Overcoming Algorithmic Bias

Facebook Wall picture of two people standing in front of white board at Facebook HQ

However, removing human writers from Trending doesn’t necessarily eliminate bias. Human bias can be embedded into algorithms, and extremely difficult to strip out. That’s one of the conclusions from a study (pdf) of a popular algorithm used for processing language from Princeton University and the University of Bath released as a draft yesterday (Aug. 25). It’s currently under review for publication in a journal. Read More

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Staples Canada Clowns Kris Jenner

Staples Canada Tweet Clowns Kris Jennery

And gets over 50,000 Retweets! With 56k Likes!?!?!
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Suddenly: BuzzFeed Has A ‘Dark Side’ and ‘Copyright Infringement’ Problem?!?

Who knew? Oh yeah, those of us who used to work in media.

This pair of articles, from incensed, and righteously indignant folks about this seeming new phenomenon which can’t be anything other than a fresh awakening to the economics of the situation they fostered, created, and now are suddenly upset by.

Let’s deconstruct for a few minutes, shall we the systemic problem, not the “new” one that they seem to make this. It is no different from any systemic problems, and the same people get rich off the unpaid labor of the many are doing so in this situation. Read More

Please DON’T Delete This Tweet:

do you ever have a dream where your mouth is the hoop & the basketball boys are shooting all the good treats into it swish swish swish

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Infographic Internet Minute 2016

60 Seconds on the Internet: 2016

Infographic Internet Minute 2016

Online Efforts

Are you getting the most from your online efforts?

Getting the Most from an Online Customer Community

Four best practices.

  1. Don’t underestimate the amount of work that’s required

  2. Don’t just recruit “fans” for your community

  3. Measure the ROI

  4. Create a brand for your community


Source: Getting the Most from an Online Customer Community | HBR


+Commentary: Great read from Harvard Business Review, while ostensibly for community managers, it can be applied very broadly to all your social media practices as a micro-business or in any micromarkteting efforts. Read More

Never-Ending Myths About Online Abuse

After building online communities for two decades, we’ve learned how to fight abuse. It’s a solvable problem. We just have to stop repeating the same myths as excuses not to fix things.


Source: The Immortal Myths About Online Abuse —@anildash Medium


+Commentary: This is a great read…and necessary, since constant reinforcement of this idea demands disabusing the trope that we should just “ignore it” for it to go away is utterly insane. It hasn’t worked, and frequently leads to business lost, a damaged brand, a reduction in ability to provide for yourself or family. It can at times even be physically violent & threatening. This not only affects the people who are targeted but will extend to those they love, the businesses they work at, and other tertiary lives.

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The “Other” Beyoncé Effect:

Yet Another Company Forgot About the Don’t Mess With Beyoncé Rule

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What Women Want [Infographic]

How Women Want to Interact With Brands Online

According to a new study conducted for Adweek by product review and discovery platform Influenster, brands need to move even further toward mobile if they want to make meaningful connections with women. Read More

Why we need more protections for Video on Social Media

More than 30 men ‘rape teenage girl in Rio’ and post video on Twitter

Police in Rio de Janiero are hunting for more than 30 men suspected of participating in the rape of a teenage girl. Two of the attackers posted pictures and video on Twitter of the assault, which has shocked the country and raised concerns over serious crime in the city.


Source: More than 30 men ‘rape teenage girl in Rio’ and post video on Twitter | The Independent


 

Twitter Cards just got a Spotify Soundtrack

Twitter tunes into Spotify to soundtrack its audio cards

Spotify tells me, “As part of today’s launch, Spotify tracks can now be featured within Twitter Moments providing another great way to discover new music.” And Twitter wrote, “Any Tweet or Moment with a Spotify track link will play the audio in-line, so you can listen to the song without having to leave your Twitter feed. The music conversation on Twitter is massive, the three most followed people on Twitter are musicians!”


Source: Twitter tunes into Spotify to soundtrack its audio cards | TechCrunch


 

"Man Paid prostitute with charity money and a primate"

You don’t know until this happens to you

Zany Zoo "Man Paid prostitute with charity money and a primate" Galago

“It’s my first time ever recovering a monkey from a prostitute,” Detective Rick Lowe told FOX12.

Zany Zoo Pets: This post is in regard to the recent news being…

FB post for Zany Zoo


Source: Zany Zoo Pets: This post is in regard to the recent news being…


+Commentary: Yes, this can happen to you to, and when it does you won’t be prepared. You can however take precautions & have a plan for mitigating the damage. Do you have one?

This is a good example, not great, but certainly better than 99% of the ones we’ve seen, the responses to comments both for & against Zany Zoo are good as well. There are a few things you can do in preparation, and certain pitfalls you can avoid in advance of anything going down in your comments section.

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Confessions of a Social Media Exec

+Note:  Do click the picture & read the whole thing, it is depressing from beginning to end, of which this last bit is the punchline. That said this is a very specific & large company too, but it has several quotes in there we will feature later as they are what you see or read when dealing with the people in charge.

What’s next?


Influencers are going to start disappearing. Brands are going to start realizing the amount of followers you have doesn’t mean shit. Just because photos look good and have 200,000 followers means nothing. You can’t rely on content creators all day long. For the influencers, their entire business is about relationships and friendships. Someone was at Vice, so uses their friend to do photography. Someone knows someone else at Instagram so gets featured on the trending page. We live and die by these platforms today.
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You Can Strategize (Infographic)

Check out these seven steps to better utilize digital tools to innovate in your company.


Source: 7 Ways Managers Can Strategize More Effectively in the Digital Age (Infographic)


 

RIP: NYT Research and Development Lab

Eulogy for The New York Times R&D Lab

The New York Times R&D Lab, a groundbreaking department of applied creative technology that helped one of the great institutions of journalism see how it could thrive amidst a changing media ecosystem, died Monday in New York City. It was eleven years old.

Apparently the requirements for being on the R&D Lab staff required that you be generous and deeply collaborative in addition to being uniformly brilliant.

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Vogue, you taking lessons from Cosmo?

“Hair Inspiration. Check.”

 

Lupita Nyong’o Claps Back at ‘Vogue’ for Saying Audrey Hepburn Inspired Her Met Gala Hair

+Commentary: See this is what you’re not gonna do. Please follow our advice & hire more diverse people to cover these things, get a guide and take a clue if you absolutely must run with a story about a Black Woman’s hair. Comparing to Audrey Hepburn, to your anything, just take a moment and think about it. This is Vogue…not some trash rag tabloid. That no one in the chain of command saw a problem with this, is the problem. Not the story itself, that is pretty common these days in beauty & fashion magazines. Read More

Does Twitter Have A Future?

Deray thinks so. Fresh off his loss of the Baltimore Mayoral race he is opining about what he thinks makes Twitter valuable as a social network and platform. We couldn’t disagree more stringently:

deray mckesson and jack dorseyWhile we’ve written about it on several occasions, and at length, always highlighting & focusing specifically on why it is important, necessary, and likely to survive. We aren’t however as cavalier as Mr. McKesson. Who is a favorite of Jack (perpetual CEO & Founder of Twitter) and one could say apparently the sort of accolades, encouragement the teams at Twitter would want. Not however what they need to hear.

Read More

We Will Return Shortly, Don’t Worry

As our clients know too well, we are not taking the news of Prince’s passing well. So please give us to next week to reply to any inquiries or resume our series. Until then, see the best brand response to this wold of grief:

Read More

It could happen to you too

Facebook Removes The Shade Room For “Violating Community Standards”

The Shade Room is a thoroughly modern publication, existing nearly entirely where its audience exists — on social. However, publishing directly to social networks, as Nwandu has pioneered, puts the fortunes, and readership, of TSR into a third party’s hands. Namely, Facebook’s, Instagram’s, Twitter’s, and Snapchat’s.


Source: Facebook Removes The Shade Room For “Violating Community Standards” I BuzzFeed News


 

Interesting Thought

Part 7: Long-Tail Theory of Life

Blurbs are for the TL;DR crowd, but also help you for the long-tail that is your life. Before you write it, you sorta have to know what the whole thing is about, right? Well maybe. You have to know what the reader might want to know, and then tease them into sticking around.

[New Here? Missed the previous chapters?]

Website Design Process Infographic

Long-Tail Personified

What you will learn:

  • If you don’t think about it in advance, they won’t
  • Are you interested in the immediate or the future
  • Pleasure Principle has no friends here
  • Slow burns beat viral every time

Read More

Part 6: Blah, Blah, Blah

Blurb goes here and we love blurbs. Knowing you aren’t likely to read much past this but really hoping to tempt you to, we think up something smart & funny to say. Then you the reader with your interest piqued will read on… {and hopefully share & comment! 🙂 }

[Missed out on previous parts?]

What we hope you’ll learn in this part:
  • Make it matter, make them matter.
  • Remember: YOU MATTER!
  • You’re never more appealing than when you help others
  • Help them, help you
  • You’ll come a long way this way

Read More

Part 5: Remedial Math for Internet Haters

Nothing makes us titter like people getting mad that they didn’t get enough likes on something. What will make us howl even quicker is people who think getting a lotta likes on something means anything either, or as a measure of their popularity! Then when we want uncontrollable belly laughter that might make us wet our pants we watch the big internet companies report on their “user” numbers.

Cover_Everything you need to know about publishing-alt crop

What you’ll learn in this installment:
  • Vanity metrics hurt & often kill dreams
  • Your paying attention to all the wrong things
  • Use this simple trick to see clearly
  • We all hate math, hence the dashboard
  • What they can’t or won’t tell you
  • Why all analysts are liars

Read More

The Evolution of Trolling

The internet has a problem, and that problem is people. Dramatic incidents of public harassment, abuse and threatening behaviour are never far from the news, and during recent years, public awareness of this unpleasantness has grown dramatically. With it has come an understanding of the harms done, not just by high-level threats and abusive behaviour but by a more insidious culture of dismissal, denigration and disrespect that surrounds them. Read More

Must Algorithmic Feeds Become the Norm?

The question is: Do algorithmic feeds create a better user experience or do they enable social platforms to better serve advertisers?

When Instagram announced that it would be using an algorithm to order content, the decision was justified in part by the claim that users are missing out on 70 percent of the content they’re subscribed to; an algorithm could potentially show users more of what they follow. This provides a natural boost to advertisers, given how Instagram users engage with brands on the platform.

*empahsis ours

Source: Are Algorithmic Feeds Becoming the Norm on Social Media? | SocialTimes


 

Tell us in the comments your thoughts about Algorithmic vs Chonological:

Don’t Do This: EVER


How To Sell Your Stuff Online

Do you make your own jewelry? Are you a vintage-collector extraordinaire? Maybe you’ve considered starting your own online shop, but have shied away from it, thinking it would be too difficult to do. Well, it actually isn’t as hard or as costly to get started as you may think, but certainly requires hard work and determination for your shop to be successful.

how-to-sell-your-stuff-online nylon article

the smart girl’s guide to starting an online shop of your very own

Source: How To Sell Your Stuff Online | NYLON


Our Analysis Below:


The outline is standard fare:

  1. Build Your Brand & Do Your Research

  2. Actually Build Your Shop

  3. Kill It on Social Media

  4. Keep Pushing!


Read More

The 30 Most Influential People on the Internet according to TIME

Our second annual roundup of the most influential people online

30 most influential ppl online TIME
For our second annual roundup of the most influential people on the Internet, TIME sized up contenders by looking at their global impact on social media and their overall ability to drive news. Here’s who made this year’s unranked list.

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Publish: Just Hit Enter

APRIL: Focus

So you want to be published? Nothing is stopping you these days. In fact it has never been easier to write/publish/edit your way into a prominent position in no time. However, before you do any of those things it is best to make sure you are ready to receive all that attention.

Everything you need to know about publishing cover crop

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What Is the Real Cost of Social? [INFOGRAPHIC]

Does being a Facebook fan of a brand mean anything? It turns out that it does. Fans spend more money on the brand’s that they are fans of than non-fans do.

Read More

When all else fails create a mnemonic acronym

D.E.A.L. and L.E.A.N.

Back in October, Mr. Cunningham penned an open letter on behalf of the IAB (Interactive Advertising Bureau) telling content providers and others, “We messed up.”

Read More

The important, recent and popular

Facebook is eating the world

Here is a definite must-read for everyone. Pondering the long-term viability of publishing when they are no longer in control of the distribution channels. How you get to read or who gets to decide what you see?


Illustration: AP | 9m read |original

Our news ecosystem has changed more dramatically in the past five years than perhaps at any time in the past five hundred. We are seeing huge leaps in technical capability—virtual reality, live video, artificially intelligent news bots, instant messaging, and chat apps. We are seeing massive changes in control, and finance, putting the future of our publishing ecosystem into the hands of a few, who now control the destiny of many.

Social media hasn’t just swallowed journalism, it has swallowed everything. It has swallowed political campaigns, banking systems, personal histories, the leisure industry, retail, even government and security. The phone in our pocket is our portal to the world.

Read More

The Terrible Sea Lion


Source: Archive » #1062; The Terrible Sea Lion | Wondermark


 

Is this a good idea, YES! This year, maybe not.

“Google Posts” embeds a one-way social network directly into search results

There’s a weird new feature popping up in Google search results called “Google Posts.” It seems to be a place for Google to directly host content in a post-Google+ world and to embed this content directly into search results. Imagine orphaned Google+ posts with the Google+ branding stripped out, and you’re most of the way there. [Read More Below]


Source: “Google Posts” embeds a one-way social network directly into search results | Ars Technica


 

#oscarssowhite Illustration by DAKrolak GLEAMsocial

Oscars vs #OscarsSoWhite

or: Majority Illusion Paradox and Backlash vs The Oscars

(for most that title will be too wonky. Below is the article that inspired it followed by commentary about how you too can benefit from scrutinizing your “network” of assocations and might even win your own David vs Goliath story)

Your Network’s Structure Matters More than Its Size

Researchers at the University of Southern California recently uncovered the majority illusion, a paradox within social networks that makes some ideas, behaviors, or attributes appear widespread even when they are not. Since we can’t keep an eye on what the entire world is up to, we’re limited to witnessing what our social network says and does. At times, well-connected members within our network can skew our perception of how common an idea or behavior actually is.


Read More

Interactive or Static Infographic?

Interactive vs Static Infographic: How to Decide what is best for you

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Tell us something we didn’t already know, Science…

Green with Facebook Envy, Red with Twitter Rage


aa5f2569-4f4d-4059-9ab381bb73b1d080How you act on social media may alleviate or exacerbate negative emotional states Read More

Those were the days:

The unlikely photo that kickstarted the social web

Although this photo of the Cernettes is commonly called “the first photograph uploaded to the internet” that’s not completely accurate. For starters, the internet existed before the web. And as the web was built for physicists to share data, that data often included scientific images. There were loads of images already on the web long before the Cernettes’ photograph made its way there. But the photo of the four women is the first non-technical picture uploaded to the web. The first picture that was simply a photo for fun, not work. “It was the photo that opened the web to life,” says Silvano.

It was the size of a stamp and took about one minute to load on your screen


Source: The unlikely photo that kickstarted the social web | BBC


 

What We Noticed Last Night

Are the current awards shows really ready for the 21st century? How are they evolving to meet the challenges of the new landscape? Let’s look a little deeper than the surface, shall we:

Social Media & Awards Shows 2016

The most notable play for modernizing the national fascination that is Awards Shows in the US came with the 86th Academy Awards in 2014. It’s most notable moment was Ellen Degeneres taking the selfie seen around the world. She live-tweeted the whole thing thanks to a Samsung tie-in. To many a critic and armchair enthusiast there were many groans, understandably. That wasn’t our opinion.86oscars_logo (comp)

That doesn’t however mean they weren’t groundbreaking, and even if you’ll permit — ahead of their time & the curve. Two years ago, it wasn’t atypical to have people second-screening, as that had been happening for me & others for quite a while. In fact since I can’t watch these events with all my friends because they are scattered across the country & the world. Regularly during such live events we partake in posting updates across many different sites and joking along with each other, express our outrage or mere disappointment. This is actually more pleasurable one could argue as sitting in a room full of drunk rabblerousers saying the exact same thing. It is asynchronous in that way. Silent, save for the clacking of keyboards or touchscreens clicking, and available during the commercial breaks to vent.Grammys-Nominees-2016
This still happened last night, and you’ll be forgiven for thinking you missed it. It seems that in these unprecedented times that there really wasn’t much made about it. Sure it trended, as it should or any will. Even given no stiff competition from anything else on a Monday night. There were (as of now) over 7 Million tweets about the Grammys and that is a fair showing, less than the Super Bowl but beyond respectable.

Read More

The surprising truth about Facebook’s Internet.org 

You may have heard that Internet.org is a nonprofit organization launched by Facebook CEO Mark Zuckerberg and dedicated to bringing Internet access to people who can’t access it, or can’t afford it.

But this isn’t true — not any of it.

facebook and internet.org

The realities of Internet.org came into question last week when India banned it from the country. If the Internet is good, and Internet.org simply exists to get people on it, why was it banned?

What we’re reading this morning:


Source: The surprising truth about Facebook’s Internet.org | CIO


 

Shape Up or Break Up?

Your Choice:

Fresh on the heels of Valentine’s Day, and returning to work the next morning seemed a good time to take stock of how your marketing or branding efforts pay off. Where it matters, in the hearts and minds of your customers. In your office right now maybe you or someone still has that thoughtful bouquet that their loved one sent them, fading as it were, from sitting there all weekend.

That is how you should view your efforts, what is their shelf-life, and how does it play out over all the touch-points and life-cycle of a typical consumer. This sounds like heady stuff, but it some of the most basic psychology. heartbeat of heartache_inforgraphic header

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heartbeat of heartache_inforgraphic header

Customer Relationship Goals

Summary: A good friendship or romantic partnership takes work. The same goes for customer relationships. Today’s consumers are looking for brands with experiences that feel personalized and effortless and will last long beyond the transaction. Great customer service keeps your customer relationships strong. And it can keep the love (of your brand) alive.

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Rise of the micro-brands

In today’s open market, micro-brands have never had such a low barrier to entry with accessible manufacturing in the same facilities as established brands, social media to use for promotion, and a huge community of creative cyclists who long to create things they want to use themselves. It’s never been a better time for new brands to have a crack at taking on some of the older players in the kit game and shaking up the industry.

micro-brands


Source: Rise of the micro-brands: Introducing the CyclingTips Emporium | CyclingTips


 

Chipotle_Raincheck

What Could Go Wrong?

Darn, You Just Missed It_Raincheck Chipotle Offer

Innocent man terrorized by strangers asking for Chipotle burritos

“Where’s my burrito b*tch?”

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Delete. That. Tweet.

Hefty Bruno Mars Super Bowl Tweet

Another Day, Another ill-thought out Tweet:

OFFENDER: Hefty

Offense? Being rather culturally insensitive & going out of their way to craft a picture of trash bags with gold chain & a sunglasses to emulate Bruno Mars & Dance Crew during their Super Bowl 50. Who wouldn’t be flattered? Or maybe they were hoping to display some edgy millennial humor? Either way, a clear #Fail.

Read More

Chipotle: Raincheck

You're In Luck Text "Raincheck" to 888-222 Chipotle Offer

Chipotle Raincheck Offer

Great Thoughts from the founder of Pinboard

Fan Is A Tool-Using Animal

Below are some highlights of the talk, or take-away points to the talk that seemed to be far-reaching when dealing with social media. Read the whole thing by clicking the picture above or following the link at the bottom. Read More

Too little, too late

Red Lobster Fail: Cheddar Bey Biscuits

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Twitter just told us how cool its real-time search is… 

Like Bitly, Twitter has a great real-time data set and very smart data scientists and engineers. But instead of relying on a primarily computational solution, Twitter treats real-time search more like a CAPTCHA problem. With this kind of messy data, lots of human brains can find meaning much faster and more accurately than lots of lines of code. So Twitter uses a real-time computation system called Storm to identify search spikes, then Mechanical Turk (Amazon’s crowdsourcing online platform for small jobs) to farm out annotating that data to human beings all over the world. The annotations basically take the spiking search term and tag it for relevance and intent. A human annotator (Twitter calls them “judges”) can tell Twitter’s systems whether searches for “Stanford” refer to a university or to its football team, or that searches for “Big Bird” aren’t primarily referencing a children’s show, but a political debate. This helps Twitter make trending topics smarter and more coherent.


Source: Twitter just told us how cool its real-time search is… and how it makes its money | The Verge


 

Sexism in the Oxford Dictionary of English

Why does the Oxford Dictionary of English portray women as “rabid feminists” with mysterious “psyches” speaking in “shrill voices” who can…


Source: Sexism in the Oxford Dictionary of EnglishSpace + Anthropology — Medium 


 

How NGOs Use Technology Globally

The research also delved into generational online giving preferences for Millennials, Gen X and Baby Boomers. While the results show that growing percentages of donors are “inspired to give by” social media, the reality for most nonprofits is that most of their online donors don’t give on social media, they donate directly on a website or respond to an email appeal.


Source: New Report Sheds Light on How NGOs WorldWide Use Technology | Kivi’s Nonprofit Communications Blog


 

How Facebook Squashed Twitter

…but for nearly everyone else in the world it is Facebook that is the first thing people check, not just in the morning but in all of the empty spaces of their lives. In short, it’s not simply that Twitter needs to convince users to give the service a second-chance, something that is already far more difficult than getting users to sign up for the first time; it’s that even if the service magically had the perfect on-boarding experience leading to the perfect algorithmically-driven feed, it’s not clear why the users it needs would bother looking up from their Facebook feeds.

Facebook vs Twitter graph MMAUs


Source: How Facebook Squashed Twitter | Stratechery


Read the entire thing article at the link above

Twitter Logo on a black-grey field

What’s Wrong with Twitter and How to Fix it? 

Problem Two: Mess and Noise

One of the biggest, and rising, criticisms of Twitter is that the platform has become a haven for spam and junk, to the point of being useless as a news and information source. Spend any time on Twitter and you’ll see this; people who connect with you just so they can hit you with spam messages via DM; automated bots tweeting out the same, promotional messages over and over again; link-dropping that’s so repetitive it becomes totally meaningless. Check out the stream linked to any trending hashtag and you’ll see dozens of off-message, spam tweets with the associated hashtag tacked on, trying to hijack attention. It’s annoying, for sure, and a side-effect of the platform’s popularity, but can it be stopped or negated somehow?

Read More

‘My body is yours’ Illma Gore

Artist plans to tattoo herself all over with strangers’ names

Your signature on a work of art? Illma Gore will charge as little as $10 via crowdfunding sites to create an ‘absurd, beautiful’ artwork all over her skin, writes Aindrea Emelife

 

Source: ‘My bod is yours’: artist plans to tattoo herself all over with strangers’ names | The Guardian

Powerball Hoax: Social Media Trends

Man Claiming Win On Social Media Photoshopped Ticket

It’s been confirmed there are three lucky winners of the record-breaking $1.5 millionPowerball jackpot. This man, Erik Bragg, claims to be the one from Chino Hills, California. We’re pretty positive, however, that he is not. Read More

First Lesson of 2016

People Are Pissed About These Tweets From the Times Square Ball (Yes, You Read That Right)

 

We followed the account for the Times Square Ball when it first popped up last week and were a little surprised at how radically insensitive they could be & only moments from that magic hour sent out a completely regrettable tweet:

Tweet by NYC Times Square Ball: #BallLivesMatter

Soon it was seen & retweeted by many with calls to delete both the tweet, plus their account. We’re not even sure if Twitter is an appropriate place for an inanimate object that is the focus of everyone’s attention is even worthy of a Twitter account, but certainly whoever was in charge of sending out the tweets, mostly pablum, certainly should have thought much harder about making light of Black Lives Matter or even using All Lives Matter as a jumping off point for a joke tweet.

The tweet was deleted within about 15-20 minutes, but damage was done. It won’t certainly be a great stain on the institution that is whatever company is the Times Square Ball, but stresses that one needs to take great care when hiring people to manage your accounts. The rest of the tweets were just a mish mash of punny humor, and interactions. But reminder that all it takes is one ill-thought out tweet to ruin the whole thing.

Read the sad story & reactions to the tweet at the link below:


Source: People Are Pissed About These Tweets From the Times Square Ball (Yes, You Read That Right)


 

Well Played, Burger King

everyone keeps their crown at bk tweet steve harvey miss universe

Top 10 Mobile Apps for 2015

Top Smartphone Apps 2015 by Nielsen (Average Unique Users)

Source: New stats: Facebook leads mobile app race, but Google dominates top 10 for 2015GeekWire

Internet Famous not all it cracked up to be?

The sad economics of being famous on the internet

The disconnect between internet fame and financial security is hard to comprehend for both creators and fans. But it’s the crux of many mid-level web personalities’ lives. Take moderately successful YouTubers, for example. Connor Manning, an LGBT vlogger with 70,000 subscribers, was recognized six times selling memberships at the Baltimore Aquarium. Rosianna Halse Rojas, who has her own books and lifestyle channel and is also YouTube king John Green’s producing partner, has had people freak out at her TopMan register. Rachel Whitehurst, whose beauty and sexuality vlog has 160,000 subscribers, was forced to quit her job at Starbucks because fans memorized her schedule.

In other words: Many famous social media stars are too visible to have “real” jobs, but too broke not to. Read More

Winning the ad blocking war:

Former Red Bull marketing boss launches manifesto for change

Can brands penetrate the wall that consumers are building to block their ads? Huib van Bockel, the former head of marketing for Red Bull and author of The Social Brand, says the answer is ‘no’. And they shouldn’t even try.

It may be a grim comparison but in those cases we are essentially in our little bunker trying to shield ourselves from the very ad messages we create, while bombarding others who haven’t got around yet to download the ad blockers. But they will. If there is one thing we know about the human race: it’s that when it gets targeted, when it feels attacked; it will defend itself, it will build a wall. And that is exactly what they are doing now.


Source: Winning the ad blocking war: Former Red Bull marketing boss launches manifesto for change | Marketing Magazine


+Note: This an honest assessment of the willful blindness that some marketers go through in order to try and circumvent the wave of blocking that is sweeping the industry.

 

Who Rules The Social Web? [2009]

Information is Beautiful Gender Demographics of Social Networks 2009

Source: Who Rules The Social Web? | Information is Beautiful

Nostaligia give you the sadz?

Facebook lets you filter bad memories out of your nostalgia


Facebook is a nostalgia machine, with features like “Year in Review” and “On This Day” summoning photos and posts from the past in an attempt to entertain users. However, these memories aren’t always welcome, and the social network has often been accused of “inadvertent algorithmic cruelty” — accidentally confronting users with painful memories, like images of dead friends and relatives, without warning. To avoid this the company is introducing a pair of filters for its “On This Day” tool, letting users specify individuals and dates they don’t want to be reminded of.


Source: Facebook lets you filter bad memories out of your nostalgia | The Verge


+Commentary: So when they created “On This Day” they clearly did know that people often have meltdowns, crisis, and very sad things they share openly with their friends. Many years ago, as it was becoming popular there were several live-suicides, prior to them introducing a self-harm reporting process. Surely someone on their UX & UI teams, a few of the engineers, maybe the team that handles the reportage process brought this to their attention?

Don’t get me wrong, enjoying that trip down memory lane is great for me personally, and since I’ve only lost a few friends recently, it is actually refreshing to see the comedic routines we engaged in for the past few years. Even if they are at times tinged with a touch of sadness. They compensate for the fact that he’s no longer here & not posting, so it is like his “Greatest Hits” of Social Media. Read More

How Big Data Drives Digital Marketing Success

Six Sources of Big Data:

The information being generated from Big Data can be segmented into six specific categories:

  1. Web Mining: Data compiled by mining the open web. This includes automated processes of discovering and extracting information from Web documents and servers, including mining unstructured data. This can be information extracted from server logs and browser activity, information extracted about the links and structure of a site, or information extracted from page content and documents.
  2. Search Information: Data available as a result of browser activity tracking search and intent behavior. This data also identifies digital audiences through onboarding (matching consumers to their online IDs)
  3. Social Media: The average global Internet user spends two and a half hours daily on social media. A vast array of data is available on personal preferences, likes, “check-ins,” shares, and comments users are making.
  4. Crowd Sourcing: This is collective intelligence gathered from the public. Data is compiled from multiple sources or large communities of people, including forums, surveys, polls, and other types of user-generated media.
  5. Transactional: Data that is created when organizations conduct business, and can be financial, logistical or any related process involving activities such as purchases, requests, insurance claims, deposits, withdrawals, flight reservations, credit card purchases, etc.
  6. Mobile: Mobile data is driving the largest surge in data volume. It isn’t only a function of smartphone penetration and consumer usage patterns. The data is also created by apps or other services working in the background.


Source: How Big Data Drives Digital Marketing Success | Big Data News


 

“Moments” on Instagram, Facebook, Spotify: The making of a Silicon Valley buzzword.

Facebook, Spotify, Google, and Twitter have all seized on the same buzzword. Here’s why.

Moments Animation by Lisa Larson-Walker

Animation by Lisa Larson-Walker

“When I think about what Instagram is,” Systrom mused, “I think about moments.” We humans, he went on, “are forever on a quest to take a moment and record it forever in time. Because however long life is, or however short life is, we know we may never get that moment back.” The value of Instagram, then, is “to take meaningful moments, everyday moments, that would otherwise be forgotten in the world, and capture them forever.” Read More

Post-Emotional Performative Web? 

What is a world in which commercials make you cry?

In his book named after the idea, sociologist Stjepan Meštrović describes contemporary Western societies as postemotional. By invoking the prefix “post,” he doesn’t mean to suggest that we no longer have any emotions at all, but that we have become numb to our emotions, so much so that we may not feel them the way we once did.

This, he argues, is a result of being exposed to a “daily diet of phoniness”: a barrage of emotional manipulation from every corner of culture, news, entertainment, infotainment, and advertising. In this postemotional society, our emotions have become a natural resource that, like spring water, is tapped at no cost to serve corporations with goals of maximizing mass consumption and fattening their own wallets. Even companies that make stuff like gum. Read More

What’s Different Now?

Blogging is doing your work in public.

One thing that’s different about blogging today compared to when I started in 2003: now you have to “go where the people are” online. You can’t rely on them coming to you just because you published something new.

Vintage Tech (1)


Source: Blogging is doing your work in public. » Pressthink


 

How Long Does It Take for Social Media Marketing to Start Paying Off? 

According to Crowl, almost half of marketers in a survey reported that they used social media for two years before they saw an impact on sales.“Conversely, 49 percent of all marketers taking this survey report that social media has not helped them improve sales,” the report states. “This may be because they lack the needed tools to track sales.” Read More

Post-emotional Performative Social Media

What is a world in which commercials make you cry?

We lose our ability to detect our own more nuanced emotions, which are almost always small and mundane compared the extraordinary heights of grief, rage, lust, and love that we are exposed to when the news chases down the latest mass tragedy or the movies offer up never-ending tales of epic quests. Meanwhile, in consuming the emotions of others, we get lost. We end up confused by the dissolving of the boundary between personal and vicarious; our bodies can’t tell the difference between friends on TV and those in real life.

When we are triggered to constantly feel all the feelings for all the people everywhere — real ones and fake ones — we don’t have the energy to emotionally respond to the ones that are happening right in front of us. His work was originally inspired by the bland global response to the Bosnian genocide in the ’90s, but applies equally well to the slow, stuttering response — both political and personal — to the refugees fleeing the Syrian Civil War and the constant news of yet another mass shooting in America. The emotional dilution that characterizes a postemotional society makes us less likely to take action when needed. So, when action is needed, we change our Facebook profile picture instead of taking to the streets.

— Lisa Wade


Source: What is a world in which commercials make you cry? | Sociological Images


 

Don’t Believe the Hype?!?! (or the #Hottake)

The Internet loves an opportunity to feel good about itself almost as much as it loves an opportunity to shame.

Ahmed Mohamed and the problem with the Internet ‘feel-good’ machine

It was an Internet fairytale come true. Hurray!
While it’s an example of the Internet’s power to right wrongs through extreme publicity, and broadcast social norms such that other principals will hesitate before punishing a Muslim teen for an engineering project, it also highlights just how rapid and intense virality can be for those at the center of a social media storm.


Read More

Building a business is a tireless task, and technology should make that easier not complicate it. If you end up spending what limited energy you have on several different sites, posting several different things, and then interacting with a bunch of people who may or may not even be truly interested; what is the real cost? Chasing likes & comments on social media is a given, but how do you measure your return on that investment?

How do you work smarter and not harder?

Read More

When metrics drive newsroom culture

“Metrics inspire a range of strong feelings in journalists, such as excitement, anxiety, self-doubt, triumph, competition, and demoralization,” Petre writes. Depending on how they’re implemented, metrics can have vastly divergent effects on editorial culture. But regardless of how newsrooms shield their staff, Petre found, the emotional effect remains.

Read More

20 Free Tools for Entrepreneurs

20 Free Tools for Entrepreneurs

by Johnny Webber


 

1. slimvoice.co – Create insanely simple invoices.

2. wetransfer.com – Transfer up to 2 GB of data.

3. similarweb.com – Get insights for any website or app.

4. coffitivity.com – Ambient sounds to boost creativity.

5. nibbler.silktide.com – A tool for testing website accessibility, SEO, and social media.

6. crowdriff.com/riffle – Get Twitter engagement, interest and activity analytics in real time

7. woorank.com – Another analytical website tool.

8. redditlater.com – Find out the best times to post on reddit.com.

9. builtwith.com – Find out what websites are built with.

10. mailchimp.com – Create an email newsletter for your users.

11. surveymonkey.com – Create surveys, get answers.

12. joinme.com – Instant screen sharing for meetings.

13. hootsuite.com – Streamline your social presence.

14. strikingly.com – Make a beautiful website for free.

15. unroll.me – Clean up your inbox. Save time on email.

16. picmonkey.com – Photo editing made easy.

17. growthhackers.com – A marketing discussion community.

18. thenameapp.com – Find a name for your idea.

19. hemingwayapp.com – Make your writing bold and clear.

20. compressor.io – Optimize and compress your images online.


via 20 Free Tools for Entrepreneurs | Johnny Lists.


 

Social Media Posting Guide

Social Media Posting Strategy Cheat Sheet

Moral Panic: Instagram Version

It’s 10pm Do You Know What Social Media Site your Child is On?10pm know where your kids are


The Disturbing Way Some Teens Are Really Using Instagram

[Trigger Warning: Teen Exploitation, Pornography & Sexual Predators]

Jessie discovered it accidentally.

“It was on the popular page,” he told me. “I thought it was just a hot guy with his shirt off.”

Jessie, a 20-something male in New York, had clicked on what he thought was an innocuous selfie on Instagram, the kind of photo we’ve come to expect from a generation which thinks the best way to prove your worth is to purse your lips while staring into a water-stained bathroom mirror. But the image, it turned out, wasn’t of a “hot guy” — it was of a young boy.

“Like, 11-years-old young boy,” Jessie said.
Jessie was creeped out, but what he noticed next disturbed him most: The picture had received thousands upon thousands of likes.

Read More

5 SEO Factors to Focus on in 2015 (Plus 2 Not to Worry About)

If you look back at the digital marketing industry prior to 2012 and compare it to what it is today, it’s fair to say that much has changed. Most of the change that has occurred in the SEO industry over the past few years has been positive and has encouraged businesses to provide a better overall user experience through design, content, and community.

The way people search for products and the devices and mediums they use to find them are constantly evolving, which represent a continuous opportunity to find and reach new audiences. With this in mind, here is a look at five key areas of focus for 2015, plus two areas you shouldn’t worry about too much.

Important Factors

  1. Optimize Your Site For Mobile Search
  2. Improve Search Quality Metrics
  3. Work to Become A Destination
  4. Improve Your Social Media Presence
  5. Use Schema Markup

Two Less Important SEO Factors for 2015

  1. Number of Inbound LInks
  2. EMAT – Exact Match Anchor Text

Read More at Big Marketing

SEO Ranking Factors

SEO Ranking Factors Infographic

Social Media 2004-2014

social-media-marketing-664x655

Postmortem of a Venture-backed Startup

Lessons Learned from the rise and fall of @Sonar

For those unfamiliar, Sonar Media Inc. was a mobile app created to help make the world a friendlier place. Our mobile app buzzed in your pocket when friends were near and ushered in a new wave of “Ambient Social Networking” companies. Downloaded by millions of people all over the world, Sonar was promoted by Apple and Google in 100+ countries, won numerous awards such as runner-up at TechCrunch Disrupt and Ad:Tech Best Mobile Startup, raised nearly $2,000,000 from prominent angels and VCs, and was featured on more than 300 publications including the New York Times, CNN, CNBC, TechCrunch, and TIME.

And yet, we failed.

We did lots of things right and lots of things wrong at Sonar. I do my best to share a few of our lessons learned. Read More at Medium

Can’t Beat ’em, Join Them

After adopting infinite scroll Time.com’s bounce rate down 15% 

Three major news website redesigns this year look very different but have an important feature in common: articles that seamlessly transition to new content, without requiring readers to click or tap headlines and then wait for new pages to load.

This “continuous scroll” strategy for news sites’ article pages is gaining momentum. It’s been adopted by Time.comNBCNews.com and LATimes.com, reflecting the fact that direct homepage traffic is waning (see the New York Times innovation report), and traffic from social media (particularly Facebook) just keeps growing.

So as readers increasingly enter sites from “side doors” or article pages, media organizations are trying to figure out how to get them to stick around. Pew recently found that visitors from Facebook are far less engaged than direct visitors. Here’s how sites that relaunched in the first half of 2014 are addressing that problem by making use of the continuous scroll (aka infinite scroll) feature in their article pages:

Read More at Poynter

How Are Small Businesses Using Social Media 

Social media is playing a critical role in how small businesses are conducting business today. This infographic shares the factors and results:

© 2014, VerticalResponse Blog

Social media is playing a critical role in how small businesses are conducting business today. This infographic shares the factors and results:


Source: Small Business Survey Reveals Social Media Trends | VR Marketing Blog


 

 

Topic of the Day: Bullhorn or 2-way Radio?

Which do you use?

Listen To Your Potential Clients Tweet

How do you use #SocialMedia to communicate to your customers?

How do you use #SocialMedia to communicate to your customers? (embedded tweet below)

Read More

Lack of Friends is Killing Us?

In 1985 most people said they had 3 close friends. In 2004 the most common number was zero.

Via Social: Why Our Brains Are Wired to Connect:

In a survey given in 1985, people were asked to list their friends in response to the question “Over the last six months, who are the people with whom you discussed matters important to you?” The most common number of friends listed was three; 59 percent of respondents listed three or more friends fitting this description.  Read More

Social Media isn’t a Megaphone. It’s a Two-Way Radio

Read More

Milestone: Editing Comments on FB

Facebook Finally Lets You Edit Posts After Publishing

facebook comment editing

 

One of the worst things about posting to Facebook is that once you hit publish, all of your typos and any other errors are set in stone. Your only option—before today—was to delete the post and repost it. Now, Facebook is rolling out the ability to edit your posts after they’ve been published.


Source: Facebook Finally Lets You Edit Posts After Publishing | LifeHacker


 

Facebook Likes Are Not “Vanity Metrics” ?!?

Really, tell us more?

In the past month I have attended two webinars with thought-leaders from the social media marketing space in which one of the luminaries referred to Likes on Facebook as “vanity metrics” as if this were uncontestable common knowledge. This was troubling for three reasons. First, it reveals engrained prejudices about social media that are simply false. Second, it suggests a profound ignorance about the mechanics of social media platforms. Third, it indicates that direct-response thinking still dominates much of the discourse around social media marketing.

Read More

That is what the online revolution is about. That is what we are about: creating a conversation, sharing our vision of how interactive the world is, and translating that for small business people. People like you, who have no time to learn the latest fads or trends, who don’t have marketing teams to tweet/blog/post for them, or the money for expensive branding exercises.

No need to feel like you have to go it on your own. CONNECT with us today to get started.

To Change Something

You never change things by fighting the existing reality. To change something, build a new model that makes the existing one obsolete.

How to Persuasively Build and Promote Your Brand Online [INFOGRAPHIC]

How to Build and Promote Your Brand Online INFOGRAPHIC

In the following infographic, originally published by FreeWebsite.com, discover some very valuable tips on building your brand online. They include tips like “custom tailoring your message,” “standing out in the marketplace,” “utilizing social media,” and so much more. It’s not going to be a walk in the park but it is certainly obtainable and should be the goal of any small business.


Source: How To Effectively Build Your Brand Online [Infographic] | Search Engine Journal


 

Social Media: as News Source

Recent research confirms that we are living in the digital information age. From Alaska to Florida, nearly How Social Media is replacing journalishalf of all Americans get some form of local news on a mobile device, and 46 percent of people get their news online at least three times a week. What’s more, online news sources officially surpassed print newspapers in ad revenue in 2010. Thanks to online news, we’re getting more breaking news than ever. And thanks to social media, we’re getting news as it happens—sometimes even before news organizations have a chance to report it.Are more people turning to social media for breaking news? And can we trust the news that social media delivers to be accurate and factual? Check out this infographic to learn more about the changing face of news delivery and how social media may end up leading the charge.

social media news infographic

INFOGRAPHIC: Social Media: The New News Source


Source: INFOGRAPHIC: Social Media: The New News Source | Schools.com


 

Social Commerce Infographic

Social Commerce Infographic Social Media Marketing Statistics


Source: Social Commerce Infographic | Facebook Marketing


 

In the age of Facebook, Twitter, and that ever present ‘next big social media thing’ – there is one thing no business right now can afford to do without. That is a strategy. After spending the last six years helping non-profits, mom & pop small businesses, artists, solo entrepreneurs and many others define themselves and their brand in the digital age – we’ve come to the conclusion that for all the webpages, seminars, video tutorials that there are many so-called “experts” who are complete bull.

Get a Free Assesment:
Problems Solved.
Here to help.

A goal without a plan is just a wish. — Antoine de Saint-Exupery

This is what happens when Facebook changes its layout


Source: This is what happens when Facebook changes its layout The Oatmeal


 

Facebook Ch-Ch-Changes

Well as Dorothy Parker might say:

“What Fresh Hell is This”

#NewAndNotImprovedNewsfeed

Where Does Social Media Start, and a Mainstream Media News Cycle Die?

The architecture of news cycles has changed dramatically, of course. These days, by the time traditional print and broadcast news outlets present stories of the day, they’re more likely feeding back to us what we’ve already heard than they are giving us something brand new. The exceptions include investigative reporting, scoops or what we’ve vaguely called in the journalism biz, “enterprise” work — now known as “unique content” when we want to try to charge people for it.

But general news, like “ideas and products and messages and behaviors, spread like viruses,” says Malcolm Gladwell, the hip Christopher Columbus of modern trends. Read More

 Twitter Users Are Evil and Wrong? Science says so

Science Proves the Obvious: Twitter Users Are Evil and Wrong

Is Twitter amoral? Scientists have probed the issue, but the answer is obvious: Of course it is. It’s a blank slate, by design — empty of values except for the cultish worship of the now.

This is by design. For years, Twitter has been criticized for drowning its users in a sea of trivia. CEO Ev Williams has countered these critics by saying Twitter is all in how you use it. It is an empty vessel of meaning; if it stays empty, that’s your fault.

 

The study raises questions about the emotional cost-particularly for the developing brain-of heavy reliance on a rapid stream of news snippets obtained through television, online feeds or social networks such as Twitter.

“If things are happening too fast, you may not ever fully experience emotions about other people’s psychological states and that would have implications for your morality,” Immordino- Yang said.


Source: Science Proves the Obvious: Twitter Users Are Evil and Wrong