According to a new study conducted for Adweek by product review and discovery platform Influenster, brands need to move even further toward mobile if they want to make meaningful connections with women.Read More
+Commentary: Yes, this can happen to you to, and when it does you won’t be prepared. You can however take precautions & have a plan for mitigating the damage. Do you have one?
This is a good example, not great, but certainly better than 99% of the ones we’ve seen, the responses to comments both for & against Zany Zoo are good as well. There are a few things you can do in preparation, and certain pitfalls you can avoid in advance of anything going down in your comments section.
Content Marketing Is Moving Toward a Zen State of Storytelling
Following the long game of this theory is interesting for advertisers because many of the scenarios end with them enjoying the same benefits as entertainment executives. In other words, as content marketing continues to grow, quality becomes more important than quantity. And, as the quality of content marketing grows, a brand’s product offering begins to resemble merchandise. This is a good thing because when the lines between your story and your product blur, your product has become the merchandise of your brand’s continuing saga. And what happens then is really good: an increased cycle of engagement, multiple steams of revenue, and more consumer demand for new products and new content. Of course, it also brings increased sales and a stronger brand.
I don’t know how they did it. But they somehow pulled it off. Medium is only about content. And nothing else. Ev Williams, Founder & CEO of Medium even said it in his latest post Taking Medium to the next Level. He said that Medium is primarily about the content.
Sounds about alright, you’d say. Sure, content is always great. I love content. But what it does is that it completely kills the person behind the content.
Blurbs are for the TL;DR crowd, but also help you for the long-tail that is your life. Before you write it, you sorta have to know what the whole thing is about, right? Well maybe. You have to know what the reader might want to know, and then tease them into sticking around.
Here’s the thing about this situation, as soon as the first scroll on the page this took over the entire screen. Having read the ‘above the fold’ paragraph & half, and skipped the video. So you offer a “deal” at $1 per WEEK. Okay, that seems reasonable, even if not very tempting. Read More
Below are some highlights of the talk, or take-away points to the talk that seemed to be far-reaching when dealing with social media. Read the whole thing by clicking the picture above or following the link at the bottom. Read More
The research also delved into generational online giving preferences for Millennials, Gen X and Baby Boomers. While the results show that growing percentages of donors are “inspired to give by”social media, the reality for most nonprofits is that most of their online donors don’t give on social media, they donate directly on a website or respond to an email appeal.
What is a world in which commercials make you cry?
In his book named after the idea, sociologist Stjepan Meštrović describes contemporary Western societies as postemotional. By invoking the prefix “post,” he doesn’t mean to suggest that we no longer have any emotions at all, but that we have become numb to our emotions, so much so that we may not feel them the way we once did.
This, he argues, is a result of being exposed to a “daily diet of phoniness”: a barrage of emotional manipulation from every corner of culture, news, entertainment, infotainment, and advertising. In this postemotional society, our emotions have become a natural resource that, like spring water, is tapped at no cost to serve corporations with goals of maximizing mass consumption and fattening their own wallets. Even companies that make stuff like gum. Read More
One thing that’s different about blogging today compared to when I started in 2003: now you have to “go where the people are” online. You can’t rely on them coming to you just because you published something new.
According to Crowl, almost half of marketers in a survey reported that they used social media for two years before they saw an impact on sales.“Conversely, 49 percent of all marketers taking this survey report that social media has not helped them improve sales,” the report states. “This may be because they lack the needed tools to track sales.” Read More
Not a day goes by without another viral content mill popping up, or announcing how many millions of page views it has managed to accumulate within a short span of time. If I didn’t know any better, I would be incredibly envious of the position sites like those find themselves in. Just take a look at the growth and traffic data for these sites recently published by Business Insider.
Business Insider — as well as Buzzfeed, Upworthy, and a growing number of others – definitely show impressive traffic numbers, but are they a good indicator of a successful business?
In the following infographic, originally published by FreeWebsite.com, discover some very valuable tips on building your brand online. They include tips like “custom tailoring your message,” “standing out in the marketplace,” “utilizing social media,” and so much more. It’s not going to be a walk in the park but it is certainly obtainable and should be the goal of any small business.
In the age of Facebook, Twitter, and that ever present ‘next big social media thing’ – there is one thing no business right now can afford to do without. That is a strategy. After spending the last six years helping non-profits, mom & pop small businesses, artists, solo entrepreneurs and many others define themselves and their brand in the digital age – we’ve come to the conclusion that for all the webpages, seminars, video tutorials that there are many so-called “experts” who are complete bull.