evolution of autoplay 

How do you come up with metrics that properly track meaningful attention, not just playcounts? (Probably no impression is completely meaningless, but some are definitely more meaningful than others.) What do you do about audio? The best implementations I’ve seen start autoplay in silent mode with captions. Unexpected autoplay audio is a deep annoyance — motion and text, not so much. And there’s a lot of experimentation to be done with text-heavy video, particularly on the news side. I believe silent with captions will become an emerging standard, both on big platforms and on publishers’ sites.

evolution of autoplay by tim carmody

Click picture to read the entire article


Source: The evolution of autoplay | Nieman Journalism Lab


 

Facebook now lets you chat with businesses via Messenger

Will You Use It, though?

An update to the Page Plug-in lets businesses add a message box and event information to their page.

The new messaging function does pretty much exactly what you expect. Customers can send messages directly from their Facebook inbox and they’ll show up via Facebook Messenger or the desktop chat interface.

+Commentary: While this is inline with the developments they’ve brought to the Facebook Business Pages of late, it seems almost a dangerous proposition for a micro-to-small business. While it will certainly afford greater accessibility, if you are a solo-entrepreneur and your phone is the way all your clients contact you, I’m not sure adding another layer by way of the Facebook Messenger will be effective. Read More

Weekly Must+Reads

Short: Millennial Tech Survey |  Medium: IoT Wants |  Long: $70,000 Starting Salary

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U.S. Technology Device Ownership 2015 

The Pew Research Center surveys cover ownership of seven types of devices. The center studies them because their use often affects how people connect with each other, with information and with media. They also impact the way people spend their time. And each kind of device has its own attributes of how people use them and engage with the material they provide.


Source: U.S. Technology Device Ownership 2015 | Pew Research Center


 

Things You Probably Didn’t Realize

Google’s ad penalties are more significant than Apple’s Ad-Blocker

“Highly unlikely” would probably be how you’d have responded a year ago to someone telling you two of the largest tech companies in the world — Apple and Google — would both try to fix mobile advertising by blocking ads, but that’s currently the case.

For instance, much has been made of a new feature allowing iPhone and iPad owners to block advertisements in Safari when iOS 9 debuts –with the rationale that it will enhance web browsing. But Google’s recent decision to start penalizing websites featuring app install ads –intrusive ad units that slow page load times and engulf the entire screen — might be a more significant way to improve the browsing experience.


Source: Google’s ad penalties are more significant than Apple’s ad blocker | Gigaom


+Note: Good read if you do any sort of display advertising!

How Big Data Drives Digital Marketing Success

Six Sources of Big Data:

The information being generated from Big Data can be segmented into six specific categories:

  1. Web Mining: Data compiled by mining the open web. This includes automated processes of discovering and extracting information from Web documents and servers, including mining unstructured data. This can be information extracted from server logs and browser activity, information extracted about the links and structure of a site, or information extracted from page content and documents.
  2. Search Information: Data available as a result of browser activity tracking search and intent behavior. This data also identifies digital audiences through onboarding (matching consumers to their online IDs)
  3. Social Media: The average global Internet user spends two and a half hours daily on social media. A vast array of data is available on personal preferences, likes, “check-ins,” shares, and comments users are making.
  4. Crowd Sourcing: This is collective intelligence gathered from the public. Data is compiled from multiple sources or large communities of people, including forums, surveys, polls, and other types of user-generated media.
  5. Transactional: Data that is created when organizations conduct business, and can be financial, logistical or any related process involving activities such as purchases, requests, insurance claims, deposits, withdrawals, flight reservations, credit card purchases, etc.
  6. Mobile: Mobile data is driving the largest surge in data volume. It isn’t only a function of smartphone penetration and consumer usage patterns. The data is also created by apps or other services working in the background.


Source: How Big Data Drives Digital Marketing Success | Big Data News


 

Let’s Put Our Cities on the Map

every small biz_ummm really_not virtual ones

Google’s Let’s Put Our Cities on the Map program is making it fast, easy, and free for every local business to get online. Close with your dog walker or dry cleaner? Learn how you can help get their business info online at the gybo.com link below.

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Marketing’s New ‘Power of Now’

In a world of infinite information and product choice, consumers hold more power than brands. For retailers, this means embracing marketing’s new ‘power of now.’


Source: Marketing’s New ‘Power of Now’ – Think with Google


Open 24 Hours

Many retailers are making headway on some of these elements. Yet few seem to truly understand that historical advantages are fraying. They don’t seem to get that immediacy is redefining the definition of relevance.

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New Facebook Research Shows People Care About Their Phones – A Lot

In one of the more unusual, yet interesting, research projects from Facebook, analysts from The Social Network have investigated how people deal with losing their mobile phones, through the filter of the Facebook experience. They’ve released their findings on the Facebook IQ blog, highlighting the number and frequency of conversations that happen on the platform regarding lost phones.

5 SEO Factors to Focus on in 2015 (Plus 2 Not to Worry About)

If you look back at the digital marketing industry prior to 2012 and compare it to what it is today, it’s fair to say that much has changed. Most of the change that has occurred in the SEO industry over the past few years has been positive and has encouraged businesses to provide a better overall user experience through design, content, and community.

The way people search for products and the devices and mediums they use to find them are constantly evolving, which represent a continuous opportunity to find and reach new audiences. With this in mind, here is a look at five key areas of focus for 2015, plus two areas you shouldn’t worry about too much.

Important Factors

  1. Optimize Your Site For Mobile Search
  2. Improve Search Quality Metrics
  3. Work to Become A Destination
  4. Improve Your Social Media Presence
  5. Use Schema Markup

Two Less Important SEO Factors for 2015

  1. Number of Inbound LInks
  2. EMAT – Exact Match Anchor Text

Read More at Big Marketing

​What Is Responsive Design, Really? 

What is responsive design?

In short, responsive design can be described as building a site, accounting for the varying screen sizes and resolutions that are commonly found on consumer devices in both mobile and desktop browsing. In function, images and columns of content will adjust to account for the different screen real estate, even hiding or showing different sections of content to mobile or desktop users, who regularly access different types. Think of it as intuitive consistency for a website across devices; it’s a must in modern web design.

Is there anything else I should know?

There are two noteworthy methods for developing a responsive design: fluid and adaptive. A fluid design uses percentages to adjust a responsive site, shrinking each pixel as the browser size changes. Alternatively, adaptive relies on set style sizes that have no break points in between. For instance, the 1400px iteration of a site has one layout, 1024px has another, and in between these sizes nothing changes, until the break point is reached and the site snaps to a new layout size. It’s best to employ and keep up to date on both; different sites may require a different responsive approach.


Source: ​What Is Responsive Design, Really? | Headspace Design


 

Your Site Sucks: 4 Reasons Why Everything Is Going Wrong


Source: Your Website Sucks: 4 Reasons Why Everything Is Going Wrong with Your Website #infographic


 

Postmortem of a Venture-backed Startup

Lessons Learned from the rise and fall of @Sonar

For those unfamiliar, Sonar Media Inc. was a mobile app created to help make the world a friendlier place. Our mobile app buzzed in your pocket when friends were near and ushered in a new wave of “Ambient Social Networking” companies. Downloaded by millions of people all over the world, Sonar was promoted by Apple and Google in 100+ countries, won numerous awards such as runner-up at TechCrunch Disrupt and Ad:Tech Best Mobile Startup, raised nearly $2,000,000 from prominent angels and VCs, and was featured on more than 300 publications including the New York Times, CNN, CNBC, TechCrunch, and TIME.

And yet, we failed.

We did lots of things right and lots of things wrong at Sonar. I do my best to share a few of our lessons learned. Read More at Medium

Can’t Beat ’em, Join Them

After adopting infinite scroll Time.com’s bounce rate down 15% 

Three major news website redesigns this year look very different but have an important feature in common: articles that seamlessly transition to new content, without requiring readers to click or tap headlines and then wait for new pages to load.

This “continuous scroll” strategy for news sites’ article pages is gaining momentum. It’s been adopted by Time.comNBCNews.com and LATimes.com, reflecting the fact that direct homepage traffic is waning (see the New York Times innovation report), and traffic from social media (particularly Facebook) just keeps growing.

So as readers increasingly enter sites from “side doors” or article pages, media organizations are trying to figure out how to get them to stick around. Pew recently found that visitors from Facebook are far less engaged than direct visitors. Here’s how sites that relaunched in the first half of 2014 are addressing that problem by making use of the continuous scroll (aka infinite scroll) feature in their article pages:

Read More at Poynter

The Growing Trend of Integration Platform as a Service (iPaaS )

There is a category of vendors on the rise in the API space; Integration Platform as a Service (iPaaS). The term is fairly new and there is some debate as to the definition and features of vendors that would be classified in the iPaaS category. This post is an overview of iPaaS and features several vendors that offer iPaaS solutions. Read More