Online Efforts

Are you getting the most from your online efforts?

Getting the Most from an Online Customer Community

Four best practices.

  1. Don’t underestimate the amount of work that’s required

  2. Don’t just recruit “fans” for your community

  3. Measure the ROI

  4. Create a brand for your community


Source: Getting the Most from an Online Customer Community | HBR


+Commentary: Great read from Harvard Business Review, while ostensibly for community managers, it can be applied very broadly to all your social media practices as a micro-business or in any micromarkteting efforts. Read More

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What Women Want [Infographic]

How Women Want to Interact With Brands Online

According to a new study conducted for Adweek by product review and discovery platform Influenster, brands need to move even further toward mobile if they want to make meaningful connections with women. Read More

Twitter Cards just got a Spotify Soundtrack

Twitter tunes into Spotify to soundtrack its audio cards

Spotify tells me, “As part of today’s launch, Spotify tracks can now be featured within Twitter Moments providing another great way to discover new music.” And Twitter wrote, “Any Tweet or Moment with a Spotify track link will play the audio in-line, so you can listen to the song without having to leave your Twitter feed. The music conversation on Twitter is massive, the three most followed people on Twitter are musicians!”


Source: Twitter tunes into Spotify to soundtrack its audio cards | TechCrunch


 

gShift: Heirarchy of Web Presence Optimization

gShift  pyramidal infographic that helps visualize the how to optimize your web presence

Practically every digital marketing budget in 2016 includes line items for both SEO and content marketing… the inclusion of influencer marketing is a must. The right influencers will enhance brand discoverability and audience development, boosting reach, results and ROI.

 


Source: 6 Reasons to Boost SEO & Content with Influencer Marketing


 

Did You Notice?

Instagram Made a Huge Change—and It’s Not the Logo

On March 15th, Instagram announced that it would eventually be changing people’s feeds and no longer displaying images chronologically but rather in accordance with some proprietary algorithm. Instagram–now a division of Facebook–claimed that such a change would benefit users, because they miss about 70 percent of images in their feeds, according to the firm’s calculations. A change ensuring that people see the images they are most likely to appreciate, seems, at least at first glance, to be quite positive.

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1+1= Part 11

You can really only measure success by one thing: How much time and freedom you have in what you create. All the rest is a lie. Not the Facebook clicks, nor Instagram Comments or the number of celebrities who retweet you. Let’s breakdown the ordinary cycle for how artists use the web.

Everything You Need To Know About Publishing

Part 11: Your Math Might Be Off

 

SHARE_800x800 Everything about Publishing

New Here? Check out Chapters 1-10

What you can learn:
  • Social Media requires the most expensive thing: TIME
  • Both a blessing & the curse of social media
  • Cure for what ails your slumps
  • Keeping up with the Tweeters & Facebookers equals disaster

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Part 8: Feel the Love?

Or suffer the consequences. Blurb it?! How do you describe the romance between you and your followers on social media in under a few hundred words? It can’t happen.

[New Here? Missed the previous chapters?]

EYNTKAP oval title image

What You’ll Learn:
  • Love is always a two-way street
  • Never mistake the love for something else
  • Turning that love into money or support shouldn’t be easy
  • Lines of Communication Matter
  • Giving leads to receiving

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Part 5: Remedial Math for Internet Haters

Nothing makes us titter like people getting mad that they didn’t get enough likes on something. What will make us howl even quicker is people who think getting a lotta likes on something means anything either, or as a measure of their popularity! Then when we want uncontrollable belly laughter that might make us wet our pants we watch the big internet companies report on their “user” numbers.

Cover_Everything you need to know about publishing-alt crop

What you’ll learn in this installment:
  • Vanity metrics hurt & often kill dreams
  • Your paying attention to all the wrong things
  • Use this simple trick to see clearly
  • We all hate math, hence the dashboard
  • What they can’t or won’t tell you
  • Why all analysts are liars

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Publish: Just Hit Enter

APRIL: Focus

So you want to be published? Nothing is stopping you these days. In fact it has never been easier to write/publish/edit your way into a prominent position in no time. However, before you do any of those things it is best to make sure you are ready to receive all that attention.

Everything you need to know about publishing cover crop

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What Is the Real Cost of Social? [INFOGRAPHIC]

Does being a Facebook fan of a brand mean anything? It turns out that it does. Fans spend more money on the brand’s that they are fans of than non-fans do.

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When all else fails create a mnemonic acronym

D.E.A.L. and L.E.A.N.

Back in October, Mr. Cunningham penned an open letter on behalf of the IAB (Interactive Advertising Bureau) telling content providers and others, “We messed up.”

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The Dangers of Sharing Economy

Lessons from the Dark Side of Social Selling

What happens when your safety record, or commitment to it, is called into question over a tweet, status update or even a poor review on Yelp!? What are people saying about your brand that you might not even be aware of? Social listening is an essential tool in your arsenal, and Google Alerts has been useless for years and yet almost every person we talked to counts on this worthless feature. So what can we learn from these incidents?
Uber-Lyft text logos on black background

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Shape Up or Break Up?

Your Choice:

Fresh on the heels of Valentine’s Day, and returning to work the next morning seemed a good time to take stock of how your marketing or branding efforts pay off. Where it matters, in the hearts and minds of your customers. In your office right now maybe you or someone still has that thoughtful bouquet that their loved one sent them, fading as it were, from sitting there all weekend.

That is how you should view your efforts, what is their shelf-life, and how does it play out over all the touch-points and life-cycle of a typical consumer. This sounds like heady stuff, but it some of the most basic psychology. heartbeat of heartache_inforgraphic header

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Too little, too late

Red Lobster Fail: Cheddar Bey Biscuits

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Winning the ad blocking war:

Former Red Bull marketing boss launches manifesto for change

Can brands penetrate the wall that consumers are building to block their ads? Huib van Bockel, the former head of marketing for Red Bull and author of The Social Brand, says the answer is ‘no’. And they shouldn’t even try.

It may be a grim comparison but in those cases we are essentially in our little bunker trying to shield ourselves from the very ad messages we create, while bombarding others who haven’t got around yet to download the ad blockers. But they will. If there is one thing we know about the human race: it’s that when it gets targeted, when it feels attacked; it will defend itself, it will build a wall. And that is exactly what they are doing now.


Source: Winning the ad blocking war: Former Red Bull marketing boss launches manifesto for change | Marketing Magazine


+Note: This an honest assessment of the willful blindness that some marketers go through in order to try and circumvent the wave of blocking that is sweeping the industry.

 

How Long Does It Take for Social Media Marketing to Start Paying Off? 

According to Crowl, almost half of marketers in a survey reported that they used social media for two years before they saw an impact on sales.“Conversely, 49 percent of all marketers taking this survey report that social media has not helped them improve sales,” the report states. “This may be because they lack the needed tools to track sales.” Read More

How Are Small Businesses Using Social Media 

Social media is playing a critical role in how small businesses are conducting business today. This infographic shares the factors and results:

© 2014, VerticalResponse Blog

Social media is playing a critical role in how small businesses are conducting business today. This infographic shares the factors and results:


Source: Small Business Survey Reveals Social Media Trends | VR Marketing Blog


 

 

How to Persuasively Build and Promote Your Brand Online [INFOGRAPHIC]

How to Build and Promote Your Brand Online INFOGRAPHIC

In the following infographic, originally published by FreeWebsite.com, discover some very valuable tips on building your brand online. They include tips like “custom tailoring your message,” “standing out in the marketplace,” “utilizing social media,” and so much more. It’s not going to be a walk in the park but it is certainly obtainable and should be the goal of any small business.


Source: How To Effectively Build Your Brand Online [Infographic] | Search Engine Journal


 

INFOGRAPHIC: Content 4.0?

The Rise of Content 4.0 Here's What We'll Pay For #Infographic

Content 4.0 is here.That’s content worth paying for — and consumers are buying lots of it.For the preceding decade, content has been available for free online, both legally and illegally. So why are people buying it now?

Because technology is making content more convenient, attractive, relevant and emotional. From iTunes to Amazon, from Netflix to the New York Times, the signs of Content 4.0 are everywhere.


Source: INFOGRAPHIC: Content 4.0 | Business Insider


 

+Commentary: Is this a thing? Did we jump fro 2.0 to 4.0 when no one was looking? We’ll have to remain vigilant to see if this actually pans out or is a marketing ploy to sell tickets to their IGNITION conference. Technologists love to tell you how bright & sunny things will be in the future, don’t they?

This is a very lovely infographic though. Nice Packaging for snake-oil.

Did You Know?

 

  • 81% of consumers receive advice from friends and family through a social networking platform

  • 50% of people have made purchases based on recommendations received through their social network

  • Over 25,000,000,000 pieces of content are shared on Facebook each month.


Source:Social Commerce Infographic


 

Social Commerce Infographic

Social Commerce Infographic Social Media Marketing Statistics


Source: Social Commerce Infographic | Facebook Marketing