Are Brands Catfishing for Sales with Your Selfies?

Washington said her image has been used on multiple beauty and style online shopping sites, and she thinks they may all be affiliates of DressLilly.com.

Source: People Can’t Stop Laughing At This Wig Site’s Hilariously Bad Edit Of A Stolen Image | BuzzFeed News

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How Big Data Drives Digital Marketing Success

Six Sources of Big Data:

The information being generated from Big Data can be segmented into six specific categories:

  1. Web Mining: Data compiled by mining the open web. This includes automated processes of discovering and extracting information from Web documents and servers, including mining unstructured data. This can be information extracted from server logs and browser activity, information extracted about the links and structure of a site, or information extracted from page content and documents.
  2. Search Information: Data available as a result of browser activity tracking search and intent behavior. This data also identifies digital audiences through onboarding (matching consumers to their online IDs)
  3. Social Media: The average global Internet user spends two and a half hours daily on social media. A vast array of data is available on personal preferences, likes, “check-ins,” shares, and comments users are making.
  4. Crowd Sourcing: This is collective intelligence gathered from the public. Data is compiled from multiple sources or large communities of people, including forums, surveys, polls, and other types of user-generated media.
  5. Transactional: Data that is created when organizations conduct business, and can be financial, logistical or any related process involving activities such as purchases, requests, insurance claims, deposits, withdrawals, flight reservations, credit card purchases, etc.
  6. Mobile: Mobile data is driving the largest surge in data volume. It isn’t only a function of smartphone penetration and consumer usage patterns. The data is also created by apps or other services working in the background.


Source: How Big Data Drives Digital Marketing Success | Big Data News


 

Let’s Put Our Cities on the Map

every small biz_ummm really_not virtual ones

Google’s Let’s Put Our Cities on the Map program is making it fast, easy, and free for every local business to get online. Close with your dog walker or dry cleaner? Learn how you can help get their business info online at the gybo.com link below.

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20 Free Tools for Entrepreneurs

20 Free Tools for Entrepreneurs

by Johnny Webber


 

1. slimvoice.co – Create insanely simple invoices.

2. wetransfer.com – Transfer up to 2 GB of data.

3. similarweb.com – Get insights for any website or app.

4. coffitivity.com – Ambient sounds to boost creativity.

5. nibbler.silktide.com – A tool for testing website accessibility, SEO, and social media.

6. crowdriff.com/riffle – Get Twitter engagement, interest and activity analytics in real time

7. woorank.com – Another analytical website tool.

8. redditlater.com – Find out the best times to post on reddit.com.

9. builtwith.com – Find out what websites are built with.

10. mailchimp.com – Create an email newsletter for your users.

11. surveymonkey.com – Create surveys, get answers.

12. joinme.com – Instant screen sharing for meetings.

13. hootsuite.com – Streamline your social presence.

14. strikingly.com – Make a beautiful website for free.

15. unroll.me – Clean up your inbox. Save time on email.

16. picmonkey.com – Photo editing made easy.

17. growthhackers.com – A marketing discussion community.

18. thenameapp.com – Find a name for your idea.

19. hemingwayapp.com – Make your writing bold and clear.

20. compressor.io – Optimize and compress your images online.


via 20 Free Tools for Entrepreneurs | Johnny Lists.


 

5 SEO Factors to Focus on in 2015 (Plus 2 Not to Worry About)

If you look back at the digital marketing industry prior to 2012 and compare it to what it is today, it’s fair to say that much has changed. Most of the change that has occurred in the SEO industry over the past few years has been positive and has encouraged businesses to provide a better overall user experience through design, content, and community.

The way people search for products and the devices and mediums they use to find them are constantly evolving, which represent a continuous opportunity to find and reach new audiences. With this in mind, here is a look at five key areas of focus for 2015, plus two areas you shouldn’t worry about too much.

Important Factors

  1. Optimize Your Site For Mobile Search
  2. Improve Search Quality Metrics
  3. Work to Become A Destination
  4. Improve Your Social Media Presence
  5. Use Schema Markup

Two Less Important SEO Factors for 2015

  1. Number of Inbound LInks
  2. EMAT – Exact Match Anchor Text

Read More at Big Marketing

SEO Ranking Factors

SEO Ranking Factors Infographic

Local Search Ecosystem

2014-04-04_local_search_ecosystem