Streamline Your Social Media with recipes from IFTTT

Browse Recipe Collections on IFTTT


Source: Recipes to Streamline your Social Media | IFTTT


+Note: We will be testing a few of these out, let us know in the comments which are your faves!

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When the News Loses Its Soul

Facebook’s algorithm will control journalism if we let it

Gizmodo‘s Michael Nunez delved into the lives of Facebook’s contract journalists in a well-shared piece:

Over time, the work became increasingly demanding, and Facebook’s trending news team started to look more and more like the worst stereotypes of a digital media content farm. Managers gave curators aggressive quotas for how many summaries and headlines to write, and timed how long it took curators to write a post.

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ProTips: #Twitter Search

10 Things You Probably Didn’t Know You Could Do With #Twitter Search

+Note: Was skeptical at first but found a few we didn’t know. Click the picture above or the link below to see the full list by Social Times.


Source: 10 Things You Probably Didn’t Know You Could Do With #Twitter Search | SocialTimes


 

The 30 Most Influential People on the Internet according to TIME

Our second annual roundup of the most influential people online

30 most influential ppl online TIME
For our second annual roundup of the most influential people on the Internet, TIME sized up contenders by looking at their global impact on social media and their overall ability to drive news. Here’s who made this year’s unranked list.

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Changes At Tumblr, Again

Tumblr brings back Replies, revamps Notes to encourage more conversations on its service

Yahoo-owned blogging platform Tumblr this morning announced two changes to its service designed to encourage more conversations and increase engagement around posts and other content. The company is bringing back its Replies feature, removed several months ago, and it’s rolling out an updated Notes design that makes it easier for the community to follow the commentary around a post.


Source: Tumblr brings back Replies, revamps Notes to encourage more conversations on its service | TechCrunch


 

Infographic: 9 Features You NEED On Mobile

Top 9 Features_Header infograhic (comp)

Top 9 Features Consumers Want On Mobile [Infographic]

When creating a mobile website you think of typography and decide not to experiment with font colors and types. You carefully select content that would engage and entertain. You even predict your vis…

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Coming soon: Improved Twitter Embedded Timeline

Improved timeline or ruined experience?


Starting March 3, you’ll see a new design for the embedded timeline that’s more modern, flexible, and media-forward.

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I want to believe.

*air quote*  We’re Listening  *air quote*

 

YouTube CEO says ‘we’re listening’ to growing criticisms of complaint system

A growing number of popular YouTubers have criticized the company’s way of handling copyright violations and, in turn, the appeals process about those notices. Channels impacted by the complaints system can lose out on monetization — sometimes for weeks at a time. That’s proven so annoying that some YouTube users are at least weighing the idea of removing their content from the platform. Wojcicki doesn’t want that to happen.

YouTube CEO we're listening tour


Source: YouTube CEO says ‘we’re listening’ to growing criticisms of complaint system | The Verge


+Note to round out this week’s coverage of comments, trolls, and the various ways this impacts users, businesses, and these platforms…this caught our eye because as they are busy losing all their current business to Facebook’s Freebooting, and other phenomena, the last thing they need is for it’s popular & influential power users to jump ship. So yes they are listening but “unspecified” actions in the near future doesn’t exactly fill us with enthusiasm.

Online Enlightenment Header Screencap by GLEAMsocial

What is an Enlightened Web Experience and how do we get it? [Infographic]

The question almost never comes up anymore: why optimize performance? It’s rarely asked because there’s an abundance of data proving that optimization has an impact on crucial metrics like conversion rate and engagement.  […read the rest at the link below]

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Chipotle_Raincheck

What Could Go Wrong?

Darn, You Just Missed It_Raincheck Chipotle Offer

Innocent man terrorized by strangers asking for Chipotle burritos

“Where’s my burrito b*tch?”

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The definitive list of what everyone likes on Facebook

Many of these interests look a lot like Pages you would ordinarily follow — celebrities, hobbies, brands, etc. — although their relative audience sizes can be surprising. Japanese pop duo Puffy AmiYumi (139,218,340) beats Beyoncé (80,634,320). The Minions (75,372,780) beat Kanye West (74,589,850). Disney on Ice (36,144,060) beats Game of Thrones (34,527,750). And the hobby “cat communication” (4,663,340), whatever that is, beats Sarah Palin (4,645,190). On the other extreme, the Power Macintosh 7100, Amazon MP3s, and the Applebee’s in Amman, Jordan all have audiences of fewer than 30.


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Sexism in the Oxford Dictionary of English

Why does the Oxford Dictionary of English portray women as “rabid feminists” with mysterious “psyches” speaking in “shrill voices” who can…


Source: Sexism in the Oxford Dictionary of EnglishSpace + Anthropology — Medium 


 

Micro-branding enters Political Discourse

Stuck in Third Place, Rubio Tries ‘Micro-Branding’ in Iowa

“Rubio needs a ‘brand,’ and many of the other topics have been taking by Cruz, Trump, and Carson, so I think he’s ‘micro-branding’ on safe issues like vocational education,” Iowa State political science professor Steffen Schmidt told Daily Intelligencer in an email.


Source: Rubio Still Talking About Welders, Philosophers | NYMag


+Note: We’re only surprised it took this long, and am not sure the professor is appropriately using it, but would have to see it in the context they are referring to.

 

Does sex still sell?

Yet a study published in 2015 found that sex takes up so much of our ‘limited attentional capacity’ that it impairs our ability to remember what’s being advertised. Not only does sex “not help” when it comes to selling stuff, it can have a detrimental effect on an advert’s overall effectiveness.Does Sex Still Sell?

Combine this with the outrage against Protein World’s ad campaign, an increasingly feminist culture, and the demise of lads’ mags and you could infer that sex as a device to sell is outmoded. Except it’s not that straightforward.


Source: Does sex still sell? | Canvas8


+Notes: Do expect a much lengthier analysis & commentary. This piece is chock full of great information, and ideas. Posting this because it really jumped out & drew me in. Feel free if you’ve read it to leave your comments below

 

Welcome to hell:

Apple vs. Google vs. Facebook & the slow death of the web

Those huge chunks — the ads! — are almost certainly the part you don’t want. What you want is the content, hot sticky content, snaking its way around your body and mainlining itself directly into your brain. Plug that RSS firehose straight into your optic nerve and surf surf surf ’til you die.

Forbes Ad on Article about WP Creator Matt Mullenweg

Are these the ads that pay for the content? Lengthen Your Healthspan

 

Unfortunately, the ads pay for all that content, an uneasy compromise between the real cost of media production and the prices consumers are willing to pay that has existed since the first human scratched the first antelope on a wall somewhere. Media has always compromised user experience for advertising: that’s why magazine stories are abruptly continued on page 96, and why 30-minute sitcoms are really just 22 minutes long. Media companies put advertising in the path of your attention, and those interruptions are a valuable product. Your attention is a valuable product.


Source: Welcome to hell: Apple vs. Google vs. Facebook and the slow death of the web | The Verge


+Commentary: YOUR ATTENTION is the product. Welcome to a post-consumerist information society that is built upon the architecture of social media, what will they do if content is suddenly not subsidized? Leave your thoughts in the comments below. This is a conversation we definitely want to have 🙂

Things You Probably Didn’t Realize

Google’s ad penalties are more significant than Apple’s Ad-Blocker

“Highly unlikely” would probably be how you’d have responded a year ago to someone telling you two of the largest tech companies in the world — Apple and Google — would both try to fix mobile advertising by blocking ads, but that’s currently the case.

For instance, much has been made of a new feature allowing iPhone and iPad owners to block advertisements in Safari when iOS 9 debuts –with the rationale that it will enhance web browsing. But Google’s recent decision to start penalizing websites featuring app install ads –intrusive ad units that slow page load times and engulf the entire screen — might be a more significant way to improve the browsing experience.


Source: Google’s ad penalties are more significant than Apple’s ad blocker | Gigaom


+Note: Good read if you do any sort of display advertising!

Twitter’s Moment(s)

It’s Always Darkest Before the Dawn

I try to save the most over-used of clichés for special moments, and that’s exactly what this week feels like for Twitter. You may disagree, of course — Wall Street does, having driven the stock down yesterday to just a dollar above its IPO price (and 38% down from its first day close) — but that’s why the cliché works: things may seem dark, but I’m optimistic that the horizon has just the slightest glimmer of light.

Long time readers know that while I love and value the product, I’m no Twitter fanboy. The company’s user retention issues were apparent well before the IPO, and the company had a clear product problem that, ultimately and correctly, cost CEO Dick Costolo his job.

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How Long Does It Take for Social Media Marketing to Start Paying Off? 

According to Crowl, almost half of marketers in a survey reported that they used social media for two years before they saw an impact on sales.“Conversely, 49 percent of all marketers taking this survey report that social media has not helped them improve sales,” the report states. “This may be because they lack the needed tools to track sales.” Read More