Never-Ending Myths About Online Abuse

After building online communities for two decades, we’ve learned how to fight abuse. It’s a solvable problem. We just have to stop repeating the same myths as excuses not to fix things.


Source: The Immortal Myths About Online Abuse —@anildash Medium


+Commentary: This is a great read…and necessary, since constant reinforcement of this idea demands disabusing the trope that we should just “ignore it” for it to go away is utterly insane. It hasn’t worked, and frequently leads to business lost, a damaged brand, a reduction in ability to provide for yourself or family. It can at times even be physically violent & threatening. This not only affects the people who are targeted but will extend to those they love, the businesses they work at, and other tertiary lives.

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What Women Want [Infographic]

How Women Want to Interact With Brands Online

According to a new study conducted for Adweek by product review and discovery platform Influenster, brands need to move even further toward mobile if they want to make meaningful connections with women. Read More

"Man Paid prostitute with charity money and a primate"

You don’t know until this happens to you

Zany Zoo "Man Paid prostitute with charity money and a primate" Galago

“It’s my first time ever recovering a monkey from a prostitute,” Detective Rick Lowe told FOX12.

Zany Zoo Pets: This post is in regard to the recent news being…

FB post for Zany Zoo


Source: Zany Zoo Pets: This post is in regard to the recent news being…


+Commentary: Yes, this can happen to you to, and when it does you won’t be prepared. You can however take precautions & have a plan for mitigating the damage. Do you have one?

This is a good example, not great, but certainly better than 99% of the ones we’ve seen, the responses to comments both for & against Zany Zoo are good as well. There are a few things you can do in preparation, and certain pitfalls you can avoid in advance of anything going down in your comments section.

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Your Brand’s Continuing Saga

Content Marketing Is Moving Toward a Zen State of Storytelling

Following the long game of this theory is interesting for advertisers because many of the scenarios end with them enjoying the same benefits as entertainment executives. In other words, as content marketing continues to grow, quality becomes more important than quantity. And, as the quality of content marketing grows, a brand’s product offering begins to resemble merchandise. This is a good thing because when the lines between your story and your product blur, your product has become the merchandise of your brand’s continuing saga. And what happens then is really good: an increased cycle of engagement, multiple steams of revenue, and more consumer demand for new products and new content. Of course, it also brings increased sales and a stronger brand.


Source: Content Marketing Is Moving Toward a Zen State of Storytelling | Adweek


 

You Can Strategize (Infographic)

Check out these seven steps to better utilize digital tools to innovate in your company.


Source: 7 Ways Managers Can Strategize More Effectively in the Digital Age (Infographic)


 

Why you shouldn’t blog on Medium

I don’t know how they did it. But they somehow pulled it off. Medium is only about content. And nothing else. Ev Williams, Founder & CEO of Medium even said it in his latest post Taking Medium to the next Level. He said that Medium is primarily about the content.

Sounds about alright, you’d say. Sure, content is always great. I love content. But what it does is that it completely kills the person behind the content.


Source: Why you shouldn’t blog on Medium | Yann Girard


+Note: Also see Content is great but Context is key

“We’re Going Digital”

What's the Big Campaign Idea? We'll Figure it out later. Marketoonist Tom Fishburne

Should campaigns be media-driven or idea-driven? Lately, it feels like the media tail is wagging the campaign dog. Many campaigns are built around a media platform, as if the media platform alone …


Source: “We’re Going Digital” cartoon | Marketoonist: Tom Fishburne


 

Part 7: Long-Tail Theory of Life

Blurbs are for the TL;DR crowd, but also help you for the long-tail that is your life. Before you write it, you sorta have to know what the whole thing is about, right? Well maybe. You have to know what the reader might want to know, and then tease them into sticking around.

[New Here? Missed the previous chapters?]

Website Design Process Infographic

Long-Tail Personified

What you will learn:

  • If you don’t think about it in advance, they won’t
  • Are you interested in the immediate or the future
  • Pleasure Principle has no friends here
  • Slow burns beat viral every time

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Great Brands Don’t Just Happen Without a Fully Integrated Strategy

Branding-Process-Diagram Read More

What Is the Real Cost of Social? [INFOGRAPHIC]

Does being a Facebook fan of a brand mean anything? It turns out that it does. Fans spend more money on the brand’s that they are fans of than non-fans do.

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Notes from the War on AdBlockers

Wired Ad Blocking Pop Up

Here’s the thing about this situation, as soon as the first scroll on the page this took over the entire screen. Having read the ‘above the fold’ paragraph & half, and skipped the video. So you offer a “deal” at $1 per WEEK. Okay, that seems reasonable, even if not very tempting.  Read More

The surprising truth about Facebook’s Internet.org 

You may have heard that Internet.org is a nonprofit organization launched by Facebook CEO Mark Zuckerberg and dedicated to bringing Internet access to people who can’t access it, or can’t afford it.

But this isn’t true — not any of it.

facebook and internet.org

The realities of Internet.org came into question last week when India banned it from the country. If the Internet is good, and Internet.org simply exists to get people on it, why was it banned?

What we’re reading this morning:


Source: The surprising truth about Facebook’s Internet.org | CIO


 

Chipotle: Raincheck

You're In Luck Text "Raincheck" to 888-222 Chipotle Offer

Chipotle Raincheck Offer

Great Thoughts from the founder of Pinboard

Fan Is A Tool-Using Animal

Below are some highlights of the talk, or take-away points to the talk that seemed to be far-reaching when dealing with social media. Read the whole thing by clicking the picture above or following the link at the bottom. Read More

Too little, too late

Red Lobster Fail: Cheddar Bey Biscuits

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How NGOs Use Technology Globally

The research also delved into generational online giving preferences for Millennials, Gen X and Baby Boomers. While the results show that growing percentages of donors are “inspired to give by” social media, the reality for most nonprofits is that most of their online donors don’t give on social media, they donate directly on a website or respond to an email appeal.


Source: New Report Sheds Light on How NGOs WorldWide Use Technology | Kivi’s Nonprofit Communications Blog


 

Post-Emotional Performative Web? 

What is a world in which commercials make you cry?

In his book named after the idea, sociologist Stjepan Meštrović describes contemporary Western societies as postemotional. By invoking the prefix “post,” he doesn’t mean to suggest that we no longer have any emotions at all, but that we have become numb to our emotions, so much so that we may not feel them the way we once did.

This, he argues, is a result of being exposed to a “daily diet of phoniness”: a barrage of emotional manipulation from every corner of culture, news, entertainment, infotainment, and advertising. In this postemotional society, our emotions have become a natural resource that, like spring water, is tapped at no cost to serve corporations with goals of maximizing mass consumption and fattening their own wallets. Even companies that make stuff like gum. Read More

What’s Different Now?

Blogging is doing your work in public.

One thing that’s different about blogging today compared to when I started in 2003: now you have to “go where the people are” online. You can’t rely on them coming to you just because you published something new.

Vintage Tech (1)


Source: Blogging is doing your work in public. » Pressthink


 

How Long Does It Take for Social Media Marketing to Start Paying Off? 

According to Crowl, almost half of marketers in a survey reported that they used social media for two years before they saw an impact on sales.“Conversely, 49 percent of all marketers taking this survey report that social media has not helped them improve sales,” the report states. “This may be because they lack the needed tools to track sales.” Read More

Brand Identity Process

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Social Media Posting Guide

Social Media Posting Strategy Cheat Sheet

Topic of the Day: Bullhorn or 2-way Radio?

Which do you use?

Listen To Your Potential Clients Tweet

How do you use #SocialMedia to communicate to your customers?

How do you use #SocialMedia to communicate to your customers? (embedded tweet below)

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Social Media isn’t a Megaphone. It’s a Two-Way Radio

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‘Viral mills’ are content marketing at its worst

Why ‘viral mills’ like Buzzfeed & Upworthy are content marketing at its worst 

By Muhammad Saleem

Not a day goes by without another viral content mill popping up, or announcing how many millions of page views it has managed to accumulate within a short span of time. If I didn’t know any better, I would be incredibly envious of the position sites like those find themselves in. Just take a look at the growth and traffic data for these sites recently published by Business Insider.

Business Insider — as well as Buzzfeed, Upworthy, and a growing number of others –  definitely show impressive traffic numbers, but are they a good indicator of a successful business?

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How to Persuasively Build and Promote Your Brand Online [INFOGRAPHIC]

How to Build and Promote Your Brand Online INFOGRAPHIC

In the following infographic, originally published by FreeWebsite.com, discover some very valuable tips on building your brand online. They include tips like “custom tailoring your message,” “standing out in the marketplace,” “utilizing social media,” and so much more. It’s not going to be a walk in the park but it is certainly obtainable and should be the goal of any small business.


Source: How To Effectively Build Your Brand Online [Infographic] | Search Engine Journal


 

In the age of Facebook, Twitter, and that ever present ‘next big social media thing’ – there is one thing no business right now can afford to do without. That is a strategy. After spending the last six years helping non-profits, mom & pop small businesses, artists, solo entrepreneurs and many others define themselves and their brand in the digital age – we’ve come to the conclusion that for all the webpages, seminars, video tutorials that there are many so-called “experts” who are complete bull.

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A goal without a plan is just a wish. — Antoine de Saint-Exupery