GOOD NEWS: Long-Form Readers like Mobile!

Long-Form Reading Shows Signs of Life in Our Mobile News World

One particular area of uncertainty has been the fate of long, in-depth news reports that have been a staple of the mainstream print media in its previous forms. These articles – enabled by the substantial space allotted them – allow consumers to engage with complex subjects in more detail and allow journalists to bring in more sources, consider more points of view, add historical context and cover events too complex to tell in limited words.


Source: Long-Form Reading Shows Signs of Life in Our Mobile News World | Pew Research Center

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Dispelling common held myths about blogging

What I Learned from Analyzing 1700 Blog Posts

by Ben Gregory

But wait a minute — does this prove that Tuesday or Thursday is the best day to post? Because what this actually shows us is that Tuesday is the most popular day to post (and by a narrow margin at that.) But is it the best? I’m glad you asked…

[…]

Answer: It seemingly depends on the company, but there do appear to be a number who publish their most successful posts on Tuesday. Now, whether or not that is because they too believe that Tuesday is the best day to publish and thus save their best posts for then I can’t say. But it won’t matter either way if it isn’t statistically significant.

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Death of Snackable Content

The Death of Snackable Content

Every other headline out there today promises to break topics down into bite-sized bits. “4 Ways to Be a Better Leader,” “8 Steps to a Healthier Lifestyle,” “16 Abuses From the CIA Torture Report” — it seems as if no topic is too serious or nuanced to undergo “snackification.”

Like Cheetos and M&Ms, these articles lend themselves to mindless consumption. There is nothing wrong with them in moderation, but at some point, you start to crave something with more substance. Today’s readers want more than listicles and clickbait, and this is driving meaningful change across the digital publishing industry. Read More